Florida Sports Foundation

Part
01
of eight
Part
01

Florida Sports Foundation Company Overview

The Florida Sports Foundation was formed in 1992 as the official sports promotion and development organization for the state of Florida.

Overview of the Florida Sports Foundation:

  • The foundation was formed in 1992 and is located in Tallahassee, Florida.
  • Florida Sports Foundation is a nonprofit organization aimed at bolstering Florida’s sports industry dedicated to serving its athletics community by endorsing the advancement of professional, amateur and recreational sports.
  • After 1996 grant programs were established to assist communities and host organizations in attracting sports events.
  • Since its inception, the Florida Sports Foundation has been serving as the official sports promotion and development organization for the State of Florida, providing one-of-a -kind industry opportunities in the state that are supported by top-notch industry leadership.
  • Since 2013, the foundation has awarded 486 grants, totaling $11,383,100.
  • Since 2017, the foundation is looking to improve its retention of sporting events and sports-related business opportunities.
  • The foundation is also supporting the creation of jobs through sports tourism and development.
  • The Foundation wants to continue its support for amateur, professional and recreational sports and sporting opportunities throughout its footprint.

Leadership Team:

  • Angela Adams Suggs serves as the third President & CEO since August 7, 2017.
  • Charlotte Cowen serves as the Director of Administrative Affairs. He is in charge of budgets, contracts, corporate policies, accounts receivable and payable, audits. He also administers the license tag revenue program and manages the grant program.
  • Jason Hendrix is the Director of Communications. As a member of the senior administrative team, Jason Hendrix implements the media relations and marketing efforts for all sports tourism and development on behalf of the State of Florida.
  • Michelle Roque serves as the Director of Finance, Erica Manz as the Finance Manager, and Melissa Estremera as the Finance and Grant Coordinator.
  • Jacqueline Hightower is the Director of External Affairs.
  • Liese Abili serves as the Director of Sports Development while Demetrius Burse is the Executive Assistant to the President & CEO.
  • Marvin E. Green, Jr. serves as the Vice President of Amateur Sports while Karissa Pendleton works as the Event Manager.
  • Nick Gandy serves as the Communications Consultant.
  • Amanda Ford and Corey Dunnom works as Event Coordinators for Operations.

Publicly available financial data about the company

  • The Florida professional sports team license brings $2.5 million to the FSF every year.
  • The federation generated $200,000 in general revenue for 2013, 2014, and 2015.
  • In total, the FSF averaged $4.5 million per year in 2013, 2014, and 2015.
  • The average grant amount for 2013-14, 2014-15 and 2015-16 was approximately $15,000.

Annual or major events:

  • Every year, the Florida Sports Foundation organizes the Florida Senior Games Local Series Qualifiers in Florida, which lead to the Florida Senior Games in December.
  • The senior games aim to encourage and promote healthy lifestyles for Florida’s seniors and provides all senior Florida citizens with an affordable and quality multi-sport festival.
  • The Florida Sports Foundation also sponsors the Sunshine State Games in Florida, providing over 30 sports that are recognized by the Olympic Governing Body.
  • Florida Sports also held the 2018 Governor’s Baseball Dinner to celebrate the opening of spring training in Florida.

Grants:

  • Their grants programs include FSF Major Grant Program, the Regional Grant Program (primarily amateur sport events), the Small Market Grant Program, and the Amateur Sports Programs (Sunshine State Games and Florida Senior Games).
  • The grant requests are evaluated based on the economic impact related to the number of out-of-state participants and spectators.
Part
02
of eight
Part
02

Angela Suggs Biography

Angela Suggs is the current President and CEO of Florida Sports Foundation who also has a strong background in sales, revenue generation, marketing and major event planning and has spent the majority of her career in these areas. She is married to David Suggs and has one daughter named Dillyn Ashleigh.

ANGELA SUGGS BIOGRAPHY

1. Educational background

  • Angela Suggs attended the Florida Agricultural and Mechanical University where she attained a Bachelor's degree in Business Economics in 1992.
  • She then did her Masters in Marriage and Family Therapy/Counseling at St. Thomas University where she graduated in 2000.

2. Work background and experience

  • Angela Suggs was the Sales and Meeting Manager at Courtyard by Marriott from 1992 to 1994.
  • She then became a Club Level Sales Representative at Miami Dolphins and Sun Life Stadium from 1994 to 1998, where she managed the executive suites and clubs seats inventory for the Miami Dolphins and Florida Marlins games, along with other stadium events.
  • Angela Suggs then became a counselor at Broward County Schools from 1998 to 2003, where she managed matriculation, behavior, and graduation of middle and high school students at Crystal Lake Middle and Deerfield Beach High Schools.
  • She became an Account Executive at Brown & Brown from 2004 to 2008, where she analyzed existing exposures and presented alternative insurance solutions to fulfill the needs to prospects and clients.
  • At the same time she was a principal at Angela Suggs and Associates from 2004 to 2009, where she provided organization assistance to organizations and various professional athletes for fundraising events and non-profit organizations.
  • Angela Suggs also worked at Florida A&M University from 2009 to 2017, where she fulfilled several responsibilities over the years, including being the Assistant Athletic Director for Marketing and Development as well as being the Senior Associate Athletics Director for External Affairs.
  • Angela Suggs is currently the President and CEO of the Florida Sports Foundation.

