Pregnancy Product Perceptions: US
The US consumer perception of Clear Blue is mixed, with both positive and negative perceptions. Positive perceptions included the brand's products being accurate, best in the market, quick at giving results, and clear in giving results. Negative perceptions of the Clear Blue brand included the evaporation lines not being easy to understand and the test not working at all. Two other leading competitor's brands are Fast Response and EPT. Positive perceptions for Fast Response included the brand's products being easy to use, cheap, and fast. Negative consumer perceptions of EPT included claims that the product had a quick expiration date of two months after the customer received it, and that the product was faulty and defective, and gave error symbols.
CLEAR BLUE CONSUMER PERCEPTION ON AMAZON
- The US consumer perception of the Clear Blue brand on Amazon is a mixed one. Out of a total of 181 reviews, 61% of reviews for Clearblue Plus Pregnancy Tests were 5-star ratings, 11% were 4-star ratings, 7% were 3-star ratings, 4% were 2-star ratings, and 1% were 1-star ratings. The average review score was 4.2 out of 5 stars.
- Positive reviews for Clear Blue brand products included them being accurate. One reviewer on Amazon thought that the Clearblue Plus Pregnancy Test was accurate. She said that although the product comes with noticeable blue lines, the test rightfully indicated that she was pregnant. Another reviewer thought that the Clearblue Plus Pregnancy Test was the best in the market by far. This is because she indicated that she took the test on day 9 after ovulation and the test came back positive with a faint line indicator, and with a darker plus sign the following day. Another reviewer liked that she got her results quickly, while another customer liked the clarity of the clear + sign. All these reviewers gave the Clearblue Plus Pregnancy Test 5-star ratings.
- Negative reviews included one customer who gave the Clearblue Plus Pregnancy Test a 1-star rating and complained of inaccuracy and getting a faint positive result which turned out to be a false result when she visited her ob. Another reviewer thought that the Clearblue Plus Pregnancy Test could make people go crazy because of how the evaporation line works. One customer said that the line on the product was very faint and not easy to see at all, compared with other products that she used. Lastly, a customer said that the Clearblue Plus Pregnancy Test did not work at all for her, with the tip turning pink, but a sign missing on the result window and control window. Negative reviews received 1-star and 2-star ratings.
FIRST RESPONSE CONSUMER PERCEPTION ON AMAZON
- The US consumer perception of the First Response brand on Amazon is also a mixed one. Out of a total of 87 reviews, 43% of the First Response Early Result Pregnancy Test were 5-star ratings, 3% were 4-star ratings, 6% were 3-star ratings, 10% were 2-star ratings, and 38% were 1-star ratings.
- Positive reviews included one customer who was happy to get the result that she was not pregnant after using the product and one who thought the product was great. One customer loved the product and another one said that she found the product easy to use, cheap and fast.
- Negative reviews included a customer who said that the product was horrible and did not work, and wanted to know how to get a refund. Four customers complained about the company using false advertising in marketing the product as they were disappointed to receive new versions of the product that was advertised when they made their online purchases. One customer said that the tests were very bad as she had to wait for about 3 weeks for her delivery to arrive and found out that the tests were invalid once they arrived. She stated that she thought that the tests were also not worth the money she spent on them.
E.P. T CONSUMER PERCEPTION ON AMAZON
- The US consumer perception of the E.P.T Early Pregnancy Test brand on Amazon is a mixed one. Out of a total of 92 reviews, 47% were 5-star ratings, 8% were 4-star ratings, 5% were 3-star ratings, 6% were 2-star ratings, and 34% were 1-star ratings.
- Positive reviews included one customer who was happy as she got a very early positive result and another customer who said that the product worked well for her and she got an accurate positive response of being pregnant. She thought the product was value for money. Another customer stated that the product was amazing as it provided clear results that showed a reading of "pregnant" or "not pregnant" and eliminated any confusion.
- Negative reviews included the product having a quick expiration date of two months after the customer receives it, and two customers who stated that the product was faulty and defective as it gave error symbols even after being used correctly. A customer thought that the product was terrible and unreliable as only one of the three tests she received worked, with the other two showing error messages.
OTHER CONSUMER PERCEPTION COMPARISONS
- Babylist found that the Clearblue Digital Pregnancy Test with Smart Countdown was the best easy to read pregnancy test as it gave clear results. It also found that the EPT test was nearly as sensitive to the pregnancy hormone as Clearblue, and results came in just as fast. Babylist review also states that the "First Response Early Result is the most sensitive over-the-counter pregnancy test and can accurately tell one if they are pregnant up to five days before their period is due". Also, Clear Blue Rapid Detection test is the fastest pregnancy test as results are ready in one minute.
- According to a Wirecutter consumer who tested the Clear Blue, the First Response and the EPT brands, the First Response test did not have a separate window for a control line, as in the case of the Clearblue and EPT tests, but had easy to read strong and dark-pink lines that told whether the result was positive or negative. Also, the Clearblue Rapid Detection manual test was seen as the next option to the First Response manual test as it wasn't as sensitive as the First Response.
- The Clear Blue test had a thin handle that was easy to hold than the EPT test, but not as easy to hold as the First Response. The consumer got a positive result from the Clearblue test in 10 seconds on one occasion, however, the average time was 45 to 50 seconds for all results, and the Clearblue digital tests took between 1.5 to 3 minutes to provide results. The First Response Digital product gave test results in 3 to 3½ minutes.
To describe the US consumer perception of the Clear Blue brand and how it differs from the perception of 2-3 other leading competitor's brands, our first strategy was to find a precompiled list of consumer perceptions of the brand. We did not find a precompiled list, and the strategy led us to Amazon where we found consumer perceptions in reviews of products for the brand. We were able to find both positive and negative consumer perceptions which we included in our findings.
To identify 2-3 other leading competitor's brands, we searched through several reports and lists from credible industry sources such as Babylist and Wirecutter, and found repeated information on two other leading over-the-counter pregnancy test/pregnancy planning brands that were mentioned as First Response and EPT. The lists also provided information on comparisons with Clear Blue. The information on comparisons was included in our findings. We then searched for consumer perceptions of these 2 brands on Amazon and included the reviews in our findings as well.