Food Service Competitive Landscape, Part 2

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Mission/Purpose/Vision: Kraft Heinz and Litehouse

Kraft Heinz's vision is "to be the best food company, growing a better world" and Litehouse's vision is ""to improve life... one community, one table, and one bite at a time." Additional details about these companies' missions, purposes, and visions are below.

Kraft Heinz


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Mission/Purpose/Vision: Smucker's and Unilever

The implied mission statements of Smucker's and Unilever are “to make a difference in the world…by making the foods people and pets love” and “doing well by doing good” respectively. The purpose statements of Smucker's and Unilever are “feeding connections that help us thrive life tastes better together” and “to make sustainable living commonplace” respectively. The vision statements of Smucker's and Unilever are “engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives” and “to be the global leader in sustainable business” respectively.



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Sustainability and CSR: Kraft Heinz

Since 2015, Kraft Heinz has committed to improving sustainability of its operations in several areas, and committed to improving its corporate social responsibility profile. During the same period, the company has engaged in several practices that have seemed to contradict its sustainability efforts.

Overview of Kraft Heinz Sustainability Efforts

  • Kraft Heinz asserts on its website that it has "implemented a universal process to achieve our sustainability goals of reducing greenhouse gas emissions, energy consumption, solid landfill waste and water consumption." From its 2015 baseline, the company has pledged to achieve the following goals in its manufacturing facilities by 2020: (1) Reduce greenhouse gas emissions by 15%, (2) Reduce energy consumption by 15%, (3) Reduce water consumption by 15%, and (4) Reduce solid waste sent to landfill by 15%.
  • The company claims in its 2017 report to have reached the following goals: 100% gestation stall-free housing for pregnant sows, sourcing 100% of eggs from cage-free hens, 70% compliance with global nutrition guidelines, sourced 100% sustainable palm oil.
  • The company announced in 2018 a new goal to make 100% of its packaging recyclable, reusable or compostable by 2025.
  • In 2018, the company announced a goal to increase its use of recycled materials in its packaging.
  • The company pledged in 2018 to "set science-based emissions reduction targets" in its supply chain.
  • In 2018, the company announced that it had "exceeded its commitment to reduce the weight of its global packaging by 50,000 metric tonnes."
  • In its 2018 announcement of sustainability goals, the company included a long disclaimer with 16 factors that might prevent it from reaching its goals.
  • The company lists 25 brands on its website, each of which requires packaging in paper and/or plastic. Many of the products are single-use items, including koolaid, Smart Ones, CapriSun, Lunchables, and some Kraft Mac & Cheese sizes.
  • A 2019 FoodDive article states that Kraft Heinz has over 200 brands.

Overview of Kraft Heinz Corporate Social Responsibility Efforts

  • Kraft Heinz has committed "to establishing a sustainable supply chain and responsible farm-to-market ingredient and material sourcing policies." These efforts are part of its corporate social responsibility activities.
  • In 2019, Kraft Heinz Europe signed the European Chicken Commitment. It stated that by 2026, Kraft Heinz Europe "will require 100% of the fresh, frozen, and processed chicken in our European supply chain to meet ... [several] standards of the European Chicken Commitment," including improvements in lighting, density, perch space, and stunning procedures. The company "is committed to improving the welfare of chickens...."
  • The company acquired the assets of the Ethical Bean Coffee Company in 2018. Ethical Bean Coffee "is a leading roaster of 100% Fairtrade, certified organic coffee", and "is committed to social responsibility, global awareness and environmental accountability. "
  • In its promotional materials, Kraft Heinz stated, "We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin. The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our Company, and is part of Kraft Heinz's corporate social responsibility activities.

Apparent Contradictions of Sustainability Goals Seen in Kraft Heinz Marketing and Operations: Analysis

  • The company has committed to reaching sustainability goals in its packaging, greenhouse gas emissions, energy consumption, water consumption, and solid waste sent to landfill. But at the same time as it commits to these goals, it introduces new products and marketing efforts that seem to ignore them.
  • Four examples of Kraft Heinz actions that seem to contradict its sustainability goals are listed here:
  • (1) In 2019, Kraft Heinz brand Oscar Mayer agreed to a two-year partnership extension with Roush Fenway Racing and driver Ryan Newman for NASCAR sponsorship. NASCAR racing vehicles use an astonishing amount of fuel in each race, plus multiple sets of tires. "NASCAR's annual carbon footprint is in the area of 4 million pounds (1.8 million kilograms)." Supporting large-scale fossil fuel consumption does not seem congruent with company goals to reduce greenhouse gases and energy use.
  • (2) Kraft Heinz announced a January 2020 contest for football fans. "Starting Monday, January 20 at 8 p.m. EST, fans can visit to enter for a chance to have HEINZ cover the change fees to re-route your Miami-bound flight to a destination of your choice for just 57 cents*." Airplane trips are one of the most unsustainable forms of transportation. Offering this contest does not seem congruent with company goals for reducing greenhouse gases and energy use.
  • (3) In 2019, Kraft Heinz introduced P3 Portable Protein Pack® to its P3 product line. This new product is designed for athletes "to fuel their workouts". The product was designed "in partnership with UFC®, the world’s premier mixed martial arts organization" and packaged by Nu-Pak Inc. "The three-cavity clear tray is thermoformed of PET by Bemis. Flexible film heat-seal lidding from is said to be EVA". P3 is a single-use packaged product. "Single-use food packaging is taking a huge toll on our environment while also causing a variety of health problems." This example and others of disposable packaging does not seem congruent with company goals for reusable packaging and reducing solid waste.
  • (4) In 2020, Kraft Heinz will launch a new product in partnership with BAILEYS®, "the producers of the world's best-selling cream liqueur." Together, they will launch "non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans", "BAILEYS® Roast & Ground Coffee bags, and ... Baileys K-Cup pods." All three items are single-use packaged products. This example of a new product composed of disposable, single-use items does not seem congruent with company goals for reusable packaging and reducing solid waste.
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Sustainability and CSR: Litehouse

Even though information on Litehouse's Corporate Social Responsibility and sustainability efforts was limited in the public domain, a significant amount of insightful information is available. Litehouse Foods' sustainability efforts revolve around the implementation of responsible business practices across all segments of its business model. Examples of sustainability initiatives from the company include improvements in its production processes, sourcing standards, and transportation to conserve resources and reduce wastage within the supply chain. A detailed overview of the research findings and research strategy follows below.