3. Her role at the Florida Sports Foundation

  • Angela Suggs has served as the President and CEO of Florida Sports Foundation from August 2017 to present.
  • Her accomplishments at Florida Sports Foundation include being successful in assisting Florida’s communities with securing, hosting and retaining sporting events and sports-related businesses that generate significant economic impact.
  • Angela Suggs has also successfully managed to roll out different sports-related tourism for the state of Florida through the Foundation’s grant programs as well as legislative initiatives and Industry Partner services.

4. Links to her personal and professional social profiles

  • The link to Angela Suggs' Twitter account can be found here.
  • The link to Angela Suggs Instagram account can be found here.
  • The link to Angela Suggs LinkedIn profile can be found here.

5. Personal details

  • Angela is married to Davin Suggs, Fiscal Policy Director for the Florida Association of Counties, and has one daughter, Dillyn Ashleigh.

6. Her interests and hobbies

  • Angela Suggs is a great swimmer and specializes in the breaststroke. She has competed in the IM for Florida A&M University’s swim team.
  • She loves visiting lakes and oceans as well as downtown Tallahassee, Ft. Lauderdale, Miami, Tampa, Orlando, Jacksonville, St. Pete, Clearwater, and Havana during her spare time.
  • Angela Suggs has an interest in business articles including the Harvard Business Review and CNN Business.
  • She is a great admirer of Mary McLeod Bethune as one of the pioneer female Floridan leaders.
  • Angela Suggs is also a football fan and a follower of the National Football League (NFL) as well as an avid sports tourist.

7. Articles and publications revolving around Angela Suggs

  • Angela Suggs was featured in an article by the Black News Portal in 2018, in which her legacy of commitment and perseverance to become one of Florida’s most influential women was celebrated.
  • She was also featured in an article in the Famuan Magazine, in which Gamma Alpha chapters of Zeta Phi Beta Sorority, in partnership with Student Government Association Vice President Robyn Seniors, hosted an event called “Women Do Great Things Everyday”.
  • The event consisted of a panel of women who work every day and hold various positions around the state of Florida, with Angela Suggs as one of the guest speakers.
  • She has also been featured in the ONYX MAGAZINE to celebrate her accomplishments as a female African-American who holds a great position of influence in the state of Florida.
  • Angela Suggs has also been featured in the CONNECT SPORTS MAGAZINE, in which she elaborates on her unique leadership position in the sports industry and the challenges she faces in such a male-dominated industry.

Research Strategy:

While most of the information about Angela Suggs was easily available, we were not able to find any information about the articles she published.

We began by searching through the official website of Florida Sports Foundation, since Angela Suggs is the current CEO. Here, we were able to find information about the different upcoming events for the foundation as well as other sports development agendas and upcoming training but no articles written by Angela Suggs were found.

We also went through her biographical profile, including her personal and professional social profiles, in the hope of finding any publications or articles she has written in the past. Using this strategy, we found that she had a strong background in sales, revenue generation, marketing, and major event planning and has spent the majority of her career in these areas but there was still no mention of any publications or articles she has written.

As a last resort, we searched for interviews with Angela Suggs to try to find out if she had mentioned or talked about any publications or articles she herself had written. We found that Angela Suggs had given interviews in the past including one in which she elaborated on her support for FAMU and FSU football programs at the Tallahassee Quarterback Club but there were still no mention of any publications or articles she had written.
Part
03
of eight
Part
03

Florida Sports Foundation Press Search

The majority of the press articles that have been published about the Florida Sports Foundation is about its sports program monthly events, annual events such as the Annual Summit, BaseBall dinner, Quarterly Grant events, etc. The rest is related to the new appointments in the FSF management and their roles.

1) FSF Granted Events in November 2019

  • This press release mentions that in November 2019, the Florida Sports Foundation (FSF), a division of Enterprise Florida, Inc., supports the 19 events, projected to bring approximately 68,153 out-of-state visitors and $69.6 million in economic impact to the state through its quarterly grant program. The event title and the event schedule details for each of the 19 events are mentioned in the article.

2) Florida Sports Foundation and International Sports Convention's (ISC) Collaboration

  • The Florida Sports Foundation and International Sports Convention (ISC) are having a global partnership in relation to the International Sports Convention in London 2020. The International Sports Convention 2020s venue is the new world-class sports and entertainment destination of Tottenham Hotspur Stadium.

3) New Director of Sports Development at the Florida Sports Foundation

  • This press article is about the appointment of Liese Abili, the new director of sports development at the Florida Sports Foundation.

4) FSF’s Jason Hendrix Receives an Award

  • FSF’s Jason Hendrix is recognized as the 2019 Florida State University Young Alumni Award Honoree. This is as per a program developed to recognize the outstanding accomplishments of Florida State’s Young Alumni who have made exceptional achievements and significant contributions to their profession, community, society or university.

