Fine-Dining Restaurants: Florida

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Palme d'Or

Palme d’Or restaurant is within Biltmore’s Hotel lobby and offers contemporary French fine dining.

The link to the spreadsheet is here. An overview of the findings has been provided below.

FINDINGS

  • The link to the official website of Palme d'Or is here.
  • There is no notable CMO for this restaurant.
  • Palme d'Or is located in Biltmore Hotel and Philippe Parodi is the Vice President of sales and marketing.
  • The estimated annual revenue of the Biltmore Hotel (Palme d'Or is located in Biltmore Hotel) is $130.7 million.
  • The estimated number of employees in Biltmore Hotel is 705.
  • The competitors of Palme d'Or include Morton's The Steakhouse — Coral Gables and Pascals on Ponce.

RESEARCH STRATEGY

Despite a comprehensive search, information on the CMO, annual revenue, number of employees, and current agency of record of Palme d'Or is not available.
We began our research by examining the official website of the parent company and the restaurant's official website. But, after a thorough search, data regarding the said subject couldn't be traced. Also, most of the information focused on the parent company and not Palme d'Or. Next, we checked media sources such as Restaurantbusinessonline, Foodandwine, etc. Our idea was to look for comments from industry experts and company spokespersons to find the answers or leads. This strategy was not fruitful because we only found information about the restaurant's services, offerings, etc.

Subsequently, we checked various review sites such as TripAdvisor, Expedia Group, Booking.com, etc to see if they have data concerning the restaurant. However, no relevant information was found. To find information about the CMO of the company, we scanned sites that publish organization charts of companies such as theorg.com, orgchartcity.com, among others. Nevertheless, nothing significant was found. To find information on the agency of record, we looked into sources that specialize in publishing information on the advertising industry such as adage, adweek, marketingweek, among others. Again, we couldn't locate the required data.

As our last resort, we checked databases such as Zoominfo, Hoovers, Crunchbase, etc to find the required information. But, there was no information published exclusively about Palme d'Or. We located information concerning Biltmore Hotel, however. To find the CMO of the restaurant, we also looked into databases similar to Bloomberg hoping to find the executives of the company, however, there was no such information found. And, to find the agency of record, we looked into sites that publish advertising and marketing cases such as Warc, Ads of the World, Creativebrief, etc. hoping to find campaigns of the company with the name of the agency. But, this search attempt proved to be fruitless.
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Salt

Salt Life Food Shack is located in Fernandina Beach. It is the third location of the brand, with the first two been situated in Jacksonville and Saint-Augustine. The last restaurant was opened in November 2018. The information has been included in the spreadsheet.

Company Overview

  • The newest restaurant has 5,500 square feet of interior space and 4,000 square feet of exterior space, two bars, and an outdoor lounge.

HQ Location

Competitive Set


Research Strategy:

We began by going through the company website in order to find information on their revenue, number of employees, and the agency of record. Unfortunately, after going through their press releases, we were only able to get information about their newest location and their menu. We also went through third-party sources such as Crunchbase and Bloomberg in order to find information regarding the revenue and company size. However, we could not identify the correct company in our research. In order to identify the company's CMO and the company's agency of record, we also went through their social media accounts but we were only able to locate an estimate for the company's number of employees.

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Victoria & Albert's

Victoria & Albert's is a five-star fine dining restaurant located at Disney's Grand Floridian Resort & Spa in Bay Lake, Florida. The restaurant is the recipient of awards such as Forbes Travel Guide Five Star, Wine Spectator Best of Award of Excellence, and the AAA Five Diamond Award. The information found was inputted in column E-M in row 5 of the spreadsheet document. Below is a brief overview of Victoria & Albert's.

  • Victoria & Albert's is located at Disney's Grand Floridian Resort & Spa in Lake, Florida.
  • Two competitors of Victoria & Albert's are Cinderella’s Royal Table & California Grill
  • The restaurant is the recipient of AAA’s highest achievement, the Five Diamond Award, and Forbes Travel Guide Five-Star rating.


Research Strategy

We commenced our research by conducting a public search of Victoria & Albert's. We found a link to their official website. We searched the website for links to the Annual Report so that we can extract revenue, number of employees and other relevant data. We were unable to find any links to their Annual Report but we noted in the 'Our Story' section of the website that Victoria & Albert's is a part of Walt Disney World Resort. After thoroughly scanning the website, the only relevant information found pertaining to the research was the location of the restaurant.
Since Victoria & Albert's is operated by Walt Disney World Resort, we assumed company information for Victoria & Albert's would be presented within the hotel's Annual Report. A search of the Walt Disney Company Fiscal Year 2018 Annual Financial Report yielded no results. We instead found standard information that an annual report would entail such as financial information, market opportunities and corporate governance.
Lastly, we searched company databases such as Hoovers, Craft and Crunchbase in order to find company analysis on Victoria & Albert's but this strategy was unsuccessful. We instead found close matched companies which includes Victoria's Secret Stores, LLC, Inc, Liverpool Victoria Friendly Society Ltd, Victoria's Secret Direct, LLC, Victoria Fine Foods, LLC and Victoria Gold Corp.
The competitors of Victoria & Albert's were selected based on similarities such as price range and location. We first searched for a list of restaurants within the Walt Disney World Resort. From our compiled list we selected two fine dining restaurants that were located in Florida as the competitors of Victoria & Albert's.
N/A was entered into the assigned column for the information we were unable to attain.

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A Land Remembered

A Land Remembered is one of the top Steakhouse restaurants in Orlando, FL. Charley's Steak House and Shula's Steak House qualifies as direct competitors in the Orlando region. More information is available in the attached spreadsheet.

Overview

  • Official website here.
  • A Land Remembered is the signature Orlando steakhouse restaurant at Rosen Shingle Creek.
  • With menu offerings as diverse as Florida’s history, the skilled chefs allow you to enjoy the finest steaks from Harris Ranch as well as the freshest seafood served just the way you want. Whether you go surf or turf — or both — A Land Remembered has just the right wine to complement your meal.
  • Their current CMO is Emily Weinstein, Outlets Sales and Catering Manager.
  • Their estimated annual revenue is $4.3 million and they have about 37 employees.
  • A Land Remembered’s headquarter is 9939 Universal Boulevards, Orlando, Florida 32819.
  • Close competitors in Orlando are Charley's Steak House and Shula's Steak House.

Your Research Team Applied The Following Strategy

We selected competitors of A Land Remembered based on the rating of other Steakhouse restaurants in Orlando to follow these criteria: 1) The competitors operate in the same city (Orlando, FL), 2) The competitors are in the same category (Steakhouse), 3) The competitors have comparable prices (on Yelp and on Tripadvisor), 4) The competitors have a similar rating (4/5 stars or more). However, we were not able to establish their current agency of record.
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Part
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Armani's

Armani’s is located in the Grand Hyatt in Tampa, FL and has been operating since 1992. They specialize in Italian cuisines and has been ranked as one of Tampa Bay’s best restaurants. The information found was inputted in column E-M in row 7 of the spreadsheet document. Below is a brief overview of Armani's.

  • Armani’s is located on top of the 14th floor of the Grand Hyatt in Tampa, FL.
  • Two competitors of Armani's are The Continental and Anchor and Brine.
  • Armani's was founded in 1992.

Research Strategy

We commenced our research by conducting a public search of Armani's restaurant. We found a link to their official website. The link redirected us to Grand Hyatt Tampa Bay websites where we noted that Armani's is operated by the hotel. We did a thorough scan of the website for information about the restaurant. The only relevant information found pertaining to the research was the location of the restaurant.

Since Armani's is operated within Hyatt, we assumed company information for Armani's would be presented within the Hyatts Annual Report. A search of the Hyatt Hotels 2017 Annual Report however yielded no results. We instead found standard information that an annual report would entail such as financial information, market opportunities and corporate governance.

Lastly, we searched company databases such as Hoovers, Craft and Crunchbase in order to find company analysis on Armani's but this strategy was unsuccessful. We instead found close matched companies which includes ARMANIS UAB, Armanis Transport V/myumyunov, Armanis, OOO and Armanis Night Club.

The competitors of Armani's was selected based on the rating of other hotels restaurants in Tampa Florida. We first searched for a list of similar hotels chains that were in proximity to the Grand Hyatt. From our compiled list we searched the hotels' website to find the restaurants attached to each. We thereafter composed a list of those restaurants and selected the competitors based on the star rating of each.

N/A was inputted in the assigned column whose information we were unable to attain.
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Part
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Arturo's Ristorante

Arturo's Ristorante is an Italian fine dining restaurant in Boca Raton, Florida. Established in 1983, it is family owned and operated, with a private room available for small weddings and other events. Where available, relevant details have been inserted into columns E to M, row 8 of the attached spreadsheet.

Arturo's Ristorante

  • The restaurant's website can be found here.
  • Arturo's Ristorante was established in 1983 by Arturo Gismondi. The restaurant is currently owned by Vincenzo Gismondi and his wife Rosaria. The couple's five children all work in the restaurant, with the eldest being responsible for pastries. Arturo's offers a menu of Italian fine dining in a Mediterranean villa, with a private room available for small weddings and other events. There is a bakery at the location offering gourmet cakes and pastries baked by the eldest daughter of the owners.
  • Competitors of Arturo's include Crazy Uncle Mike, Le Sorelle, Novello, and Fries to Caviar. These restaurants were chosen as competitors based on their proximity to Arturo's as well as price points, star rating, and ranking on TripAdvisor and Yelp.
  • Arturo's Ristorante is located at 6750 North Federal Highway, Boca Raton, Florida, 33487.
  • There is no publicly available information regarding the revenue, number of employees, CMO, or agency of record for Arturo's Ristorante.

Research Strategy

The research team attempted to source information on the CMO with a search of LinkedIn for the restaurant. LinkedIn does not have a profile for Arturo's Ristorante, and so the search switched to a review of social media where Arturo's website indicated a profile would be present. Facebook provided information related to the dress code, the menu, and accolades the restaurant has received but no mention was made of specific staff other than the owners. The link to the Instagram profile indicated that the link may have been broken or the profile removed. Finally, although the restaurant has a Twitter account, no tweets have been made. The search was expanded to include the Boca Raton newspapers and magazines, such as the Boca Raton Observer and Boca Magazine for mentions related to a CMO or other marketing executive for Arturo's Ristorante. Searches in the lifestyle sections of both publications did not yield the required information. The restaurant website indicates that co-owner, Ms. Rosaria Gismondi, should be contacted for information related to private events, but this was not used as she was not listed as the restaurant CMO.

To source the annual revenue for the restaurant, the research team began with a review of the restaurant website for links to its financial documents. This information was not available on the website, and the search was moved to business directories such as Owler, Open Corporates, Crunchbase, Craft, Hoovers, and Vault. For the databases, Open Corporates, Crunchbase, Craft, Hoovers, and Vault there were no records for Arturo's Ristorante. A search of Owler yielded one result, however this was for a restaurant in Massachusetts. Finally, the database of the Division of Corporations in Florida was searched for company filings which may contain the required information, however, it was found that Arturo's Ristorante is not specifically registered with Florida's Division of Corporations database.

The research team began the search for the number of employees of Arturo's with a search for the company on LinkedIn. This revealed that Arturo's does not have a LinkedIn Profile, and a search was then made for the owners of Arturo's in the belief that there would be suggested persons appearing that also lists Arturo's as their employer. This did not provide any information pertaining to the number of staff. Next, a search of the company databases such as Owler, Crunchbase, Craft, Hoovers, Vault, and Open Corporates, was completed. As mentioned above, only Owler yielded a search result for Arturo's Ristorante, however this company was located in Massachusetts and the information was not used. The database of the Florida Division of Corporations was also searched for corporate information documents from Arturo's which may have listed the number of employees. Unfortunately, there is no record for Arturo's Ristorante in the database.

Finally, to search for the agency of record the restaurant's website was reviewed for partners and affiliates. No partners or affiliates were found on the website, and the search was expanded to Boca Raton advertising agencies. A search of the websites of the advertising agencies MDG, Omni, Keenablility, and Pinnacle Advertising was completed for clients, case studies, or work completed. The required information was not found. Next, newspapers and magazines in the Boca Raton area were searched for articles containing information on the marketing strategies for Arturo's specifically, and then Boca Raton restaurants generally. This yielded an article in the Boca Raton Tribune which mentioned that the founder of Arturo's, Arturo Gismondi, had opened another restaurant in the area in 2018. The search also revealed an article from 2014 on another restaurant which was opened by Mr. Gismondi, this time from the South Florida Sun Sentinel. Unfortunately the articles arising from this search did not mention an agency of record for Arturo's Ristorante.



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Azurea

Azurea is an award-winning restaurant located in the One Ocean Resort & Spa. The restaurant showcases local seafood in a fine dining atmosphere complimented with an ocean view. The requested information, where available, has been entered into the attached spreadsheet in columns E through M of row nine.


Azurea

  • Here is a link to the Azurea's homepage on the One Ocean Resort & Spa website.
  • The current director of sales and marketing at One Ocean Resort & Spa is Darren Keener. Meanwhile, Chad Goodnough is the senior VP of sales and marketing at Remington Hotels.
  • One Ocean Resort & Spa, which Azurea is a part of, employs between 50 and 200 individuals, according to its LinkedIn page.
  • Azurea operates as the primary restaurant of One Ocean Resort & Spa, and it serves unique seafood cuisine.
  • Some restaurants that are considered to be competitors Azurea include Ocean 60, Restaurant Doro, and Marker 32.
  • The current agency of record is the Mayfield Group.

Research Strategy:

During our research, we were unable to identify a CMO, the employee count, and revenue of Azurea or its parent company. The research strategies we employed are outlined below.
Azurea restaurant is part of a resort hotel, and it does not have a corporate structure of its own. So, we reviewed the resort's management and located the director of sales and marketing, though there was no CMO. Since the resort is owned by a hotel group, we examined the Remington Hotels website and discovered that they do no have a CMO, but they do have a senior VP of sales and marketing.

To find the employee count, we first searched through Azurea's home page, as well as social media sites such as Facebook and LinkedIn. We were unable to locate any information regarding the number of employees. We then expanded our search to the One Ocean Resort home page and social media accounts, where were found a range for the employees at the resort, but there was no exact figure.
Next, we scoured online rating sites such as Yelp, One Table, and Trip Advisor to find reviews and details about Azurea. We found ratings, menu reviews, nearby attractions, dress requirements, and the name of the head chef for the restaurant, but there was no data on the number of employees that work there. Again, we expanded our search to One Ocean Resort and reviewed rating sites. We came across details on cost, nearby attractions, and amenities, but there was no information on employees. We then explored news and industry publications such as The Florida Times Union, Jacksonville Magazine, and Hotel Business Magazine for press releases and articles about Azurea and One Ocean Resort. Though we found information about job promotions, awards received, and food critic reviews, there was nothing on employee count. We decided to use the figure from One Ocean Resort's LinkedIn as Azurea employees work for the resort.

For the revenue, we first searched the One Ocean Resort website, but it did not offer any information regarding its business or financial structure or the names of the hotel management staff. We discovered that One Ocean resort is owned by Remington Hotels and reviewed their site. However, Remington Hotels is a private company and no financial information on the company or its holdings was available on its website. Afterward, we visited business websites such as Hoovers and Crunchbase, but we were unable to find Azurea or One Ocean Resort on any of these sites. We did locate Remington Hotels and found an estimate of their annual earnings, but this number includes a vast array of hotels, restaurants, and spas across several states and was irrelevant to the information we were seeking.
Finally, we consulted news and industry publications such as The Florida Times Union, Jacksonville Magazine, and Hotel Business Magazine for press releases and articles about Azurea and One Ocean Resort. Though we came across information about job promotions, awards received, and food critic reviews, there was no mention of the income of the restaurant or the resort.
Since Azurea is part of a resort owned by a private corporation, the parent company is not required to disclose business information. It appears that no information has been released by Remington Hotels regarding revenue for Azurea or One Ocean Resort.
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Alter Restaurant & Bar

Alter Restaurant & Bar is a casual, chef-driven, American restaurant located in Miami’s up-and-coming Wynwood neighborhood led by Chef Bradley Kilgore. Alter's direct competitors are Amara at Paraiso and Michael's genuine food & drink. Relevant details have been inserted into columns E through M, row 10 of the attached spreadsheet.