Sustainability Efforts

Corporate Social Responsibility

Corporate Social Responsibility Versus Sustainability Initiatives

  • From the available information, Litehouse focuses more on CSR than sustainability initiatives. Examples of this follow below:
  • The company presented a $10,000 check to the Learning Center for Families during a ribbon-cutting ceremony for celebrating the expansions made to its Utah manufacturing facility. The Learning Center for Families is a local non-profit health, social service and school readiness agency. The center currently serves over 800 vulnerable families in Hurricane, Utah, and the surrounding areas.
  • Through a $6.2 million expansion of its Ella Avenue facility in Sandpoint, the company constructed a wastewater treatment facility. This facility will enable the company to treat the wastewater it produces before it affects the communities surrounding the facility.
  • By expanding its manufacturing operations in southern Utah, the company projected that it was going to create up to 165 local jobs over the next eight years. This can also be considered as giving back to society through an improvement of company labor policies.

Research Strategy:

Although definitive information on Litehouse's sustainability initiatives and CSR efforts was limited in the public domain, we were able to find a significant amount of relevant information. The majority of this information was found on the company's corporate website, which contains a section dedicated to the company's sustainability and CSR initiatives. In our search for information, we employed a number of unique research strategies that follow below.

Our research began by targeting Litehouse Foods' corporate resources in our search for information on the company's sustainability and CSR efforts. One key resource that we exhaustively searched through was the press release section of the company's website. Our thinking behind this strategy was that official company resources are a potential gold mine for information on sustainability and CSR initiatives. Through this strategy, we were able to find numerous announcements from the company on a variety of subjects but none on sustainability and CSR initiatives.

Next, we focused on the company's social media profiles on Facebook, Twitter, Instagram, Pinterest, and YouTube in our search for relevant information. Our thinking behind this strategy was that the company would have posted information on its sustainability and CSR investments on its official social media profiles. However, after doing a thorough search through these social media profiles, we were still unable to find any information on Litehouse's sustainability and CSR initiatives. The information that was available with this strategy was general social media posts that mostly referenced the company's products.

In our final strategy, we focused our search for relevant information on external press release resources that included PR Newswire and Globenewswire. Our thinking behind this strategy was that these external press release resources could potentially contain information on specific sustainability and CSR initiatives from Litehouse Foods. However, after doing a thorough search through these resources, relevant information still remained unavailable with this strategy. The information that was available with this strategy included information on the company's acquisitions.
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Sustainability and CSR: Smucker's

The J.M. Smucker's Company is a great example of environmental sustainability and corporate social responsibility (CSR) in a business. The sustainability goals of the company account for proper environmental management of waste, water, and energy, in addition to demanding similar basic requirements from all of its third party suppliers. Smucker's also practices CSR methods regarding workers' safety and rights, employee benefits, corporate transparency, and giving back to its community, as well as demanding similar basic standards from its suppliers. All of these principles are embedded in its purpose and considered in the business operations of the company.

Sustainability Efforts Within the J.M. Smucker Company

Sustainability Efforts Within the J.M. Smucker Company Suppliers

  • Smucker's employs their Global Supplier Code of Conduct, which outlines all basic and minimal environmental sustainability responsibilities that suppliers are expected to meet when they do business with Smucker's.

CSR Efforts Within the J.M. Smucker Company

  • The Smucker's company is "dedicated to responsible practices across our supply chain, which includes a comprehensive strategy for ensuring that our ingredients and materials are safely, sustainably and ethically sourced."
  • Additionally, Smucker's encourages transparency within business and provides an official telephone line and email on their website so that anyone can anonymously report any issues.
  • Smucker's offers a range of benefits in order to support the fair treatment and well-being of all Smucker's employees through their Total Rewards program. The program provides resources for employees' well-being such as health, dental, and vision care, disability benefits, financial assistance, and more. Smucker's is "committed to providing a flexible benefits program that helps all our employees be their best."
  • The company continually supports organizations that enhance the role of family in society and provide opportunities for children such as Feeding America, Habitat for Humanity, Reach Out & Read, Boys & Girls Club, and more.
  • Smucker's believes in the importance of pets to individuals, family, and society, and supports organizations that help animals such as the Rachel Ray Foundation, Rescue Bank, and Canine Assistants.
  • Lastly, Smucker's partners with organizations that aim to help communities after natural disasters and other devastating events, such as the Red Cross and United Way.

CSR Efforts Within the J.M. Smucker Company Suppliers

  • Smucker's employs their Global Supplier Code of Conduct, which outlines all basic and minimal expectations that suppliers are expected to meet when they do business with Smucker's.

The J.M. Smucker Company's Focus on Purpose in Operations

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Sustainability and CSR: Unilever

Unilever is a company founded in 1930 to create brands aimed at changing lives positively. As its primary focus is fostering change in the world, Unilever uses its sustainability plans to create awareness on the current ecological and social challenges.

