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Tourism Destinations (1)
In 2018, while millennial visitors were the largest age group, baby boomers and Generation Xers made up about two-thirds of Las Vegas tourists. The majority of Las Vegas tourists (45%) visit the city primarily for vacation or pleasure. Tourists visit Lake Mead mainly for recreation.
Las Vegas
Typical Tourists
- For decades, Las Vegas has successfully appealed to different generations of adults ages 20-80, with the average age of a Las Vegas visitor being just over 45 in 2018. In recent years, the average age has gone down. While millennial visitors were the largest age group in 2018, baby boomers and Generation Xers made up about two-thirds of Las Vegas tourists.
Reasons for Visiting
- According to a study of Las Vegas visitors, 82% of people who visited Las Vegas in 2018 were repeat visitors. For 45% of the visitors, their primary purpose for visiting was vacation or pleasure, 17% were visiting friends or relatives, 7% were there primarily to gamble, 8% visited to attend a convention, trade show, or corporate meeting, 7% were there on other business, 9% were just passing through, 4% were attending a special event, and 3% were attending a wedding.
Main Special Attractions and Activities
Secret Garden and Dolphin Habitat
- Founded by the magician duo, Siegfried and Roy, this attraction is a sanctuary for dolphins, white tigers, panthers, and lions, and has attracted millions of visitors for over 27 years. It is located in The Mirage on the Las Vegas Strip. Visitors can pay to paint, swim, or practice yoga with the animals.
Mystere
- Mystere is one of six resident Cirque du Soleil shows, held at the Treasure Island Hotel since 1993. The show features high-energy performances, such as a revamped teeterboard act and the hand-to-hand duo — resident clown, Brian Le Petit, and show narrator, Moha-Samedi — who have been a part of the show since its debut.
Examples of Large Events
- AQHA Level One Championship & Western Gift Show
- Arabian Breeders World Cup
Digital and Advertising Campaign
- #OnlyVegas campaign on Twitter, Facebook, and the official Las Vegas website. The campaign launched a new slogan for the city: "What happens here, only happens here."
Visitor Reviews
- "The Strip is a fun place to be any time of year and pretty much any time of day. Both times that I have been to Vegas, I felt safer than what some perceptions might be of the area, and enjoyed my time there." — Patrick B
- "In 5 days, we walked 6 miles per day on the Strip and Fremont Street. Went to two shows: Love and the Bronx Wanderers. Both were fantastic. Even won at Ultimate Texas Holdem. The only negatives were the odor of pot everywhere you walked and the disappointment in my stay at the Planet Hollywood." — Pioneer511354
Lake Mead
Typical Tourists
- Available statistics on Lake Mead's visitors did not provide a demographic breakdown to be able to determine the generation among which Lake Mead is popular, but the destination attracts visitors of all ages.
- Based on the regulatory information for boating on the lake, visitors include children and infants; persons, age 12 or below, are required to wear a life jacket while on board a vessel. However, Lake Mead National Recreation Area has activities designed for a broad range of ages, from kids to senior citizens ages 62 and older, with different fees for different age ranges.
Reasons for Visiting
- According to Todd Suess, acting superintendent of Lake Mead National Recreation Area, the park is popular among visitors because it has a diverse range of activities that the visitors can do all year round and also because of its proximity from Las Vegas.
- According to data from National Park Service, Lake Mead National Recreation Area received 7.5 million recreation visitors in 2019, making it the sixth most-visited national park in the US.
Main Special Attractions and Activities
- Outdoor attractions such as Bootleg Canyon, as well as the River Mountain Loop Trail, attract bikers, hikers, and outdoor lovers.
- Visitors can go boating on lakes Mead and Mohave, and biking on park roads on designated bicycle routes. With running water, restrooms, dump stations, grills, picnic tables, and shade available at the campgrounds, camping is also one of the activities visitors do.
Examples of Large Events
- BBSC Rage Triathlon: with around 1,000 athletes competing in the Rage Triathlon, it is one of Lake Mead's largest triathlons, starring a Sprint and Olympic distance triathlon.
- National Park Week: an annual celebration for people to experience the country's network of cultural, natural, and recreational sites.
Digital and Advertising Campaigns and Type of Platform Used
- In celebration of National Park Week and to promote Lake Mead National Recreation Area, the park launched a new campaign in 2019. The campaign, called 'Take a Look,' was created to invite visitors to 'Take a Look' at Lake Mead. For the campaign, they created a 60-second video and a series of images to showcasing the park's diversity to offer people a different perspective.
- The platforms they used included YouTube, Instagram, and the website of the National Park Service.
Visitor Reviews
- "Awesome place!! A lot of wildlife and water is so soft!" — Abram Kadabrov
- "Beautiful lake; has many trails to hike. Love it. My dog enjoyed it too. Can't wait to go back." — Chelsea Ortiz
- "You don't know how awesome this place is until you are here...many, many things to see and do...fabulous hiking, great kayaking trips, surprisingly amazing road trips through the area, scuba diving, small boat rentals, houseboat rentals, out-of-the-way lodging in beautiful locations, wonderful camping opportunities, food options at marina restaurants or shops around the area, check it out! I came here 13 years ago from Mt. Rainier, just for the job, and I think I have found my home, here at Lake Mead National Recreation Area." — Heidie Grigg