Ford's Garage

Part
01
of three
Part
01

Ford's Garage - Competitors

Three competitors to Ford's Garage include Beth's Burger Bar, BurgerFi and M.E.A.T. Eatery and Taproom. We have provided their details below.

Beth's Burger Bar

BurgerFi

M.E.A.T. Eatery and Taproom

Research Strategy

In order to find three competitors to Ford's Garage, we started our research by trying to find the revenue for Ford's Garage. We checked the company website, and looked through various sections such as the 'About Us' page, which usually gives in-depth information about the company. However, we did not find any information on their revenue. We were only able to find that Ford's Garage is a chain of burger and beer joints found in different locations around Florida.

Next, we checked whether Ford's Garage had published any company reports, as these reports usually contain a company's financial information, including revenue. However, Ford's Garage is a privately owned company and is not obligated to publish its financial information. Furthermore, upon checking business information websites such as Owler, Crunchbase, and Craft, among others, which usually provide estimates of a company's revenue, we did not find any information on Ford's Garage.

As a last resort, we chose to use other metrics for Ford's Garage that would enable us to identify its competitors. We looked through review sites such as Google Reviews, Yelp and Trip Advisor, among others. We were able to establish that Ford's Garage has an average rating of 4.4 out of 5, and its pricing is categorized as "$$". With this in mind, we identified its competitors by looking for other chain restaurants that served burger and beer in the same location, with similar ratings and similar pricing. We also checked for awards won by the different restaurants.

Our findings are detailed above.
Part
02
of three
Part
02

Ford's Garage - Competitive Landscape

Beth's Burger Bar is known for its customizable burgers; BurgerFi is known for being natural and eco-friendly; and M.E.A.T. Eatery and Taproom is known for smoking its meat onsite. A competitive landscape of Beth's Burger Bar, BurgerFi and M.E.A.T. Eatery and Taproom is provided below.

Beth's Burger Bar

BurgerFi

M.E.A.T. Eatery and Taproom

Research Strategy

While the research was mostly straightforward, we were unable to find information on the revenue for Beth's Burger Bar. We started our research by checking the company website, and we looked through various sections such as the 'About' section, which usually gives in-depth information about the company. However, we did not find any information on their revenue. We were only able to find their key offerings, brand positioning and some marketing tactics.

Next, we checked whether Beth's Burger Bar had published any company reports, as these reports usually contain a company's financial information, including revenue. However, Beth's Burger Bar is a privately owned company and is not obligated to publish its financial information. Furthermore, upon checking business information websites such as Owler, Crunchbase, and Craft, among others, which usually provide estimates of a company's revenue, we did not find any information on Beth's Burger Bar.

As a last resort, we looked for articles from news and magazine websites. We were hoping to find interviews where the business owner, Beth Steele, mentions how much the company earns in revenue. However, the only such article that we were able to find was a Biz Journal article from 2014, where she stated that "Beth's Burger Bar makes about $170,000 a month." Although the article is found behind a paywall, we were able to obtain a small snapshot of the article that contains this information. We have therefore concluded that current information on the revenue for Beth's Burger Bar is not publicly available.

Part
03
of three
Part
03

Ford's Garage - SWOT

Ford's Garage is a prime beer and burger restaurant chain that has enjoyed a steady success since its inception.

Strengths

Strategic Locations
  • Ford's Garage is located in prime locations, where there are many businesses.
  • The Fort Myers restaurant is in the vicinity Henry Ford's residence, with an outdoor seating and valet parking.
  • Cape Coral outlet is located close to the Cape Coral Parkway Bridge, making it easily accessible.
Food and Drinks
Embracing The Local Culture
  • Ford's Garage offers local beers made locally and keeps the tabs open in every bar.
  • Ford's Garage also names one burger after a member of the community with their signature "Burger of Fame."
Vibrant Marketing System
Unique Architecture

Weaknesses

  • Although the employees are subjected to training prior to hiring, the high volume of guests makes their work tedious.
  • During slow days, the employees' working hours are reduced, which is not as per their contracts.
  • The salary for the employees is non-competitive thus lowering employees' morale.

Opportunities

  • Ford's Garage outlet in Estero partners with Florida Everblades, which creates an opportunity for the business to grow.
  • After striking a deal with Ford Motor in 2014, Ford's Garage has an opportunity to grow its business by association with the Motor Company.
  • The Evergreen analytics help "forecast inventory and make new-carry decisions." This will help the burger and beer joint understand the customer needs and serve them better.
  • The organization culture employed in Ford's Garage is effective in meeting their forecast of expanding operations to other regions in the next 5-10 years.

Threats

  • Ford's garage faces competition from various burger and beer restaurants such as Square 1 Burgers & Bar.
  • Competition for customers, especially at Fort Myers, is high as the restaurants offer similar services.
Sources
Sources

From Part 02