Sustainability Efforts

  • One of the goals under USLP is improving the health and well-being of more than 1 billion people in 2020. The goal is grounded in helping people take control of their hygiene and nutrition. As of 2018, Unilever had reached 1.24 billion people through various programs advocating for safe drinking water, proper sanitation, and hand washing.
  • Another essential sustainability effort played by Unilever is promoting nutritional values by encouraging consumption of healthier diets. In 2018, 48% of foods produced by Unilever met the highest nutritional standards as provided by global dietary guidelines.
  • The second goal stipulated under the USLP is to reduce environmental impact by advocating for public policies that mitigate climate change. The company encourages the sustainable use of natural resources as businesses grow. Unilever champions for the reduction of greenhouse gases, proper water use, eco-efficient manufacturing, sustainable land use, and proper waste disposal and recycling activities.
  • Another sustainable effort employed by Unilever is improving the livelihoods of millions. Unilever is committed to ensuring that human rights are protected in the workplace and creating a platform for business growth and positive social impact.
  • Unilever has helped in women empowerment by creating business opportunities for them and developing inclusive businesses for small-scale retailers. The ripple effect of these actions is that most individuals have sources of income, which has improved their livelihoods.

CSR Efforts

  • Unilever joined forces with Global Fund to help improve health programs in key geographical areas of Africa and Asia. The objective of these synergies is to reduce infections and to strengthen HIV and malaria prevention programs. The two organizations are investing $5 million each to support these activities.
  • Unilever company creates value for communities around the world. For instance, in 2018, Unilever purchased goods and services worth €34 billion from locals. In the same year, the company invested 15.98% in business for future growth.
  • Unilever invested €77.9 million in 2018 in communities to support its agendas stipulated in the USLP. 56% of this amount went to community investment and, 6% was spent on charitable donations. The remaining 38% was spent on commercial initiatives in the community.
  • Unilever also supports small-scale farmers and retailers through training. The goal of this initiative is to create change and improve livelihoods.

Embedding Purpose in Operations and CSR Versus Sustainability Initiatives

  • The Unilever Sustainable Living Plan guides Unilever's operations. The plan is built on three goals including improving health and well-being of people, reducing environmental impact, and improving the livelihoods of individuals.
  • The company is purpose-driven, where sustainability remains a core consideration for its activities. Unilever's employs an approach that aligns with the UN Sustainable Development Goals.
  • Unilever is widening the focus on consumers as well as developing innovative marketing strategies that promote positive life messages. Educational programs are also part of this focus, where the company educates societies on sustainable living.
  • The company is also promoting stakeholder engagement to meet its target. Stakeholder engagement is a vital consideration in Unilever's corporate social responsibility. Consumers are awarded the highest priority.
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Sustainability and CSR: T. Marzetti Food Service

T. Marzetti is a $1.2 billion food specialty company that focuses on delivering quality food and services through innovation and differentiation. The company has put a lot of efforts to help meet its vision alongside sustainability efforts that evolve around waste recycling, reducing pollution, and environmental conservation.

Main Purpose of T. Marzetti

Sustainability efforts

Embedding purpose in operations versus sustainability Initiatives

  • The company is committed to providing quality services and products through innovation and as its main purpose has opened an innovation center at Green Meadows, Ohio.
  • The innovation center is an assert to help in bringing together talents, resources and ideas to grow innovation.
  • The company outsourced a new agency, Cramer-Krassselt, for advertising, brand planning, social media and public relations.
  • Recently the company has introduced an improved ever-popular Veggie Dips recipe, which fits well with their aim of not compromising good food taste for healthy eating.
  • On the other hand the company is still committed to sustainability that include reducing energy consumption, reducing freight and resource conservation through utilization of cube, recycling physical waste and reducing pollution by managing fleet.
  • T.Marzetti has also worked on clean products and simple but delicious ingredients for its costumers.
  • The company, therefore, works on its purpose alongside sustainability in all its operations and processes (production to service delivery).

Research Strategy

In order to analyze sustainability and CSR efforts of T.Marzetti food services, We searched through the company's website, press releases, news articles. Information on the purpose and sustainability efforts of T.Marzetti Food services was available. However, information on CSR efforts and programs of the company was not readily available. Therefore, we extended our search to larger company's reports (Lancaster Colony company). After exhaustive search in different sites the information was not available. Therefore, we gave insights on company's purpose, visions and goals and how sustainability is embedded in the firms' operations.
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Sustainability and CSR: Bolthouse Farms

Bolthouse Farms Company started in 1915 and is a leading producer and distributor of carrots in the global scene. The company also produces protein shakes, cafe beverages, and super-premium beverages under its brand. Bolthouse Farm's mission is to inspire a new revolution while changing the way people partake in healthy foods and drinks. The company’s vision is to create a plant-powered food economy and focusing on how it can be a leader in that field. Bolthouse Farm's purpose is the commitment to the production of healthy products and delivering this promise in its daily operations.


  • Bolthouse is continuously driving for more sustainable practices by use of agricultural methods that prevent soil depletion. Over-farming land for a longer time will lower productivity. Bolthouse takes the responsibility to treat earth and ensure all of its products are grown, processed, and delivered most sustainable means.
  • To mitigate environmental impact, Bolthouse Farms is committed to responsible energy use by deploying clean, efficient, reliable, and sustainable energy by use of a biomass plant in a bid to offset carbon dioxide emitted into the environment.
  • In 2018, Bolthouse partnered with Danbury Conn, a company dealing with the provision of clean energy. The twenty-year partnership deal provides Bolthouse with FuelCell Energy to reduce energy use and bring down greenhouse gas emissions. FuelCell Energy converts natural gas into water, heat, and electricity by the use of electrochemical reactions.
  • In 2018, Bolthouse Farms unveiled its plan to partner with Case IH Company in using autonomous (driverless) tractor during farming. This technology will be beneficial in minimizing resources used in farming, increasing efficiency, and increase productivity.


