Financial Companies Competitive Landscape, Pt. 1
This competitive landscape report provides a comparison of Howard Bailey, Larson Financial Group, and Reimbold and Anderson. Details include a company overview, competitive advantage, and target market for comparison. All data has been included in the accompanied spreadsheet.
- Founded on family values, Howard Bailey markets themselves as a family owned company that adheres to a set of core values. They are highly active with social media marketing, provide various podcast and videos with tips and tricks of the trade, and promote themselves as providing individualized services for common sense financial management. This active role allows them to competitively capture lower to middle class markets, which is not typically targeted with financial planning. They set themselves apart by holding to their traditional values, while also embracing the changes through digital markets.
Larson Financial Group
- Larson Financial Group is unique in their target market, focusing on health professionals only. This allows them to capture a major competitive advantage over that specific market, but does not make them competitive in the broader market of financial planning. This strategy has made them successful in their niche. They market themselves as provided services for those individuals in the healthcare industry that are too busy to financially plan on their own. They provide seminars as part of their strategy.
Reimbold and Anderson
- Reimbold and Anderson is an endorsed brand of Ameriprise Financial Group, giving them a competitive advantage through national recognition. Reimbold and Anderson was founded in 2002, but dissolved in 2008 before joining the Ameriprise Financial Group. Their market strategy was difficult to find, but appears to be traditional, with limited information and availability for the newcomer to financial planning.