5) FSF Launches Redesigned Websites

  • The Florida Sports Foundation (FSF) announced the re-designed websites on Wednesday, March 13, accompanying Florida Tourism Day. The new top-of-line, state-of-the-art websites provide a unique landing for FSF’s marquee amateur sporting events and brands — Sunshine State Games and Florida Senior Games, presented by Humana.

6) New Appointment for Board of Directors

  • Florida Sports Foundations announces the appointment of Kim McDougal to its board of directors. McDougal’s appointment expands the board to 24 directors.

7) Florida Sports Foundation Announces New Board Leadership

  • Florida Sports Foundation (FSF) announced the addition of seven board members to round out its 23-member group of leadership. The new board members will provide guidance, direction, and oversight to attract, create, and host sporting events, entertainment events, and activities throughout the Sunshine State.

8) FSF Holds Annual Summit at One Ocean Resort in Jacksonville

  • The 2018 FSF Industry Partners Summit brings together representatives from Florida’s 27 sports commissions and sports events rights holders from around the country.
  • The twenty-three presenters from a variety of sports will share their information with Florida’s finest sports tourism promoters throughout the day on Tuesday, May 22 at the One Ocean Resort.

9) Jason Hendrix joins the Florida Sports Foundation as Director of Communications

  • Jason Hendrix has joined as the Director of Communications. Hendrix will plan and direct all aspects of communications while managing and implementing all media strategies with the media outlets to enhance the Foundation’s reach and impact on the sporting community in the state of Florida.

10) New Appointment of Director of Amateur Sports and Events at FSF

  • Marvin E. Green, Jr., joins the staff as the Director of Amateur Sports and Events, on Monday, February 26, 2018. In this position, Green will plan and direct all aspects of Sunshine State Games and Florida Senior Games, the Foundation’s two signature amateur athletic sports programs.

11) FSF to Host Governor’s Baseball Dinner to Kick Off 2018 MLB Spring Training Season

  • FSF to co-host Governor’s Baseball Dinner with the Florida Sports Hall of Fame. As one of the state’s most time-honored traditions, the Governor’s Baseball Dinner celebrates the opening of spring training in Florida.

RESEARCH STRATEGY

To determine unique news articles published within the past 12 months about the Florida Sports Foundation(FSF) we explored the media section of the Florida Sports Foundation. Most of the articles were about monthly sports event schedules detailing the games and different programs which we have included minimally, as the articles did not specifically mention the Florida Sports Foundation. We focused on unique press articles focusing on what FSF was doing for the past 12 months. Once we found some of the unique articles published in the past 12 months, we examined the public domain to find more. When that did not yield sufficient articles, we extended the research to the past 24 months to get the remaining press articles about the Florida Sports Foundation.
Part
04
of eight
Part
04

Florida Sports Foundation Competitors, Pt 1

The Florida Sports Foundation, a 501(C) 3 non-profit corporation, is the official sports organization for the State of Florida. They are responsible for the "promotion and development of professional, amateur, recreational sports, and physical fitness opportunities" that enhances the state sports industry. The Foundation provides grants to support sporting events that will lead to an increase in visitors to Florida; produces and distributes various spring training guides, and organizes major annual sporting events. Seven true competitors of the Florida Sports Foundation are Texas Amateur Athletic Federation, ASF Foundation, Greater New Orleans Sports Foundation, South Carolina Sports Alliance, Charlotte Sports Foundation, Sports Virginia and Monumental Sports & Entertainment Foundation. Below is an overview of each competitor.

1. Texas Amateur Athletic Federation

  • The Texas Amateur Athletic Federation is a nonprofit organization established in 1925. The Federation objective is to "promote, organize and conduct amateur athletics in the state of Texas". They are currently in the process of forming a governing body for amateur athletics. The body will be responsible for creating and upholding the highest standards of amateur sports in the State of Texas and promoting the development of physical education and to encourage the standardization of rules of games and competitions.
  • Texas Amateur Athletic Federation and Florida Sports Foundation both have similar objectives, hence, they are considered competitors. Texas Amateur Athletic Federation objectives are both charitable and educational while The Florida Sports Foundation offers grants for sporting initiatives.
  • Texas Amateur Athletic Federation value proposition is promoting amateur athletes and players in their sport of choice.
  • The Texas Amateur Athletic Federation website can be accessed here.

2. ASF Foundation

  • The ASF Foundation is a non-profit 501(c)3 organization founded in 1982 and located in Alabama. The Foundation organizes the sporting events for the state of Alabama and serves as a statewide mentor organization for educating youths on the importance of "academics, athletics, healthy lifestyles, and good citizenship" through sports.
  • ASF Foundation is a competitor of The Florida Sports Foundation because they are both a 501(C) 3 non-profit corporation that coordinates major sporting events and provides educational training and development within the sports industry at the state-level.
  • ASF Foundation's value proposition is to reach the leaders of tomorrow by teaching them the importance of "academics and good citizenship through positive mentoring".
  • The ASF Foundation website can be accessed here.

