Female Empowerment

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Perceptions of Female Empowerment: US

The majority of Americans believe that women are more intelligent than men. Both genders in the U.S. believe that sexual harassment at work reflects the problems our society faces. In empowering women, several women leaders are involved; however, a few like Dr. Condoleezza Rice and Sheryl Sandberg stand out owing to their immeasurable contribution to empowering women.

Perceptions of Female Empowerment: U.S.

  • According to survey data published by Pew Research Center following a 2017 study, 87% of the respondents said men and women are different regarding “how they express their feelings.” Among the respondents, 58% believe the differences are societal, while 42% believe they stem from biology.
  • Likewise, in a 1946 poll, 34% of the respondents noted that women are more intelligent than men; however, in a 2018 poll, the figure had climbed to 65%. In another 2018 poll, 86% of the respondents indicated that men and women are equally intelligent, with 9% believing women are more intelligent than men versus only 5% that shared the notion that men are more intelligent than women.
  • According to a 1940s poll, more than 50% of the respondents noted that women had better people skills and more compassion and kindness than men. By 2018, that figure had climbed to about 75%. The research findings noted that since the mid-20th century to date, Americans still believe that men are more assertive than women.
  • Some stereotypes have remained unchanged from historical times; for instance, the idea that women are best suited to be homemakers and nurturers. Americans also perceive women differently, especially regarding attributes of agency like ambition, aggression, decisiveness, and leadership.
  • 71% of men versus 60% of men believe that the recent sexual harassment allegations in the workplace reflect societal problems. 22% of women say they have been sexually harassed at work. On that note, some research findings also show that 21% of men versus 9% of women under 30 have been sexually harassed online.
  • Approximately four-in-ten employed women (42%) claim to have experienced some gender discrimination at the workplace, with another 57% claiming that the U.S. has done little to give them equal rights with men. Interestingly, both women (54%) and men (58%) claim that there is no major difference regarding which gender has it easier nowadays.
  • According to most Americans, women face a lot of pressure to be an involved parent with the family (77%) and be physically appealing 71%. Similarly, 45% of men claim to face a lot of pressure when joining a conversation in which the other men talk about women sexually.

Leading Voices in Female Empowerment

Dr. Condoleezza Rice

Sheryl Sandberg

Research Methodology

To find information about the perception of female empowerment in the US, and who are 2-3 of the key players, your research team commenced by examining surveys and reports on gender and women empowerment. On that note, we explored different sources, including research reports vendors, who are more likely to publish information on women empowerment. Fortunately, we found several reports and news articles published by leading corporate companies and news media groups, with credible information on women empowerment perceptions. Some reports we checked include Apa.org, Los Angeles Times, Qz.com, Pew Research, USA Today, Chicago Tribune, and many more. Regarding key leaders in women empowerment, we found a precompiled list of top 30 female leaders actively involved in women empowerment. The list published by Fairygodboss contained top female leaders championing the narrative of women empowerment across different domains, including gender harassment, equality, financial inclusion, leadership, etc. We proceeded to filter through the list to remain with only women that are actively involved in the empowerment of women, and those that have achieved success. Through this approach, we uncovered information on Dr. Condoleezza Rice and Sheryl Sandberg, as some top and best women leaders in female empowerment.
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Perceptions of Female Empowerment: Europe

An abundance of data and statistics indicate that women are still a long way off attaining full economic independence. Both men and women share different perceptions on women empowerment based on things like decision-making, politics, ambition, etc. Notable women championing for women empowerment in Europe, the UK, and worldwide include Dr. Miranda Brawn and Karen Blacket.

Perception of Female Empowerment in Europe

  • Findings from a recent special Eurobarometer survey on gender equality indicates that gender equality has still not been achieved in the European Union Member States. According to the survey, 80% of men and 84% of the respondents agreed that gender equality is important for them.
  • The report continues to show that over 35% of Europeans feel that men are more ambitious than women. Likewise, almost seven in ten (69%) respondents believe that women have a higher tendency to make decisions influenced by emotions.
  • In the domestic sphere, the survey found out that European women are perceived as carers more than men. The idea is also observed in the professional space, specifically in the broader financial dependency of women and in the unequal distribution of labor and roles within the household.
  • 70% of Europeans are in favor of legal standards to facilitate parity between women and men in politics. Another 86% of the respondents are also in favor of being represented by female politicians.
  • The survey further indicated that 54% of Europeans believe there should be more women in political decision-making positions. However, 34% of respondents think that women are less interested in political roles when compared to men.
  • Over four in ten Europeans (44%) think that the most important responsibility for women is to take care of their households. In one-third of European Union Member States, the percentage rises to 70% or more. Again, 73% of Europeans indicate that women spend a bigger portion of their time than men to perform housework and caring activities.
  • Dwindling transparency in wages has led to 64% of employees in the European Union favoring the publishing of average wages based on job type and gender at the company level. In the UK, companies with over 250 employees are required to publish the figures for pay gaps.

