Find quantifiable data regarding how people feel about electric or plug-in hybrid electric vehicles and what motivates them to buy one.

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Find quantifiable data regarding how people feel about electric or plug-in hybrid electric vehicles and what motivates them to buy one.

The majority of hybrid/EV drivers are happy with their choice and will remain loyal. The majority cites cost savings and environmental concerns as the motivators to drive a hybrid/EV. Our findings are described below:

FINDINGS WHY DO PEOPLE BUY HYBRID AND ELECTRIC CARS?

CleanTechnica and CarMax had teamed up to survey their readers for finding out the lifestyle of Americans who drive new and used electric and hybrid cars. They received responses from more than 2300 readers in just a few days!
The cost is a key benefit of hybrid and electric car owners, as owners report that their spending on fuel and annual maintenance costs is much less than what they would spend on traditional cars. Over 50% of the respondents cite spending less than $100 per year. "Some drivers take advantage of HOV toll-free lane allowances in their cities and are eligible to earn state and federal tax rebates."

INTERESTS AND PASSION

The hybrid and electric car owners consider their rides as an opportunity to show off their interests and passion, rather than merely as a means of transportation. Some respondents stated that they love the nontraditional designs of the hybrid and electric cars, along with its speed and simplicity. One of the respondents also mentioned that “It was the geekiest car I could find!” Many of the respondents appreciated the smooth, whisper-quiet drive of electric vehicles.
Among 2300 respondents, 79% of them have mentioned about buying a hybrid or electric vehicle in their next purchase. As for the reason behind buying a hybrid or electric cars, 38% of respondents stated "Saving The Environment" as their motive, 29% for "saving money", and 4% of the respondents chose an electric vehicle for the "car's looks."

COST BENEFIT

An MIT study concluded that the "low-emissions vehicles are actually cheaper: cheaper to buy, cheaper to fill up, cheaper to maintain over time." The percentage of electric vehicles sales in the US is just 1% of overall vehicle sales in the United States. However, the electric vehicle sales had suddenly increased by 60%, reported Bloomberg, whereas the battery prices fell by 35%.

hybrid vs. electric vehicles

An Irish focused study found out that 97% of hybrid drivers will keep on choosing hybrid cars, 70% of them have not considered electric vehicles for driving. The major reasons for not choosing the electric cars are the requirement of charging electric vehicles for a longer period (44%), and limited range of electric vehicles in the market (41%). "54% would choose a Plug-in Hybrid vehicle given the option of a diesel, plug-in hybrid or pure electric vehicle."

Growth of electric vehicles

The survey published on Consumerfed.org revealed an interest in purchasing electric vehicles grew to 36% in 2016, compared to 31% of them showing an interest in buying electric vehicles in 2015. The Young adults, aged 18 to 34 were the most interested age group, 50% of them consider buying an electric vehicle. Of all respondents who considered themselves as knowledgeable about electric vehicles, 55% of them were interested in buying one. Among the respondents who mentioned about having no knowledge about electric vehicles, only 22% of them were interested in purchasing an electric vehicle.

CUSTOMER SATISTACTION

Among 929 surveyed respondents in a 2015 survey, 96% (893) of them were happy they bought or leased their electric vehicles. "Under 3% (26 respondents) responded “Meh,” and just ~1% (10 respondents) said they weren’t happy that they bought/leased their cars." In a survey of Californian electric vehicle drivers, 92% of them responded about being "extremely satisfied" and 38% were "satisfied" with their electric vehicles.

CONCLUSION

An MIT study concluded that the "low-emissions vehicles are actually cheaper: cheaper to buy, cheaper to fill up, cheaper to maintain over time." In a survey conducted by CleantTechnica and CarMax, Over 50% of the respondents cite spending less than $100 per year for maintenance and fuel. According to a survey published on Consumerfed.org, young adults, aged 18 to 34 were the most interested age group, with 50% of them consider buying an electric vehicle.
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