  • The company has an integrated CSR approach to consumers, employees, environment, and the community.
  • The brand is a proud supporter of ReThink Food, a non-profit that works to obtain excess and ugly foods from restaurants, farms, grocery stores, events, and other food purveyors and transforms it into ready-to-eat meals that are then donated to people in need. They are committed to giving excess food a second purpose and help educate and change the conversation surrounding food waste.
  • Bolthouse has built relationships with nutritionists and universities like the University of Texas to learn how the body absorbs different forms of protein. And ultimately, it’s about providing consumers with more exciting products and better, healthier options and lifestyles.
  • Bolthouse Farms is in collaboration to fight world Hunger. For example, in 2018, they partnered with the soul food project, where it will donate towards the plan for the next two years. The campaign is aimed at providing healthier food options for the younger generation.
  • Bolthouse continues to pump resources and money into its research and development center to meet the demand of consumer's desires. In 2017, Bolthouse Farms released the company's first line of refrigerated organic dressings, created with first-rate ingredients like asiago, blue cheese, avocado, and raspberry juice. Accelerating innovation across fresh-refrigerated categories to meet evolving consumer preference for healthier options and increased demand for organic food.
  • Bolthouse Farms practices sustainable farming by making use of the entire carrot from tip to greens. Even the leftover carrot tops are used as fertilizer in the fields. They have a new logistics program, recyclable packaging, and transparency in the overall supply chain — a commitment to producing healthier food products.


We searched for various articles, company reports, and consumer surveys on Bolthouse Farm Company done between 2018 and 2020. We reviewed the company's website to obtain information on sustainability and corporate responsibility initiatives currently being undertaken and its plans to meet these aspects in the future. An effort to triangulate data from the company's website and reports does not provide sufficient statistics on the success rate of these initiatives. The sources fail to provide detailed information on how Bolthouse Farms plans to implement plans.

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Sustainability and CSR: Heluva Good!

The Heluva Good! brand does not make any explicit sustainability or CSR efforts. However, Heluva Good! is part of the HP Hood family of brands, which has numerous sustainability and CSR efforts. These include donations to family-focused organizations involved in nutrition or health, financial support for community events, the establishment of a Green Team, and careful sourcing of raw materials.

Sustainability Efforts

  • The Heluva Good! brand does not appear to have sustainability standards outside of the overarching HP Hood LLC group.
  • HP Hood has a long-standing focus on environmental sustainability that has become more formalized over time.
  • The company established a Green Team to reduce resource wastage, raise awareness of sustainability internally and externally, and monitor sustainability efforts' progress. This team focuses its efforts on water usage, electric usage, truck payloads, fuel usage, and recycling.
  • The company has created guidelines to ensure that its vendors and suppliers engage in sound environmental practices.
  • HP Hood also reviews its marketing guidelines periodically and updates them to reflect new technologies and customer feedback.

CSR Efforts

  • The Heluva Good! brand does not appear to engage in CSR efforts outside of the overarching HP Hood LLC group.
  • HP Hood LLC's community social responsibility efforts are focused on organizations that assist children or families in the areas of nutrition and health.
  • The company proudly supports The United Way, The Red Sox Foundation, The Jimmy Fund, Ronald McDonald Houses, and Birthday Wishes.
  • It also funds educational programs for families at the Boston Children's Museum and the Children's Museum of Maine.
  • The company supports local food banks through America's Second Harvest.
  • It provides product donations to community programs and events that educate families or children in the areas of health and nutrition.
  • HP Hood's marketing policy guidelines state that the company's communications should not undermine an active lifestyle or a healthy, balanced diet. The company will not condone or encourage excessive consumption of any food or beverage.
  • All communications must be directed to those over the age of 12 years. The company will not advertise in media that is primarily geared toward children under that age, and participation by minors in any promotion requires parental consent.
  • HP Hood has made efforts to eradicate slavery and human trafficking from its supply chains.
  • The company requires its dairy suppliers to treat animals humanely.

Heluva Good! Focus Points

  • The Heluva Good! brand does not appear to have any explicit focus points in the areas of sustainability or CSR outside of the HP Hood brand family. It may have more of an operational focus.
  • HP Hood appears to focus almost equally on sustainability efforts and CSR efforts. Both areas show significant commitment, and HP Hood has crafted policies related to each.
  • However, it seems that the company embeds its purpose somewhat more fully in CSR than in sustainability.
  • The company says it has been committed for 170 years to supporting the communities it conducts business in. This is longer than their formal sustainability efforts, though HP Hood claims that a culture of sustainability existed within the company prior to formalization.
  • HP Hood touts its dairy products as important in promoting health, and this view drives the company's CSR efforts. Sustainability, while affecting multiple levels of operations, is not as clearly enmeshed with the product the company produces.
  • HP Hood's CSR efforts have more diverse facets than its sustainability efforts. These CSR initiatives include community outreach, educational efforts, charitable donations, ethical supply lines, humane animal treatment, and responsible advertising.

Research Strategy

Information about the sustainability and CSR efforts of Heluva Good! was not available on the company's website, Facebook page, Instagram page, Twitter account, or Pinterest account. The brand is owned by HP Hood. HP Hood has a detailed Social Responsibility Statement that outlines the company's efforts in community social responsibility and sustainability.
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Sustainability and CSR: Stratus Foods

Overview of Sustainability Efforts

  • The company culture at Stratas Foods LLC embraces good stewardship of the environment through efforts at sustainability.
  • David Tillman, vice-president of sales and marketing stated in a 2019 article in Bake Magazine that the ingredients and technology used at Stratas are more sustainable for the global environment.
  • As a member of Roundtable on Sustainable Palm Oil (RSPO), Stratus Foods promotes RSPO programs to its customers supporting the production of sustainable palm oil.
  • Stratas only sources palm oil from RSPO members, illustrating Stratas' vested interest in proliferating sustainable palm oil to the marketplace.
  • Stratas expects to be using 100% RSPO-certified sustainable palm oil and oil palm products from any supply chain by 2015 in its own brand products.
  • By 2030, Stratas expects to be using 100% RSPO-certified sustainable palm oil and oil palm products from physical supply chains in its own brand products.
  • Sustainability of palm oil is insured when a single certified source is identity preserved and segregated and/or mass balanced -- that is, mixed or kept separate from ordinary palm oil.
  • Stratas seeks to do business with suppliers sharing their commitment to sustainable business practices.

