Feefo or Trustpilot - Competitive Landscape

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Best Customer Review Platform

Trustpilot provides a platform that allows people to read reviews, write company reviews, and find appropriate businesses and services in their jurisdiction, as well allowing business to respond to consumers and manage their online reputation. Feefo provides a solution that allows businesses to collect genuine customer reviews from customers, analyze feedbacks, and build customer relationship. We have also completed the attached spreadsheet.

Feefo and Trustpilot

  • Trustpilot's competitive advantage is the trust it has gained over the years from consumers and the visibility they enjoy on Google. They have gained traction over the years, growing by over 270% between 2013 and 2017.
  • Feefo's competitive advantage is its focus on providing the tools that allow businesses to collect only genuine customer reviews.
  • Trustpilot targets consumers and customers of all kinds of products and services, especially consumer-facing businesses.
  • Feefo targets small, medium, and enterprise business-to-consumer businesses in all industries.
  • Trustpilot has a free membership option that allows businesses to respond to customer reviews, a $349/month plan that allows businesses to showcase reviews on their website, and a $599/month plan that allows businesses to gain access to deeper customer data and open other customization options.
  • Feefo states that it doesn't have any fixed pricing plans and customizes its product and solution based on the need and budget of each business and industry.

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