The Future of Work and Communications: Competitors
The video and text-based communication tools market impacts the way people work by increasing transparency, productivity and enables managers to assemble work teams, among other things effectively.
Video and text communication tools
- "Collaboration software provides an increase in workplace transparency. Individual tasks within a project become fully transparent and up to date because workers can communicate within the software."
- "The tools often have praising features integrated into it, which enables any team member to recognize other members good work and applauds such, which induces continuous improvement, fun and friendly atmosphere."
- It enables organizations to plan for crises and emergencies.
- These tools combined with the gig economy and flash teams can enable workers to develop new skills they might not otherwise acquire.
- "Also, managers can assign outside contractors to take on job tasks that an employee might not have time to take on or the necessary foundation that allows them to excel, which frees up an employee to work on tasks that adds to their skills."
Zoom and Slack new features
- Slack and Zoom have recently announced a partnership.
- In March, Zoom launched Zoom Phone, a cloud phone system add-on solution designed to enhance Zoom’s Meetings service for Canadian and US clients.
- The Zoom app users get a notification of new meeting update and can view the meeting details first before joining the video call.
- Slack announced a new Outlook Calendar app for Slack, which will be able to display actionable notifications for calendar invites or Skype meetings with direct links to Skype.
- The app is also capable of automatically changing someone’s Slack status using information from Outlook calendar, for example, "in a meeting."
- The new Slack update allows customers to connect with other users even if they don't use the app itself, by sending a Slack message directly to someone's email, to which the recipient can respond.
- Also, Slack has introduced an update that will launch the Slack desktop app 33% faster.
- The company messaging focuses on higher engagement and productivity of virtual online workplaces.
- This startup differentiates itself by focusing on the flexibility and freedom of working as a freelancer.
- The company's messaging emphasizes the productivity of working online and brings attention to companies that are using their software.
To determine which sector of the communication tools is growing faster and what industry experts are saying about how these tools will impact the workplace, we first searched through industry reports, media publications, collaborative tools industry related blogs, among others, for market sizes and growth of the video-based workplace software and the text-based workplace software. However, our search did not reveal any market size data for these two industries, and although reports on the overall growth of the collaborative tools industry are available, no insights regarding growth specifically to texts-based and video-based workplace tool sector was found. What we were able to find was a report that talked about the growth of Video as a Service (VaaS) and Communication Platform as a Service market. The information could not be used as further search determined that "Communication Platform as a Service" encompasses the video format.
Next, we searched industry-specific publications, looking for reports on this topic, or to locate relevant insights into which of the communication tool formats grows faster. We looked through various software-industry sites, including Softwaremag, SDTimes, Infoworld, among others. We were not able to find information relevant to the purpose of our research. What we found was data on the growth trend and examples of companies that have successfully launched into the field.
Finally, we tried to find the top players in the text- and video-based communication tools industry to compare their revenues to determine which grows faster. To identify the key players, we searched for preexisting lists that sort the players in the two sectors either by revenue or another comparable metric; however, no such records were found. We then tried to manually identify companies that provide text collaboration and video collaboration software services by looking at the top players in the overall communication software industry. We scoured for lists of the top players in the overall workspace software industry that sort the players either by revenue or another comparable metric, in order to look further into each of the key players to determine whether their software provides text- or video-based services, or both, but the information was not available. After an exhaustive search, we concluded that the information on the format of communication tools that grow faster was not publicly available.