Overview of CSR Efforts

  • Stratas Foods supports local communities where they do business through charitable giving and support of non-profits.
  • Through the establishment of policies and programs, Stratas supports local charitable organizations, provides safe and healthy work environments, encourages employees to live healthy lifestyles, and seeks to reduce their overall impact on the environment.
  • Habitat for Humanity is one of the organizations Stratas employees volunteer their time to serve their community.
  • Stratus Serves is the employee-led team actively seeking opportunities for volunteerism.
  • The mission of Stratas Serves strives to establish strong community relationships to insure families do not go hungry, neighbors are safe and healthy, and children receive a good education.
  • Employees volunteer time and money to many causes, including Boys and Girls Club, Food Bank, Junior Achievement, and Ronald McDonald House of Memphis.
  • Stratas employees volunteer and sponsor Neighborhood Christian Centers, Inc., a Memphis nonprofit dedicated to guiding those in need toward stability and sustainability.

Analysis of Stratas' Focus on Embedding Purpose

  • Sustainability is front and center in Stratas Foods' Code of Conduct.
  • Stratas embeds its sustainability and CSR commitments and principles in its stated company vision and culture, as well as in its policies and programs.
  • The company embeds its dedication to community stewardship through its Stratas Serves team dedicated to charitable giving and volunteerism in the local communities.
  • For the third straight year, Stratas Foods received the Quality and Service Award by Dot Foods in 2018.
  • Dot Foods is the nation's largest food industry redistributor, and its award recognizes Stratas as its top-performing manufacturer partner for quality and service.

Research Strategy

To discover the sustainability and CSR efforts of Stratas Foods, we consulted the company’s website, trusted websites, articles, and blogs regarding the company’s sustainability. Stratas’s CSR efforts were identified to include participating and sponsoring local employee led volunteer activities, initiating projects that help in the local development of the communities, and leading programs that promote a safe and healthy community.