3. Greater New Orleans Sports Foundation

  • Greater New Orleans Sports Foundation is a competitor of The Florida Sports Foundation because they both coordinate sporting events at a state-level, are non-profit organizations and invest in sports events that increase visitors to their respective state.
  • Their value proposition is to host major events that will make a positive economic impact on the State of Louisiana and the Greater New Orleans area
  • Their website can be accessed here.

4. South Carolina Sports Alliance

  • The South Carolina Sports Alliance is a non-profit organization whose purpose is to promote and develop the sports industry of South Carolina.
  • South Carolina Sports Alliance goals are parallel to that of Florida Sports Foundation Competitors. They both focus on promoting and developing their economy through the sports industry.
  • Their value proposition is to fully promote South Carolina as the "premier sports destination in the United States" and create an atmosphere where sporting events can achieve a high success turnover.
  • The South Carolina Sports Alliance can be accessed here.

5. Charlotte Sports Foundation

  • Charlotte Sports Foundation is a non-profit 501(c)(3) that administers sports-based initiatives that result in a positive impact on the Charlotte region.
  • Charlotte Sports Foundation is a competitor Florida Sports Foundation because both focused on growing the sports industry and economy in their respective states. Charlotte Sports Foundation "enhances the quality of life in the region and brings national exposure to the city as a desirable destination for major sporting events".
  • Their value proposition is to provide "unique events and business opportunities around professional, collegiate and amateur sporting events
  • The Charlotte Sports Foundation website can be accessed here.

6. Sports Virginia

  • Sports Virginia is a statewide collaboration of sports professionals and enthusiasts professionals who are geared toward making the planning and hosting of sporting events in Virginia as effortless as possible.
  • Sports Virginia is considered a competitor of Florida Sports Foundation because they both operate at the state level and host sporting events.
  • Sports Virginia value proposition is to "provide information in order to assist with the planning of events and with site selection and distribution of bid/RFP information".
  • The website for Sports Virginia can be accessed here.

7. Monumental Sports & Entertainment Foundation

  • The Monumental Sports & Entertainment Foundation was founded in 1993 and located in Washington, DC. The foundation focuses on maximizing its impact and engagement in the community by focusing on sports, education, scholarships, health and fitness.
  • Monumental Sports & Entertainment Foundation is a competitor of the Florida Sports Foundation because it also creates and manages programs that are designed to give back to the community.
  • The Foundation invests its time and resources to serve as a positive influence and contributor in their community, hoping to inspire others to follow in its path.
  • Their website can be accessed here.

Research Strategy

In order to determine the seven competitors of Florida Sports Foundation, we first thoroughly search the foundation website to find the information such as mission, vision, services, target market and goals. Since The Florida Sports Foundation is the official sports organization for the State of Florida and their goal is to enhance the Florida sports industry, we searched for other sports organizations in surrounding states who also operated at a state level and whose goals were alike.
Part
05
of eight
Part
05

Florida Sports Foundation Competitors, Pt 2

The Florida Sports Foundation provides grants to event holders, while the Texas Amateur Athletic Federation has a far-reaching history.

FLORIDA SPORTS FOUNDATION

Competitive advantage

  • The Florida Sports Foundation (FSF) provides grants to event holders and industry partners across Florida, including amateur sports events, collegiate events, and professional championships.
  • Florida is the top US destination for golf, which the FSF is using to attract golf players from other parts of the country and Canada.

Strengths

Weaknesses

Company size


TEXAS AMATEUR ATHLETIC FEDERATION

Competitive advantage

Strengths

Weaknesses

  • The TAAF's website is not intuitive or well-maintained. The website's national rank is decreasing.
  • The TAAF is also facing a shortage of volunteers, and it is often canceling events due to low registration. Here are some examples: [1] Summer Games of Texas 2019 sports event: volleyball, soccer and pickleball partially canceled due to low participation. [2] Summer Games of Texas 2018: boxing canceled due to low registration. [3] Summer Games of Texas 2018: bowling canceled due to low registration.

Company size

Part
06
of eight
Part
06

Florida Sports Foundation Competitors, Pt 3

ASF Foundation is a non-profit organization and its efforts are focused on the State of Alabama. The organization hosts sporting events and serves as a statewide mentor organization for educating youths. Greater New Orleans Sports Foundation is also a non-profit organization. This organization hosts major events that aim to have a positive economic impact on the State of Louisiana and the Greater New Orleans area.

ASF FOUNDATION

Competitive advantage

  • ASF Foundation's competitive advantage lays in the fact it is a premier coordinator of major sporting events, with no other organizations being able to take its place when it comes to organizing sporting events of large size and importance. One such example is Alabama State Games which are executed on an Olympic level.

Strengths

  • The Foundation organizes sporting events for the state of Alabama and serves as a statewide mentor organization for educating youths on the importance of "academics, athletics, healthy lifestyles, and good citizenship" through sports. Its mentorship program provides the ASF Foundation with a year-round stream of volunteers who are happy to give back to the organization.
  • The organization's specialty is in coordinating major sporting events on a state-level. The company was founded in 1982 and has decades of experience in doing so.
  • ASF Foundation has proven its expertise in handling large and important events by hosting Alabama State Games, one of the largest sporting events in Alabama, year after year.
  • According to the foundation, the games are "Alabama's largest multi-sport Olympic-Style event" and feature a variety of sports including running, baseball, basketball, bowling, gymnastics, karate, pickleball, soccer, tennis, and many others.

