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Find the global market sales (in $) for toys over $100 for the world's 10 largest countries.
Hello, and thanks for your question about global market sales (in $) for toys over $100 for the world's 10 largest countries. I can confirm that after a thorough search, pursuing numerous lines of enquiry that this information is not available, nor is the data available that would allow estimations of these figures. However, I have found some related information which may provide clues to the answer. Below you will find a deep dive into my research, along with all the details as to how I came to this conclusion.
OVERVIEW
In order to answer your question I have followed many different avenues of research, however I was not able to find any figures to illustrate what the global market sales (in $) for toys over $100 for the world's 10 largest countries. First, I looked for precompiled statistics, I checked online databases such as Statista, however their section on the toy industry did not include any information on revenues split by toy price. This one buy the toy association split the revenue by toy type but not by toy cost.
Next I searched for industry reports that may have this information, I found several, for example this one by strategyr.com, however the figures that you requested still eluded me. I then attempted to discover whether toys over $100 could be defined in a different way, such as premium, and therefore I could search for statistics on premium toys. However, this article shows that toys costing over $100 are far from being considered premium. I then considered various different strategies for calculating my own estimation, I found total revenues for the top 10 countries (which I will detail below) but I was not able to find any statistics (e.g. percentage of revenue which is spent on toys over $100 for each country) that would allow me to do this.
I have however found some information that you may find of use, in addition to suggesting some alternative avenues of research that may be relevant to you.
HELPFUL FINDINGS
I was able to find the total annual revenues generated by toy sales in the 10 top countries in the world:
USA - $21.18 billion
Japan - $5.82 billion
China - $4.95 billion
UK - $.93 billion
France - $4.58 billion
Germany - $3.85 billion
Brazil - $2.77 billion
India - $2.09 billion
Australia - $2.47 billion
Canada - $1.87 billion
These figures are true for 2011, which were the latest ones that were freely available online.
In addition to this I found that the total revenue of the toy market in Europe was at $23.3 billion in 2010.
In order to find some information to illustrate how much people are willing to spend on toys (e.g. countries that may be more likely to be spending more on those priced over $100) I investigated how much money on average is being spent per child, per year, per country. I found that the top countries are mainly European:
UK - $438
USA - $371
France - $358
Germany - $336
Russia - $300
Italy - $187
Spain - $176
In addition to this I found that Australia is also spending quite a lot, "96% of Australian parents spend more than $100 on toys per child, per year. 25% of parents have an annual toy spend per child which exceeds $500".
Finally, I found that the toys which are generating an increasing amount of revenue in Europe are building sets and dolls, which showed a 13% and 11% increase in revenue respectively, between 2013 and 2014.
POSSIBLE CONTINUES RESEARCH
It may be of interest to you to follow some other avenues of research, such as which countries are showing the most growth in sales of toys, or which toy segments are most popular in different global countries. It may also be of interest to you to discover what are the most popular toy brands in these different regions.
CONCLUSION
Overall, while I was not able to find the answer to your question, due to the fact that the statistics are not available, I was able to find some useful related information. For example, the largest countries in terms of toy sales are the USA, Japan, China, UK, France, Germany, Brazil, India, Australia and Canada. In addition to this, those spending the most per child are the UK, the USA, France, Germany, Russia, Italy, and Spain.
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