Alter Restaurant & Bar

  • A link to the website can be found here.
  • Location: 223 NW 23rd Street Miami FL 33127

Company's Review

  • Alter Restaurant & Bar is part of Kilgore Culinary led by Chef Brad Kilgore. Alter, an American restaurant located in Miami, Wynwood neighborhood, was the first restaurant in Kilgore Culinary’s portfolio opening in the summer of 2015. In 2016, Alter was named a semifinalist in the Best New Restaurants category of the prestigious James Beard Awards and earned Kilgore Best New Chef nominations, two years in a row.
  • Alter is a casual restaurant and the seasonal cuisine is focused on responsibly sourced ingredients highlighting seasonal ingredients from Florida and around the world.
  • In addition, Alter's beverage program includes an uncompromising wine selection that spans from top well-known producers to small artisanal growers from around the world.

Competitors:

Research Strategy:

We leveraged the company's website, local newspaper and publication to find information on Alter Restaurant & Bar. We discovered that Alter's restaurant is part of Kilgore Culinary Group, a South Florida-based hospitality group founded by celebrated chef Bradley Kilgore. During our findings, we discovered that Alter Restaurant & Bar is also co-owned by Leo Monterrey. However, we were unable to identify CMO of the restaurants, employee count, annual revenue and AOR of the company.
We did identify two competitors namely: Amara at Paraiso and Michael's Genuine Food & Drink.

Basis of Selecting the Competitors

They operate in the same area in the same neighborhood- Wynwood, Miami. They are under the same classification of restaurants - Creative cuisine, fine dining and American Restaurant. They have comparable prices. We used Opentables & Yelp to compare their prices and determine two competitors which have a very close price range as depicted below:
Alter Restaurant & Bar ranges from $31 — $50. 
Amara at Pariaso ranges from $31 — $50.
Michael's Genuine Food & Drink ranges from $15 — $50.

We were unable to identify a CMO, the employee count, and annual revenue of Alter's restaurant and its parent company, Kilgore Culinary group.

Alter Restaurant & Bar and the parent company does not have a corporate organization. So, we were unable to find a notable CMO. We explored Facebook, LinkedIn and the homepage of both Alter and its parent company. However, we only found out about the head chef, Brad Kilgore who is the owner of the group. We also came across the name of the director of operation for the Kilgore Culinary Group- Robert Delarosa through culinary agents website where there was a profile done on the Kilgore Culinary Group. We concluded that it was difficult to find information on the company because not only is the company private, the group is relatively new.

For the revenue and employee count, we first searched Alter Restaurant & Bar website, but it did not offer any information regarding its business or financial structure or the names of the hotel management staff; it only mentioned the restaurant's chef. We discovered that Alter is owned by Kilgore Culinary Group led by Chef Brad Kilgore, so we reviewed Kilgore Culinary site. However, Kilgore Culinary Group is a private company and no financial information on the company or its holdings was available on its website.

To find the employee count, we first searched through Alter's home page, as well as social media sites such as Facebook and LinkedIn. We were unable to locate any information regarding the number of employees.

We then explored news and industry publications such as The Florida Times Union, wynwoodmiami news, and Hotel Business Magazine for press releases and articles about Alter and Kilgore Culinary Group. Though we found information about job promotions, awards received, and food critic reviews, there was nothing on employee count nor income for Alter Restaurant & Bar or Kilgore Culinary Group. We came across a report done by Culinary agents on Kilgore Culinary Group and they listed Kilgore Culinary Group employees to be between 26-50.

Afterward, we visited business websites such as Hoovers and Crunchbase, but we were unable to find Alter or Kilgore culinary group on these sites.

We expanded our research to Chef Brad Kilgore because he's the founder of the Kilgore Culinary Group and still head chef of Alter Restaurant. We were hoping he mentioned his company in his interviews, but he only mentions the ambiance of Alter restaurant and the story behind his food creation.

Since Alter restaurant & Bar is part of the culinary group owned by a private corporation, the parent company is not required to disclose business information. It appears that no information has been released by Kilgore Culinary Group.

About their agency of record (AOR) information, there were no publicly available sources to determine this information. We checked their official website and though they have mentioned their partners and affiliates, no agency name was provided. We also checked travel agent databases for possible sources, however, there was also no information provided for the restaurant's possible agency of record. We also checked news, articles, and press releases but found no information.
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09

Angle

Angle is an American restaurant owned by the Eau Palm Beach Resort & Spa and offers a dinner menu that focuses on regionally-grown products including prime meats and seafood. Unfortunately, no information was available on the number of people the restaurant employs or its revenue in the public domain. On the attached spreadsheet in row 11, columns E-M, the available information can be found.

Information on Angle


Research Strategy

Through our research, we were not able to identify Angle's annual revenue or the number of people it has employed.

To find the requested information, we reviewed the company (Eau Palm Beach Resort & Spa) website and its LinkedIn profile to check if the restaurant had a web page with details on its employees and other requested information. We found that the resort and consequently the restaurant is part of a privately-owned organization, therefore, no financial reports were available upon which to base the specific number of employees and revenue. Most of the information available was related to the restaurant's offerings and the parent company's (Eau Palm Beach) employee range 501-1,000, which we have provided.

Next, we explored company databases (such as Owler, ZoomInfo, CruchBase, and others) as they mostly publish company details, but most of the information available regarded the parent company Eau Palm Beach (location and estimated revenue).

Last, we explored various news articles to check if the company offered information related to its workforce and the revenue of its restaurant (on sites such as Forbes, The New York Times, US Today, CBNC and others). Additionally, user reviews and recommendation sites (such as Trip Advisor and Yelp) were also consulted to determine if, for promotional reasons, any relevant information related to the restaurant's revenue or employee size was provided. We found that most of the information was related to Angle's promotional offers, its agency of record, and competitors. Unfortunately, no information relevant to its employees or revenue was found. Hence, the employee range and estimated revenue of its parent company were provided as a proxy.

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Part
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Area 31

The requested information about Area 31, a seafood restaurant in Miami, has been provided below and in the attached spreadsheet.

Area 31 Overview

  • Area 31's website can be found here. The restaurant is located at 270 Biscayne Boulevard Way, Miami, FL 33131.
  • The restaurant's name comes from the United Nations "Fishing Area 31," which encompasses the nearby waters surrounding Miami and the Florida coast. The name Area 31 also shows the restaurant's dedication to supporting sustainable development.

Area 31's Competitors

Other Information Requested About Area 31

  • The CMO of the Kimpton Hotel and Restaurant Group, which Area 31 is a part of, is Kathleen Reidenbach.
  • The current agency of record for the Kimpton Hotel and Restaurant Group is the DeVries Group.
  • The number of employees working for the Kimpton Hotel and Restaurant Group is 3,062.
  • The annual revenue of the Kimpton Hotel and Restaurant Group is $462.9 million.

Research Strategy

To find the requested information, we first reviewed Area 31's website and its LinkedIn profile. We did this to check if the restaurant had published details about its employees or any of the other requested information. We found that the restaurant is part of a privately owned organization, so no financial reports were available that stated the number of people employed by the restaurant or their revenue. Most of the information that was available was related to the restaurant's offerings. At this point, we also discovered that Area 31 is a part of the Kimpton Hotel and Restaurants Group and is located in the Kimpton Epic hotel. Since Area 31 is part of a resort hotel and part of the larger restaurant group, it does not have a corporate structure of its own, which hindered our search for the requested information as well.

Next, we attempted to find more information about Area 31 by exploring databases that publish company information. This included databases like Owler, ZoomInfo, and CrunchBase. We were hoping to find details about Area 31's annual revenue or the number of employees they had by searching the aforementioned databases. However, most of the revenue or employee information that was available was for the Kimpton Hotel and Restaurant Group, rather than for Area 31 itself.

Lastly, we explored various news articles to check if the company offered information related to its workforce and the revenue of its restaurant. We looked for articles on websites like Forbes, The New York Times, US Today, and CBNC. We also used websites like Trip Advisor and Yelp to determine if, for promotional reasons, any relevant information related to the restaurant's revenue or employee size was provided. Unfortunately, we were unable to find information about Area 31's employees or revenue using these sources.

Therefore, the employee range and estimated revenue of Area 31's parent company, the Kimpton Hotel and Restaurants Group, were provided as a proxy for Area 31. We were able to find the number of employees on the restaurant group's LinkedIn page and identified their CMO via their website. Hoovers was also consulted to find the Kimpton Hotel and Restaurant Group's annual revenue. We also came across a press release during our research that announced DeVries Global as Kimpton Hotel and Restaurants Group's global agency of record. We combined the above information with an overview of Area 31 into our final research report and the spreadsheet.

Our basis for selecting Area 31's competitors was looking for restaurants operating in the same neighborhood and that served the same type of food. Therefore, we looked for restaurants in downtown Miami that offered seafood. We used Opentable and Yelp to find restaurants that fit the criteria. We also used the websites to compare Area 31's prices to the other restaurants so we could determine two competitors that have a similar price range. Since Area 31's prices ranged from $30 to $50, we selected the Casablanca Seafood Bar and Grill ($15-$50) and the Truluck Seafood, Steak and Crab House ($31-$50) as Area 31's closest competitors. The two competitors were also located downtown and served seafood, as per our requirements for Area 31's competitors.
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Part
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Atrio Restaurant and Wine Bar

According to its website, Conrad Miami is renovating its guest rooms, meeting rooms, event venues, and restaurants. More information can be found in the attached spreadsheet.

Atrio Restaurant and Wine Bar

  • ATRIO Wine Bar & Restaurant is a part of Conrad.
  • However, the Conrad Miami website does not have any information related to the restaurant, instead, Conrad NewYork Downtown website contains all the details related to the ATRIO Wine Bar & Restaurant.
  • According to its website, Conrad Miami is renovating its guest rooms, meeting rooms, event venues, and restaurants.
  • Conrad Miami is located "only 8.5 miles from Miami International Airport and 5 miles from South Beach.
  • Their exquisite luxury hotel accommodations are just footsteps from Mary Brickell Village, the American Airlines Arena, the Adrienne Arsht Center and more.
  • Address- 1395 Brickell Ave Ste 24 (at Conrad Hotel), Miami, FL 33131, United States.
  • Parent company Conrad Miami has 201-500 employees.
  • Matt Gougler is the current CMO of its parent company.
  • Leopold Ketel is the agency of record of Atrio Restaurant and Wine Bar.
  • Two of its competitors include: Valentia Mediterranean and Obra Kitchen Table.

Your Research Team Applied The Following Strategy

Initially, we looked for the required information through the restaurant's parent group's website i.e. Conrad Miami. However, we found that Conrad Miami does not contain any information related to the Atrio Restaurant and Wine Bar. Our data (some review and rating sites such as Trip Advisor.) show the restaurant is a part of Conrad Miami. Conrad NewYork Downtown's website contains all the details related to the ATRIO Wine Bar & Restaurant. According to the website of Conrad Miami, it is renovating its guest rooms, meeting rooms, event venues, and restaurants.

To find the details of the restaurant, we opted for our second strategy to search through secondary sources such as LinkedIn, ZoomInfo, Hoovers, Facebook, and others. LinkedIn and Facebook provided data related to the company size, company overview, and address of the restaurant. But none of these sources could provide any information on revenue generated by the restaurant or its parent company, CMO and current agency of record for the restaurant. But we could not see information about all of them as they were locked. None of the sites such as ZoomInfo or Hoovers had any profile for Atrio Restaurant and Wine Bar or its parent company Conrad Miami.

Our next strategy was to look for media articles and news sources containing the desired details through sources such as CBS News, Wall Street Journal, Biz Journal, The Daily Mail, and others. The idea was to look for interviews of the company's owners, senior managers, marketing director/head, industry experts' comments, etc. to find the info on related to revenue, CMO or Senior Marketing person of the company and the current agency of record of the restaurant as generally, these articles discuss this kind of detail related to the revenue, marketing person of the company, and the agency of record. Through this strategy, we were able to find data on CMO and the agency of record for Atrio Restaurant and Wine Bar. However, no information on its revenue could be found.

Competitors were chosen based on the following points:
1. Located at Miami Beach, Florida.
2. Similar price range.
3. Vegetarian-friendly.
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Part
12

Cala Bella

Cala Bella is an Italian cuisine Restaurant operating within Rosen Shingle Creek and was started in September 2006 in Orlando, Central Florida. It is a mid-priced restaurant conveniently located and possesses an AAA Four-Diamond rating.

Key Findings

  • The website of the company is https://www.calabellarestaurant.com/
  • Web Solutions of America provides all Web Design and Online Marketing to the restaurant, and thus, they do not have a marketing team or head. However, Emily Weinstein takes care of all Sales as the Outlets Sales and Catering Manager. Leslie Menichini is the VP of Sales & Marketing at Rosen Hotels & Resorts.
  • The company has an annual estimated revenue of $6,700,000.
  • The current agency of record for the company is Web Solutions of America; 237 S Westmonte Dr., Altamonte Springs, FL 32714; Phone: 407.636.4233.

Company Overview

  • Cala Bella Restaurant was established on September 9, 2006, and is an Italian bistro, which its name translates to “beautiful creek”. It is one of the best fine-dining restaurants, serving dinner in open and private dining settings. Besides, they have a presentation-cooking bar available to individuals to dine comfortably with the companionship of the hotel’s creative chefs preparing their culinary delights. The restaurant provides a musical ambiance with soft music from the piano and savory scent of Italian cuisine. They have a seating capacity of 15 with 42 seats of the private dining room.

Competitors

Basis of Competitor selection

  • Competitors belong to the same price range as Cala Bella (US$ 12 — US$ 46). While Maggiano’s Little Italy falls in the range of US$ 20 — US$ 50, Delmonico’s Italian Steakhouse is at US$ 15 — US$ 38.
  • Furthermore, all restaurants fall under the same review rating of 4.5.

Research Strategy:

  • All information has been deduced from pre-compiled sources. However, the approach to the research has been a bit creative, which has been described below.
  • The website name and information related to company description and location has been directly taken from the company website
  • Since it is a privately owned restaurant and operates under the banner of Rosen Shingle Creek, the revenue and the number of employees has been identified as an estimated figure. Neither the hotel nor the restaurant publishes any public information related to financials, thus leaving no option other than accumulating such information from partner sites.
  • Since the restaurant has its marketing outsourced to an external agency, it does not have its marketing team or CMO. However, evidence of the hotel management undertaking responsibility of reviews has been found, thus proving that the marketing team of the hotel may have its hands over the restaurant as well. [S#3]
  • Competitors have been identified based on price point criteria, as mention in the RC. However, further care has been taken to choose these competitors from the same location and similar category of servings as Cala Bella.
  • Since it has been mentioned by the company that it has outsourced the designing as well as a marketing function to the external agency, this information has been directly taken from the respective websites of the two companies.

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Part
13

Caretta On The Gulf

Caretta on the Gulf is an AAA Four Diamond restaurant operating under Sandpearl Resort located in Mandalay Avenue, Clearwater Beach, FL. The details of the restaurant are provided in row 15 of the attached spreadsheet.