Weakness

  • ASF Foundation charges entry fees for its events, with some sports having higher entry fees than others.
  • Additionally, the foundation does not assist with housing when hosting sportspeople for different events. According to ASF Foundation's website, "athletes and coaches are responsible for their own housing and food, and checking and agreeing to the hotel's cancellation policy."

Annual revenue

Locations

  • The company's efforts are focused on the State of Alabama. Its headquarters are located in Montgomery, AL.

GREATER NEW ORLEANS SPORTS FOUNDATION

Competitive advantage

  • Greater New Orleans Sports Foundation's competitive advantage lays in its specialization for organizing large-scale events in a way which will bring positive economic impact on the State of Louisiana and the Greater New Orleans area.
  • By prioritizing events that are able to make a positive economic impact for Louisiana, the Foundation has secured its spot as go-to organization to host sports events on a major scale.

Strengths

  • The Greater New Orleans Sports Foundation coordinates sporting events at a state-level, specifically those that can help increase visitors to the State of Louisiana. It is equipped to handle major events that take place across multiple days and have thousands of participants.
  • Events hosted by Greater New Orleans Sports Foundation are making a huge positive economic impact for the state. Throughout its 31-year history, the organization has turned a $40 million public investment into more than $3 billion in economic impact.
  • The foundation involves volunteers in all aspects of its events.
  • The Greater New Orleans Sports Foundation is scheduled to host the 2020 College Football Playoff National Championship on January 13, 2020, in the Mercedes-Benz Superdome.

Weakness

  • Due to the foundation mainly working with volunteers, it is harder for working professionals to be able to gain employment with the Greater New Orleans Sports Foundation.

Annual revenue

Locations

Part
07
of eight
Part
07

Florida Sports Foundation Competitors, Pt 4

South Carolina Sports Alliance is the South Carolina's sole statewide sports collaborative endeavor to fully promote the state as the premier sports destination in the United States, and it operates as a 'Non-Profit' entity. Charlotte Sports Foundation provides leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region through unique events and business opportunities. Below are the key findings apropos of the request.

1) South Carolina Sports Alliance

Competitive Advantage

  • One of the major competitive advantages of the organization is that it's South Carolina's sole statewide sports collaborative endeavor to fully promote the state as the premier sports destination in the United States. Hence, this exclusive status of the organization as a sole promoter of sports tourism in the state adds on to its competitive advantage.
  • The organization has a strong footprint over the entire State of South Carolina. It operates through an extensive network of partners that allows it to gain access and promote sports tourism in the whole state, providing it with a key competitive advantage.
  • The organization operates as a 'Non-Profit' entity that enables it to garner tax savings and thereby boost its revenues. This year, 2019, the Company has generated $79,700 in revenue on an asset base of $39,900, implying an extremely healthy asset turnover.

Strengths

  • The organization promotes an extensive array of sports in the state including soccer games, baseball tournaments, golf championships, tennis playoffs, rugby tournaments, football, basketball, mud run challenges, 5K walks and runs, and fishing tournaments. This allows the organization to have an extensive scale of operations and sports promotion opportunities.
  • The organization has an extremely strong partner network which currently comprises 27 partners allowing the organization to expand its footprint over the entire State of South Carolina.
  • The organization has strong collaborations with CVB's, sports commissions and councils, state, county and city PRT districts, and regional tourism districts that allow it to successfully promote, recruit, and maintain a formidable presence in the sports tourism industry.
  • The organization focuses on best practices in retention, recruiting, idea sharing, along with career advancement and job postings throughout the state dealing in sports tourism which enables it to have a highly motivated and deft workforce adding on to its strength.

Weakness

  • In the current era of digital marketing, the organization lacks an impactful social media presence and promotion strategy. This is corroborated by the fact that it has a presence across only LinkedIn and Instagram and they also have a small following of just 62 and 170 people, respectively. This limited social media presence is a key weakness of the organization, especially when it comes to tourism promotion business.
  • The organization is fairly recent, having been formed in 2013, and thus, has limited operational expertise and competencies.
  • Although the organization has a strong partner network, the same has remained almost static since inception, and the organization has been unable to proliferate the same significantly. It had 25 partners in 2013 as opposed to just 27 now, thereby corroborating a sluggish partner network growth.
  • The organization's non-profit status, while providing its tax leeway, prevents it from tapping external funding sources such as private equity and venture capital, thereby limiting its expansion capabilities. A key implication of this is the fact that the organization's assets have remained static YoY and have depicted flat growth ($39,623 in 2018 vs $39,963 in 2019, 0.9% growth).

Annual Revenue

  • As per the Form 990 filed by the organization for the tax period that ended on June 2019, South Carolina Sports Alliance had a revenue of $79,750.

