Fitness Services for Non-Fitness Users

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Fitness Services for Non-Fitness Users

Key Takeaways

  • Oprah Daily strongly endorses and recommends Obé Fitness as a best-in-class online streaming platform that "hosts a panoply of pastel-colored classes—both live and on-demand—that are perfect for finicky beginners or intermediates."
  • Special Strong is a fitness platform that "provides live virtual personal training for families and individuals with mental, physical, and cognitive challenge." In addition to its live virtual training, the company provides custom workouts for the gym that can be accessed from a mobile device.
  • NativePath is a personalized health and nutrition company that features about 90 follow-along routines for older adults. These routines are offered for free.
  • The Freeletics package is a collection of different apps, with Bodyweight as its most popular app. Freeletics' paid version, known as "The Coach," serves as a personalized digital trainer. It is a program developed for individuals based on their age, weight, abilities, goals, and availability.

Introduction

This research provides a list of twelve online fitness services or workout programs that are targeted at beginners or non-fitness users. We focused on online fitness centers that target the following categories of users: people who are new to the world of fitness, out of shape individuals, people with knee problems, those with limited movement or experience, first-time exercisers, physically limited people, people who cannot easily get up and down on the floor, and/or older users (seniors).
For each, we provided a description of the program/company (including its name), the website URL, and its target audience.

Special Strong

  • Description & Target Audience: Special Strong is a fitness platform that "provides live virtual personal training for families and individuals with mental, physical, and cognitive challenge." In addition to its live virtual training, the company provides custom workouts for the gym that can be accessed from a mobile device.
  • Website: Details on the platform's programs can be accessed on its website.

NativePath

  • Description and Target Audience: NativePath is a personalized health and nutrition company that features about 90 follow-along routines for older adults. These routines are offered for free.
  • Website: Its offerings can be accessed on the company website.

C25K

  • Description and Target Audience: C25K stands for "Couch to 5K." It is a free and simple-to-use app that caters to the fitness needs of beginners. The platform's eight-week program includes three 30-40-minute workouts weekly. The fitness program also offers audio cues, instructing the user on when to walk or jog.
  • Website: Details on its core offerings and pricing can be found on this website.

SPIRIT Club

  • Description and Target Audience: SPIRIT Club is a fitness platform whose classes are designed to be accessible and supportive for people with and without disabilities. It strives to ensure that everyone can participate in its routines and feel comfortable.
  • Website: The SPIRIT Club website contains further details on its offerings.

Senior Fitness With Meredith

  • Description and Target Audience: Senior Fitness With Meredith is a free online hub that offers an impressive collection workouts for older adults. The platform also has cardio routines, stretching and yoga sessions, chair exercise videos, as well as balance and posture routines.
  • Website: The Senior Fitness With Meredith website provides more details on its offerings.

Specialcise

  • Description and Target Audience: Describing itself as an "exercise program with a difference," Specialcise is "passionate about getting kids with special needs involved in a gym program from a young age and getting adults on track too."
  • Website: The website is located here.

Eldergym

  • Description and Target Audience: Eldergym was created by Doug Schrift, a geriatric specialist, senior fitness coach, and physical therapist. The platform explains stretches and strength training routines for seniors.
  • Website: On its website, Eldergym provides access to articles, detailed exercises, free videos, and podcasts for older adults.

DanceBody Live

  • Description and Target Audience: DanceBody is an online platform that "makes it easy for beginners to get acclimated with a series of workouts." Its routines range "from zero-equipment 30-minute intervals to signature classes," all aimed at helping newbies get more practice. All of its workouts can be accessed as on-demand videos or via livestream.
  • Website: The DanceBody Live website can be accessed here.

Kakana

  • Description and Target Audience: Kakana was launched in October 2021 as an online platform that provides inclusive exercise classes for both disabled and non-disabled people. The fitness company offers live and on-demand workout sessions in meditation, strength, yoga, cardio, stretching, and cross-cycling. Its sessions are also led by disabled and non-disabled trainers and athletes, including "well-known names like Team USA para-lifter Blaze Foster."
  • Website: The Kakana website can be found here.

Openfit

  • Description and Target Audience: Using the slogan “Fitness for Everybody,” Openfit caters to the needs of beginners through its live workouts and on-demand programs. It also provides some healthy and simple recipes to keep users' nutrition in check.
  • Website: Here is the Openfit website, with details on its offerings.

Obé Fitness

  • Description and Target Audience: Oprah Daily strongly endorses and recommends Obé Fitness as a best-in-class online streaming platform that "hosts a panoply of pastel-colored classes—both live and on-demand—that are perfect for finicky beginners or intermediates."
  • Website: Details on Obé Fitness and its offerings can be found on its website.

Freeletics

  • Description and Target Audience: The Freeletics package is a collection of different apps, with Bodyweight as its most popular app. Other apps in the package include Gym, Running, and Nutrition. Within each, there is a free version as well as a paid version.
  • The Bodyweight app has received praise from fitness publications as one of the best options "for travelers looking for quick, effective workouts that they can do anywhere." Its free version features a fitness training program with 10 to 30-minute bodyweight workouts that do not require equipment.
  • Freeletics' paid version, known as "The Coach," serves as a personalized digital trainer. It is a program developed for individuals based on their age, weight, abilities, goals, and availability.
  • Website: More details on Freeletics' collection of apps and their value proposition can be found on its website.

Research Strategy

For this research on fitness services for non-fitness users, we have scoured several online fitness platform/company reviews and rankings compiled by industry experts and publications. After reviewing publications such as Oprah Daily, Fittest Travel, and Today, we selected a variety of remarkable platforms/apps that target beginners or individuals with special needs.

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