Fertility Clinics in the US

Part
01
of four
Part
01

Fertility Clinics in the US

STL Fertility is a clinic that is 100% locally-owned by female physicians. VIOS Fertility Institute is woman-owned and Midwest-based. OVA is owned and operated by a female embryologist. The requested details on these and more privately-owned fertility clinics in the US owned by women are below.

Audubon Fertility

STL Fertility

  • STL Fertility is 100% locally-owned by female physicians.
  • The website link is here.
  • STL Fertility is located at 555 North New Ballas Road, Suite 150, St Louis, MO 63141. Its phone number is 314 983-9000, and its email address is contact@stlfertility.com.

Kindbody

Future Family

  • Future Family was started by its CEO Claire Tomkins after going through six rounds of IVF to conceive her daughter.
  • The website link is here.
  • Future Family's headquarters are located at 655 Montgomery St, Floor 7, San Francisco, CA.

VIOS Fertility Institute

OVA

Modern Fertility

Dr. Aimee Eyvazzadeh's Clinic

Carolina Conceptions

Family Fertility Center

Part
02
of four
Part
02

Fertility Clinics Market

Medgadget forecasts that the U.S. fertility clinics market will grow to $4.5 billion by 2022. The U.S. infertility services market was forecast to fall 18% from $6 billion to $4.8 billion in 2020 due to the Coronavirus. More details are below.

Overview

  • One in eight American couples will have trouble getting pregnant or carrying a baby to term, due to reasons such as delayed parenthood, hormonal disorders, and endometriosis. Also, one in ten mothers in the U.S. have their first child over the age of 35.
  • The U.S. market for fertility drugs is worth approximately $749 million.
  • According to GlobeNewswire, there are around 450 fertility clinics, over 100 sperm banks, and 1,700 reproductive endocrinologists in the U.S. The clinics provide services that include egg freezing and in vitro fertilization (IVF).
  • Intrepid states that consolidation in the fertility industry is strong, since the "vast majority of the nation’s cycle volume continues to be spread out over smaller clinics. In addition, although over 284,000 cycles are performed in the US every year, only about 14% of practices have annual volumes over 1,000 cycles."
  • The Centers for Disease Control and Prevention says that there were 306,197 assisted reproductive technology (ART) cycles done at 456 reporting clinics in the U.S. in 2018, resulting in 73,831 live births and 81,478 live-born infants. Also, about 1.9% of all infants born in the U.S. every year are conceived using ART.

Expected Growth

  • Medgadget says that the U.S. market for fertility clinics is expected to grow to $4.5 billion by 2022. The forecast is at a compound annual growth rate (CAGR) of 4.6% from the value of $3.5 billion reached in 2016.
  • IBIS World states that there are 338 fertility clinics businesses in the US in 2021 and the businesses will grow at 0.9% in 2021.
  • According to Healthcare Appraisers, from 2009 to 2017, ART cycles in the U.S. went up by a compounded annual growth rate of 8.67%.

  • Per IBIS World, the market size, measured by revenue, of the fertility clinics industry in the U.S. is $2.4 billion in 2021. The market size of the Fertility Clinics industry is expected to increase 0.8% in 2021.
  • Also, the U.S. infertility services market was forecast to fall 18% from $6 billion to $4.8 billion in 2020 due to the impact of the Coronavirus.
Part
03
of four
Part
03

Fertility Clinics Trends - Part 1

One marketing trend used to drive leads and sales for fertility clinics is marketing at events and not at the traditional doctor's office. The second trend is predatory marketing by in vitro fertilization (IVF) clinics. Detailed information is below.

Skipping the Traditional Doctor’s Office for Mobile Events

  • According to The Atlantic, one marketing trend that fertility clinics are using to drive leads and sales is the use of mobile events to market their services instead of meeting potential customers in the traditional doctor's office. Companies are making their services to look more appealing to their target market and driving sales by looking and acting contrary to what a healthcare company would do, so they don’t look like one. They are skipping the traditional doctor’s office for mobile events.
  • For example, Extend Fertility and Trellis, whose target demographic begins at 27 years old, and Kindbody that targets consumers as young as 25 are trying to skip the traditional doctor’s office feel. Kindbody uses trendy vans of fertility buses to crisscross the country and engage with potential customers instead of using a doctor’s office. Trellis Health has decorated its offices to be Instagram-friendly with things like “soft pinks, plants in minimalist pots, and encouraging words on the walls like ''it's up to each of us to invent our own future" and "invent your future.”
  • At its mobile events, Kindbody gives out T-shirts and branded water bottles, in addition to hormone tests. Extended Fertility, Kindbody, and Trellis provide regular informational sessions that bring in groups of prospective clients to learn about egg freezing and get the facts to young women who have been underserved by the industry in the past.
  • In addition, prices for some start-up companies are as low as half of those of traditional clinics. The companies are adopting this price model to ensure that numbers are sustainable and to attract enough customers to make the business’s cost per patient more manageable.
  • These marketing tactics have impacted the market by attracting young people who are being persuaded to consider fertility treatment services like egg freezing that in the past only appealed to older women.
  • We determined this to be a trend as it was repeated in two credible sources; The Atlantic and the New York Times.