Footprint

  • The organization has its footprint over the whole State of South Carolina through its partner network.
  • Some prominent cities in the state where the organization has its footprint through its partners include City of Aiken, Anderson City, Beaufort, Port Royal & Sea Islands, Camden/Kershaw County, City of Conway, City of Easley, Greenwood, Greenville, City of Myrtle Beach, North Myrtle Beach, City of Seneca PRT, and City of Sumter.

2) Charlotte Sports Foundation

Competitive Advantage

  • The organization enjoys a leadership position in promoting sports tourism in the Charlotte region and is the sole sports promoter organization of an extensive scale in the area which puts it ahead of all competition.
  • The organization has a strong asset base and has been able to burgeon the same since inception. This is corroborated by the fact that the organization's assets have proliferated from $1.25 million in 2014 to $8.4 million in 2018, providing it with operational leeway; thereby competitive advantage.
  • The organization has one of the strongest leadership in the industry, and its board of directors comprises regional business, industry, and civic leaders who have a track record of bringing sports and economic development to the area. Such a strong operating team provides the organization with a clear competitive advantage.

Strengths

  • The organization provides leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region through unique events and business opportunities.
  • The organization has a huge economic impact, and its events and initiatives contribute tens of millions of dollars annually to the local economy. For example, its 2018 'Kickoff College event' had an economic impact of $38.8 million and yielded $1.35 million in terms of taxes for in Mecklenburg County in 2018. Also, its bowling event in 2018, resulted in an economic impact of $28.6 million and $959,000 in terms of taxes for Mecklenburg County.
  • The organization has capabilities to host a wide variety of sporting events, including professional, collegiate, and amateur sporting events, highlighted by the annual Belk Bowl and the ACC Football Championship Game, and the Belk College Kickoff. This, in turn, helps the organization enhance and diversify its revenue generation opportunities.
  • The organization has a strong partner/"co-captain" network that helps it in expanding its network throughout the Charlotte region and thereby enhance its revenue opportunities. The organization has more than 30 companies in its network, including the likes of Bank of America, KPMG, Wells Fargo, KPMG, among others.

Weakness

  • The organizations lack a steady revenue stream, and its cash flows have been extremely cyclical and veering since its inception. This is corroborated by the fact that the organization had $9.4 million in revenues in 2014, $12.2 million in 2015, $21.8 million in 2016, $8.9 million in 2017, and $25.3 million in 2018. Such meandering cash flows hamper the organization's financial and asset allocation planning.
  • The organization has not witnessed any significant change in its fundraising contributions over the years and the same, had increased only marginally from $5.4 million in 2015 to $5.7 million in 2018.
  • The organization's non-profit status, while providing its tax leeway, prevents it from tapping external funding sources such as private equity and venture capital, thereby limiting its expansion capabilities.

Annual Revenue

  • The total revenue of the organization for the year ended in March 2018 was $25,333,275. Also, it had a net income of $5,306,282.

Footprint

Part
08
of eight
Part
08

Florida Sports Foundation Competitors, Pt 5

Sports Virginia allows clients to book an event 45 days before the event (time needed for processing) through its portal application form/tool kit. For those who are interested in volunteering activities, the Monumental Sports & Entertainment Foundation offers charity activities throughout the year and posts them on its website. Below is an overview of the findings.

Sports Virginia

Competitive Advantage

  • Sports Virginia allows clients to organize an event, however, these events need to be booked 45 days before the event (time needed for processing) through its portal application form/tool kit.
  • Sports Virginia offers a world-class venue for sports events and enlists details on sporting events throughout the year along with details on venues.
  • Sports Virginia posts the latest news related to sports in Virginia on its website.
  • Sports Virginia also promotes post-games tourism and gives details on dining, outdoor adventure, historical attractions which are add-ons.

Strengths

  • Virginia has year-round sports events which means sports tourism revenue can be generated throughout the year and not per season.
  • Virginia has affordable hospitality and transportation with Amtrak rail service and nine airports. Therefore, the state and venues are easy to reach by sports fans.
  • Sports Virginia offers local sports experts who provide guidance on sports events.
  • Sports Virginia has experience in hosting top events like Rock–n–Roll Half Marathon, USA Gymnastics Judges Cup, National Capitol Open Taekwondo Championships, The AAU Junior Olympic Games, and NCAA Division II and III Championships.

Weaknesses

  • The Sports Virginia organization is an integral part of Virginia Tourism and does not have a separate website for sports fans exclusively and the organization is not very focused on marketing exclusive sports campaigns.
  • Sports Virginia does not have individual social media handles to exclusively reach sports fans. The social media pages such as Facebook, Twitter, Instagram, YouTube, Flicker, Pinterest are Virginia Tourism's social media pages.

Annual Revenue

  • The annual revenue of Virginia’s tourism industry in 2018 was $26 billion, but this estimation is not specific to sports tourism.

Footprint

  • Sports Virginia's footprint is limited to the regions within the state of Virginia such as Central Virginia, Southern Virginia, Coastal Virginia, Virginia Mountains, Northern Virginia, Shenandoah, and the Chesapeake Bay.

Monumental Sports & Entertainment Foundation

  • The Monumental Sports & Entertainment Foundation deals with the charitable activities of the Monumental Sports & Entertainment company.