Caretta on the Gulf

CMO

  • There is no notable CMO for this restaurant. Since Caretta on the Gulf is under Sandpearl Resort, the name of Sales and Marketing Director of Sandpearl Resort is Nancy Cimney. (Source 2)

Annual revenue

  • The restaurant or the resort itself is privately-owned and thus no available annual report was publicly available to determine its annual revenue. However, the estimated annual revenue of the parent company, Sandpearl Resort revenue, is $31.5 million.

Company Overview

  • Caretta on the Gulf is a restaurant owned by Sandpearl Resort. It was built in 2007 by Mike Cheezem and the Hunter Family to replace the historic Clearwater Beach Hotel.
  • It is known to be the only AAA Four Diamond restaurant in the Clearwater area in Florida which has an indoor-outdoor seating serving as the perfect backdrop for views of the Gulf.

Number of employees

  • The restaurant or the resort itself is privately-owned and thus no available report to base its specific number of employees. However, the number of employees of its parent company, Sandpearl Resort number of employees is 170.
  • On LinkedIn, Caretta on the Gulf indicates that it has 13 employees.

Exact location/address:

  • 500 Mandalay Avenue, Clearwater Beach, FL 33767.

Competitors


Research Strategy:

Since the Caretta On The Gulf is privately-owned and a part of a resort, Sandpearl Resort, there were no annual reports to base exact figures of this company. Thus, what we've provided, as an alternative for some data are figures for its parent company. For example, the annual revenues, the number of employees, and their Marketing Director name. Details of these were explained as per section in the findings.

About their agency of record (AOR) information, there were no publicly available sources to determine this information. We checked their official website and though they have mentioned their partners and affiliates, no agency name was provided. We also checked travel agent databases for possible sources, however, there was also no information provided for the restaurant's possible agency of record partners We also checked news, articles, and press releases but found no information.

Basis of Selecting the Competitors

They operate in the same area in the state.
They are under the same classification of restaurants and lodging.
They have comparable prices. We used Tripadvisor to compare their prices and determine two competitors which have a very close price range as depicted below:
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Part
14

Barton G. The Restaurant

Barton G Restaurant has about 46 employees. Some of its competitors include Los Fuergos and The Ferge. Additional restaurant details have been entered rows 16, columns E through M of the attached spreadsheet.

Barton G. Restaurant

Research Strategy

To get the information, we searched through the restaurant's website from which we retrieved information about the company's CMO/ Vice President of Marketing. We leveraged sites such as Owler to find information on the restaurant's revenue, as the same could not be located in its annual reports, press releases, websites or executive statements (in interviews)
We utilized review sites and restaurant lists such as Yelp and Trip advisor to identify Barto G. Restaurant's competitors. We select the competitors based on the fact that they operate in Miami Beach, operate under the same classification of fine dining restaurants. We also picked competitors based on the fact they have the same price ranges as Barton G.
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Bazaar Mar by Jose Andres

Before closing in March 2019, Bazaar Mar was located in Miami, Florida and offered seafood cuisine. The complete information regarding this restaurant is provided in the attached spreadsheet. A short brief of the findings is presented below.

Restaurant Details

  • Bazaar Mar by Jose Andres closed on March 31, 2019. The reason for this is that the ownership of the luxury hotel complex where Bazaar Mar was located changed.
  • The restaurant was located at 1300 S Miami Ave, Miami, FL 33130, United States and offered a Seafood cuisine.
  • It was a 210-seat restaurant with a raw bar and three open kitchens and was established in 2017.

Research Strategy:

Initially, we searched for Bazaar Mar's website and social media pages to get information about its revenue, number of employees, date of establishment, etc. However, we didn't find any website and only found a Facebook page that provided limited information.

We then decided to search credible media outlets for news or any mentions regarding Bazaar Mar. Here, we found data that revealed that the restaurant had closed its doors in March 2019. We assume this is the reason there was limited information about the restaurant online.
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Part
16

Bourbon Steak-a Michael Mina Restaurant

Bourbon Steak is operated by Mina Group which is a San Francisco-based restaurant management company which was founded by Chef Michael Mina in 2003. Bourbon Steak is an American steakhouse which offers hormone-free and organic pork, beef and lamb. Relevant details have been inserted into columns E through M, row 18 of the attached spreadsheet.


Details on the Bourbon Steak - A Michael Mina Restaurant

  • A link to the restaurant's website can be found here.
  • The restaurant's CMO is Jake Wall.
  • Bourbon Steak -Michael Mina Restaurant is operated by Mina Group which is a San Francisco-based restaurant management company founded by Chef Michael Mina in 2003. Bourbon Steak is an American steakhouse which offer hormone-free and organic pork, beef and lamb. The restaurant also offers unique wines, local shellfish and hand-crafted cocktails. Operations at the restaurant begins at 6:00 pm and ends at 11:00 pm.
  • The competitors were selected because they are located in Miami, Florida and both restaurants have the same price range with Bourbon Steak which is $50 and over. We gathered all information of the competitors from OpenTable which reviews and provides brief description about restaurants all over the world.
  • Wednesday Seven is the current agency of record of Michael Mina Restaurant Group which includes Bourbon Steak-Michael Mina Restaurant.

Relevant Findings:

  • Annual revenue: The annual revenue of parent company of Bourbon Steak-Michael Mina i.e. Mina Group LLC is $67,000,000.
  • Number of employees: Mina Group LLC has 2,500 employees.


Research Strategy:

We were unable to identify the annual revenue, and number of employees of Bourbon Steak- a Michael Mina Restaurant. The research strategies that we employed for the missing information are available below.

To search for the annual revenue, and number of employees, of Bourbon Steak we explored sources such as Forbes, The New York Times, USA Today, CBNC, among others. We also searched through the company website and its publications. We discovered that Bourbon Steak is a restaurant brand under Mina Group LLC and most of our research redirected us to user reviews and recommendation sites like Yelp and Trip Advisor. These sources provided no direct information for Bourbon Steak. It is to be noted that there is no separate website specific to Bourbon Steak other than parent company website. There are no annual reports for Mina Group LLC to capture percentage share of revenue generated to calculate revenue specific to Bourbon Steak.

Next we tried to locate the number of employees through professional media platforms and social media pages like LinkedIn, Facebook, Instagram, and Twitter. We assumed that these sources contained the number of employees connected with the company. However, they only provided basic information on how customers can reach them.

While searching for the annual revenue, we also explored company databases like Crunchbase, Datafox, Zoominfo and Hoovers, believing that they could provide information for private businesses like Bourbon Steak-a Michael Mina Restaurant but there was none from those sources. However, there was general information on Michael Mina Restaurants overall but was not specific to Bourbon Steak.

Finally, we consulted news and industry publications such as The Florida Times Union, Jacksonville Magazine, and Hotel Business Magazine for press releases and articles about Bourbon Steak. Though we came across information about job promotions, awards received, and food critic reviews, there was no mention of the income of the restaurant and number of employees.

Since Bourbon Steak-Michael Mina Restaurant is part of a restaurant owned by a private corporation, the parent company is not required to disclose business information. It appears that no information has been released by Mina Group LLC regarding revenue or number of employees specific to Bourbon Steak-Michael Mina Restaurant.
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Part
17

Bull & Bear Restaurant


The request was to populate the attached spreadsheet with the fine-dining restaurant details, in particular the details of the Bull and Bear Restaurant in the Waldorf Astoria Hotel in Lake Buena Vista, FL. Full details of the Bull and Bear Restaurant may be found in row 19 of the attached spreadsheet.

The Details

  • The address of Bull and Bear is 200 Bonnet Creek Resort Lane, Orlando, Florida, 32821 and is located inside the Waldorf Astoria hotel at the Hilton Resort at Bonnet Creek.
  • Bull and Bear in Orlando, modeled after the original Bull & Bear Restaurant in New York City, focuses on traditional fare in a unique and welcoming setting.
  • It prides itself in impeccable service and incorporates tableside preparations, an innovation adopted by The Waldorf Astoria in New York City.
  • Bull & Bear is the recipient of a number of awards, such as the AAA Four Diamond Award, the TripAdvisor Certificate of Excellence Award, and the Florida Trend Golden Spoon.
  • Suzanne Stephan is the Director of Marketing at Waldorf Astoria Orlando at the Hilton Resort, Bonnet Creek, which Bull and Bear is part of.
  • The Agency of Record for Bull and Bear Restaurant was found to be TBWA.
  • Direct competitors are Capa and Ocean Prime. These restaurants were selected as Bull and Bear direct competitors due to the similar focus on their target audience, food served and the price range. Moreover, Capa is also located in a hotel, adding additional similarity.

RESEARCH STRATEGY

We began our research by focusing on the Bull and Bear official website. We were able to obtain information on its address and a description of the restaurant.

To identify the CMO or head of marketing at Bull and Bear, we first looked through its official website, to no avail. We then turned to social media, such as LinkedIn and Facebook to explore the hierarchy of Waldorf Astoria, Orlando, expecting to find an organizational chart or simple list listing the marketing executive. However, no organizational charts nor lists could be found. Instead, menu details and customer reviews were found. After not being able to locate this information, we turned to their parent company, the Hilton, and through LinkedIn located the Director of Marketing for the Hilton Resort in Orlando, whom has been included.

In order to identify the agency of record for Bull and Bear restaurant in Orlando, we once again turned to their official website, as well as the social media, such as Facebook and LinkedIn, to identify who represents the restaurant. No specific marketing information was found. After being unable to identify the agency of record for Bull and Bear, we identified the agency of record for Hilton Worldwide, to whom the Waldorf Astoria, Orlando, as thus Bull and Bear, belongs.

In order to find the number of employees of Bull and Bear, as well as its annual revenue, its official website was searched for potential information. However, as previously stated, only menu items and basic information about the restaurant was found. Then we looked through a variety of industry reports and company databases that normally list company information such as employees and revenues such as Crunchbase. The reports of the National Restaurant Association were investigated, as was Factual — US Restaurants Schema, for information on revenues and employees. However, the Bull & Bear in Orlando is not listed. After that, the revenue of Waldorf Astoria was analyzed, in particular its 2018 annual report, in order to calculate what portion of its revenue is derived from the restaurant. The focus was on the breakdown of its revenue, as well as on employee structure, related to Hilton restaurants, to carry out an approximation. However, no data on the number of Wladorf Astoria hotel restaurant employees or on the annual revenue of its hotel restaurants was found. Therefore, N/A was added to the spreadsheet with respect to this information.





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Cafe Boulud

Chef Daniel Boulud's award-winning restaurant Cafe Boulud is situated at the "heart of the historic Brazilian Court Hotel, steps from Worth Avenue and stretches of white sandy beach." Unfortunately, information on its agency of record was not available in the public domain. On the attached spreadsheet, in row 20, columns E-M, the available information can be found.

Information on Cafe Boulud


Research Strategy

To find the requested information, we thoroughly reviewed the restaurant's website and the parent group's website. On these websites, we found the company's overview, full address, and other details related to its menu, events, and team members. No information was found on the restaurant's chief marketing officer (CMO), company size, revenue, competitors, and current agency of record.

To find the remaining details, we searched through secondary sources such as LinkedIn, ZoomInfo, Hoovers, and others. On these sites, we found information on the company size and revenue. Yet, information on the CMO and the current agency of record for the restaurant were unavailable.

Next, we searched through trusted media sites (such as the Wall Street Journal, The Daily Mail, Market Financial Content, and others). The idea was to look for interviews of the company's owners, senior managers, marketing director/head, industry experts' comments, and others to find information on the CMO or senior marketing staff of the company and the current agency of record as generally these publications would discuss these details. Through this strategy, we were able to find the Dinex Group's executive director of marketing. However, no information on the current agency of record could be found.

We were also unable to find the agency of record through company press releases. Usually companies discuss their agencies or marketing or promotional initiatives in press releases. Most of these sources had information on initiatives taken by the company, accomplishments or accolades, and other topics such as "Galentine’s Day PBC “Women for Women” Initiative", roasted carrot salad from Cafe Boulud, Forbes’ 2018 travel ratings, but nothing on its agency of record. Possibly this information was not disclosed to the public.
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Capa

Capa a fine dining establishment ran by the Four Seasons Hotels and Resorts. Its competitors include The Boathouse and the Bull and Bear. The requested information for Capa, where available, has been entered into columns E through M of row 21 of the attached spreadsheet.


Summary of Findings

  • Here is a link to Capa's home page on the Four Seasons' website.
  • Capa was listed as one of the "Best 100 Wine Restaurants in the United States" in a publication from Wine Enthusiast magazine.
  • Peter Nowlan serves as the current chief marketing officer (CMO) of the Four Seasons Hotels and Resorts, which Capa operates under. He has expertise in global sales and marketing strategies, with more than two decades worth of marketing experience.
  • Capa Steakhouse & Bar is situated in Lake Buena Vista, Florida, at 10100 17th Floor Dream Tree Blvd.
  • Currently, Capa Steakhouse & Bar is headed by Gabriel Massip (chef).
  • Competitors of Capa include The Boathouse and the Bull and Bear.


Research Strategy:

We were unable to identify the annual revenue, number of employees, and current agency of record of Capa. The research strategies that we employed for the missing information are available below.

To search for the annual revenue, number of employees, and current agency of record of Capa, we explored sources such as Forbes, The New York Times, US Today, CBNC, etc. We also tried searching through the company website. With this strategy, we discovered that Capa is a restaurant brand under Four Seasons Hotels & Resorts, and most of our research redirected us to user reviews and recommendation sites like Yelp and Trip Advisor. These sources provided no direct information for Capa's annual revenue, number of employees, and current agency of record. When we tried to locate the information through the Capa and Four Seasons' websites, annual reports, and about us or career section, we could not find the missing data.

Next, we tried to locate the number of employees through professional media platforms and social media pages like LinkedIn, Facebook, Instagram, and Twitter. We assumed that these sources contained the number of employees connected with the company through the listed platforms. However, they only provided basic information on how customers can reach them.

While searching for the annual revenue, we also explored company databases like Crunchbase, Datafox, and Hoovers, believing that they could provide information for private businesses like Capa. Nonetheless, there was no information for Capa from those sources, but there was general information for Four Seasons that was not specific to Capa.

For the current agency of record, we searched for different marketing and ad agencies targeting restaurants in Orlando, Florida, thinking that they focus on eateries in the area and have a list of key clients, which could include Capa. After examining a list of marketing/ad agencies and their clients, we identified clients located near Capa. However, Capa is not one of those restaurants.

Finally, we attempted to triangulate the requested information by searching through the Walt Disney World® Resort site. Since Four Seasons operates within that company's premises and Capa is a brand of Four Seasons, the Walt Disney World® Resort could have presented information on the businesses inside their establishment. We learned that the Walt Disney World® Resort promotes its features and facilities to customers and provides helpful articles about these features and facilities. However, the Walt Disney World® Resort's reports did not offer relevant information related to the annual revenue, number of employees, and current agency of record of Capa.

We assumed that due to stiff competition, Capa refrains from disclosing company information to the public. Moreover, it is a private company.
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Casa Tua Miami

We have filled up the row 22, columns E to M with all the necessary information for the restaurant Casa Tua Miami on the spreadsheet.

Casa Tua Miami Company Profile

  • Number of employees: 85, who include members with current employer listed as Casa Tua, including part-time roles.
  • Selection of competitors: The competitors were selected because of the following reasons: they are located at Miami, Florida and both restaurants have the same price range with Casa Tua, which is $50 and over. We gathered all information of the competitors from OpenTable which reviews and provides brief description about restaurants all over the world.

Research Strategy:

We visited credible sites like Crunchbase, Zoominfo and LinkedIn to look for the company profile of Casa Tua Miami. We found relevant data on Zoominfo and LinkedIn, which showed the details of the restaurant. We also visited the main website to complete the details for this request.