Leading Voices in Female Empowerment in Europe

Dr. Miranda Brawn

Karen Blackett

Research Methodology

Your research team explored reports on equality published by leading government and corporate institutions to unearth the perception of female empowerment in Europe. We found one recent report published by the European Commission with in-depth information on women empowerment and diversity. The report featured findings of a recent Special Eurobarometer survey
on gender equality, with perceptions of female empowerment from both men and women. The survey contained comprehensive data regarding the perception of female empowerment. Next, in determining the two key players in women empowerment in Europe, we came across a report highlighting the top 100 female executives of 2019. The list featured women from all over the world, so we focused on those working in Europe. We filtered through the lists by checking at the efforts these women have put in empowering females, including the impact these efforts have had. Using this approach, we found out that Karen Blackett and Dr. Miranda Brawn stand out as exceptional female executives who have impacted many people, especially women across the UK, Europe, and the world. Therefore, these two iconic and most celebrated women across Europe were adopted as key players in women empowerment.
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Perceptions of Female Empowerment: Asia

According to 2017 data of schooling preferences, Japanese females were found to be 4% less likely to attend higher education outside their high school jurisdiction because parents fear for their safety. Generally, a majority of Asian women (45%) agree that demanding jobs that include relocation and full-time availability significantly hinder their empowerment. Top females advocating for women empowerment in Asia include Sophie Guerin and Sarah Mckensey.

Perception of Female Empowerment in Asia

Perception of Women Empowerment in Japan

  • In Japan, the low enrollment of women in higher learning institutions (27% in 2017) the limits the potential of having many Japanese women leveling up to top positions in companies.
  • Another perception that exists in Japan is that women do not want to become managers because of the steep decline in their concentration across job categories, i.e., 49% occupy entry-level positions, 9% are in middle management and only 1% in senior management.
  • A 2015 Intelligence HITO Research Institute survey indicated that 75% of female respondents noted that the lack of confidence in taking leadership roles, the lack of role models, and the more responsibilities and long working hours due to promotions discourage them from seeking managerial positions.
  • Another reason crippling women empowerment in Japan is the long working hours of the nation. OECD data shows that Japanese men work 46% more hours than men in the U.S.
  • University enrollment data shows that Japanese women are less interested in STEM (science, technology, engineering and mathematics) courses evidenced by a 20% higher female representation in non-STEM degrees.
  • Other data shows that women are 5% less likely than men to attend higher education outside the same area as their high school. 2017 data shows that 59% of men versus 54% of women traveled to study in universities outside their high school prefecture. The main reason for this difference is the worry parents have regarding the safety of their daughters.

Leading Voices in the Female Empowerment in Asia

Sophie Guerin

Sarah Mckensey

Research Methodology

Your research team uncovered different statistics regarding the perception of female empowerment in Asia. The team explored comprehensive diversity and gender reports published by world-leading research companies like McKinsey, along with international organizations like UNICEF, OECD, and the British Chamber of Commerce — Singapore. We also checked findings published by news articles covering the Asian region. These sources featured in-depth analyses backed by hard data about the perception of female empowerment in Asia. On the other hand, we managed to determine the leading voices in female empowerment in Asia by examining the leading women in championing for women empowerment as keynote speakers in conferences, summits, and forums. We explored different summits held in Asia specifically for diversity and gender and women empowerment and found out that Sarah Mckensey was a keynote speaker in the Asian Women in Leadership Summit and the FIT Summit: Health & Fitness Conference in Singapore, while Sophie Guerin was a keynote speaker at the Asian Women in Leadership Summit. Research findings also indicate that these women are actively engaged in advancing women empowerment in the workforce, with special focus on domains where women are underrepresented, like STEM courses.
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Girls Are Awesome Branding Opportunities

Some potential partners of Girls Are Awesome in the female empowerment space include leading sports brands like Nike, which is a leading voice in women empowerment in sports. Equally, Time's Up, a global women's empowerment organization focusing on addressing gender bias in the workplace, is also a potential partner for Girls Are Awesome movement. The following sections feature brief analyses of each organization regarding how it is a potential partner for Girls Are Awesome.

Nike

Time's Up

Research Methodology

To find some potential partners for Girls Are Awesome in the female empowerment space globally, your research team started by searching for the top women empowerment movements and organizations globally. This included focusing on leading brands addressing issues women face in leadership, sports, and the workplace. In this regard, we came across many examples of organizations that empower women; however, to identify the potential partners for Girls Are Awesome, we focused on organizations with a call to action like Time's Up, about partnering with them or joining them to support their initiative. We also looked for leading voices in specific empowerment areas like sports, since the organization has already partnered with Adidas Originals; therefore, it can likely partner with other sports brands like Nike. Research findings indicate that Nike is very vocal at advocating for women empowerment through sports, and has launched related campaigns and advertisements to get more women to participate in sports. "Dream Crazier, is an example of a campaign run by Nike to promote sports participation among women by inspiring them not to give up but to remain committed and dedicated. Overall, Time's Up and Nike were chosen as potential partners for Girls Are Awesome because Nike is committed to empowering women in sports. Likewise, Time's Up is committed to eradicating gender bias in the workplace and has a call to action feature on its website to encourage people and organizations to join and partner with them, respectively.
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Female Empowerment Executive Summary

A consolidated and comprehensive overview of the perception of female empowerment in the U.S., Europe, and Asia is provided below. The summary includes a list of six renowned women championing female empowerment in the three regions. Included in the brief are two examples of potential partners of Girls Are Awesome movement.

Perceptions of Female Empowerment

Girls Are Awesome Branding Opportunities

Leading Voices in Women Empowerment

Sources
Sources