Competitive Advantage

  • The Monumental Sports & Entertainment Foundation is a foundation of the Monumental Sports & Entertainment, a leading American sport & entertainment company which owns and operates 7 professional teams such as Baltimore Brigade (AFL), the Washington Wizards (NBA), the Washington Capitals (NHL), the Washington Mystics (WNBA), the Washington Valor (AFL), the Capital City Go-Go (NBA G-League), and the Wizards District Gaming (NBA 2K League). This creates a profitable impact on the Foundation.
  • For those who are interested in volunteering activities, Monumental Sports & Entertainment Foundation offers charity activities throughout the year and posts them on its website.

Strengths

  • The Monumental Sports & Entertainment Foundation organizes signature events across Washington DC to attract donors and support programs such as Family-to-Family program (supporting families below the poverty line), the Tragedy Assistance Program (supporting veteran families), Playworks (supporting students), College Access Program (supporting students), DC Power Lunch program (supporting those who are hungry), KaBOOM (supporting kids sports activities), Flashes of Hope (supporting cancer patients), Food 4 Families (supporting those who are hungry), and others. They collaborate with various other local hospitals, NGOs, and sports teams.
  • The Monumental Sports & Entertainment Foundation focuses on diverse charitable initiatives that focus on pediatric health and fitness, military and veterans' affairs, education and scholarships, and people who are hungry and homeless and attracts a wide range of donors.

Weaknesses

  • The Monumental Sports & Entertainment Foundation has a website and social media pages, however, its following is limited to Twitter with 3,658 followers. Though the company website provides links to Facebook and LinkedIn accounts these accounts are inactive which hinders the company in reaching sports fans in Washington DC.
  • Though the Monumental Sports & Entertainment is a leading company in the United States, the Foundation's services are restricted to Washington DC only.

Annual Revenue

  • The annual revenue of the Monumental Sports & Entertainment Foundation was $1,924,224 in 2018.

Footprint

  • The Monumental Sports & Entertainment Foundation's footprint is limited to Washington DC and its metropolitan areas.

Research Strategy

To derive insights on the competitive landscape for Sports Virginia and Monumental Sports & Entertainment Foundation (specifically their competitive advantage, their strengths and weaknesses, their annual revenue, and their footprint) we searched through the companies' websites and related third-party articles. Information on their footprint was readily available. Information on the competitive advantage, strengths, and weaknesses needed to be collected from different pages on the company website.

We were unable to find the annual revenue of Sports Virginia and there was insufficient information to estimate it. To find information on the annual revenue of Sports Virginia, we thoroughly reviewed Virginia's website and found the state's revenue for tourism, however, Virginia's sports tourism share was not mentioned. We also reviewed revenue databases (such as Zoom Info, Hoovers, Craft, CB, Manta) but could not find anything relevant to sports tourism in Virginia. Next, we tried to find reports on Virginia's tourism industry to triangulate the sports tourism share of the overall tourism revenue but were unable to find such a report. We also sought information on sports tourism revenue on Virginia's government websites and other press releases and news articles (such as the Daily Press, Virginia Press, USA Today) but found no reports in the public domain. Last, we expanded the scope and searched beyond Wonder's 24 month limit for older revenue figures of Sports Virginia to calculate the compound annual growth rate (CAGR) and extrapolate recent revenue figures on websites such as Virginia's government website, the U.S. Census, US Sports, among others, but could not find information to estimate the revenue.



