Female Luxury Influencer Market

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Female Luxury Influencer Market

Key Takeaways

  • There are an estimated 1.23 million female influencers in the US across Instagram (46.5%), YouTube (26.8%), and TikTok (26.7%).
  • About 155,610 female influencers market luxury products, constituting 12.6% of the US female influencer market.
  • Mega-influencers (36%) dominate TikTok compared to mid-tier-influencers (29%), micro (16%), nano (15%), and macro-influencers (4%).

Introduction

This report provides an overview of the female influencer market in the United States.

Total Number of Female US Influencers

  • There are an estimated 1.23 million female influencers in the US across Instagram (46.5%), YouTube (26.8%), and TikTok (26.7%).

Breakdown of Influencers

  • On YouTube, micro-influencers are the most prominent (39%), followed by nano-influencers (38%), mid-tier (20%), macro (less than 2%), and mega-influencers (less than 1%)
  • Mega-influencers (36%) dominate TikTok compared to mid-tier-influencers (29%), micro (16%), nano (15%), and macro-influencers (4%).

Total Number of US Luxury Female Influencers

  • About 73% of luxury fashion and beauty brands utilize influencer marketing in the US, and 40% prefer mid-tier influencers.
  • About 155,610 female influencers market luxury products, constituting 12.6% of the US female influencer market.

Research Strategy

Data for the US female luxury influencer market is unavailable in the public domain. We began our search by looking for market reports that would provide insights regarding the US female influencer market. We leveraged popular market insight websites such as MarketsandMarkets, Grand View Research, and Allied Market research. However, we only found information regarding the influencer marketing market without providing details for the number of influencers in the US.

Next, we searched for the demographics of social media influencers in the US from statistical websites such as Statista. This approach provided the gender breakdown of influencers, which we included in this report.

Due to the limited information in the public domain, we decided to triangulate the requested information. We looked at several influencer marketing reports, studies, and statistics from digital marketing websites such as Influencer Marketing Hub, Mediakix, and Omnicore to obtain market size data or similar info. We found a report from Mediakix showing a similar study, but it was global. The report covered the statistics for the global influencer market considering three primary platforms; Instagram, YouTube, and TikTok.

We adopted a similar approach and obtained the US influencer statistics for the three platforms from a YouTube report, Statista and Starngage. Furthermore, we used the available data to calculate the requested information. We utilized a 2017 resource beyond Wonder's standard two-year timeframe. However, the article provided relevant data, which we leveraged to provide information for luxury influencers. Also, its findings were cited in more recent publications, so we assumed the data to be relevant.

Without further information, we leveraged global findings for Instagram, YouTube, and TikTok from Mediakix to provide the breakdown of influencers in the US. We assumed the statistics to be similar across the globe. However, the percentages could be applied to the US data to obtain exact numbers for the US market.

Lastly, luxury brands that employ influencer marketing include fashion and beauty brands (as categorized). Subsequently, we leveraged data for Instagram influencers in those industries to proxy the three social media platforms considered for the US market. All assumptions and calculations are provided below.

Calculations

Total Number of Female US Influencers
  • Total Instagram influencers in the US = 683,740 influencers.
  • US YouTube influencers = 394,000 influencers.
  • Total US TikTok influencers = 393,000 influencers.
  • Total number of US influencers = Total Instagram + YouTube + TikTok influencers = 683,740 + 394,000 + 393,000 = 1.47 million influencers.
  • According to Statista, 84% of influencers are female.
  • As such, the number of female influencers in the US = Total number of US influencers x female percentage = 1.47 million x 84% = 1.23 million.
  • The number of female influencers in the US = 1.23 million.
Total Number of US Female Luxury Influencers
Using Instagram as a proxy for the entire US influencer market;
  • The total number of influencers in the fashion industry = 64,220 influencers.
  • The total number of influencers in the hair & beauty industry = 21,640 influencers.
  • As such, the total number of Instagram luxury influencers = fashion influencers + hair & beauty influencers = 64,220 + 21,640 = 85,860 influencers.
  • Percentage of Instagram luxury influencers = (Instagram luxury influencers / total Instagram influencers) x 100 = (85,860 / 683,740) x 100 = 12.6%.
  • Thus, the percentage of luxury influencers in the US market is 12.6%.
  • Subsequently, The number of US female influencers = 1.23 million influencers.
  • Percentage of luxury influencers = 12.6%
  • Therefore, the number of US female luxury influencers = number of US female influencers x percentage of luxury influencers = 1.23 million x 12.6% = 155,610 influencers.
Influencer Market Breakdown by Platform
  • Instagram percentage = Total Instagram influencers in the US / Total US influencers = (683,740 / 1.47 million) x 100 = 46.5%
  • YouTube percentage = Total YouTube influencers in the US / Total US influencers = (394,000 / 1.47 million) x 100 = 26.8%
  • TikTok percentage = Total TikTok influencers in the US / Total US influencers = (393,000 / 1.47 million) x 100 = 26.7%.



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