The Future of Work and Communications

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Part
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The Future of Work and Communications: Competitors

The video and text-based communication tools market impacts the way people work by increasing transparency, productivity and enables managers to assemble work teams, among other things effectively.

Video and text communication tools

  • "Collaboration software provides an increase in workplace transparency. Individual tasks within a project become fully transparent and up to date because workers can communicate within the software."
  • "The tools often have praising features integrated into it, which enables any team member to recognize other members good work and applauds such, which induces continuous improvement, fun and friendly atmosphere."
  • It enables organizations to plan for crises and emergencies.
  • These tools combined with the gig economy and flash teams can enable workers to develop new skills they might not otherwise acquire.
  • "Also, managers can assign outside contractors to take on job tasks that an employee might not have time to take on or the necessary foundation that allows them to excel, which frees up an employee to work on tasks that adds to their skills."

Zoom and Slack new features

  • Slack and Zoom have recently announced a partnership.
  • In March, Zoom launched Zoom Phone, a cloud phone system add-on solution designed to enhance Zoom’s Meetings service for Canadian and US clients.
  • The Zoom app users get a notification of new meeting update and can view the meeting details first before joining the video call.
  • Slack announced a new Outlook Calendar app for Slack, which will be able to display actionable notifications for calendar invites or Skype meetings with direct links to Skype.
  • The app is also capable of automatically changing someone’s Slack status using information from Outlook calendar, for example, "in a meeting."
  • The new Slack update allows customers to connect with other users even if they don't use the app itself, by sending a Slack message directly to someone's email, to which the recipient can respond.
  • Also, Slack has introduced an update that will launch the Slack desktop app 33% faster.

New startups

Walkabout Workplace

Workabout Workplace

Sococo

  • The company's messaging emphasizes the productivity of working online and brings attention to companies that are using their software.

Research Strategy

To determine which sector of the communication tools is growing faster and what industry experts are saying about how these tools will impact the workplace, we first searched through industry reports, media publications, collaborative tools industry related blogs, among others, for market sizes and growth of the video-based workplace software and the text-based workplace software. However, our search did not reveal any market size data for these two industries, and although reports on the overall growth of the collaborative tools industry are available, no insights regarding growth specifically to texts-based and video-based workplace tool sector was found. What we were able to find was a report that talked about the growth of Video as a Service (VaaS) and Communication Platform as a Service market. The information could not be used as further search determined that "Communication Platform as a Service" encompasses the video format.

Next, we searched industry-specific publications, looking for reports on this topic, or to locate relevant insights into which of the communication tool formats grows faster. We looked through various software-industry sites, including Softwaremag, SDTimes, Infoworld, among others. We were not able to find information relevant to the purpose of our research. What we found was data on the growth trend and examples of companies that have successfully launched into the field.

Finally, we tried to find the top players in the text- and video-based communication tools industry to compare their revenues to determine which grows faster. To identify the key players, we searched for preexisting lists that sort the players in the two sectors either by revenue or another comparable metric; however, no such records were found. We then tried to manually identify companies that provide text collaboration and video collaboration software services by looking at the top players in the overall communication software industry. We scoured for lists of the top players in the overall workspace software industry that sort the players either by revenue or another comparable metric, in order to look further into each of the key players to determine whether their software provides text- or video-based services, or both, but the information was not available. After an exhaustive search, we concluded that the information on the format of communication tools that grow faster was not publicly available.
Sources
Sources

