FreshRelevance Competitive Landscape

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Part
01

FreshRelevance CL (6)

Ve Interactive was founded in 2009 by businessman Steve Clucas and serial entrepreneur David J. Brown. Initially, they began by developing basket recovery email technology. Ve Interactive has continued to grow organically and expand through its several acquisitions over the years. The requested information has been entered into rows 3 through 40 of the attached spreadsheet.

Ve Interactive Overview

  • Ve Interactive believes in understanding "what is next" for its customers and ensures tailored and personalized customer experience. With its customer-centric solutions, it entices the appropriate audience segment for a particular marketing effort maximizing the value provided to the customer.

History

  • Ve Interactive was established in the year 2009 by businessman Steve Clucas and serial entrepreneur David J. Brown. Initially, they began by developing basket recovery email technology.
  • Ve Interactive continued to grow organically and expand through its various acquisitions over the years. Ve acquired Adaptive Consultancy in the year 2012, and this led to Ve's platform being the world’s first eCommerce software to have both re-marketing technology and built-in basket recovery.
  • They also launched their customer-first onsite solution that later evolved into Digital Assistant.
  • Ve acquired adGenie and GDM, an ad tech and digital advertising company, and Qunb, a Paris-based data visualization start-up. With the acquisition of advertising companies, they then looked into harnessing an in-house DSP and consumer insights and launched programmatic advertising solutions.
  • Ve acquired the Display Retargeting business in 2015, video advertising company Optomaton, and the London-based media agency Crave & Lamb for the sum of £3million in 2016.
  • In April 2017, Ve Interactive was bought out of administration by a consortium of existing investors for £2million.
  • Morten Tonnesen, CEO, resigned from Ve Global in 2018, and David Marrinan-Hayes, formerly its COO, was promoted to fill his position. That same year, baroness Michelle Mone joined the company board to act as a non-executive board member.

Products

  • Ve Email Re-marketing aids in recovering lost sales by attracting visitors back to the customer's website via a re-marketing solution that is targeted and personalized.
  • VePanel combines the company's collection of onsite re-engagement apps, namely VePrompt, VeContact Proactive, and VeAssist, "into a unified solution which is deployed across the entire customer journey on a website." This modifies the seamless cart abandonment idea into an apparatus powered by consumer needs.
  • VeContact converts consumers that leave their transaction while the payment phase is in session, bringing them back to the customer's website to finish the transaction.
  • The Ve Self-service platform serves as an online shop assistant. It presents prompts and recommendations that assist clients through checkout and improves website conversions.
  • Ve Digital Advertising allows users to develop data-driven campaigns that reaches their target audience, offer lasting impressions, and promotes high intent traffic.
  • VE's digital assistant is able to comprehend the customer's intent, and it distributes messages to site visitors.

Funding

  • Ve Interactive has raised £22 million in total funding over three separate rounds. In September 2017, Ve secured a £15million investment from existing shareholders that the company intended to use to bolster its worldwide business.

Claims

  • Ve Interactive does not disclose its internal or client-facing KPIs, but a couple can be inferred from their testimonials.
  • Ve Interactive claims to have more than 299 million client sales tracked per annum.
  • Ve's full-funnel tactic enabled Liverpool FC to expand its online merchandise sales by around 27%.
  • Ve used a strategy driven by insight to drive more than 1,700 sign-ups for the Virgin Media Night Run.
  • With the programmatic advertising solution from Ve, Nissan was able to raise its total cost per lead by around 81% year-on-year.


Research Strategy:

Upon reviewing Ve Interactive company's website and press releases, we found that it was bought out by administration in 2017 and later re-started as VE Global. For any recent data and press releases, we referenced the VE - Global website as well.
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Part
02

FreshRelevance Overview

The requested details for FreshRelevance have been provided in rows 3–40 of column C in the attached spreadsheet. Following is a brief summary of the findings.

Summary

Part
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Part
03

FreshRelevance CL (1)

SaleCycle is a UK-based company that helps businesses recover lost cards, increase conversion rates and customer loyalty, and eventually grow online sales by up to 8%. The requested information has been provided in rows 3-42 of the attached spreadsheet.

