List of Advisors
Efforts to find articles, interviews, or biographies which identify marketing executives from the US and Europe Telecommunications industry—that have an interest in PC or console gaming—prove that such information is largely unavailable. However, we determined that Jay G. Spenchian, Jay Roth, Gaurav Chand, Roger Sole, Michael Sievert, Jonathan Hargis, Diego Scotti, Kirk McDonald, and Zaid Al-Qassab are examples of executive level marketers who currently work at the largest telecommunications companies in the US and Europe. In addition to this, we also found that Green Man Gaming Chief Marketing Officer Ian McGregor worked as a self-employed business and marketing consultant for a “growing communications company” back in 2016, and was previously the group marketing communications director at a telecommunications retailing company in 2014.
We summarized all of our findings into an attached spreadsheet.
GAMING INDUSTRY EXPERIENCE OR INTEREST
We initially redirected our research to credible websites and online resources for executive level news and events such as CMO Council, Forbes, and Bloomberg. We found that CMO council regularly updates a thread dedicated to the appointment of marketing executives. Using filters within the website, we were able to narrow down the results to just appointments related to the gaming industry. Within the thread we found that Ian McGregor was appointed as the Chief Marketing Officer of Green Man Gaming back in December 2017. After redirecting our research to all the available social media accounts and biographies of Ian McGregor, we found that he previously worked for an unnamed “growing communications company” as a self-employed business and marketing consultant back in 2016. Aside from this, we also found that he was previously the group marketing communications director at Dixons Carphone—a telecommunications retailing company. We applied this same methodology to all other marketing executives found within the thread but did not find any that fit the criteria of this research.
MARKETING EXECUTIVES CHOSEN
Throughout our research, we found publications by Statista and MBA Skool which list the top 10 telecommunications companies in the US and in Europe based on overall annual revenue. The next phase of our research revolved around identifying executive-level marketers within these companies. After exhaustive research, with the objective of finding if any of the identified executives were passionate about games, we found that there is no publicly available evidence which indicates any correlation between them and the gaming industry.
After extensive research, we found that none of the executives identified within this write-up have publicized their email address. We were, however, able to extrapolate the emails of all the people on the list using Hunter.io. We also found all their contact numbers within their respective Bloomberg executive profiles.
Jay G. Spenchian, Jay Roth, Gaurav Chand, Roger Sole, Michael Sievert, Jonathan Hargis, Diego Scotti, Kirk McDonald, and Zaid Al-Qassab are all executive-level marketers within the top telecommunications companies in the US and in Europe. Ian McGregor, who is currently the chief marketing officer at Green Man Gaming, previously worked as a self-employed business and marketing consultant for a “growing communications company” back in 2016. He was also previously the group marketing communications director at a telecommunications retailing company in 2014.