We also utilized information some articles of South Florida Business Journal and Departures to complete the details about the founder of the restaurant and the year it started its operation. We collected all information of the competitors from OpenTable, which reviews and provides brief description about restaurants all over the world. The competitors were selected based on the location and price range of $50 and over, which is the price range of Casa Tua Miami.

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Christini's Ristorante Italiano

The current CMO of Christini's Ristorante Italiano is Chris Christini who is also the founder of the restaurant. The data of Christini's Ristorante Italiano has been summarized on the attached spreadsheet.

Below is a summary of details on Christini's Ristorante Italiano as contained in the attached spread

Christini's Ristorante Italiano

Research Strategy

We managed to get much of the details needed. However, we did not get information on CMO and agency of record. We started by searching the restaurant's website. We crawled different sections of the company's website like the 'About Us' page, the company's blog, and others. From the website, we managed to get general information about the restaurant including the founder, its services, and the location. We looked out for any ads running on the website to get a view of their marketing campaigns. Still, we did not get any information on CMO and agency of record.

Next, we searched for any annual or market report that the restaurant has filed. Being a private company, it is not mandated to publish its financial reports. Therefore, this information is not in public domain. We searched for any reports compiled by market research firms in which Christini's Ristorante Italiano restaurant may have been covered or highlighted but we did not find any.

We searched various travel and restaurant review sites like TripAdvisor, Expedia Group, and Booking.com and many more. These sites always have information on hotel products and offerings. In addition, they list reviews from customers and rank restaurants based on reviews from customers. From the reviews, we managed to get the main competitor of Christini's Ristorante Italiano. In this case, we selected restaurants that offer Italiano menu in Orlando and have the highest number of reviews.

Finally, we looked at various food magazine in Orlando. We looked that publications like Orlando Magazine and Edible Orlando among others. We tracked any comments, articles, marketing content or news that may have been come from the CMO of anyone in charge of marketing at Christini's Ristorante Italiano. Still, we did not get any information on CMO or agency of record. In the place of CMO, we have recorded the founder since it is the only top leader mentioned in all sources we reviewed.
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Part
22

Deep Blu Seafood Grille

Deep Blu Seafood Grille is a dining restaurant located in Wyndham Grand Orlando Resort, Bonnet Creek that was established in 2011.

The link to the spreadsheet is here. An overview of the findings has been provided below.

OVERVIEW

  • The link to the official website of Deep Blu Seafood Grille is here.
  • Location: 14651 Chelonia Parkway. Orlando, Fl 32821.
  • AOR: N/A

RESEARCH STRATEGY

Despite a comprehensive search, we were unable to find the restaurant's CMO and AOR. Our first strategy was to check the restaurant's official website for details about the employees, partners, and affiliates. However, this search attempt proved to be futile because we were not able to find the CMO nor the name of the agency.

Next, we searched the restaurant's social media pages such as Facebook and LinkedIn to find the required data. But, nothing substantial was traced. Following this, we decided to expand our search to news publications and magazines such as The Florida Times Union, Jacksonville Magazine, and Hotel Business Magazine for press releases and articles about Deep Blu Seafood Grille, anticipating to find information about the restaurant's agency of record or CMO. However, nothing relevant turned up.
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Part
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Diplomat Prime

Diplomat Prime is a fine dining restaurant situated in Hollywood, Florida. It is part of the Diplomat Beach resort, which registered a 2018 revenue of $174.2 million. Two of the restaurant's main competitors are GG's Waterfront Bar & Grill and JWB Prime Steak and Seafood. All the information has been entered in the spreadsheet.


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Fish Out of Water

Fish Out Of Water (FOOW) is located at WaterColor Inn in Santa Rosa Beach. The restaurant serves locally-sourced seafood and southern cuisine. Its close competitors are Grayton Bar & Grill and George’s at Alys Beach.

The link to the spreadsheet is here. An overview of the findings present in the spreadsheet has been provided below.

FINDINGS

RESEARCH STRATEGY

Since Fish Out Of Water (FOOW) is a privately-owned restaurant and a part of a hotel and resort, its financials are not available. We used several databases to find the estimated annual revenue and the number of employees. We also utilized the parent company's official website to acquire more information. For example, the CMO post for FOOW is not available. Therefore, we have provided the nearest possible position related to CMO for its parent company.
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Havana Beach Bar & Grille

Havana Beach Bar & Grill, The Pearl Hotel’s signature restaurant serves Gulf Coast American cuisine with a Latin influence. The competitors that have been identified for Havana Beach Bar & Grille are Pescado and Restaurant Paradis based on a similar pricing range and location. Details are presented below, as well as in row 27 of the attached spreadsheet.

Company Profile

  • The Havana Beach Bar & Grille website can be accessed here.
  • It is headquartered at 63 Main Street | P.O. Box 611100 Rosemary Beach, FL 32461
  • Havana Beach Bar & Grill serves Gulf Coast American cuisine with a Latin influence. The menu's mouthwatering dishes are made from ingredients sourced locally from small, family-owned producers, as well as the freshest regional seafood.
  • Guests can pair them with a curated collection of wines and spirits that is available with a selection of mixed cocktails.
  • Nancy Stanley is the Director of Marketing (St Joe's Clubs and Resorts).
  • Havana Beach Bar & Grill operates as a segment of the The Pearl Hotel, which employs between 51-200 workers, according to the resort's LinkedIn page. However, ZoomInfo lists its employee count has 121.
  • The annual revenue of the restaurant was not available in the public domain. The Pearl Hotel that manages the restaurant, reported a revenue of $22.4 million.
  • The competitors that have been identified for Havana Beach Bar & Grille are Pescado and Restaurant Paradis.
  • The competitors were chosen based on the similarities in location (Rosemary Beach), and some similar features such as Pescado having a bar while Restaurant Paradis having local cuisines. They are also in the same price range as Havana Bar & Grill Restaurant ($15 -$50).
  • Cornerstone Marketing and Advertising Inc. | The Idea Boutique is the Agency of Record for St. Joe Club & Resort that manages The Pearl Hotel and the restaurant Havana Beach Bar & Grille.

Research Strategy:

We began our initial research by doing a public scan for the restaurant Havana Beach Bar & Grille. In this research, we found this restaurant's official website link and headquarters location. To find the details on the CMO, we first reviewed The Pearl Hotel's website which operates the Havana Beach Bar & Grille restaurant, to see if it listed any of its executive team members, however that did not yield any results. We then reviewed the Press section of its website for any relevant articles related to the marketing initiatives as that would make a mention of any executives spearheading such efforts, but it only made mention of The Pearl Hotel's marketing team and provided a St Joe's hospitality contact email id for editorial inquiries.

On The Pearl Hotel website's home page, it was mentioned that this property is managed by St Joe's hospitality. So our third strategy was to do a public scan of the marketing initiatives for The Pearl Hotel and St Joe's hospitality. In this research, we came across a press release by Nancy Stanley, the Director of Marketing of St Joe Club & Resorts, which provided an update on The Pearl Hotel property regarding the damage of Hurricane Michael. We also came across other articles that mentioned Havana Beach Bar & Grille is part of The Pearl Hotel and this property is managed by St. Joe Club & Resorts. This discovery led us to assume that it's unlikely there would be an inhouse CMO for the restaurant or for the hotel group to handle such functions when the property is managed by St. Joe Club & Resorts group. We assumed that whoever spearheaded the marketing functions for The Pearl Hotel and for the restaurant would be from St. Joe Club & Resorts group as mentioned in the news articles as well. Hence, we listed Nancy Stanley, Director of Marketing of St Joe Club & Resorts, who spearheads the marketing functions in the CMO section.

Since St. Joe Club & Resort manages The Pearl Hotel property, including the restaurant, we assumed company information for Havana Beach Bar & Grille or The Pearl Hotel would be presented within the St. Joe Club & Resort annual report. As per the 2018 report, it was mentioned that "St Joe operated the award-winning The Pearl Hotel and Havana Beach & Grill Restaurant" as a part of the hospitality segment. On reviewing the revenue details for the hospitality section, the report mentioned $38.8 million which included other properties including The Pearl Hotel, hence, we have not listed it. We then turned to industry news articles in a bid to find news about how the restaurant was performing in the industry but there were no mentions of the revenue or number of employees. Finally, we searched through company profiling databases which usually provide information on company revenue and the number of employees. With this research, we were able to find the revenue and number of employees of The Pearl Hotel as per LinkedIn and a specific employee count by Zoom Info, which falls within the range.

For the AOR (Agency of Record), we commenced our search for St. Joe Club & Resorts assuming that it would take care of the advertising for the properties it manages. In this search, we found an article stating that St. Joe's Club & Resorts had partnered with Cornerstone Marketing and Advertising Inc. | The Idea Boutique for a re-branding initiative. Another property of St. Joe Club & Resorts had utilized the same agency in 2017. Hence, we have listed this agency in the AOR section.
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Hakkasan

Hakkasan was founded in 2001 and is located at the Fontainebleau Hotel & Resort in Miami Beach. Its direct competitors are Scarpetta by Scott Conant and Gotham Steakhouse. All the information has been entered in row 28 of the spreadsheet.

Hakkasan

Marketing

Overview

Employees

Location

Direct Competitors :

Basis of Choosing Competitors

  • Scarpetta is located in the same city and resort as Hakkasan and offers meat and fish dishes in the same $30-50 dollar range.
  • Gotham Steakhouse and Hakkasan are both located in the same resort and offer lunch and dinner starting from $25.

Agency of Record



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Ireland's Steakhouse

Ireland's Steakhouse is an award-winning fine dining restaurant that is part of Bonaventure Resort & Spa. It is known for serving beef and seafood. The requested information, where available, has been entered into the attached spreadsheet in columns E to M of row 29.

Summary of findings

  • The link to the Ireland's Steakhouse homepage on the Bonaventure Resort & Spa website can be found here.
  • The current director of group sales at Bonaventure Resort & Spa is Vera Shapiro.
  • Bonaventure Resort & Spa, which Ireland's Steakhouse is a part of, employs 300 individuals according to Bloomberg.
  • Ireland's Steakhouse operates as part of Bonaventure Resort & Spa, and it serves "superb cuts of beef and incredible seafood."
  • Some restaurants that are considered to be competitors of Ireland's Steakhouse include La Rural Argentine Steakhouse and Primetime Restaurant & Bar.

Research Strategy

Due to the fact that Ireland's Steakhouse operates as part of Bonaventure Resort & Spa, some of the figures we have provided including the director of group sales, the employee count, and the annual revenues are those of its parent company. In addition, Bonaventure Resort & Spa is privately owned, so we were only able to find estimates of its annual revenue.

We were unable to find information on the agency of record for Ireland's Steakhouse or its parent company. We started our research by looking through the Bonaventure Resort & Spa website, as information on Ireland's Steakhouse is located in this website. We checked different sections of the company's website such as the 'About Us' page and the company's blog, because such sections usually provide in-depth information about a company. From the website, we were able to get general information about the restaurant such as the food served. We also looked out for any ads running on the website to get a view of their marketing campaigns as well as any affiliated advertisement agencies, but this did not yield any results.

Next, we looked for reports published by the restaurant and its parent company. Company reports usually cover all aspects of a company, and we were hoping that this strategy would help us find information on the agency of record for Ireland's Steakhouse or Bonaventure Resort & Spa. However, being a private company, it is not obligated to publish its financial reports, and we did not find any such reports. We also looked for news articles in which Ireland's Steakhouse may have been covered, with the hope that the agency of record information would be one of the items covered. We were able to find some articles in sources such as New Times Broward Palm Beach, Sun Sentinel and FTN News, among others. However, these articles only mentioned promotions that Ireland's Steakhouse was participating in as well as the awards it has won. There was no mention of the restaurant's agency of record.
Lastly, we looked for different marketing and advertising agencies in Weston, Florida. We were hoping to find the agencies, then check on their key clients, which could include Ireland's Steakhouse or Bonaventure Resort & Spa. We were able to find lists of such agencies at Up City, but after examining them as well as their clients, we were not able to find Ireland's Steakhouse or Bonaventure Resort & Spa as one of their clients. This strategy, therefore, was also futile. We have outlined the information that we were able to find above and in the attached spreadsheet.

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HMF

HMF was founded on the sands of Palm Beach and is named after its founder Henry M. Flagler. All the information has been included in the spreadsheet.

HMF:

CMO:

  • The restaurant has no CMO.
  • HMF is part of the Breakers Group, with Shari Mantegna as their Director of Marketing.

Annual Revenue:

  • There is no information about the annual revenue of the restaurant.
  • However, the Breakers Group has an estimated annual revenue of $440 million.

Company Overview:

  • HMF was founded in Palm Beach and is named after its founder Henry M. Flagler, one of America’s great industrialists.
  • The restaurant has a globally-influenced menu, an acclaimed wine list of more than 2,000 unique selections and various cocktails.
  • The restaurant offers a wide range of menu items including food, wine, alcohol, desserts, and cigars.

Number Of Employees

  • There is no information on the number of employees of the restaurant.
  • However, the Breakers Group has 2,200 employees.

Address:

Competitors:

Agency of record

  • There was no information about the agency of record used by the restaurant.

Research Strategy:

We began our research by going through the company website. With this strategy, we were able to information about the restaurant, location, and its services. While information about the parent company was abundantly available, the revenue and employee count were not available specifically for HMF. We also looked for information on company databases like Hoovers and Crunchbase but there was no information specific to HMF, as most of the information was about the parent company. To find the CMO, we looked through company database like Bloomberg but the information was not specific to HMF.
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Il Mulino New York

IL Mulino New York is located in New York City, NY. The restaurant was established in 1981 to offer Italian cuisines coupled with exemplary services. IL Mulino has been voted as the best restaurant in New York for a decade now. Available information requested regarding the company has been inserted in column E-N in row 31 of the attached spreadsheet document. A brief of the company is presented below.
  • IL Mulino is located at 86 W 3rd St building in New York City.
  • Two chefs, Fernando and Gino Masci, started the restaurant in 1981.
  • The restaurant’s two main competitors are Cipriani and Fig & Olive.
  • It has 129 employees.
  • IL Mulino New York has an annual revenue of 39.4 million.
  • Information on chief marketing officer (CMO) and agency of record (AOR) was not publicly available.

Research Strategy

We were unable to find the restaurant’s CMO and its AOR. In trying to obtain the information on IL Mulino New York CMO, we scoured through its official website. Official websites sometimes provide a list of their senior employees together with their roles and responsibilities. However, our search did not yield any information because the restaurant's website does not have information on its top leadership. We then searched the restaurant’s LinkedIn page with the hope that we will find a link between the company and its current employees. Although some information was obtained about the current Il Munilo New York general manager, no information on CMO was found. We also leveraged on other websites such as zoominfo.com and owler.com. Zoominfo.com lists contact profiles of a company's key employees alongside their job title. However, the CMO job title was not among the list of the job titles that included titles such as general manager and private dining and events, among others. On the other hand, owler.com database provides search results for companies' profiles and people in leadership position. However, after the search, no information on the position of CMO in Il Mulino New York was found. Only an incomplete profile of the company was available.

To find the restaurant’s agency of record, we searched through its official website targeting to find information on any information regarding a recent contract with a media advertising agency. Nonetheless, the website only provided a list of the restaurant's partners and affiliates with no reference to any media ad agency. We then searched for the various marketing ad agencies operating in New York such as Avex and Aumcore and their clients. We hoped that IL Mulino, being a leading restaurant in New York City will feature in the list of at least one of the agencies. Again, the search was fruitless. We also scoured through advertising sites such as Adweek, Advertising Age, Unbounce, and AdLand with hope that we will find information on AOR for Il Munilo New York. These sources usually contain relevant information touching on advertising agencies and their client companies. However, only information on other companies such as The Metropolitan Museum of Art that had selected AKA NYC as its AOR was yielded in the Adweek website. Others had no results relevant to Il Munilo New York's AOR.



