The primary competitors of Sale e Pepe are Da Vinci and Ciao Bella Ristorante, who all share similar price ranges and specialize in Italian cuisine. Most of the requested information for Sale e Pepe has been entered into columns E through M of row 42 of the attached spreadsheet.
Sale e Pepe
- Here is a link to the Sale e Pepe website.
- Its headquarters is currently situated on Marco Island, Florida, at 480 S Collier Blvd.
- Sale e Pepe operates as a segment of the Marco Beach Resort and Spa, which employs between 51-200 workers, according to the resort's LinkedIn page. However, ZoomInfo lists its employee count has 107.
- Two similar restaurants that can be considered direct competitors to Sale e Pepe include DaVinci's and The Ciao Bella Ristorante.
- Its dining room supplies authentic Italian cuisine inspired by the culinary traditions found in Southern Italy.
Research Strategy:
Our research began by performing a public scan for Sale e Pepe. We located the restaurant's official website and headquarters. With this search, we also discovered that it is a part of the Marco Beach Ocean Resort. However, we were unable to identify a CMO, the employee count, revenue, and agency of record of Sale e Pepe or its parent company. The research strategies we deployed to find the missing information are available below.
To find the details on the CMO, we first reviewed Sale e Pepe's website to see if it listed any of its executive team members, which did not yield the desired results. We then expanded our search to the Marco Beach Oceans Resort website, but it did not present any of its executive team members. Also, we reviewed the media section of its website for any relevant articles related to the marketing initiatives, but it only contained news about the various awards it has won. After performing a public scan for the marketing initiatives of the Marco Beach Oceans Group, we came across an article stating that Gulf Bay Marketing [4] spearheaded sales and marketing efforts for developments, including the Marco Beach Ocean Resort on Marco Island. This discovery led us to assume that they do not have an in-house CMO to handle such functions. Hence, we have listed N/A (not available) for this section.
To find the employee count, we first searched through the Sale e Pepe websites and social media channels, such as Facebook and LinkedIn, and performed a public scan. We were unable to locate any information regarding Sale e Pepe's number of employees. Therefore, we expanded our search to the Marco Beach Oceans Resort website and social media profiles, where we found a range for the employees at the resort via LinkedIn. We also came across a specific employee count by Zoom Info.
Next, we scoured through online review sites such as Trip Advisor, Kayak, Yelp, and OpenTable to find reviews and details on Sale e Pepe. We found statements on the menu, dishes, and services, but there was no data listed for the employee count. Again, we expanded our search to obtain reviews on the Marco Beach Oceans Resort. The discussions addressed pricing, accommodation, resort amenities, and nearby places of attraction but did not mention employee count. We then explored news and industry publications such as the Florida Times-Union, MarcoNews, and News-Press, which discussed the AAA awards and additional recognitions, but no details on the number of employees. Hence, we listed the employee count from the LinkedIn page of the Marco Beach Oceans Resort, as well as the figure from ZoomInfo, as the restaurant's employees work for the resort.
To find the revenue details, we first reviewed the Marco Beach Oceans Resort's website, but it did not yield any investor information, annual report, or other financial metrics. We then conducted a public scan for revenue information to find news articles or publications mentioning any insights on the revenue or who manages the financials. This approach yielded one report from the hotel manager on the tools she utilizes to work on revenue management, but there were no details regarding revenue. Next, we visited company profiling databases such as ZoomInfo, Owler, RocketReach, and Hoovers for both Sale e Pepe and the Marco Beach Oceans Resort. Though we were unable to find anything for Sale e Pepe, there were revenue details listed for Marco Beach. However, the figures varied, and we could not conclude which was a valid revenue metric. Since Salt e Pepe is a part of a privately owned resort, there was no annual report available to determine its yearly revenue.
Regarding the agency of record, there were no publicly available sources to help determine this information. We reviewed both Sale e Pepe and Marco Beach Oceans Resort's website for initiatives and loyalty programs, but they did not list any agency connections. We also visited their social media profiles on Facebook and Instagram to find any related promotional/marketing ads, which did not yield relevant results. Afterward, we searched for different marketing and ad agencies targeting restaurants/developments in Marco Island, Florida, assuming that they focus on eateries in the area and have a list of key clients, which could include Marco Beach Ocean Resort. After examining a list of the marketing/ad agencies and their clients, we discovered that Paradise Agency handled the Marco Island Beach Resort.