Predatory Marketing by IVF Clinics

  • According to Medscape Medical News, a second marketing trend used by fertility clinics to drive leads or sales is the predatory marketing tactic. Research shows that some IVF clinics in the U.S. don’t follow online advertising guidelines. According to the lead investigator May-Tal Sauerbrun-Cutler, from the Warren Alpert Medical School of Brown University in Providence, Rhode Island, of concern is how some websites display success rates. This is worrying because The Society for Assisted Reproductive Technology updated the online advertising policy and recommended that IVF clinics not display their success rates.
  • The other rule imposed by the society is that no partial presentation of data is allowed and supplemental data should be provided in full. Members of the society are required to obey the rule. Sauerbrun-Cutler and her colleagues evaluated the websites of 361 IVF clinics to see if they were abiding by the policy. They found that around 33% of websites report success rates, contrary to the policy.
  • The team thinks this trend impacts many potential women looking for information on IVF clinic websites as they are swayed by some of the unethical advertising and blog messages.
  • Also, around 46% of the clinic websites displayed a link to the society for data, in compliance with the guidelines. However, only about 11% of the websites adhered to the requirement that supplemental data be complete and include live birth rates per cycle, per egg retrieval, and per embryo transfer for each age group.
  • These findings suggest that enhanced enforcement of the guidelines is needed, but given the committee's volunteer structure and the increasing complexity of IVF, that might be easier said than done.
  • The society has a volunteer committee that reviews IVF clinic websites every three years. There isn't much they can do except try to catch any issues on the clinic websites.
  • We determined this to be a trend as it was repeated in two credible sources; The Lown Institute and Medscape Medical News.
Part
04
of four
Part
04

Fertility Clinics Trends - Part 2

One marketing trend used to drive leads or sales for fertility clinics is the use of social media like Instagram ads to reach younger patients. Another marketing trend for fertility clinics in the U.S. is moving towards digital marketing and away from traditional marketing. Detailed information on the two trends is below.

The Use of Social Media to Drive Leads

  • A trend that fertility clinics are using to drive leads and sales is the use of social media to market their services and drive sales. According to The Atlantic, fertility clinics employ attractive Instagram ads and other social-media-friendly tactics to reach young, anxious patients.
  • For example, Extend Fertility, a clinic that offers egg-freezing services for women, marketed its services using Instagram ads. The company presented two images. “One was a hand with freshly manicured nails, followed by a bold pink cartoon of a human egg with big eyes and long lashes. The text read: “If you can afford this,” “you can afford this,” a reference to the cartoon egg."
  • The ad targeted millennials and was intended to raise awareness among millennial women about the impact of egg freezing on extending their potential fertility into their 40s. The Instagram and Facebook ad campaigns have impacted the market by highlighting the concept of egg freezing to women who would not have thought to visit a fertility doctor while young and single and increased sales in the process. The potential patients are persuaded by familiar and friendly empowerment that working women like them can get more time to focus on their growing professional success.
  • Collins Ward, a partner at Lee Equity, says that he has been hugely surprised by the low awareness of fertility services in the fertility industry. Lee invested in Prelude and organized a big marketing push to "speak to younger American patients who live in social and digital media.”
  • According to Taylor & Francis Online, in the U.S., fertility companies heavily market egg freezing as a widely-indicated means of counteracting age-related fertility decline.
  • With the U.S. fertility industry reaching $2 billion in revenue in 2019 and the online baby product industry expanding to $7 billion in revenue, companies are looking to social media, especially Facebook and Instagram, to target women during their childbearing years. Layla from Brooklyn, New York, says she sees 25-30 ads for egg freezing from different companies on her Instagram daily, including one from Trellis that showed a bright, airy clinic and a slogan: “Fertility meets freedom.”
  • We determined this to be a trend as it was repeated in two credible sources; The Atlantic and the Taylor & Francis Online journal.

Trend Moving Away From Traditional Marketing Towards Digital

  • According to Telo Digital Marketing, there is a trend that's moving away from traditional marketing (T. V, radio, and print) and heading towards digital (Facebook, Google Ads, and medical Search Engine Optimization (SEO) when it comes to marketing for fertility clinics in the U.S.
  • Using fertility reproductive digital marketing for the fertility clinic is driving sales as it enables the clinic to target specific types of patients that they want depending on the platform used. We determined this to be a trend as it was called out as one by Telo Digital Marketing.
  • Fertility reproductive practice SEO, specifically local SEO for physicians, is currently vital for every practice or clinic. The SEO is being set up so that when a potential patient searches online, the practice is at the top of the search, both within the Google search or on the Google maps.
  • Paid ads and local SEO are also being used to ensure the fertility clinic appears within Google search as often as possible, "mostly 2-3 times, in the top 3-4 in the ad section, in the map pack, and in organic Google search results. "
  • Fertility clinics are also using medical SEO or organic search. Those with the budget are also using national SEO that goes further than the local SEO. Paid search for the fertility clinic will help the clinic to compete against other clinics since an increase in modern-day fertility reproductive clinics has created fierce competition. Potential customers have a wide choice and are ready to spend on the best fertility clinic available.
  • Fertility clinics are now more than ever likely to land a large client base through paid advertising as today’s marketing strategies have become more specific.
  • An example of a fertility clinic that has moved towards digital marketing and advertising to attract customers to its infertility treatment services is Boston IVF. The company provides fertilization services and worked with Cardinal Digital Marketing and Salesforce on the digital marketing project. The efforts resulted in an impressive 25% increase in conversions and a decreased cost per action by 27%.
Sources
Sources

From Part 01