Sources
Sources

From Part 01
Quotes
  • "The foundation, which was formed in 1992 and is located in Tallahassee, is the official sports promotion and development organization for the state of Florida. A nonprofit organization, the foundation aims to bolster Florida’s sports industry and is dedicated to serving its athletics community by endorsing the advancement of professional, amateur and recreational sports."
  • "The grant programs were established in 1996 to assist communities and host organizations in attracting sports events."
  • "Since July 1, 2013, the foundation has awarded 486 grants, with awards totaling $11,383,100. These awards brought Florida an estimated 2,694,441 out-of-state visitors, which earned more than $2 billion in out-of-state economic impact and created more than 31,000 hospitality-related jobs. "
  • "Some high-profile events that have received grants during that time include the 2017 NFL Pro Bowl in Orlando, the 2017 MLB All Star Game in Miami, the 2017 World Baseball Classic in Miami and the 2017 College Football Playoff National Championship in Tampa."
  • "For 25 years the Florida Sports Foundation has served as the official sports promotion and development organization for the State of Florida,” Suggs said. “The one-of-a -kind industry opportunities in our state are supported by top notch industry leadership. Our board of directors and industry partners throughout the state continue to attract and produce major events and other unique opportunities at a level of excellence, greatly viewed and respected throughout the world."
  • "We (are looking) to build upon the Florida Sports Foundation’s first 25 years while expanding the recruitment and retention of sporting events and sports related business opportunities,” Suggs said. “We look to continue generating a significant economic impact while supporting job creation through sports tourism and development. The Florida Sports Foundation works in support of continuing the success of the $57.4 billion impact here in our state – through the promotion of amateur, professional and recreational sports and sporting opportunities throughout our footprint."
Quotes
  • "The Florida Sports Foundation is a 501(c)(3) private, not-for-profit corporation as a division of Enterprise Florida, Inc., is the official sports promotion and development organization for the State of Florida. It is charged with the promotion and development of professional, amateur, recreational sports, and physical fitness opportunities that produce a thriving Florida sports industry and environment."
  • "Florida Sports works with tourism, sports, community & business entities to create awareness, emphasize and educate Floridians about the numerous benefits of good health, nutrition, physical fitness, sportsmanship, and competition."
Quotes
  • "The Florida Sports Foundation welcomed Angela Adams Suggs as its third-ever President & CEO and Senior Vice President of Sports Development for Enterprise Florida beginning August 7, 2017."
  • "Suggs served as the lead role in FAMU’s Athletics Marketing and Promotions, Development, Athletics Communications, Licensing and Branding. She was the athletics department’s primary liaison with campus direct support organizations (DSO), neutral site games such as the Florida Blue Florida Classic, affinity/support groups, and community relations. She oversaw administration for the men’s and women’s track & field and cross country teams along with the softball, men’s and women’s tennis teams, and spirit groups."
Quotes
  • "As a member of the senior administrative team, I serve under the bubble of the Department of Economic Opportunity as an affiliate of Enterprise Florida, implementing the media relations and marketing efforts for all sports tourism and development on behalf of the State of Florida. "
Quotes
  • "Charlotte has been with the Florida Sports Foundation since June of 2000. She serves as the Director of Administrative Affairs in charge of budgets, contracts, corporate policies, accounts receivable and payable, audits and administers the license tag revenue program and manages the grant program. She also maintains all data for reporting and prepares reports for the Foundation’s President, its Board of Directors, Enterprise Florida, the Department of Economic Opportunity, OPPAGA and EDR. Cowen also supports Florida Sports Foundation staff resources and assists Enterprise Florida Human Resources as needed."
Quotes
  • " this review period covers Fiscal Years 2013-14, 2014-15 and 2015-16"
  • " The average grant amount within the time period under review was approximately $15,000. The events funded by the grants generated an estimated 607,401 out-ofstate visitors to Florida."
  • "FSF grant program spent approximately $4 million for all three fiscal years in the review period. The lower awards of FSF compared to the other programs is a significant factor in its higher ROI."
  • "Funding for the FSF is provided through a variety of sources. First, the sale of Florida professional sports team license plates results in half of the proceeds being used to attract major sports events in Florida.The FSF receives up to $2.5 million annually from the sale of these license plates. The FSF also receives proceeds from the sale of US Olympic Committee license plates to fund Florida’s Sunshine State Games. Further, FSF receives a portion of the proceeds from the sale of Florida NASCAR25 and Florida Tennis license plates.Finally, FSF reported they received $200,000 annually in General Revenue in Fiscal Years 2013-14, 2014-15, and 2015-16. The total of all these revenue sources averaged $4.5 million per year during the review period."
  • "Major program expenditures include funding the FSF Major Grant Program, the Regional Grant Program (primarily amateur sport events), the Small Market Grant Program, and the Amateur Sports Programs (Sunshine State Games and Florida Senior Games). Grant requests are submitted through the 26 regional sports commissions and are evaluated based on need and the economic impact related to the number out-of-state participants and spectators. These estimates are provided in grant applications and validated after the event."
Quotes
  • "Fvery year, the Florida Sports Foundation sanctions Florida Senior Games Local Series Qualifiers in Florida, which lead to the Florida Senior Games in December. "
Quotes
  • "The Sunshine State Games is conducted under the auspices of the Florida Sports Foundation, a direct-support organization of the State of Florida. Most competitions are sanctioned or recognized by the Olympic Governing Body for that sport and some serve as Governing Body State Championships or national qualifiers. Over 30 different sports are offered throughout the year."
Quotes
  • "The Florida Sports announced the 2018 Governor’s Baseball Dinner will be held on February 15, at Tropicana Field. The Dinner will be co-hosted with the Florida Sports Hall of Fame. As one of the state’s most time-honored traditions, the Governor’s Baseball Dinner, celebrates the opening of spring training in Florida."
From Part 05
From Part 08
Quotes
  • "Governor Ralph Northam today announced that Virginia’s tourism industry generated $26 billion in visitor spending across all communities in 2018, a 4.4 percent increase over 2017. "
Quotes
  • "Virginia is easily accessible by major highway systems, Amtrak rail service and nine airports. Southern hospitality paired with world-class venues, affordability and years of experience result in successful events that have kept athletes and their fans coming back to Virginia year after year."
  • "With so many family friendly attractions and a range of activities, Virginia is truly a year-round sports – and vacation – destination."
  • "Virginia is excited to show off our new venues across the state and to welcome for the first time in 2019 the State Games of America and the United States Women’s Disc Golf Championship. "
  • "Sports Virginia is a statewide collaboration of professionals from local convention and visitor bureaus, sports commissions, parks and recreation offices and facilities. Sports Virginia’s goal is to make the planning and hosting of sporting events as seamless as possible."