Market Size of Teens in the Informal Eating Out Industry in Germany
Although we were unable to find data on the total size of the Informal Eating Out market made up of German teens, we estimated that German teens spend between $1.15 billion and $2.43 billion annually on eating out. Below, you will find more details on how we arrived at this estimate.
In order to answer this question, I first searched for pre-compiled data defining the market size of teens in the informal eating out industry in Germany. I found that this is not a specifically defined market in its own right, and therefore there are no industry reports on this subject. I then looked for industry reports on wider industries that would encompass this as a segment. However, all of these reports withheld essential data unless purchased (e.g. this Euromonitor report, and this report on consumer lifestyles in Germany).
Next, I searched for statistics on German teenagers such as the average amount of money spent on eating out, the percentage of their allowance they spend on this, the frequency per week that they eat out, and their annual spend on specific segments such as fast food chains, snack bars, informal restaurants, takeaways, kebab shops and bakeries. I searched through research papers, online articles and online databases (such as Statista, which did have many statistics on German teens, but nothing on their spending on the informal eating out industry, or food in general), however, again this data was not available. This is most likely because the data is yet to be collected. I also searched for this data in German, but it was not available.
Finally, I used the information that was available to make a rough estimate on what the size of the market may be.
USEFUL FINDINGS AND CALCULATIONS
I was able to find the average allowance given to German teenagers. I searched for data on how this age group spends their allowance (broken down into categories) in order to calculate how much is spent on the informal eating out market, but as explained above this data is not available. However, I was able to find what percentage of allowance is spent on eating out by US teens and global teens. I used these figures to calculate a rough estimate of what spending by German teens may be.
US teens spend 20% of their allowance on food. This has increased in recent years. In the US this is mostly being spent eating out at popular food chains.
In Germany, teenagers get an average of £20 a week (roughly $28). Although this figure is from 2014, it is the most recent available.
This source tells us the population of Germany by age group. Unfortunately, there is no source available the tells us how many teenagers there are aged 14-19, this source is the closest as it tells us that there are 3,969,579 teenagers aged 15-19 in Germany. We know that on average German teenagers receive $28 a week in allowance, which equates to $1,456 a year. Multiplied by the number of 15-19 year olds in Germany this equals to $5,779,707,024 in total allowance given to Germans aged 15-19. US teens spend 20% of their allowance on food, which is generally spent in popular food chains. As we do not have this data for Germany, if we apply this percentage relevant to US teens we get a rough estimate of $1,155,941,404.8 spent annually on food by this age group in Germany.
Worldwide, teens spend 42% of their money on eating out. Given that German 15-19 year olds receive $5,779,707,024 a year in allowance, this gives us $2,427,476,950.08 spent on eating out by this age group.
Therefore, it can be concluded that German teens may be spending between $1.15 billion and $2.43 billion annually on eating out.
Finally, this source from Statista tells us that "in 2017, 10.99 million Germans aged 14 and over frequently ate out in their leisure time." There is no data split between age group, however, this confirms that German teens are regularly eating out.
POSSIBLE CONTINUED RESEARCH
As there is very limited data available on this topic, I have found available data on related topics to this subject that you may be interested in pursuing. To begin with, there is data available on the eating habits of young Germans. They are more focused on making healthy food choices than previous generations.
In addition to this, I have found that vegetarianism is on the rise in Germany, including within kids of school age. This may be impacting where German teens are spending their money (in terms of informal eating out venues).
Finally, I have found that obesity is becoming a major issue in Germany. "Statistics show that in 2016 in Germany, 6.9 percent of girls were obese, along with 11.2 percent of boys aged five to 19. Since 1980, the percentage of obese boys has almost tripled." This may have an impact on the kinds of places German teens are choosing to eat out.
To sum up, while there is no pre-compiled data telling us how much money this age group spends in the Informal Eating Out (IEO) market each year, a very rough estimate shows that they spend between $1.15 billion and $2.43 billion annually on eating out.