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Kathy's Gazebo Cafe

Kathy’s Gazebo Cafe was opened in 1980 and has an estimated annual revenue of $10.4 million. No information on the CMO and the current Agency and Record was found. All the requested details have been entered in row 32 of the attached spreadsheet.

CMO

  • There is no notable CMO for this restaurant.

Annual revenue

  • The estimated annual revenue of the restaurant is $10,400,000.

Company Overview

  • Kathy’s Gazebo Cafe was opened in 1980 and is headquartered in Boca Raton, Florida.

Number of employees

  • The restaurant has 59 employees.

Address

Competitors

Agency of Record

  • Information on the current agency of record of Kathy's Gazebo Cafe is not available.

Research Strategy

While we were able to locate most of the required details, no information about the restaurant's CMO or AOR was found.

CMO

To obtain the information on Kathy's Gazebo Cafe, we scoured through its official website. This strategy was used because official websites sometimes provide information about senior employees, their contact information, roles, and responsibilities. However, the approach did not yield any information because the website does not have information about its leadership. The information that was found was on the menu, reservation details, awards, and upcoming offers for New Year's Eve and Thanksgiving.
Next, we consulted credible company databases such as Crunchbase, Hoovers, and Zoom Info as they usually list information on company executives. We intended to see if there restaurant's CMO was provided here. However, the company had minimal information on these databases. This is probably because it is a small company with limited operations. However, Owler, a website that contains details of companies' profiles, provided the annual revenue and number of employees, but the CMO was not provided.
Finally, we searched for the restaurant's social media profiles on sites such as LinkedIn, Facebook, Twitter, and Instagram, hoping that any information relating to the CMO might have been posted on these platforms. LinkedIn profiles usually contain lists of company executives. Unfortunately, we could not locate a LinkedIn account or any other social media profiles during our search.

Agency of Record

To find the restaurant's AOR, we searched through its official website to find any information regarding its dealings with a media advertisement agency. However, the website did not contain any information about its advertising media of partnerships with other restaurants. There was only a mention of reviews in publications such as The Sun Sentinel, Boca Raton Magazine, Boca Life Magazine, and the Palm Beach Post.
We then searched through the databases of top marketing agencies operating in Florida, such as Growth Marketing Pro and Intersect Media. We hoped that Kathy's Gazebo Cafe would feature in the clients' list of one of the agencies. Other clients were identified, but Kathy's Gazebo Cafe was not one of them.
Finally, we consulted news and industry publications operating in Florida such as Hotel Business Magazine and Florida Restaurant and Lodging magazine. We hoped that there would be press releases, news, and articles about collaborations between Kathy's Gazebo Cafe and marketing agencies or any marketing content. Still, no information about the agency of record was found.

The competitors of Kathy's Gazebo Cafe were selected based on their location in Boca Raton and the fact that they serve French/ continental dishes, similar to Kathy's Gazebo Cafe. The two restaurants that were listed have the same price range as Kathy's Gazebo Cafe. To get information on annual revenue, we consulted Owler as no annual reports or other sources could be located, probably because this is a private company.
N/A was entered into the assigned column for information that could not be found.

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Maritana Grille

While there was no publicly available data to fully address all avenues of the requested information for Maritana Grille, there was information available about its major competitors, Spinners Rooftop Revolving Bistro & Lounge and Ritorno, as well as a few other valuable details. Below is an outline of the research strategies used to better understand why some of the information requested was publicly unavailable, as well as a deep dive into the findings.

Restaurant Details

  • Maritana Grille is a restaurant in the Don Cesar Hotel, located in St. Petersburg Beach, Florida.
  • There is no notable CMO for this restaurant. The Director of Marketing for Don Cesar is Todd Gehrke.
  • There is no information on annual revenue for the Maritana Grille restaurant. However, the estimated annual revenue of Don Cesar is $55.6 million.
  • There is no information on the number of employees for the restaurant. However, Don Cesar employees 300 people.
  • Competitors include Spinners Rooftop Revolving Bistro & Lounge (Grand Plaza Hotel) and Ritorno.

Research Strategy:

Despite the research team's best efforts, information on the CMO, annual revenue, number of employees, and current agency of record for Maritana Grille was not available. To find the information, the team first reviewed the company website hoping it had published annual reports or other financial documents. But, because Maritana Grille is a privately held company (Source 6) it does not publish its annual reports. We next looked for articles and media publications on sites like Restaurant Business Online and Food & Wine for comments from industry experts and company spokespersons. However, no requested information was reported. The team also searched for information on various travel and restaurant review sites like TripAdvisor, Expedia Group, and Booking.com to see if these sites have published any information about the restaurant for their interested users. However, there was no such information found. Even the details about staff (ex. we looked for information on the CMO on sites that publish organizational charts like TheOrg.com and Org Chart City) were not published. Lastly, the team looked for information on company database sites like ZoomInfo, Hoovers, and Crunchbase, but there was no relevant information published exclusively on Maritana Grille.
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Matthew's Restaurant

Established in 1997, Matthew’s Restaurant serves as a fine dining restaurant in San Marco, and its competitors include Restaurant Orsay and Marker 32. Most of the requested information for the restaurant has been entered in columns E through M of row 34 of the attached spreadsheet.

Summary of Findings

  • Here is a link to the official website of Matthew's Restaurant.
  • The estimated annual revenue generated by Matthew's Restaurant amounts to more than $2.22 million, according to Manta.
  • As listed by Manta, the company currently employs around 60 individuals.
  • Founded in the year 1997, Matthew's Restaurant functions as a fine dining establishment situated in San Marco. It is considered to be one of the most unique eateries in Northeast Florida.
  • Its headquarters is situated in Jacksonville, Florida, at 2107 Hendricks Avenue.
  • The restaurant's direct competitors include Restaurant Orsay and Marker 32, which both operate in the same area and offer menu items and cuisine similar to Matthew's Restaurant.


Research Strategy:

While we were able to locate most of the requested details, no information on the CMO and agency of record was available. All of the information we found was around the reviews, menu details, price points, lead chefs, and the awards won by the restaurant. The primary reason for the lack of information is that the restaurant does not currently have any CMO post and does not deploy any agency of record due to its small scale of operations. The various research strategies we employed are available below.
Our research began by scouring through the company website and its various sections, particularly the press releases and 'About Us' sections, as they typically contain information on a company's executive team, new appointments, changes in the management personnel, and new agency of record onboardings. While we found details on the head chef/owner and other major chefs at the restaurant, no details on the CMO were present on the website. Also, it did not feature any dedicated section for press or news releases, and much of the information on the site focused on the restaurant's menu, awards, and accolades.
Next, we consulted credible company databases such as Crunchbase, Hoovers, Zoom Info, Manta, Craft, etc., as they tend to list company executives and leading news stories (compiled from external sources). Hence, the idea was to see if there was any information on the CMO of the restaurant or details about its agency of record. However, the company had a limited presence on these databases, primarily due to its small scale of operations. Manta just furnished primitive details such as a business description, revenues, and the number of employees at the restaurant, with no information on its CMO or agency of record.
Afterward, we searched through the media articles from Forbes, WSJ, Business Insider, and Biz Journals as well as local dailies such as Jax Daily Records, Action News Jax, etc. We also explored various third-party review websites like Trip Advisor, Open Door, etc., and professional job portals such as LinkedIn, along with advertising blogs and sites such as AdAge, Adweek, Marketing Daily, Advertising Age, Unbounce, AdLand, among others. These sources usually contain marketing campaigns, interviews with marketing executives, and information around the advertising agencies associated with a company. On LinkedIn, we discovered that the restaurant has 17 listed professionals, but none of them had any CMO or related titles. Other information we came across included the recent revamp efforts by Matthew's Restaurant and awards won by the restaurant.
Finally, after learning that the restaurant operates as a part of the Medure Brothers Group, we tried to leverage the parent website to find the missing information. Parent websites often divulge essential details on the personnel and other aspects of their subsidiaries. The idea was to see if the parent company has any agency of record used by subsidiaries for advertising. Again, no pertinent information was available. All the information we found concerned the various restaurants that operate as part of the group, their key specialties, and the loyalty programs run by the group.
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Michael's On East

Michael's On East is founded on April 27, 1987. Besides having a restaurant that provides award-winning fine cuisine and outstanding service, the company has an event and catering division to host events between 550 and 1,000 guests, as well as a wine cellar that hosts more than 1,000 international estate-bottled wines. The information found was inputted in column E-M in row 35 of the spreadsheet document. Below is a brief overview of the restaurant.

Overview

Research Strategy

The research team commenced our research by conducting a public search of Michael's On East restaurant. We found a link to their official website, which consists of information on the restaurant and the wine cellar.

As Michael's On East is a privately own company, we were unable to obtain its annual revenue from its annual reports. We have, however, managed to find this information from credible sites like Zoominfo and LinkedIn.

Michael's On East is an award-winning American International, fine dining restaurant in Sarasota. We have selected its competitors based on the restaurant's menu, by looking at other fine dining restaurants, taking price point, location, and user rating into consideration.

We were unable to locate information on the company's agency of record. We first started the search on the restaurant websites, looking through the About Us page, blog post, and other pages. We managed to find the various campaigns, events, and recipes published, but none of these has any information about its agency of record.

We tried searching for marketing, promotions, articles, and advertising campaigns by Michael's On East. We have managed to find the awards they have obtained throughout the years, and the events they have run, for example, the Mardi Gras Gala with Goodwill, the Election Night Watch Party in partnership with the Margaret Good Campaign, and a few others. There was nothing about its agency of record.

Lastly, the research team tried searching through business articles and industry databases such as CrunchBase, Craft, and Zoominfo for partnerships or press releases. We only managed to get company insights and their employee's profiles. Again, nothing about its agency of record.
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Norman's

While there is no mention of Norman's revenue, CMO, or agency of record, available data does show the restaurant is expected to open on Restaurant Row Sand Lake Boulevard in Orlando during the spring of 2020. Below is an outline of the research strategies used to better understand why the information requested is publicly unavailable, as well as a deep dive into the findings. Complete details are available within the attached spreadsheet (row 36).

Restaurant Details

  • Norman's, which was located at the Ritz-Carlton Grande Lakes, closed on September 1, 2019, according to the restaurant's website.
  • According to the restaurant's previous LinkedIn profile, the restaurant was founded in 2003 by Chef Norman Van Aken who is recognized as "the founding father of New World Cuisine."
  • Norman's suspended its operations after the new owners of the property where it was located refused to renew its lease. This led to the temporary closure of the restaurant's 16-year-old run as one of Central Florida’s most celebrated and highly-recommended restaurants.
  • After the new owners of the resort decided not to renew Norman's lease, the restaurant management embarked on a journey to find another suitable location for the restaurant in Orlando.
  • From their website, the new location will be Restaurant Row Sand Lake Boulevard, Orlando and it will open in the spring of 2020.

Research Strategy:

While the research team was able to provide the restaurant's website, overview, previous location, its proposed new location, and its competitors, we could not provide required information on the CMO and agency of record as there is practically no Norman's at the moment (until the planned 2020 opening). We first searched through Norman's website and social media pages to get information about its revenue, agency of record, and CMO. Through this strategy, we could only access the restaurant's homepage notice to reopen in 2020 and could not navigate to other pages such as an 'About Us' page or the company's blog to continue our search. Next, we decided to expand the search to find the restaurant's annual reports and third-party publications such as The Florida Times-Union, Jacksonville Magazine, and Hotel Business Magazine that might have press releases and articles about Norman's marketing campaigns, marketing reports, advertisements, or promotions. However, nothing relevant turned up. We also scoured through articles and databases like Crunchbase, ZoomInfo and D&B Hoovers to look for any relevant info on the restaurant's annual revenue, and leads that could help find its agency of record and CMO before its temporary closure. Unfortunately, we were only successful in finding information on why the restaurant was forced to temporarily suspend its operations.
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Ocean Hai

The requested details for Ocean Hai restaurant has been entered into row 37, columns E to M of the attached spreadsheet.

Ocean Hai

Research Strategy

We commenced our research by exploring the website and social media platforms of Ocean Hai. We found that Ocean Hai is the signature restaurant of Wyndham Grand Clearwater Beach hotel. Therefore, we also searched through the hotel's website and social for information. While we were able to find some of the requested information, we could not find the revenue, number of employees and the current agency of record. The company overview did not include the number of employees, their press releases did not reveal their revenue and a search for partners and affiliates did not yield their agency of record.

We then searched for the profile of Ocean Hai on databases like Crunchbase, ZoomInfo, and LinkedIn for information on their revenue and number of employees. But Ocean Hai was not featured in any of the databases. The LinkedIn page of Wyndham Grand Clearwater Beach provided the hotel's number of employees but Ocean Hai does not have its own LinkedIn page.

We proceeded to search for news articles and expert reviews on the performance of the company. We hoped to find reports which disclosed the restaurant's revenue and number of employees. We explored sites like Tampa Bay Times, Creative Loafing Tampa, and Visit St. Pete/Clearwater. However, we only found information like their awards, menu, and restaurant designs.

We proceeded to search for any interviews granted by the company executives. We hoped to find instances where the company executives revealed their revenue, number of employees, and agency of record. However, we could not find any record of interviews by the restaurant or the hotel.

We also looked for marketing campaigns conducted by the restaurant or the hotel in order to find the agency of record. We explored sites like Adage, Adweek, and Ads of the World. But this also not yield any result as there was no publicly available information regarding their marketing campaigns

We found the price ranges of the competitors, Caretta on the Gulf and Maritana at The Don CeSar, on Tripadvisor. The three restaurants along with Armani’s are the only four restaurants that received AAA’s four-diamond rating in 2019.
Their price ranges are given below:
Ocean Hai: $26 - $42.
Caretta on the Gulf : $31 - $50.
Maritana at The Don CeSar: $29 - $75.
Armani’s was not included among the competitors because its price range ($50 - $80) is way above the others.

Since our search did not yield a different CMO for Ocean Hai, we assume that the director of sales and marketing at Wyndham Grand Clearwater Beach, Miguel Diaz, would also handle Ocean Hai since it is their signature restaurant.




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Primo

In 2003, Chef Melissa Kelly partnered with JW Marriott to open a second Primo restaurant at Grande Lakes, serving the Orlando area fine Italian cuisine in a casual, comfortable setting. All the information has been entered in the attached spreadsheet.
  • Primo's lead staff is made up of chefs and the owner (chef de cuisine, pastry chef, general manager and sommelier).
  • Primo is located at 4040 Central Florida Parkway, Orlando, Florida 32837 USA.
  • In 2003, chef Melissa Kelly partnered with JW Marriott to open a second Primo restaurant at Grande Lakes, serving the Orlando area fine Italian cuisine in a casual, comfortable setting.
  • Primo Orlando was inspired by the original Primo restaurant in Rockland, Maine. It serves Mediterranean/Italian cuisine from local, organic ingredients, harvested from the gardens at JW Marriott Orlando, Grande Lakes. The dishes are complemented with numerous salads, delectable desserts and exquisite wines.
  • Primo Orlando's price range is $31 to $50 and is characterized as romantic and good for anniversaries, featuring a casual elegant dining style.
  • Mama Della's Ristorante and La Luce are two restaurants that feature similar styles, are located close to Primo, and have a similar price range.