From Part 03
  • "Kraft Heinz Expands Environmental Commitments to Include Sustainable Packaging and Carbon Reduction. Company Aims to Make 100% of its Packaging Recyclable, Reusable or Compostable by 2025; Increase Usage of Recycled Materials; Pledges to Set Science-based Emissions Reduction Targets. As part of its commitment to reduce natural resource needs and manage overall environmental footprint, The Kraft Heinz Company today announced the expansion of its environmental stewardship strategy to include time-bound targets for achieving greater packaging sustainability and setting science-based goals to reduce greenhouse gas emissions. "
  • "...Growing a Better World strategy released in last year’s Corporate Social Responsibility (CSR) Report, supports the Company’s broader efforts to improve the sustainability of its supply chain. "
  • "The Company will partner with packaging experts, organizations and coalitions to explore technical, end-of-life and infrastructure solutions, and is already collaborating with Environmental Packaging International (EPI) for consulting, tracking and other specialist services in the packaging space. The Company also will work toward increasing the usage of recycled content in its packaging and decreasing the overall volume of packaging used. "
  • "the Company has been working for years to optimize its high-volume packaging. For example, Kraft Heinz recently exceeded its commitment to reduce the weight of its global packaging by 50,000 metric tonnes. Additionally, Kraft Heinz Europe is working to make the recyclable Heinz Tomato Ketchup PET plastic bottle fully circular by 2022, by using recycled material that can be made back into food-grade packaging. "
  • " working to set science-based greenhouse gas emissions reduction goals in its supply chain. "
  • "The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. "
  • "[A long disclaimer accompanied the press release:} Important factors that affect our business and operations and that may cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, operating in a highly competitive industry: [followed by 16 clauses listing such factors]."
  • "Kraft Heinz Expands Animal Welfare Commitments in Europe and Signs Up to the European Chicken Commitment."
  • "As part of its commitment to establishing a sustainable supply chain and responsible farm-to-market ingredient and material sourcing policies, Kraft Heinz Europe today announced the expansion of its animal welfare practices by signing up to the European Chicken Commitment. Kraft Heinz is committed to improving the welfare of chickens and is working to transition its European supply chain to meet even higher welfare standards. By 2026, we will require 100% of the fresh, frozen, and processed chicken in our European supply chain to meet the following standards of the European Chicken Commitment. We will be working with our suppliers and the industry at large to achieve this."
  • " Comply with all EU animal welfare laws and regulations, regardless of the country of production. Implement a maximum stocking density of 30kg/m2 or less. Thinning is discouraged and if practiced must be limited to one thin per flock. Adopt breeds that demonstrate higher welfare outcomes. Meet improved environmental standards including: At least 50 lux of light, including natural light. At least two metres of usable perch space, and two pecking substrates, per 1,000 birds. On air quality, the maximum requirements of Annex 2.3 of the EU broiler directive, regardless of stocking density. No cages or multi-tier systems. Adopt controlled atmospheric stunning using inert gas or multi-phase systems, or effective electrical stunning without live inversion. Demonstrate compliance with the above standards via third-party auditing and annual public reporting on progress towards this commitment."
  • " Monday, September 24, 2018 5:10 pm EDT Kraft Heinz Canada Completes Acquisition of Ethical Bean Coffee PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Kraft Heinz Canada announced today that it has completed the acquisition of the assets of Ethical Bean Coffee. Founded in 2003, Ethical Bean Coffee is a leading roaster of 100% Fairtrade, certified organic coffee. Based in Vancouver, British Columbia, Ethical Bean is committed to social responsibility, global awareness and environmental accountability. "
  • "We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin. The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our Company.” "
  • " Wednesday, October 30, 2019 10:35 am EDT Oscar Mayer Brings the Sizzle Back to NASCAR for 2020 Season and Beyond Oscar Mayer Announces Two-Year Partnership Extension with Roush Fenway Racing and Driver Ryan Newman and Will Offer Fans Opportunity to Design 2020 Paint Scheme "
  • " Oscar Mayer will return as the primary partner on the No. 6 Ford for multiple races during the 2020 and 2021 seasons, beginning at the TicketGuardian 500 in Phoenix on March 8, 2020. “After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, associate director for Oscar Mayer. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.” Fans can catch Ryan sizzling around the track in NASCAR’s tastiest paint schemes highlighting Oscar Mayer’s quality meat offerings for the whole family, including bacon, hot dogs and cold cuts. "
  • "PITTSBURGH & CHICAGO--(BUSINESS WIRE)--With less than five days until the final four teams in the playoffs seal their fate, dedicated football fans are throwing caution and superstition to the wind by booking their flights to Miami with hopes of cheering their team to victory on football’s biggest stage. By Sunday night, fans whose team doesn’t make it all the way will be left with both a team out of the running and an added cost to change their flight, which only adds insult to injury. To reassure fans that even in the bleakest moments not all hope is lost, HEINZ is offering football fans a chance to win 57-cent change fees for Miami-bound flights. Starting Monday, January 20 at 8 p.m. EST, fans can visit to enter for a chance to have HEINZ cover the change fees to re-route your Miami-bound flight to a destination of your choice for just 57 cents*. "
  • "PITTSBURGH & CHICAGO--(BUSINESS WIRE)--P3 Portable Protein Pack® is giving athletes and fans alike a more interesting way to fuel their workouts by launching a new UFC Performance Institute co-branded snack as part of its existing line of products in partnership with UFC®, the world’s premier mixed martial arts organization. The latest P3 is designed for active consumers looking for a protein-rich snack and features rotisserie-seasoned chicken, pretzels, mozzarella cheese and dried cranberries. The newest P3 is the first of its kind to be co-developed with nutritionists from the UFC Performance Institute® and uses a 2-to-1 ratio of carbohydrates to protein for a better way to fuel workouts. Each pack contains 11 grams of protein and 25 grams of carbohydrates. "
  • "PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans. In addition, BAILEYS® Roast & Ground Coffee bags and K-Cup pods will also be available for consumers to enjoy the BAILEYS® distinct flavor throughout their day. Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS® Original Irish Cream flavor profile will now be available in non-alcoholic coffee beverages. The BAILEYS® Ready-to-drink Cold Brew will launch with Irish Cream and Salted Caramel flavors with new flavors hitting shelves in 2020. "
  • "PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Fans went nuts last year for the limited-time return of their favorite neon orange ’90s snack — PLANTERS Cheez Balls. Now, there’s even more reason to love this uniquely cheezy treat: PLANTERS Cheez Balls are here to stay. To celebrate everyone’s love for the cheeziest snack around, MR. PEANUT is giving fans one of their favorite parts of Cheez Balls – shakers filled with three cheezy ounces of Cheez Balls Cheez Powder. Cheez Ball lovers can now turn any food into a Cheez Ball with the delicious Cheez Powder they know and love. "
  • "From our quality controls to the relationships we have with our growers and suppliers, we are committed to responsible, sustainable practices extending to every facet of our business"