Selected Findings

  • SaleCycle raised $15.1 million (or £11.5 million) in one venture round in 2018.
  • The company targets large enterprises, focusing on retail, travel, and fashion.
  • Thanks to its solutions, Puma and Tesco Mobile increased mobile sales by 3 and 5%, respectively.
  • The new customer onboarding takes around four weeks.
  • While pricing is not disclosed, it can be a fixed fee or revenue-based.

Research Strategy

We searched for the missing information, such as pricing, datasets, and pilots, on the company website, as well as in tech and business media. We also looked in software and company databases and analyzed case studies and client testimonies. While we didn't find direct answers, we included the most relevant findings, such as the length of the onboarding process and the available types of pricing.
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Part
04

FreshRelevance CL (4)

Headquartered in Tel Aviv, Israel, Barilliance was co-founded in 2009 by Ido Ariel and Nir Ben-Dor. All the requested details have been provided in column G of the attached spreadsheet.
  • Barilliance was co-founded in 2009 and is headquartered in Tel Aviv, Israel.
  • Barilliance has expanded to Europe, Asia, North America, and Australia, ultimately establishing seven offices globally.
  • The company's products include shopping cart abandonment, personalized product recommendations, website personalization, social proof messaging, and retention marketing.
  • Guy Cizner is the inbound marketing director at Barilliance.
  • Oren Almog is the head of customer success at Barilliance.
  • Barilliance primarily serves clients in the eCommerce industry. Penetration is likely high, as over 500 online stores use the company’s services. Clients include Wesfarmers, Pushys, Surfstitch, 3Balls, LG, EyeBuyDirect, among others.

Part
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Part
05

FreshRelevance CL (3)

UpSellit uses the vast array of user data to find the best customer journey possible. Its cross-device conversion strategies and targeted tactics help companies optimize their marketing efforts. We have populated the attached spreadsheet with the requested details for UpSellit.

Summary

UpSellit History

  • UpSellit initially started as a project of passion by UpSellit co-founder, Chris Wampler when he was studying at UC Berkeley. The passion project was an automated chat personality that soon started acing the Turing Test consistently.
  • Wampler then proceeded to partner with a leading live chat provider and soon came to the realization of the importance of developing a chat engine that could handle common questions that were repeatedly asked.
  • Wampler partnered with Tom Kogler, a serial entrepreneur, in 2005 to formally launch UpSellit. Under Kogler's expertise and experience, Wampler's college projected, now popularly known as SmartAgent®, propelled to greater heights of success.
  • SmartAgent® was UpSellit's first solution, and it served to up-sell customers and engage abandoning visitors to recover conversions for thousands of businesses.
  • SmartAgent® collected massive data that helped UpSellit to realize the causes and solutions for every type of site abandonment. Armed with this data, UpSellit expanded its product suite to include novelle technologies for on-site remarketing and lead recovery.
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Part
06

FreshRelevance CL (5)

Yieldify is a private company that was founded in 2013. The company has its headquarters located in London. Detailed information has been entered into column H of the attached spreadsheet.

Summary

  • Yieldify is an optimization platform that offers personalization to the full customer journey. The company "combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. "
  • The company delivers top-notch customer optimization for over "1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal, and Megabus. " Yieldify's mission indicates that "it shouldn’t be difficult to deliver personalized customer journeys."
  • The company combines products such as website optimization and email remarketing with consulting and customer journey analysis to deliver profound results. Additionally, the company has influenced over 100 million in sales through 200,000 customer journeys.

History

  • The computer software company was founded in 2013 and currently has an estimate of 51 to 200 employees. Yieldify is a private company founded by Jay and Meelan Radia, with its headquarters currently located in London.
  • After its inception, the company expanded to the US and Australia in the year 2014. Investments from companies, including Google Ventures and Softbank Capital, enabled the company to launch the Yieldify Conversion Platform in 2017.
  • In 2017, Yieldify was ranked 23rd in the "Sunday Times tech track 100," and listed in the "Deloitte UK technology fast 50." Yieldify was formerly under the leadership of Jay Radia; the founder also served as the chief executive officer (CEO). However, in 2020, Waleed Al-Atraqchi was appointed as the CEO of Yieldify.