Quotes
  • "Collaboration software can provide “an increase of transparency in everyone’s work,” said Gavin Woods, consulting director at Michigan-based PITSS, which provides digital transformation and application modernization for enterprise Oracle deployments. The company’s collaboration toolset includes G Suite, JIRA, HipChat and Zoom."
  • "According to Woods, individual team members’ tasks — and a project's overall status — have become “fully transparent and up to date” because workers can log into HipChat and JIRA to see what’s currently in the works."
  • "“We knew from the start we’d be able to more easily monitor progress and facilitate discussions with these tools, but we didn't expect to achieve the level of transparency we have now and the benefits that brings,” Woods said."
  • "Without its collaboration toolset, PITSS “wouldn’t be able to integrate clients into our project processes,” said Woods. “Our weekly status reporting would have required a more manual and antiquated effort. Instead, we have budget numbers automatically available for stakeholders to view. We have sprint progress reports viewable at any time by the product owners. We can message subject matter experts at any minute of the day for support."
  • "The Kudos feature enables any team member to recognize other members for contributions to the company’s cultural pillars, which include “continuous improvement, fun and friendship, and service being everyone’s responsibility,” Haider said. The feature also encourages positive behavior and inspires others to contribute to those cultural pillars."
  • "Collaboration software can enable organizations to plan for crises and emergencies, said Michelle Vincent, collaboration and training officer for information services at Mercy Ships. The organization uses private hospital ships to provide free surgeries to residents of developing nations."
  • "“Because HipChat also time-stamps each piece of communication, it reduces the quantity that has to be manually recorded for log purposes. The team has found HipChat to be a much more effective tool for managing streams of information in the event of a crisis.”"
  • "Collaboration software can be used to help users more easily trouble-shoot problems that are keeping them from moving forward in their work, said PITSS' Woods."
  • "“Our team members can inform each other immediately if there are important developments or updates that might impact someone’s work, or if they’ve hit a roadblock in their task and need help,” he said. When that happens, team members can initiate videoconferences and screen-shares to resolve issues quickly, even if the workers are scattered across the globe."
  • "Digital Reach Agency is an internet marketing firm with 25 employees. The agency has existed in its current form since 2013, with each employee working remotely from home offices in 15 U.S. states."
  • "“Without collaboration software, we wouldn’t exist,” said Andrew Seidman, the firm’s head of operations. Tools such as Slack, Asana, GoToMeeting, G Suite and Salesforce have enabled the agency to hire the top workers wherever they live and to scale the staff quickly as needed and remain a highly productive organization."
  • "Collaboration tools enable organizations to easily tap into the gig economy for a more agile workplace, assembling crowdsourced “flash teams” to come together and tackle specific projects, said Mary Hamilton, managing director of Accenture Labs, the research and development arm of consulting firm Accenture."
  • "Managers can focus on which pieces of work require the most collaboration and then quickly assemble the needed expertise from inside or outside the company."
  • "For example, a new product design project at Accenture Labs typically takes three or four months to complete. But by relying on collaboration tools such as Slack and assembling a crowdsourced flash team of workers, Accenture Labs was able to complete a one such project for a next-generation automobile seat in less than two weeks, Hamilton said."
  • "Collaboration software, combined with the gig economy and flash teams, can also enable workers to develop new skills they might not otherwise acquire, Hamilton said. For example, in a fluid marketplace of workers, freelancers can bid for projects that will help them grow critical new skills that are beyond the scope of their current responsibilities. And managers can assign outside contractors to take on job tasks that an employee might not have time to take on or the necessary foundation that allows them to excel. That frees up an employee to work on tasks that adds to their skills."
Quotes
  • "James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant."
Quotes
  • "Zoom Phone, previously known as “Zoom Voice,” is the cloud phone system add-on solution designed to enhance Zoom’s Meetings service for Canadian and US clients. With support for both outbound and inbound calling, Zoom delivers easy communication via the Public Switched Telephone Network. Ultimately, you can replace your entire PBX with Zoom. Features announced for April 2019 include:"
  • "Elevate Zoom Calls seamlessly into Zoom video meetings Zoom Phone Salesforce Integrations: Make Zoom Phone calls by simply clicking on any number in Salesforce Zero-touch provisioning services: Reduces the time required by IT administrators to deploy connected devices"
Quotes
  • "The Zoom app for Slack is set to receive a new update that will allow you to view meeting details first before joining the video call from Slack."
Quotes
  • "Despite Microsoft Teams being a direct competitor to Slack, the latter has just announced some useful new integrations with Office 365. First of all, the new Outlook Calendar app for Slack will be able to display actionable notifications for calendar invites, or Skype meetings, with direct links to Skype for Business."
  • "The new Outlook Calendar app for Slack is also capable of automatically changing someone’s Slack status using information from Outlook calendar. As an example, a user’s Slack status will automatically change to “in a meeting” when Outlook indicates it."
Quotes
  • "The new update will allow Slack customers to connect with other users, even if they don't use the app itself. Users can send a Slack message straight to someone's email. The recipient can then join the Slack conversation, or reply via email."
  • "The ability to send Slack messages to email is available now, and the ability to reply via email to Slack will roll out down the line."
  • "Later this year, that feature will be expanded to include smart event suggestions, such that Slack will prompt users to create a calendar event if it detects that they're talking about an upcoming conference or meeting."
Quotes
  • "The latest upgrades which are available now, and rolling out to all users over the next few weeks have some pretty impressive numbers at their core. The Slack desktop app will now launch and load 33% faster. It wasn’t sluggish before and now this remarkable improvement, attributed to fundamental coding changes to overcome a number of ‘shortcomings’ in the original desktop apps architecture, certainly grabs attention. As well as the speedy loading, calls within Slack will also experience acceleration. Users will now be able to join an incoming call with teammates up to 10 times faster."
Quotes
  • "You will be more flexible with your schedule. You will able to exercise when you’re body feels like it, eat when you are hungry and not snack all day to keep awake, sleep as early or as late as you wish and work whenever you feel inspired."
Quotes
  • "The biggest growth is forecast for spending on team collaboration apps such as Slack and Microsoft Teams; it’s expected to rise 60% compared to last year, with spending expected to reach $500 million during 2019. Other fast-growing market segments include Video as a service (VaaS) and Communication Platform as a Service (CPaaS). Both are set to see 30% growth"
Quotes
  • "Communications platform as a service (CPaaS) is a cloud-based delivery model that allows organizations to add real-time communication capabilities, such as voice, video and messaging, to business applications by deploying application program interfaces (APIs)."