First Watch

Part
01
of two
Part
01

Company Overview - First Watch

First Watch is a daytime-only restaurant chain with over 360 locations in 32 states. The company had an annual revenue of $231 million in 2017. Below is an in-depth analysis of the company.

Brief Description

  • First Watch is a daytime-only restaurant chain. The company specializes in offering breakfast and lunch in the weekdays and brunch on the weekend. It normally closes by 2:30 pm daily.
  • First Watch is recognized for its freshly prepared, full breakfast offering that is made on order. The company welcomes its clients with a pot of coffee (not the usual cup of coffee), a newspaper and free WiFi.

CMO

  • First Watch's currently does not have a chief marketing officer. However, Matthew Eisenacher is the company's senior vice president of brand strategy and innovation. His responsibilities include overseeing the company's marketing and communication activities.

Competitors

Number of location

Revenue

Number of Employees

Headquarters

Part
02
of two
Part
02

SWOT - First Watch

This restaurant's strengths include operating in favorable markets and being recognized as advanced in terms of allergen control, while its weaknesses include not offering catering services and not being present across the US. First Watch's opportunities are growth in the breakfast and healthy food market segments. At the same time, workforce shortages and the rising trend of people working from home are threatening the restaurant.

STRENGTHS

WEAKNESSES

OPPORTUNITIES

  • First Watch has strong opportunities for growth, as it is a breakfast-focused restaurant and the awareness surrounding the health benefits of breakfast is increasing among the general population.
  • A growing demand for restaurant technologies, such as devices that enable customers to order food from their tables, hasn't yet been utilized by First Watch.
  • According to First Watch CEO Chris Tomasso, Third Watch has the necessary resources and is well-positioned to tap into the healthy eating market.

THREATS

Sources
Sources

From Part 02