Products

  • Yieldify's product/solution is the Yieldify Conversion Platform; this product was launched in 2017. The platform is an award-winning platform for the optimization of customer journey. The company's solution has an array of functions, namely lead generation, behavioral segmentation, website personalization, and email remarketing.
  • The platform offers behavioral segmentation, allowing customers to create target segments with a wide range of behavioral options. Website personalization is an option on the platform that enables clients to move fast and deliver a unique customer journey.
  • Lead generation and email remarketing are unique features used to drive growth and "target client abandoners," respectively.

Claims

  • Yieldify claims that it has delivered about 30 billion interactions for over 500 clients in 15 countries. Case studies of different clients indicate the optimization of conversion rate with visitor segmentation. Specifically, clients such as Vinomofo gained an 11.14% conversion rate from Yieldify's campaigns, 136% uplift with lead capture strategy, and 34.02% uplift with new visitor incentives.
  • Further analysis of client case studies indicates that the company tracks its lead generation performance and email remarketing performance. The Yieldify Conversion Platform enabled Domino's increase in delivering orders and prevent cart abandonment. Domino's experienced a conversion rate uplift of 13%, an additional 50,000 new email leads within one month, and a 9% increase in average order value.

Team

Research Strategy

To carry out this research, we started by searching through the company's website, LinkedIn profile, official blog, and trusted media sites. We were hoping to locate information, including the company's product, history, claims, funding, and the organizational team. This search method proved fruitful because the information needed was readily available.
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Part
07

FreshRelevance Competitors

Six competitors to FreshRelevance (based on the types of services provided) have been provided in rows 1-3 of columns D-I in the attached spreadsheet. Following is a brief summary of the findings.

Summary

  • SaleCycle is a UK based company that helps its clients win back the customers they have previously lost.
  • Granify is an optimization company that utilizes machine learning and AI to decide which of the in-session buyers are more likely to buy and which ones are not.
  • UpSellit uses the vast array of user data to find the best customer journey possible.
  • Barilliance personalizes the customer experience in order to maximize sales.
  • Yieldify is a customer journey optimization company that works to improve the conversion rates of its clients.
  • Ve Interactive believes in knowing what is next for its clients and ensures tailored and personalized customer experience.

Research Strategy

The research focused on companies similar to FreshRelevance that focused on digital marketing personalization with customers in focus. These companies worked to increase user engagement, improve consumer journeys, and boost ROI. After confirming their service offerings matched those of FreshRelevance, these companies were selected as competitors and their requested details were provided.
Part
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Part
08

FreshRelevance CL (2)

Granify is an e-commerce optimization company that was founded in 2011 in Edmonton, Alberta. It has raised about $13,500,000 in four funding rounds. More details on the company can be found in column E of the attached spreadsheet.

Granify Overview

  • Granify is an optimization company that utilizes machine learning, behavioral messaging, big data, and predictive analytic to change how people shop online. They achieve this by optimizing the experience of shoppers. They look to convert non-buyers into buyers, hence, assisting companies in maximizing revenue for online retailers.
  • Granify was founded by Jeff Lawrence. He conceived the idea in 2006 after "founding and running an advertising technology company." However, it took till 2011 before he officially incorporated the company in Edmonton, Alberta.
  • In 2012, the company launched its first version of Granify on Shopify and also secured a $1.2 million investment.
  • In 2013, Asher’s Chocolates became the first paying customer of Granify.
  • In 2015, the company also secured a CA$9 million investment from Valar Ventures.
  • The company has raised a total of $13,500,000 in four funding rounds.
  • Its clients are most of the largest online retailers in the world are clients of Granify including Shopify and Asher’s Chocolates.
Sources
Sources