Research Strategy:

We began by going through the company website in order to find the current agency of record, the restaurant's revenue and number of employees. However, most of the articles talked about the original Primo located in Rockland, Maine. We also tried to locate the company's SEC filings but since the company is privately held, it is not required to make its revenue public. We also looked at third-party databases such as Crunchbase and Hoovers but could not find any additional information about the restaurant.
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Rainbow Palace

Rainbow Palace offers a fine dining experience and an Asian menu where traditional Chinese cuisine is fused with European influences as well as a full bar with a list of world-class wines. Unfortunately, no information on the restaurant's CMO or agency of record was available in the public domain. On the attached spreadsheet in row 39, columns E to M, the available information can be found.

Information on Rainbow Palace


Research Strategy

Through our research, we found many of the details needed, however, no information on the chief marketing officer (CMO) and agency of record for Rainbow Palace was found.

First, we thoroughly reviewed the restaurant's website and were able to find general information about the restaurant including its services and the locations. We also found that the company is private, therefore, no annual reports are published that might give insight into the CMO and agency of record. Next, we searched for social media platforms the restaurant might be on such as LinkedIn, Facebook, Instagram, and Twitter hoping that the company's CMO might have commented or posted news on these platforms or that we might capture news on collaborations with an agency of record. Unfortunately, we could not locate a LinkedIn account or other social media profiles to continue this search.

Concerning the agency of record, we searched for different marketing and ad agencies targeting restaurants in Ft. Lauderdale, Florida. The idea was that these agencies of records might focus on restaurants in the area and have a list of key clients, which could include Rainbow Palace. After examining a list of marketing/ad agencies and their clients, we identified clients located near Rainbow Palace. However, Rainbow Palace is not one of those restaurants.

Finally, we consulted news and industry publications such as The Florida Times Union, Jacksonville Magazine, and Hotel Business Magazine for press releases and articles about Rainbow Palace to capture news on collaborations with marketing agencies and comments, articles, marketing content or news that may have come from the CMO or anyone in charge of marketing at Rainbow Palace. Still, we were not able to find information on a CMO or any agency of record.


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Restaurant Medure

Restaurant Medure is located at 818 A.1.A North Ponte Vedra Beach, FL 32082 and has 10 employees. Its competitors are Raintree Restaurant and La Cocina International Restaurant. Other details were entered in row 40 of the attached spreadsheet.

Company Profile

  • The Restaurant Medure website can be accessed here.
  • It is located at 818 A.1.A North Ponte Vedra Beach, FL 32082.
  • They only use local products and make pasta by hand. In 2015, it was named the best restaurant in Ponte Vedra beach by Trip Advisor.
  • Restaurant Medure has 10 employees and has a revenue of $2 million.
  • It was established in 2001 and executive chef and co-owner David Medure personally oversees the restaurant’s menus, which feature global cuisine with a local influence.
  • Restaurant Medure has a price range of $30 and under. The cuisines are continental, international, and fusion/eclectic, and the dining style is casual elegant.
  • Its competitors are Raintree Restaurant and La Cocina International Restaurant.
  • Raintree Restaurant is located at St. Augustine, FL 32084, has a price range of $30 and under, with continental and international cuisines, and the dining style is casual elegant.
  • La Cocina International Restaurant is located at St. Augustine Beach, FL 32080, has a price range of $30 and under, with international, Italian, and continental cuisines, and the dining style is casual elegant.

Research Strategy:

To find the CMO of Restaurant Medure, we started our search by looking at the company website as they often contain such information regarding key leaders in the company. After leveraging the company website, we didn't find this information. We then sought to look at company press and any other news articles from any press company in the region as they introduce company leaders through interviews. However, we only found information regarding the Executive Chef and co-owner. We shifted our focus to social media accounts for the company, Facebook, Twitter, and LinkedIn, as often the company would talk about their leadership in the platforms. But we did not find any CMO for Restaurant Medure.

In our attempt to find the information regarding current agency of record (AOR), we leveraged the company's press as they would possibly talk about their agencies in this section. However, we were unable to find information regarding the current AOR as the press only contained their accolades. We also checked the company's website and social media pages with the aim of finding the current AOR. However, this approach proved futile as we were only able to gather information about the company investors on its website.

We also sought for the company's annual report as companies might give information regarding AOR in this document. An attempt to find the company's annual report bore no fruit as the company was a private entity and was not under any obligation to publish annual reports yearly. Due to this, we were unable to find information about the current AOR of the company.
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Restaurant Orsay

Restaurant Orsay is a French bistro with an award-winning wine list that is located in Jacksonville, Florida. The information found was inputted in column E-M in row 41 of the attached spreadsheet. Below is a brief overview of Restaurant Orsay.

Restaurant Orsay Overview

  • Two competitors are Bistro Aix & JJ's Bistro de Paris.
  • The restaurant has an estimated annual revenue of $4.9 million.
  • There is no publicly available information regarding the CMO, or agency of record for Restaurant Orsay.

Research Strategy

We began our research by browsing the Restaurant Orsay website for relevant information and data. The only relevant information found pertaining to the required data was the location of the restaurant. We then searched company databases, such as ZoomInfo, where we found the estimated revenue and number of employees.

The research team attempted to source information on the CMO with a search of LinkedIn for the restaurant. Although LinkedIn has a profile for Restaurant Orsay, the information was not available. We then reviewed the Facebook and Instagram social media sites. Facebook provided information related to the dress code, the menu, and accolades the restaurant has received but no mention was made of specific staff other than the owners. The link to the Instagram profile indicated that the link may have been broken or the profile removed.

The search was expanded to include the Jacksonville newspapers and magazines, such as the Jacksonville Daily News and Jacksonville Magazine for mentions related to a CMO or other marketing executive for Restaurant Orsay. Searches in the lifestyle sections of both publications did not yield the required information. We also looked for CMO derivatives like marketing director but were unsuccessful in finding that particular job title or similarly titled staffers. However, we were able to identify that Wander Media Company is handling its promotions (from a promotional video posted on YouTube) and via Wander's website. So this restaurant may be outsourcing marketing work.

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Sale e Pepe

The primary competitors of Sale e Pepe are Da Vinci and Ciao Bella Ristorante, who all share similar price ranges and specialize in Italian cuisine. Most of the requested information for Sale e Pepe has been entered into columns E through M of row 42 of the attached spreadsheet.


Sale e Pepe

  • Here is a link to the Sale e Pepe website.
  • Its headquarters is currently situated on Marco Island, Florida, at 480 S Collier Blvd.
  • Sale e Pepe operates as a segment of the Marco Beach Resort and Spa, which employs between 51-200 workers, according to the resort's LinkedIn page. However, ZoomInfo lists its employee count has 107.
  • Two similar restaurants that can be considered direct competitors to Sale e Pepe include DaVinci's and The Ciao Bella Ristorante.
  • Its dining room supplies authentic Italian cuisine inspired by the culinary traditions found in Southern Italy.


Research Strategy:

Our research began by performing a public scan for Sale e Pepe. We located the restaurant's official website and headquarters. With this search, we also discovered that it is a part of the Marco Beach Ocean Resort. However, we were unable to identify a CMO, the employee count, revenue, and agency of record of Sale e Pepe or its parent company. The research strategies we deployed to find the missing information are available below.

To find the details on the CMO, we first reviewed Sale e Pepe's website to see if it listed any of its executive team members, which did not yield the desired results. We then expanded our search to the Marco Beach Oceans Resort website, but it did not present any of its executive team members. Also, we reviewed the media section of its website for any relevant articles related to the marketing initiatives, but it only contained news about the various awards it has won. After performing a public scan for the marketing initiatives of the Marco Beach Oceans Group, we came across an article stating that Gulf Bay Marketing [4] spearheaded sales and marketing efforts for developments, including the Marco Beach Ocean Resort on Marco Island. This discovery led us to assume that they do not have an in-house CMO to handle such functions. Hence, we have listed N/A (not available) for this section.

To find the employee count, we first searched through the Sale e Pepe websites and social media channels, such as Facebook and LinkedIn, and performed a public scan. We were unable to locate any information regarding Sale e Pepe's number of employees. Therefore, we expanded our search to the Marco Beach Oceans Resort website and social media profiles, where we found a range for the employees at the resort via LinkedIn. We also came across a specific employee count by Zoom Info.

Next, we scoured through online review sites such as Trip Advisor, Kayak, Yelp, and OpenTable to find reviews and details on Sale e Pepe. We found statements on the menu, dishes, and services, but there was no data listed for the employee count. Again, we expanded our search to obtain reviews on the Marco Beach Oceans Resort. The discussions addressed pricing, accommodation, resort amenities, and nearby places of attraction but did not mention employee count. We then explored news and industry publications such as the Florida Times-Union, MarcoNews, and News-Press, which discussed the AAA awards and additional recognitions, but no details on the number of employees. Hence, we listed the employee count from the LinkedIn page of the Marco Beach Oceans Resort, as well as the figure from ZoomInfo, as the restaurant's employees work for the resort.

To find the revenue details, we first reviewed the Marco Beach Oceans Resort's website, but it did not yield any investor information, annual report, or other financial metrics. We then conducted a public scan for revenue information to find news articles or publications mentioning any insights on the revenue or who manages the financials. This approach yielded one report from the hotel manager on the tools she utilizes to work on revenue management, but there were no details regarding revenue. Next, we visited company profiling databases such as ZoomInfo, Owler, RocketReach, and Hoovers for both Sale e Pepe and the Marco Beach Oceans Resort. Though we were unable to find anything for Sale e Pepe, there were revenue details listed for Marco Beach. However, the figures varied, and we could not conclude which was a valid revenue metric. Since Salt e Pepe is a part of a privately owned resort, there was no annual report available to determine its yearly revenue.

Regarding the agency of record, there were no publicly available sources to help determine this information. We reviewed both Sale e Pepe and Marco Beach Oceans Resort's website for initiatives and loyalty programs, but they did not list any agency connections. We also visited their social media profiles on Facebook and Instagram to find any related promotional/marketing ads, which did not yield relevant results. Afterward, we searched for different marketing and ad agencies targeting restaurants/developments in Marco Island, Florida, assuming that they focus on eateries in the area and have a list of key clients, which could include Marco Beach Ocean Resort. After examining a list of the marketing/ad agencies and their clients, we discovered that Paradise Agency handled the Marco Island Beach Resort.
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Scarpetta

Scarpetta's headquarters is at 4441 Collins Avenue, Maimi Beach, Florida. The entire project is here.

Scarpetta

Research Strategy:

We began our investigation with direct inquiries into the establishment's website and industry databases concerned with Florida dining. While we were able to locate a majority of the requested information, we were unable to identify Scarpetti's CMO. A thorough search of Scarpetti's corporate website and social media platforms make no mention of a CMO position. However, we were able to identify a VP of marketing. We reasonably conclude that the VP of marketing operates as the chief marketing officer.
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42

Seagar's Prime Steaks and Seafood

Seagar's Prime Steaks and Seafood is a New York style steakhouse that is known for serving steak, seafood and wines. It was founded in 1998 and is part of Hilton Sandestin Beach Golf Resort & Spa. The requested information has been entered into the attached spreadsheet in columns E to M of row 44.

Summary of findings

  • The link to the Seagar's Prime Steaks and Seafood website can be found here. 
  • The current director of sales and marketing at Hilton Sandestin Beach Golf Resort & Spa is Lisa Jones.
  • Seagar's Prime Steaks and Seafood employs more than 19 individuals, and the exact number depends on the time of the year.
  • Seagar's Prime Steaks and Seafood operates as part of Hilton Sandestin Beach Golf Resort & Spa, and it serves "wine, original fresh seafood dishes, and the finest aged Prime USDA steaks."
  • Some restaurants that are considered to be competitors of Seagar's Prime Steaks and Seafood include Ruth's Chris Steak House and Fleming's Prime Steakhouse & Wine Bar.
  • TBWA is Hilton's global creative agency of record, and, in July 2018, Hilton appointed Mediacom as its media agency of record.

Research Strategy

Due to the fact that Seagar's Prime Steaks and Seafood operates as part of Hilton Sandestin Beach Golf Resort & Spa, some of the information we have provided including the director of sales and marketing, annual revenue and agency of record are those of its parent companies, Hilton Sandestin Beach Golf Resort & Spa as well as Hilton in general.

For the annual revenue, we used an estimate of Hilton Sandestin Beach Golf Resort & Spa's revenue obtained from Owler. This is because Seagar's Prime Steaks and Seafood and Hilton Sandestin Beach Golf Resort & Spa do not publish any annual reports. While Hilton publishes annual reports, it does not provide a breakdown of revenue earned for different hotels or restaurants. In the year ending September 30, 2019, Hilton earned $9.371 billion.

We have outlined the information that we found above and in the attached spreadsheet. 

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The Venetian Chop House

The objective of the research was to come up with the competitive landscape of The Venetian Chop House. The information was filled in the project spreadsheet.
Below are the findings from the research:
  • The restaurant's website is here.
  • No post of Chief Marketing Officer was found for the restaurant. However, the current Director of Marketing for Caribe Royale, the hotel that runs the restaurant is Darla Sharpe.
  • The annual revenue of the restaurant was not available in the public domain. The larger Caribe Royale hotel reported a revenue of $21 million.
  • The Venetian Chop House is the signature restaurant of Caribe Royale. A winner of the prestigious AAA 4-Diamond rating, the restaurant serves contemporary cuisine, including award-winning steaks, chops and seafood. The restaurant is also Orlando Magazine 2019 Readers Choice for 1st place in Most Romantic and Best Wine List. Valet parking is validated at the hostess stand. The Venetian Chop House has an international reputation for its romantic atmosphere. The restaurant was established in 2003.
  • The number of employees serving The Venetian Chop House was not available in the public domain. However, the total number of employees of the greater Caribe Royale hotel was found to be 186.
  • The physical address of the restaurant is 8101 World Center Drive, Orlando FL 32821.
  • Two competitors to The Venetian Chop House are Spencer's For Steaks & Chops and The Capital Grille.
  • The team was not able to provide the current Agency of Record for the company.

Research Strategy

The research team managed to find some of the required information directly from the relevant sources. However, some information, such as who the current Chief Marketing Officer of the restaurant is, was not available. The research team therefore gave information of a related post, the Director of Marketing.
The figures for the restaurant's annual revenue and the number of employees were also not forth-coming from the searches conducted. In order to find this information the team first checked through the company website to see if they had reports on their annual returns which usually contain the information that was being sought after but the reports were not available. The team then turned to industry news websites in a bid to find news about how the restaurant was performing in the industry but there were no mentions of the revenue or number of employees. Finally, the research team searched through industry analyst websites which usually provide information on company revenue and number of employees in the company overview section. The team only managed to find the revenue and number of employees of Caribe Royale. It was however not able to triangulate the figures of the number of employees and revenue of the restaurant from the general figures of the hotel since neither the percentage of the total employees that worked in the restaurant nor the percentage of the revenue contributed by the restaurant were given.

To come up with the competitors to the restaurant, the research team compared restaurants located in Orlando that offered chops, steak and seafood as well as wine as does The Venetian Chop House. The team consulted listings from review websites and used the leads to obtain information on the price range and cuisines offered by various restaurants. The team then narrowed down to the restaurants that offered the same cuisines as The Venetian Chop House at the same price ranges.

Information on the restaurant's Agency of Record was also not publicly disclosed. The research team first sought for news regarding appointment of an Agency of Record for the company from industry news channels. No information on the AOR was found. This prompted the research team to look for information on the restaurant's marketing strategy from the company website with the hope of finding a mention of the agency that handled advertising for the company in the various media. Again the information was not available. As a last resort the team searched for various Agencies of Record, popular among restaurants and hotels in Orlando, that had a list of their clients. The idea was to search for and find The Venetian Chop House or Caribe Royale in the list and therefore return the Agency that published the list as the restaurant's AOR. This strategy also failed to bear fruits.
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The Bazaar by Jose Andres

The Bazaar by Jose Andres restaurant was established in 2012 and has an estimated annual revenue of $6.1 million. All the information has been entered in row 46 of the attached spreadsheet.

