Part
01
of two
Part
01
Fender - Social Media & History
Fender's Facebook site is mainly used to promote products and Twitter is mainly used to advertise events/happenings. Instagram is mainly used to show products, YouTube is mainly used for product demos/how-to videos, and Pinterest is mainly used to showcase product collections. Fender's history dates back to 1938.
FINDINGS
a. fender's social media usage by channel
1. FACEBOOK
- Facebook is mainly used as a way to promote the company's products.
- This link is to the first example of a post by the company promoting a product.
- This link is to the second example of a post by the company promoting a product.
- This link is to the third example of a post by the company promoting a product.
2. TWITTER
- Twitter is mainly used to advertise the company's events and happenings.
- This link is to the first example of a post by the company advertising a company event/happening.
- This link is to the first example of a post by the company advertising a company event/happening.
- This link is to the first example of a post by the company advertising a company event/happening.
3. INSTAGRAM
- Instagram is mainly used to depict the company's key products (guitars, amps, and pedals).
- This link is to the first example of a post by the company depicting a key product.
- This link is to the first example of a post by the company depicting a key product.
- This link is to the first example of a post by the company depicting a key product.
4. SNAPCHAT
- Fender no longer uses Snapchat.
5. YOUTUBE
- YouTube is mainly used for product demos and how-to videos.
- This link is to the first example of a product demo posted by the company.
- This link is the second example of a product demo posted by the company.
- This link is to the first example of a how-to video posted by the company.
- This link is to the second example of a how-to video posted by the company.
6. PINTEREST
- Pinterest is mainly used to show product collections, such as certain guitar series like Stratocaster.
- This link is to the first example of a product collection posted by the company.
- This link is to the second example of product collection posted by the company.
- This link is to the third example of a product collection posted by the company.
7. FACEBOOK FENDER PLAY COMMUNITY
- We were unable to review the content on the Facebook Fender Play Community page, as it''s restricted as "a group for Fender Play subscribers only."
b. history of fender
- Fender's origins date back to 1938 when Leo Fender opened Fender's Repair Service, which crafted musical instruments and public address systems.
- In 1946, he renamed the company Fender Electric Instruments Company.
- By just 1949, the amps and guitars his company made had become "firmly established in the music industry."
- As of 1959, over 100 employees worked for Fender.
- In 1965, Columbia Records Distribution Corporation, which was a Columbia Broadcasting Systems' (CBS) subsidiary, acquired Fender for a total price of $13 million.
- In 1985, CBS sold Fender to a group that included William Schultz who was the "first modern-era CEO" of Fender and, as a result of the sale, the company was renamed Fender Musical Instruments Corporation.
- In 1991, Fender relocated its headquarters to Arizona from California.
- In 1998, the company build a brand-new, large-scale production facility in California which is now able to build 350 guitars on a daily basis.
- In 2014, Fender sold Guild Guitar Company, which it had acquired in 1995.
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:
To determine the main purpose of each of Fender's social media sites, we went to each such site and reviewed the content therein. We determined the main purpose of each social media site by identifying what most of the content is about, such as product promotions, events, demos, and the like. As is stated above, the Fender Play Community Facebook page was restricted to subscribers, so we were unable to determine that site's main purpose. After identifying the main purpose for each social media site, we found and included examples depicting such purpose. Lastly, we found information about the history of Fender by looking for articles about such and the source we ultimately used for that information was Sound Unlimited.