  • "We have implemented a universal process to achieve our sustainability goals of reducing greenhouse gas emissions, energy consumption, solid landfill waste and water consumption. From our 2015 baseline, we have pledged to achieve the following in our manufacturing facilities by 2020: Reduce greenhouse gas emissions by 15% Reduce energy consumption by 15% Reduce water consumption by 15% Reduce solid waste sent to landfill by 15% "
  • "To ensure our purchases do not contribute to deforestation, loss of biodiversity or social issues such as forced and child labor and human trafficking, Kraft Heinz seeks to procure palm oil products in an ethical, transparent, responsible and sustainable manner. Although we use only a small amount of palm oil globally, we are committed to ensuring that 100 percent of our palm oil is sourced according to responsible and sustainable practices."
  • " No deforestation No destruction of primary, high carbon stock or high conservation value forests No fire use in plantation operations No new development on peat lands regardless of depth Best management practices for existing operations on peat Compliance with national and local laws and regulations and international labor and human rights laws Absolutely no forced labor, child labor and/or human trafficking Takes place on legally-held land Respects land tenure rights Meets the Kraft Heinz supplier code of conduct "
  • "Our animal welfare policy is guided by the Five Freedoms of animal welfare, and we expect all suppliers to implement practices and pursue continuous improvement consistent with these Five Freedoms: Freedom from hunger and thirst Freedom from discomfort due to the environment Freedom from pain, injury or disease Freedom to express normal behavior for the species Freedom from fear and distress "
  • "For more than a decade, the Micronutrient Campaign has sponsored the development and distribution of micronutrient powders that deliver essential vitamins, minerals and iron when stirred or mixed into children’s foods. These nutritious, easy-to-use powders are manufactured by The Kraft Heinz Company and have been proven effective in preventing and treating iron-deficiency anemia, and other vitamin and mineral deficiencies."
  • "The Kraft Heinz Company supports a nationwide network of food banks through the hunger prevention initiatives of Feeding America. "
  • "From the Lunchables Lunch Combinations partnership to employee volunteerism, The Kraft Heinz Company has supported Boys & Girls Clubs of America (BGCA) in their local communities through the years. In 2015, the Kraft Heinz Company Foundation announced an innovative new program called Kraft Great Futures Kitchen to help ensure youth and their families have access to food, nutrition and life skills. More than 4 million children benefit from the programs of the BGCA each year, and the Great Future Kitchen is helping them live and eat better by renovating Club kitchen facilities, providing youth and family cooking classes, establishing food bank partnerships and installing Club-based fruit and vegetable gardens. The program has provided funding for improvements to kitchens at 10 Club locations across the country. In addition to the Great Future Kitchen, The Kraft Heinz Company Foundation is a key supporter of BGCA’s national Food Security Initiative to strengthen and expand the impact of food service programming at thousands of Club locations in the U.S."
  • "Support for American Red Cross: Through cash contributions, product donations and the help of skilled employee volunteers, the Foundation demonstrates its concern for the community by offering our best resources during times of crisis."
  • "Local Food Banks: In addition to cash and product donations contributed to regional feeding programs, employees from The Kraft Heinz Company lead volunteer efforts year-round to ensure these local communities have ready access to fresh, healthy and affordable food."
  • "5 miles per gallon is standard for a NASCAR car. Also, the devices that the U.S. Environmental Protection Agency (EPA) has mandated on normal cars to keep emissions to a safe level, like catalytic converters, are not built into race cars. "
  • "This all adds up to some serious fuel consumption. In a single typical NASCAR race weekend, with more than 40 cars at high speeds for 500 miles (804 kilometers) -- plus practice laps -- at 5 mpg of gas, you're looking at, conservatively, about 6,000 gallons (22,712 liters) of fuel [source: Finney]. Each gallon burned emits about 20 pounds (9 kilograms) of carbon dioxide, so that's about 120,000 pounds (54,431 kilograms) of CO2 for a race weekend [source: FuelEconomy]. Multiply that by roughly 35 races per year, and NASCAR's annual carbon footprint is in the area of 4 million pounds (1.8 million kilograms). Yes, that's a lot. The energy expended in one race could power more than three houses or drive seven cars for a whole year [source: Shelby]."
  • "it's an extravagantly high number next to the 45,000 pounds (20,411 kilograms) of CO2 the average American life emits in a whole year."
  • "Keeping a 200-mph race car at full speed costs about $50,000 a week for parts and pieces. Suspension parts, drive shafts, cooling systems, bearings, axles, gears, crash pieces, nuts and bolts don’t come free. Tires and travel are next at $32,000 a week. Teams don’t get a break on the cost of hotel rooms. In fact, they pay a premium because hotels generally double and triple their rates during a race week. Each team needs about 10 rooms. Many teams own airplanes to shuttle crewmen to the track, but the cost of fuel, pilots and insurance still creates a cost of about $500 a person. Teams that use commercial airlines pay about the same. No matter how they get to the track, once they get there, they need rental cars. A set of racing tires now costs about $2,000. Counting practice, qualifying and the race, that’s a cost no team can avoid. (And to top it off, teams are required to pay the same $3.25 state and federal disposal fees for each tire that everyone else as to pay at their neighborhood tire store.) Brakes and rotors add $20,000 to the bill - $40,000 for the road courses - while insurance, sanctioning fees and meal money are another $18,500 combined. New rules at Daytona designed to break up the two-car tandems added another $18,000 expense. Cars this week will have smaller radiators with a different pressure pop-off valve, which is considered a specialty item. Brakes and rotors add $20,000, and insurance, sanctioning fees and meal money are another $18,500 combined. Not included in the weekly costs is the base price for the car itself. A new car costs at least $100,000. The team hauler runs another $500,000. There also are costs associated with running a shop."
  • "Aviation is now responsible for 2% of all global carbon emissions (CO2)."
  • "Flying leads to lots of carbon emissions. For an average household, flying comes at number 6 of in the top 10 list of activities that cause the most carbon emissions."
  • "If you really want to reduce your CO2 emissions yourself, do not eat meat and try to consume as little as possible. To save for the emissions of your return flight to New York, you have to follow a vegan diet for over a year (compared to a meat diet). "
  • "Conclusion, is sustainable air travel possible? The short answer is no, sustainable air travel is not possible. It is best not to fly to be truly sustainable. "
  • "P3 is packaged by contract packager Nu-Pak Inc.. The three-cavity clear tray is thermoformed of PET by Bemis. Flexible film heat-seal lidding from is said to be EVA, and it also comes from Bemis. Graphic treatment down the left half of the film lidding provides plenty of opportunity for branding. The right half is essentially clear, so consumers can see what’s inside."
  • "“The research and development team explored several innovative packaging designs before landing on the version you see today,” says Maria Bracone, Director of Packaging Snacking R&D at Oscar Mayer. “This packaging fits with the Oscar Mayer and Kraft brands, stands out against our Lunchables product, and communicates the idea of snacking to our target consumer.”"
