Fresh/Refrigerated Meals and Side Dishes Market

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Fresh/Refrigerated Meals and Side Dishes Market

The primary consumer needs related to fresh meals and side dishes are that of convenience and health, with refrigerated meals and sides remaining uniquely positioned to satisfy both consumer preferences. However, fresh meals and sides are facing renewed competition from frozen foods, which are increasing in popularity, as well as the more generally changing landscape of competitors offering fast and easy access to prepared food products.

CONSUMER NEEDS

CURRENT CHALLENGES

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