The Bazaar by Jose Andres

CMO

  • There is no notable CMO for this restaurant. Since The Bazaar by Jose Andres is part of Think Group, the CMO of the company is Michael Doneff.

Annual revenue

Company Overview

  • The Bazaar by Jose Andres is a restaurant owned by Think Group. It was established in 2012 by Jose Andres.

Number of employees

Address:

Competitors:

Agency of Record

  • Information on the current agency of record of The Bazaar by Jose Andres is not available.

Research Strategy

We began by looking for information on the official website of the restaurant. While we were able to find information about the founders, its services, and the location, there was no information found on the current agency of the restaurant. We also looked through various media publications on sites like Restaurantbusinessonline and Foodandwine in order to find comments from industry experts. Unfortunately, the only available information pertained to the restaurant's offerings and customer reviews.

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The Grill

The Grill is a popular steakhouse located at The Ritz-Carlton in Naples, Florida. The restaurant features award-winning steaks and has received the 'Best of Award of Excellences' from Wine Spectator magazine. The information found was inputted in column E-M in row 47 of the spreadsheet document. Below is a brief overview of The Grill.

Research Strategy

We commenced our research by conducting a public search of The Grill restaurant. We found a link to their official website. The link redirected us to The Ritz-Carlton website where we noted that The Grill is operated by the hotel. We did a thorough scan of the website for information about the restaurant. The only relevant information found pertaining to the research was the location of the restaurant.
Since The Grill is operated within The Ritz-Carlton, we assumed company information for The Grill would be presented within the hotels Annual Report. A search of the Marriott International Inc. 2018 Annual Report however yielded no results. We instead found standard information that an annual report would entail such as financial information, market opportunities and corporate governance.
Lastly, we searched company databases such as Hoovers, Craft and Crunchbase in order to find company analysis on The Grill but this strategy was unsuccessful. We instead found close matched companies which includes Grill Concepts, Inc, THE GRILL HOUSE (PTY) LTD, Billy The Grill Restaurante Franchising Ltd, THE GRILL (located in Farmington, Arizona) and The Grill Room.
The competitors of The Grill were selected based on the rating of other hotels restaurants in Naples, Florida. We first searched for a list of similar hotels chains that were in proximity to The Ritz-Carlton. From our compiled list we searched the hotels' website to find the restaurants attached to each. We thereafter composed a list of those restaurants and selected the competitors based on the star rating of each.
N/A was entered into the assigned column for the information we were unable to attain.
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Latitudes

Lattitudes Restaurant is an award-winning fine-dining restaurant, which is a signature restaurant at the Sunset Key Cottages. Two of its competitors are Cafe Marquesa and Hot Tin Roof. More of Lattitude fine-dining restaurant details have been entered into row 48, columns E through M of the attached spreadsheet.

Company overview

  • Lattitudes Restaurant website can be found here.
  • The name of the General Manager (in place of CMO) is Susan Crocker.
  • Lattitudes is an award-winning fine-dining restaurant, which is a signature restaurant at the Sunset Key Cottages. It has been rated in the top 100 as one of the most romantic restaurants, most scenic restaurants, having the best al fresco restaurant, and the best overall restaurant in Monroe County and most romantic in every state.
  • It requires guests to adhere to specific dress codes for breakfast, lunch, and dinner and requires a reservation for dining.
  • The exact location of the company headquarters is 245 Front Street, Key West, FL 33040 USA.
  • Sunset Key Cottages was first opened on January 20, 1998.

Competitive set

Selection of Competitors

  • We consulted several lists, including Yelp, USA Today 10 Best, Key West Travel Guide, and Culture Trip to identify fine dining restaurants that are located in Key West, Florida (same as Lattitudes, Sunset Key Cottages) and had the same price offerings as Lattitudes Restaurant. We then searched the website for each restaurant and identified the ones that are located at a hotel.

Agency of record

  • The current agency of record for Sunset Key Cottages which houses Lattitudes Restaurant is Pace, whose contact information is: Pace Miami address — 1750 N Bayshore Drive 2902 Miami, FL 33132 and telephone number — 561-931-2629.

Research Strategy

We first searched for the restaurant's annual report/SEC filing to provide information about the CMO, annual revenue, competitive set, and employees (i.e., company size), but we were unable to identify the same. We did so hoping there would be mentions of the award-winning restaurant's contribution to its success, possibly including information about the CMO and/or annual revenue as well as the company size. However, this method was not fruitful.

We proceeded to use databases such as Crunchbase, Hoovers, ZoomInfo, Owler in efforts to find details about Sunset Key Cottages. We hoped that through this search, there would be leads about Lattitudes Restaurant, including the founding date, revenue (or information that can be used to calculate the same) their employees (company size), and competitors. We were only able to identify John Petzold as Latitudes restaurant manager, Susan Crocker, as the general manager and Wendy Westerfer as the reservation coordinator. Owler revealed information about Lattitudes Restaurant's headquarters in Auburn, California, estimated annual revenue of $30.7 million and estimated company size of 107 employees. However, this information is not relevant to Lattitudes Restaurant, which is headquartered in Key West, Florida, and therefore not included.

Thirdly, we attempted to find the annual revenue and company size by searching for recent announcements and press releases made by Lattitudes and/or Sunset Key Cottages. The strategy did not yield any result for revenue and company size. However, it was noted that Sunset Key Cottages was listed as the 10th most expensive luxury hotel in Florida, according to Markets Insider and that OpenTable rated it amongst the top 100 most scenic restaurants in America for 2019. It appeared that revenue and company size information was not readily available.

We continued our search for Lattitudes' LinkedIn profile, which would likely provide information about its number of staff, confirm its headquarters exact location, and indicate some of its employees and their positions. Here, we found information about a Lattitudes Restaurant, which is located in Oak Island, North Carolina, with 2 – 10 employees, but this is not the restaurant in question. Therefore, this information was not provided.

We also consulted social media platforms such as Twitter, Facebook, and Instagram, all platforms that Sunset Key Cottages has a presence on. While mentions were made about Lattitudes fine-dining restaurant, we did not find any relevant information besides the location on these platforms.

While searching for the Agency of Record, we found that Sunset Key Cottages is a brand from a larger holding company called Ocean Properties, Resorts, and Affiliates. In a final attempt to gather more details, we decided to explore the holding company with the hope of finding more information about Sunset Key Cottages and in essence, Lattitudes Restaurant. We hoped the findings would include the portion of the total annual revenue that Lattitude or Sunset Key Cottages accounts for. We uncovered that Ocean Properties "is one of the largest and most dynamic privately held hotel management and development companies in North America." It explains why we were unable to find annual reports because private companies are under no obligation to produce or make annual reports publicly available. Additional information noted was the founding date (1974) for Ocean Properties, Resorts and Affiliates, and company size (5001-10,000 employees). This information was not provided in the spreadsheet because it is representative of the group of companies and would be an exaggerated estimate for one, Sunset Key Cottages — Lattitudes Restaurant.

On the other hand, we provided the information for the general manager in place of the CMO (which could not be determined). We utilized several lists, including Yelp, USA Today 10 Best, and Key West Travel Guide to identify fine dining restaurants that are located in Key West, Florida (same as Lattitudes, Sunset Key Cottages), and had the same price offerings as Lattitudes Restaurant. We then searched the website for each restaurant and identified the ones that are located at a hotel. All information was provided.

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Le Sirenuse Restaurant & Champagne Bar

Le Sirenuse Restaurant & Champagne Bar is located in 9011 Collins Avenue, Surfside, Florida 33154, U.S. A, being its director of marketing Sandra Olivia.

CMO

  • Since Le Sirenuse Restaurant & Champagne Bar is under Four Seasons Hotel at the Surf Club the Director of Marketing is Sandra Oliva.
  • Official website here.

Revenue

  • No revenue for Le Sirenuse was found but revenue for Four Seasons Hotel is $4.3 billion.

Company Overview

  • The hotel was opened in New Year’s Eve 1930.
  • They offer farm-to-table Mediterranean dishes that showcase its pasta, fresh fish and seafood traditions.
  • They have combined the cocktail culture of The Surf Club’s early years with Italy’s "aperitivo" cult and talent for gourmet snacks and light meals.
  • It was named the best bar in 2019 by Virtuoso.

Number of Employees

  • On LinkedIn, Le Sirenuse Restaurant & Champagne Bar 29 employees.

Exact Location

  • 9011 Collins Avenue, Surfside, Florida 33154, U.S.A.

Competitors

Basis of Choosing Competitors

Your Research Team Applied The Following Strategy

To search for the annual revenue, the number of employees, and current agency of record of Le Sirenuse Restaurant & Champagne Bar, we explored sources such as Forbes, The New York Times, US Today, and the CBNC. We also tried searching through the company website. With this strategy, we discovered that Le Sirenuse is a restaurant brand under Four Seasons Hotels, and most of our research redirected us to user reviews and recommendation sites like Yelp and Trip Advisor. These sources provided no direct information for Le Sirenuse's annual revenue, the number of employees, and the current agency of record. When we tried to locate the information through the Le Sirenuse and Four Seasons websites, annual reports, and about us or the career section, we could only find data on the marketing director. By associating Le Sirenuse to Four Season the team provides the name of Four Seasons the Surf Club’s director of marketing as an alternative for the CMO.
While searching for the annual revenue, we also explored company databases like Crunchbase, Datafox, ZoomInfo, and Hoovers, believing that they could provide information for private businesses like Le Sirenuse. Nonetheless, there was no information for Le Sirenuse from those sources, but there was information regarding revenue for Four Seasons that was provided as an alternative.
About their agency of record (AOR) information, there were no publicly available sources to determine this information. We checked their official website and though they have mentioned their partners and affiliates, no agency name was provided. We also checked travel agent databases for possible sources, however, there was also no information provided for the restaurant's possible agency of record partners. We also checked news, articles, and press releases but found no information.
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Los Fuegos

Los Fuegos it's part of Faena Hotels, and its address is 9011 COLLINS AVENUE, SURFSIDE, FLORIDA 33154, U.S.A. it has 334 employees.

Los Fuegos

  • Website: https://www.faena.com/miami-beach/restaurant/los-fuegos-by-francis-mallmann/.

CMO

Revenue

  • The revenue for Faena Hotel is 100 million dollars.

Company Overview

  • Las Fuego is an award-winning hotel that offers a contemporary asado experience with an open-fire kitchen, local ingredients, and a gaucho's touch.

Number of employees

Exact location

  • 9011 COLLINS AVENUE, SURFSIDE, FLORIDA 33154, U.S.A.

Competitors

Basis of choosing competitors

Research Strategy:

  • The Los Fuego is part of Faena Hotels. Thus, we've provided data that are figures for Faena Hotel as an alternative for some required information. For example, the annual revenues, employees, and their Marketing Director name.
  • About their agency of record (AOR) information, there were no publicly available sources to determine this information. We checked their official website, and though they have mentioned their partners and affiliates, no agency name was provided. We also checked travel agent databases for possible sources; however, there was also no information provided for the restaurant's potential agency of record partners We also checked news, articles, and press releases but found no information.

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Luma on Park

Luma on Park is one of the three restaurant concepts of Park Lights Hospitality Group located in Winter Park, Florida. Some of their competitors, based on the same price range and location, are The Osprey Tavern, Hillstone Restaurant, and Hamiltons. Complete details are presented within row 51 of the attached spreadsheet.

Luma on Park and Competitors

  • Luma on Park is part of the Park Lights Hospitality Group, together with other restaurants like Prato and Luke's Kitchen and Bar.
  • Tim Noelke "manages all front of house operations for Park Lights Hospitality Group restaurants."
  • The estimated annual revenue of Luma on Park is about $1 million to $5 million.
  • Ruben Del Rio is the current agency of record of Luma on Park restaurant.

Additional Findings

  • Park Lights Hospitality Group's Managing Partner is Austin Tate, who is also the Senior Managing Director of Glade Capital Partners, "a family office investment firm focused on early-stage food & beverage, restaurant, and retail companies. Glade partners with extraordinary entrepreneurs to nationally scale creative concepts."
  • Brandon McGlamery is the Chef Partner of Park Lights Hospitality Group, and the Executive Chef of Luma on Park, Prato, and Luke's Kitchen and Bar.

Research Strategy:

We were able to find pre-compiled information for Luma on Park's annual revenue, company overview, company size and number of employees, HQ location, and current agency of record by using sources such as restaurant website, parent company website, Park Lights Hospitality Group, Indeed.com, and agency website of Ruben Del Rio. To find the current CMO of Luma on Park, we researched the restaurant's website, the parent company's website (i.e., Park Lights Hospitality Group), and social media pages (e.g., Facebook, Instagram, and LinkedIn). We also searched through media articles and press releases such as Orlando Sentinel and Orlando Magazine, among others. However, since we did not find any chief marketing officer or any marketing job roles available for Luma on Park or for their parent company, we then decided to get creative and use the most senior or executive officer role we can find which is their Operations Partner, Tim Noelke because his role is to manage all restaurant operations for the Park Lights Hospitality Group, including Luma on Park.
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Matador Room

Matador Room is located at 2901 Collins Avenue, Miami Beach, Florida and has been operating since 2014. They specialize in Latin/Spanish cuisine. Information pertaining to this research has been entered on this attached spreadsheet. Below is a brief overview of Matador Room's.

Overview

Research Strategy

We selected the competitors of Matador Room based on the 1) the competitors must be operating in the same area with Matador Room, Miami Beach, 2) the competitors operate in the same category with Matador Room, this is, they serve same cuisines (Latin/Spanish cuisines), 3) the competitors have comparable prices with Matador Room on the OpenTable website, and 4) the competitors have the similar rating to the Matador Room.

During our search, we were unable to find/locate any publicly available information on the agency of record (AOR) for the Matador Room. We began our search by checking the Matador Room's official website. Here, we could find/locate their partners and affiliates, but we could not find anything on their AOR. Next, we went through various marketing and ad agencies targeting restaurants in Miami, Florida, such as MyCity Social, Minuteman Press, among others. Here, we checked the list of clients these agencies help in marketing/advertising, hoping to find Matador Room's agency/representative in marketing. Unfortunately, we could not find any mention of Matador Rooms on those lists provided. Finally, we checked the company's news, articles, and press releases because companies sometimes discuss their agencies or marketing or promotional initiatives on these sources. However, after a deep search in these sources, still, we could not find any relevant information on Matador's AOR. Therefore, we concluded they either do not have an agency of record or it has not been publicly stated.


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Mr Chow

Mr. Chow is located in New York, Miami, Las Vegas, Malibu, and Beverly Hills in the United States. Hakkasan, Wing Lei, and China Tang are its competitors. Information pertaining to Mr. Chow has been populated in the attached spreadsheet.

Mr. Chow Profile & Competition

Research Strategy

In order to find the name of the current CMO, we first searched Mr. Chow's website for a leadership or people section; however, Mr. Chow's website did not contain any relevant details. We then searched business databases such as Crunchbase and Craft as they sometimes list the names of key management, but we met with no success as these sources did not provide the company's profile. Following this, we searched social media pages of the company-- Linkedin, Facebook, and Twitter. Most company events and news related to launches are posted on social media pages; we were expecting to find the name of the CMO mentioned in context. However, there were no recent CMO-related posts on the Facebook page of the company, and neither was the CMO's profile available on the Linkedin page. Next, we searched for any news related to the hiring or exit of a CMO, but no such articles were available. We found news of the restaurant hiring a director of beverage, but nothing related to marketing personnel. We then looked for interviews given by the CMO, but only found interviews given by the founder. Lastly, we searched specifically for any coverage on the team at Mr. Chow, but only found references to their chef.

