FWN - Avg Purchase by gender/year

Part
01
of one
Part
01

Overview - Average total Purchase Value: Gender Breakdown.

While there is no preexisting information to fully answer your question, we've used the available data to pull together key findings: the average price per footwear by type for the years 2015-2021 for Canada, US, and the North American market.

Below you'll find an outline of our research methodology to better understand why the information you've requested is publicly unavailable, as well as a deep dive into our findings.

METHODOLOGY

To complete your request, I researched market reports, industry analysis, trusted media articles and statistics aggregator resources. I did not find any publicly available resource regarding demographic data for average purchase value or average order value (AOV) for footwear in the US or Canada for the years 2015-2020. While I found several market reports for the footwear industry, I did not find any useful findings in their preview versions. However, I found the average price per unit for 3 types of footwear in both the US and Canada for the years 2015-2021. These findings are provided below along with their associated sources. For one source, screenshots for the US, Canada, and North America were also provided in case you are unable to directly access the Statista links within this write-up. I also included supplementary findings regarding average purchase orders for men and women from a trusted media article. Please continue below to see the results of my research.

US

Below are market statistics for the years 2015-2021 for the footwear market in the US. I chose the Price per Unit data point by type of footwear for my presentation as this is the closest to the requested average total purchase value.

■ 2015
• Leather footwear - $61.9
• Athletic footwear - $40.7
• Sandals, textile, and other footwear - $18.3

■ 2016
• Leather footwear - $67.1
• Athletic footwear - $45.9
• Sandals, textile, and other footwear - $19.7

■ 2017
• Leather footwear - $69.6
• Athletic footwear - $46.9
• Sandals, textile, and other footwear - $20.1

■ 2018
• Leather footwear - $72.3
• Athletic footwear - $48
• Sandals, textile, and other footwear - $20.6

■ 2019
• Leather footwear - $75.1
• Athletic footwear - $49.1
• Sandals, textile, and other footwear - $21.1

■ 2020
• Leather footwear - $77.9
• Athletic footwear - $50.2
• Sandals, textile, and other footwear - $21.6

■ 2021
• Leather footwear - $80.8
• Athletic footwear - $51.3
• Sandals, textile, and other footwear - $22.1

CANADA

Below are market statistics for the years 2015-2021 for the footwear market in Canada. Similar to the US market, I chose the Price per Unit data point by type of footwear for my presentation as closest to the requested average total purchase value.

2015
• Leather footwear - $62.1
• Athletic footwear - $75.5
• Sandals, textile, and other footwear - $26.9

2016
• Leather footwear - $69.9
• Athletic footwear - $75.3
• Sandals, textile, and other footwear - $29.8

2017
• Leather footwear - $71.3
• Athletic footwear - $76.1
• Sandals, textile, and other footwear - $30.6

2018
• Leather footwear - $72.7
• Athletic footwear - $76.9
• Sandals, textile, and other footwear - $31.4

2019
• Leather footwear - $74.1
• Athletic footwear - $77.6
• Sandals, textile, and other footwear - $32.3

2020
• Leather footwear - $75.5
• Athletic footwear - $78.4
• Sandals, textile, and other footwear - $33.1

2021
• Leather footwear - $77
• Athletic footwear - $79.2
• Sandals, textile, and other footwear - $34

NORTH AMERICA

Below are market statistics for the years 2015-2021 for the North American footwear market as a whole. Again, I used the Price per Unit data point by type of footwear for my presentation to substitute for the requested average total purchase value.

2015
• Leather footwear - $61.9
• Athletic footwear - $41.2
• Sandals, textile, and other footwear - $18.68

2016
• Leather footwear - $67.4
• Athletic footwear - $46.2
• Sandals, textile, and other footwear - $20

2017
• Leather footwear - $69.8
• Athletic footwear - $47.2
• Sandals, textile, and other footwear - $20.5

2018
• Leather footwear - $72.3
• Athletic footwear - $48.3
• Sandals, textile, and other footwear - $21

2019
• Leather footwear - $74.9
• Athletic footwear - $49.4
• Sandals, textile, and other footwear - $21.5

2020
• Leather footwear - $77.6
• Athletic footwear - $50.4
• Sandals, textile, and other footwear - $21.9

2021
• Leather footwear - $80.3
• Athletic footwear - $51.5
• Sandals, textile, and other footwear - $22.4

AVERAGE MEN VS WOMEN PURCHaSE ORDER

I did not find any definitive information regarding average purchase orders for men and women's shoes aside from arbitrarily published information. One trusted media article that I found with relevant data is the 2015 piece from Psychology Today, which pegged average purchase prices at $65 for men and $85 for women. However, I found that these are taken from questionable sources including Answers.com. The most promising sources of this granular level of industry data are market reports and analysis, such as the ones below:

The World Footwear Yearbook is an annual publication that contains an analysis of trends within the footwear industry, such as product mix and country profiles.

Footwear Market reports by Euromonitor provide an industry analysis of the world market as well as Canada and the US.

Footwear Market by Allied Market Research provides an analysis of the footwear industry for the period 2015-2020.

CONCLUSION

To wrap up, despite the lack of publicly available information around the average order value of footwear by men and women in the US and Canada, we used available information to pull together the following findings: the average price per footwear by type for the years 2015-2021 for Canada, US, and the North American market.
Sources
Sources