  • " Single-use food packaging is taking a huge toll on our environment while also causing a variety of health problems. As our landfills and waterways clog with plastic bags, Styrofoam food containers, disposable coffee cups and more, it’s clear that what once seemed like an unimaginably wonderful convenience has become something else: a massive, eternal pile of garbage left not just in our ocean waters and landfills but, as it turns out, inside of our very bodies. Companies and communities are starting to wake up — whether motivated by true concern or by the realization that their customers are fed up with unnecessary waste. A major beer company just announced it will be selling six-packs held together with cardboard instead of plastic. A beloved supermarket chain has committed to changing the way they package their fresh produce. Cities and states are banning plastic bags, plastic straws and Styrofoam takeout containers. Everyone is starting to get it: plastic never goes away. "
  • " Beloved Global Brands A globally-trusted producer of delicious foods, The Kraft Heinz Company provides high-quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. (25 brands are listed, by logo) "
  • "Nonhuman animal welfare is an increasingly important component of consumer expectations of corporate social responsibility (CSR). The extent to which prominent animal welfare or protection organizations may influence people’s perceptions of food industry CSR may be related to an organization’s perceived social responsibility. "
  • "Kraft Heinz, with its stable of more than 200 brands known to consumers worldwide, has relied on its R&D arm to try to keep its brands from being passed over by today's shopper — as well as to create new products that are likely to land in more carts."
  • "The food giant has fallen on rocky financial times, reporting a $12.6 billion net loss in February. "
  • "Formed in 2015 through the merger of Kraft Foods Group, Inc. and H.J. Heinz Company, The Kraft Heinz Company is a globally trusted producer of high quality, great-tasting and nutritious foods. Kraft Heinz is co-headquartered in Chicago and Pittsburgh. At the end of 2016, Kraft Heinz had 83 Company-owned factories, 6,126 packaging and ingredient suppliers and 319 co-packers, and employed 42,000 employees around the world. "
  • "ETHICS, COMPLIANCE AND HUMAN RIGHTS 42,000+ Employees Worldwide"
  • "In 2016, Kraft Heinz conducted a materiality assessment to drive our CSR strategy and goal-setting. The assessment allowed us to identify and carefully consider the environmental and social issues that are of greatest concern to our stakeholders and could have an impact on the long-term success of our business. The results highlight areas of opportunity and risk to help focus our overall strategy and improve our performance.To identify our material issues, we engaged a variety of stakeholders and collected input across several topic areas."
  • "Treating Animals with Care, Understanding and Respect Purchasing Sustainable and Traceable Palm Oil Sourcing Sustainably to Protect the Environment and Our Society Reducing water, greenhouse gases, energy use, and waste production Making better products Meeting consumer demand Fighting global hunger Volunteerism Publish a scorecard"
  • "2016 scorecard: 100% gestation stall-free housing for pregnant sows sourcing 100% of eggs from cage-free hens 70% compliance with global nutrition guidelines 100% sustainable palm oil "
From Part 07
  • "We will start a new place and serve good food. At a profit if we can, at a loss if we must, but we will serve good food." With this short notation on a scrap of paper, Teresa Marzetti set the tone for the company that bears her name."
  • "T. Marzetti Company is part of Lancaster Colony"
  • "T. Marzetti Company, a leading specialty foods company, celebrates its strong brands, outstanding products and innovative culture."
  • "superior service to our customers, and value to our consumers through product innovation and differentiation."
  • "Marzetti® was honored by the John Muir Association for Excellence in Sustainability as the result of company-wide efforts to reduce our carbon footprint."
  • "Marzetti® supports increasing efficiency, reducing waste and consumption, conserving water and other natural resources, and investing in new technology to protect the environment."
  • "T. Marzetti Company announced the opening of the Innovation Center at Green Meadows, a new 45,000 square foot state-of-the-art facility in Lewis Center, Ohio"
  • "The Innovation Center was born from a desire to unite the talent, tools and resources across business units so as to provide even better ideas and more compelling innovation to help customers grow and associates develop."
  • "T. Marzetti Company, the $1.2 billion specialty food company that spans 16 brands, including Marzetti® salad dressings and dips, New York Bakery® frozen breads and Sister Schubert's® homemade rolls named Cramer-Krasselt agency of record."
  • "The agency's services for T. Marzetti will include advertising, media, programmatic, brand planning, digital, social media, public relations and more."
  • "Marzetti®, a T. Marzetti Company brand, announces a new and improved recipe for their ever-popular Veggie Dips. "
  • "Founded in 1896, Marzetti has been bringing delicious snacking to consumers nationwide for over 120 years. "
  • "Continuing this effort to create an unparalleled product, Marzetti brands announced in 2019 it would double down on its commitment to create clean products with simple, delicious ingredients across all lines."
  • "Creating a delicious, cleaner label product, Marzetti® strives to show that eating well doesn't have to come at the expense of eating deliciously. "
From Part 08
  • "Bolthouse Farms produces and sells super-premium juices, smoothies, protein shakes and cafe beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. The Bolthouse Farms mission is to Inspire the Fresh Revolution™ and change the way people consume healthy foods and beverages."
  • "This highly efficient fuel cell plant will reduce our energy use as we continue to drive down greenhouse gas emissions in keeping with our corporate sustainability goals."
  • "As one of the largest carrot producers in North America, Bolthouse Farms is a year-round operation that farms extensive acreage across four states and Canada. The company’s focus on and openness to advanced technology, coupled with their desire to improve productivity, make it ideal for the pilot for the Case IH Autonomy and Automation Programme."
  • "they take the post-harvest biomass from their production fields, along with some energy-dedicated crops, to provide input for a 7.4 MW biogas plant. This allows them to be 100% self-sufficient in green electricity while also generating heat, refrigeration and fertilizer for their operations."
  • "To further Bolthouse Farms'® commitment to the ugly foods' conversation, the brand is also proud to support ReThink Food NYC, a local non-profit that works to obtain excess and "ugly" foods from restaurants, farms, grocery stores, events, and other food purveyors and transforms it into ready-to-eat meals that are then donated to New Yorkers in need. They are committed to giving excess food a second purpose and help educate and change the conversation surrounding food waste."
  • "That’s why we’re committed to creating healthier products that help people trade up from the alternative. With a century worth of roots in carrot farming, we wake up early every morning to work hard and deliver on that promise."
  • "In just over one year of operation and with backing from Campbell Soup Company (NYSE: CPB), The Soulfull Project has pledged to donate one million servings of their high-quality, nutrient-dense hot cereal to food banks over the next two years. The Soulfull Project Targets One Million Serving Donation to Combat Food Insecurity by 2019. "
  • "The company, which calls itself the "new" Bolthouse Farms following its divestment from Campbell Soup in June, will launch the infused beverage and RTD coffee lines in the US next year. The ranges are included in the launch of around 25 new products from Bolthouse as the company repositions itself as a provider of plant-based foods."