We used the prices provided on Open Table to learn of the price point. The per-person cost at Mr. Chow, Hakkasan, China Tang, and Wing Lei is upwards of $50. The competitors have a good reputation (like Mr. Chow) and share at least one city location in common with Mr. Chow in the United States.


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NAOE

Naoe operates as a high end Japanese seafood restaurant that is located in Miami. The requested information on Naoe has been entered into the attached spreadsheet in columns E through M of row 54.


Summary of Findings

  • Naoe serves as one of the top Japanese restaurants in the United States.
  • The restaurant was founded in the year 2005, and it continues to operate at a high level.
  • Naoe's cuisine is omakase and considered high end, which means that its chef gets to select the dishes for every patron.
  • The restaurant's primary competitors include other high end seafood eateries located in Miami.
  • Naoe's current chef is Kevin Cory, who also serves as its owner.


Research Strategy:

We selected the competitors based on price point, location, and cuisine. Although Naoe is omakase seafood, we focused on seafood or Asian cuisine that is high quality.
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Pao by Paul Qui

Pao is an Asian and Asian Fusion cuisine restaurant located in and owned by the Faena Hotel Group. The details of the hotel have been summarized in the attached spreadsheet.

Overview

  • Pao by Paul Qui is owned by the Faena Hotel Group.
  • Pao serves high-end Asian and Asian fusion cuisine.
  • Faena and Pao are located in Miami, FL.
  • Pao serves dishes such as Namtok, Filipino Spaghetti, sushi, and curry which displays its Asian Fusion roots.
  • Pao opened in 2016.

Research Strategy:

Pao is wholly owned by the Faena Hotel Group. Thus, information such as the CMO doesn't apply to Pao. Information for the Faena group was provided as the information is still relevant.

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Paradiso Ristorante

While there was no publicly available data to fully address all requested information for Paradiso Ristorante, there was general information available such as its major competitors (Rustico Italiano and La Sirena Restaurant), as well as a few other valuable details. Below is an outline of the research strategies used to better understand why some of the information requested was publicly unavailable, as well as a deep dive into the findings. Complete details are located within the attached spreadsheet (row 56).

Company overview

  • Paradiso Ristorante’s website can be found here.
  • While there were no mentions of a chief marketing officer, the name of the owner, chef and general manager is Angelo Romano.
  • Paradiso Ristorante Lake Worth was opened in 1997.
  • The restaurant offers private dining and has early dinner specials nightly between 5:00 p.m. and 6:00 p.m., serves 700 different wines, and claims to have 90% positive reviews.
  • Two of Paradiso Ristorante’s competitors are Rustico Italiano and La Sirena Restaurant. These restaurants all serve Italian cuisine in Lake Worth, Florida, the same area in which Paradiso Ristorante is located.

Research Strategy:

Information about Paradiso Ristorante’s CMO, annual revenue, current agency of record and company size could not be ascertained in our research. Our first strategy was to scour the company’s official website for these data points. We were able to identify the owner and chef for the company. We then searched for the company’s annual reports to delve deeper in our search but quickly realized that the company is privately owned and does not make their annual reports publicly available.

Our second strategy was to search the company’s LinkedIn and Facebook accounts because these social media platforms are sometimes detailed enough that various employees and their positions can be seen as well as an estimate of the number of employees. Here, we found that Angelo Romano is the owner, chef and general manager for Paradiso Ristorante. We, therefore, assumed that he might also play the role of the CMO since we were unable to find other employees associated with the company and a direct search for chief marketing officer for the restaurant on LinkedIn did not yield any relevant results. There were no mentions of advertising or marketing agencies related to the company either.

In our third attempt, we consulted several databases that are known to provide company details including mergers and acquisitions, executive members, investments, revenues and recent announcements including Bloomberg, Pitchbook, Crunchbase, Hoovers, ZoomInfo, and RocketReach, among others. These did not unearth any information regarding the annual revenue, current agency of record or company size but we found information for a Paradiso Restaurant which is located in Oakville, CA and has an annual revenue of $7 million and an employee count of 49.

Finally, we looked for press releases and interviews about the company in sources such as Forbes, PR Newswire, Globe Newswire, and Boca with hopes that mentions of success and future plans would be discussed which may provide an estimate or hint at the company’s growth in terms of size and revenue, as well as the agency of record that is taking charge of its advertising and marketing (or its press contact). We only found that the restaurant had a special offering in celebration of its 22nd anniversary in September 2018. We concluded that the company does not make its financial, agency of record and employee information publicly available, which may help them maintain a competitive edge in the market. It was observed though, that the company’s reservations are powered by OpenTable.

To identify the competitors of Paradiso Ristorante, we compared several lists of Italian restaurants which are all located in Lake Worth, Florida from TripAdvisor, Yelp and the Yellow Pages. We then found the restaurants that were common across these lists and selected the ones within the same price range as Paradiso Ristorante as defined by Yelp ($$$), when comparing common restaurants.
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Sugarcane Raw Bar Grill

Sugarcane Raw Bar Grill specializes in sushi, seafood and cocktails. Its competitors are Toro Toro and Blue Ribbon Sushi Bar and Grill. All the information has been included in the attached spreadsheet.

Sugarcane Raw Bar Grill, Miami

  • Sugarcane Raw Bar Grill opened its doors in January 2010 in Miami. Since then, it has been one of Miami’s greatest homegrown success stories, introduced by SBM partners, Billera, Bokovza and Johnson.
  • The 4,200-square-foot restaurant is a brasserie-style restaurant that serves sushi and open fire-grilled recipes prepared by chef Timon Balloo.
  • It is headquartered at 3252 Northeast First Avenue, Miami, FL 33137.
  • The Miami location of the restaurant has 11 employees.
  • Their revenue is $2 million.
  • Toro Toro and Blue Ribbon Sushi Bar and Grill Restaurant are Sugarcane Raw Bar Frill's main competitors.
  • Toro Toro is located in Miami. It offers a selection of meats, carved tableside rodizio-style, an array of small plates and gluten free options, live music, ultra-premium Latin spirits, and a well-curated collection of fine wines from around the world.
  • Blue Ribbon Sushi Bar and Grill Restaurant is a sushi bar with indoor dining rooms and a poolside dining area. They also serve sushi and sashimi as well as cooked specialties.
  • Samba Brand Managements manages Sugarcane Raw Bar Grill's marketing campaigns.


Part
56
of 57
Part
56

The Surf Club Restaurant by Chef Thomas Keller

The Surf Club is a high-end restaurant by Thomas Keller that was established in 2016. This spreadsheet contains further details of our findings.

OVERVIEW

  • The Surf Club is the first restaurant to be established by renowned chef Thomas Keller. It launched in 2016.
  • The restaurant focuses on continental cuisines such as pasta, steaks, and salads.
  • It provides the vibe of the 50s and 60s and offers post-prohibition-styled cocktails.
  • The Surf Club's competitive set includes other high-end continental cuisines in Miami.

RESEARCH STRATEGY

NOTES
We found that The Surf Club Restaurant is managed by the Thomas Keller Restaurant Group. Thus, it does not have its own CMO. Level Inc. works on advertising and marketing. However, it also did not list any CMO for the restaurant group as well, which is perfectly normal as not all companies have CMOs.
Part
57
of 57
Part
57

Todd English's Bluezoo

Todd English's Bluezoo is operated by Walt Disney World Swan & Dolphin Resort and offers a fine-dining experience with a unique dinner menu, child menu, wine menu, happy hour menu, and group dining menu. Unfortunately, information on its annual revenue, the number of employees, and the current agency of record were not available in the public domain. On the attached spreadsheet in row 59, columns E to M, the available information can be found.

Information on Todd English's Bluezoo

  • This is the link to the restaurant's website.
  • The restaurant's director of sales is Jim Curtis. He is the director of sales and marketing for the entire World Swan & Dolphin Resort which includes Todd English's Bluezoo.
  • Two competitors of Todd English's Bluezoo are Hemingway and deep blu Seafood Grille.

Relevant Insights

  • The annual revenue of Walt Disney World Swan & Dolphin Resort, the parent company of Todd English's Bluezoo, is $71 million.
  • The number of employees working at Walt Disney World Swan & Dolphin Resort is 217.

Research Strategy

Through our research, we were unable to identify the annual revenue, the number of employees, and the current agency of record of Todd English's Bluezoo. The research strategies that we employed for the missing information are available below.

To search for the annual revenue, the number of employees, and the current agency of record of Todd English's Bluezoo, we explored trusted media sites (such as Forbes, The New York Times, US Today, CBNC, and others) and the company's website. With this strategy, we discovered that Todd English's Bluezoo is a restaurant brand under Walt Disney World Swan and Dolphin Resort and most of our research redirected us to user reviews and recommendation sites like Yelp and Trip Advisor. These sources provided no direct information on Todd English's Bluezoo's annual revenue, the number of employees, or the current agency of record. This information could also not be found on Todd English's Bluezoo and Walt Disney World Swan and Dolphin Resort's websites, annual reports, the "About Us" or the "Career" sections.

Next, we tried to find the number of employees through professional media platforms and social media pages like LinkedIn, Facebook, Instagram, and Twitter. We assumed that these sources would contain information on the number of persons the company currently employs. However, they only provided basic information on how customers can reach them.

While searching for the annual revenue, we also explored company databases like CrunchBase, Datafox, and Hoovers, believing that they could provide information on private businesses like Todd English's Bluezoo. Nonetheless, there was no information on Todd English's Bluezoo from those sources, but there was general information on Walt Disney World Swan and Dolphin Resort that was not specific to Todd English's Bluezoo.

For the current agency of record, we searched for different marketing and ad agencies targeting restaurants in Lake Buena Vista, Florida, thinking that they focus on eateries in the area and have a list of key clients, which could include Todd English's Bluezoo. After examining a list of marketing/ad agencies and their clients, we identified clients located near Todd English's Bluezoo. However, Todd English's Bluezoo was not one of those restaurants.

Finally, we attempted to triangulate the requested information by searching through the Walt Disney World® Resort site. Since Walt Disney World Swan and Dolphin Resort operates within that company's premises and Todd English's Bluezoo is a brand of Walt Disney World Swan and Dolphin Resort, the Walt Disney World® Resort could have presented information on the businesses inside its establishment. We learned that the Walt Disney World® Resort promotes its features and facilities to customers and provides helpful articles about these features and facilities. However, Walt Disney World® Resort's reports did not offer relevant information related to the annual revenue, the number of employees, and current agency of record of Todd English's Bluezoo.

We assumed that due to stiff competition, Todd English's Bluezoo refrains from disclosing company information to the public. Moreover, it is a private company.



Sources
Sources

From Part 11
From Part 12
Quotes
  • "Cala Bella, Rosen Shingle Creek's AAA Four Diamond, upscale Italian bistro in Orlando Florida featuring Italian classics, with Mediterranean and American inspiration, accompanied by a diverse list of top quality wines."
Quotes
  • "This Italian bistro, which its name translates to “beautiful creek” is another of the hotel’s fine-dining restaurants, serving dinner in open and private dining settings. In addition, a presentation-cooking bar is available where individuals can dine comfortably with the companionship of the hotel’s creative chefs preparing their culinary delights."
  • "The soft music from the piano and savory scent of the Italian cuisine make it near impossible to walk by Cala Bella. Seating capacity: 150; private dining room seats 42. Open nightly at 5:30 pm. Reservations recommended."
From Part 13
Quotes
  • "Located in the award-winning Sandpearl Resort, Caretta on the Gulf is Clearwater's only AAA Four Diamond restaurant. Indoor-outdoor seating serves as the perfect backdrop for views of the Gulf, setting the stage for their delectable breakfast line-up."
Quotes
  • "Surrounded by the powder white sand and crystal blue waters of Clearwater Beach, the AAA Four-Diamond Sandpearl Resort blends the natural beauty of Florida’s Gulf Coast with premium comforts and warm, personalized service. "
  • "From the coastal-inspired décor in our guest rooms and suites to Clearwater Beach’s only Four-Diamond restaurant (Caretta on the Gulf), you’ll find signature amenities around every corner and relaxation reflected in every detail."
Quotes
  • "The Sandpearl Resort was built in 2007 to replace the historic Clearwater Beach Hotel — but not to replace what the historic hotel stood for."
  • "The new hotel was built by developer Mike Cheezem and the Hunter family, who owned the old hotel. They wanted to maintain the spirit of relaxed luxury of the resort's historic predecessor."
From Part 20
Quotes
  • "Headquarters: 1700 James Ave., Miami Beach, Florida, 33139, United States"
  • "Phone: (305) 673-1010"
  • "Website: www.casatualifestyle.com"
  • "Employees: 36 Revenue: 88.5M"
  • "Casa Tua Hotel & Restaurant Company LLC operates as a hotel and restaurant. The company offers accommodation, food, event, and other recreational facilities."
Quotes
  • "The philosophy is expressed by the name. Casa Tua, meaning “Your Home”, is an unparalleled lifestyle brand that offers guests an oasis of class; calming, sophisticated and elegant. "
  • "The “Casa Tua” concept was born from a lifetime of exposure to the very finest – in taste, style quality and beauty - all the while focusing on the real values in life, those simple things that are intrinsically good."
  • "Over the past decade, the Casa Tua brand has established itself as one of nation’s preeminent dining and lifestyle experiences. It has attracted an impressive roster of patrons and members from around the world, and the attention of top-tier international media outlets."
Quotes
  • "dōma is a neighborhood restaurant with Southern Italian cuisine focused on sourcing local, seasonal and the freshest ingredients."
Quotes
  • "Fiola Miami brings the cuisine and culture of Italy to Coral Gables, South Florida's "City Beautiful." Fiola Miami is Fabio and Maria Trabocchi’s first restaurant venture outside of Washington D.C. and marks Michelin-starred Fiola’s second location. "
Quotes
  • "If fairy tales had bars in them you can bet they would be something like Casa Tua. From the moment you pass under the trees that hide this Mediterranean Villa from the frenzy of Miami life, you fall under it's spell. "
Quotes
  • "Casa Tua Restaurant 1700 James Avenue Miami Beach, FL 33139"
  • "Phone: 305.673.1010 Fax: 305.673.0974 info@casatualifestyle.com"
Quotes
  • "Grendene has successfully run Casa Tua Restaurant for 17 years in Miami Beach. The iconic restaurant/hotel/club is known as a haunt for rich South Florida residents and celebrities. It has, over the years, grown a reputation for its exclusivity that's no doubt bolstered by a membership fee in the thousands of dollars."
Quotes
  • "It’s easy to see how the pair—who in 2001 opened Miami’s famed Casa Tua restaurant, a private social club, gallery, and luxe five-suite guesthouse—has created a burgeoning empire based on being both consummate and carefree hosts."
From Part 24
Quotes
  • "FOOW Restaurant 34 Goldenrod Circle Santa Rosa Beach, FL 32459"
Quotes
  • "The restaurant – which first opened in 2002 – is undergoing a complete redesign to emphasize its sweeping views of the Gulf of Mexico, and to take advantage of the restaurant’s immediate proximity to South Walton’s beautiful white sand beaches."
Quotes
  • "The FOOW Press & Media page is designed to keep you up-to-date on the latest news and events at the hotel. Our marketing team works with state, national and international media to distribute our most recent news, stories and offerings."
Quotes
  • "The WaterColor Press & Media page is designed to keep you up-to-date on the latest news and events at the hotel. Our marketing team works with state, national and international media to distribute our most recent news, stories and offerings."