Fitness Apps: Perception
A review of customer sentiments toward the Freeletics app reveals that in terms of the app usage and its features, users are generally satisfied with the product. However, the perception of users on the Freeletics company is unsatisfactory basically due to the financial requirement for full access to the app.
Insight into the General perceptionS of fitness apps
The U.S. National Center for Biotechnology Information published a study on the usage of mobile fitness apps in 2017. The study aimed to determine if fitness apps aid users to meet their fitness goal. The study was based on the download and usage of three fitness apps that were available for free download on Apple and Google stores, of which only 47 out of the 64 participants lasted the study period of five months. The study compared individuals that exercised with apps and those that don't. Of the remaining 47 participants, 35 were fitness app users while 15 do not use apps. There were three checkpoints in the duration of the study which are after the first month, the third month, and the fifth month. The study revealed that the usage of the apps (minute usage) reduced drastically from the first checkpoint to the second checkpoint, but there was no significant difference from the second checkpoint to the last checkpoint. Furthermore, there was no significant difference between app users and non-users based on the "frequency of exercise per week at baseline, exercise intensity at baseline, and behavioral intention to exercise at baseline." However, "the attitude toward exercising using apps was significantly more favorable among users than non-users (32.3 vs. 27.6)".
Another publication by The Economic Times hinted that although fitness apps motivate customers to begin a workout routine, app users often struggle to maintain the routine in the long run. The publication revealed that about 47.5% of health/fitness app users eventually abandon the app at some point. A survey by BioMed Central Ltd on the general perception of health app users (fitness apps inclusive) revealed some barriers to the adoption and continue usage of health apps. They are;
- Lack of time and effort.
- Lack of motivation and discipline.
- Lack of app literacy.
- Low awareness of health apps.
Furthermore, the study identified the following motivators for the continued use of health apps:
- Social competition.
- Intangible rewards.
- Tangible rewards.
- Internal dedication and motivation.
Customers' perception towards the freeletics app
Based on reviews from three independent customer review websites — Apprview, Google Play Store, and Trust Pilot, we found that the majority of review feedback on the functionality and features of the app are positive. Few extracts from these websites are as follows;
- Yhung Matty - "Love the challenge! Love the feedback system! Great user interface. Easy to understand and use! Recommend it to anyone".
- MikeCP - "No hyperbole. It was the push I needed to get fit. I feel great and look forward to my workouts."
- Kiki Embryonic - "this app is the bomb. I pay for the coach, which is as close as you get to PT without an actual PT living in your house. Make no mistake these workouts are no joke, I've been to HIIT and yoga classes that aren't this hard/satisfying. 100 bucks may seem steep to some until you realize nope. It isn't...."
- Unnamed User - "Simple and straightforward to reach your goals. The motto "No Excuses" is the best to describe this app."
- Andreass - "Freeletics is an awesome way to keep healthy on a daily basis."
Customers' perception towards freeletics company
We also searched through the review websites to provide statements made towards the company and found that they were negative statements due to user access to the app. Few extracts are;
- Olympiusdiaz - "They reel you in with “free” and then they won't let you move forward without paying. No thanks."
- Jdelcastilloe71 - "It said that the app has a trial period but it will charge you, right away! Please don’t be a fool."
- LivvyDetweiler - "Why is this app called “freeletics” if you have to pay money to use it? I thought maybe there’d be a free session at least, but no haha. As soon as I submit my info about my goals, weight, height, etc. it goes directly into payment methods No thanks. False advertisement!"
- Jody - "Same as everyone else auto renew when I had already canceled and they just said sorry and would not give money back, I have disputed with PayPal, I do not like when companies just rip people off."
- Leonardo Roić - "Don't think the app is free, that's the biggest lie about this. Every single exercise is to be paid. 2 stars for the design."