FARO Technologies Competitor Landscape

Part
01
of five
Part
01

Trimble Competitive Landscape

Trimble has a global footprint and has many offices that span across North America, Asia, Europe, Australia and Oceania. The company is continuously looking for ways to reach more customers, keep them engaged and using innovative technology to keep them satisfied.

Value Proposition

  • Trimble promises its customers that it’ll use innovative technology to provide solutions for transportation, transform farming, boost productivity, and improve geospatial and safety.
  • It aims to provide economic breakthroughs for its customers and also help in the fight against climate change by helping them to reduce their environmental impact.
  • The company has positioned itself as innovative and as “a world leader in transforming how work is done across multiple industries and professions”.
  • All the solutions offered by Trimble cater to customers’ needs in a more direct way because their solutions are industry-specific.
  • It serves as a connection between the physical and digital world and uses data analytics to promote productivity and sustainability.

Customer landscape

  • Trimble has customers globally, in regions such as North America, Asia, Europe, Australia and Oceania.
  • The company has offices in at least 40 countries but has customers in more than 150 countries worldwide.
  • Its customers are from a wide variety of industries which include Agriculture, Geospatial, Government, Rail, Telecommunications, Forestry, Field Service Management and many more.

Overall customer perceptions

  • Trimble has an overall customer rating of 4.6/5 star according to Featured Customers. A breakdown of the customer reviews showed that the company has a 4.6/5 star rating based on testimonials, 4.7/5 stars based on case studies and 4.9/5 stars based on customer videos.
  • In the Forestry category, customers have expressed satisfaction with various products from Trimble which has helped to make some processes easier and their overall respective businesses have seen improvements, for example, with the use of digital maps and a planning system in place.
  • It has a 4.1/5 star rating on Facebook, specifically in the area of Agriculture. Customers have expressed disappointment in their customer service while two customers have expressed satisfaction in their investment returns.
  • Regarding their product, one customer complained of having to spend much money to have their system working after making a purchase with the company.

Strengths

  • Trimble provides customer and dealer training to its customers across the various industries for which it offers products that are considered to be world-class.
  • It has a wider customer base as it supplies products such as soil information system, rail solutions, imaging software, GNNS augmentation, driver logs, calibration laboratories, and geodetic control which span across industries like Agriculture, Construction and Operations, Geospatial, Natural Resources, Transportation, Utilities and Government.
  • In the agriculture industry, Trimble has helped to save on cost by 30% and increase yield by 30%.
  • In Construction, it has helped to reduce rework by up to 50%.
  • When compared to traditional solutions, there was a 25 — 50% increase in efficiency in the Geospatial industry while in the transportation industry, fleet utilization was increased up to 30%.
  • Trimble’s quality management system is compliant with ISO 9001:2015 requirements.
  • It has also received numerous awards including Best Company Culture, Best Company for Diversity, Best Company for Women and Best Company for Work-life Balance among others.
Product related:
  • The CFForest: SilvaPRO is considered to be “a versatile, all in one application” by the Head of Forest Planning of the Forest Management Association Pirkanmaa.
  • The SVP for one company thought the CFHarvest solution was “user-friendly tools for contractors to manage work orders.”
  • A distribution manager believed that the CFLogistics: WSX solution helped to improve “haulage productivity and supply chain planning and execution”.
  • The Trimble’s GNSS infrastructure used in geodetic control is considered to be the most advanced which gives unified control, is cost-effective, reliable, scalable and applicable to use in several areas which will result in increased returns on investments.

Weaknesses

  • Past and/or current employees have complained about lack of opportunities for growth, nepotism, “bad middle management”, and others mentioned that there are no cons working with the company until your manager fires you".
  • The company has a 3.9/5 star rating as a company to work for.
  • A small percentage of employees, who reviewed the company on Comparably, complained of having to work over 12 hours per day.
  • In the Construction Logistics category, products such as the TVG850 and the TVG950 are already known to have WNRO- related issues based on the company’s testing and analysis.
  • Customers who use products such as the CrossCheck and TFMA VIA are cautioned of the possibility to still experience some issues, although the products are classified as compliant.
  • In the Geospatial category, there is the possibility of customers experiencing the inability to have their devices read network licenses for Trimble Business Center software and Trimble RealWorks survey software due to cloning as a result of some server operations.

Topline Competitor Comparison

  • Trimble has and reaches a very wide customer base because it operates from offices in the North America, Asia, Europe, Australia and Oceania. However, while its other competitors might have a similar footprint, Exact Metrology operates mainly in the U.S.
  • Trimble recently announced its expansion in the GNSS department where it will now use LTI Laser Rangefinders, which was not observed for its competitors (Exact Metrology, Keyence, and Leica Geosystems). This new technology will enable Trimble® TerraFlex™ field software to support “TruPulse® 200 series and 360° series laser rangefinders” remotely.
  • Trimble is expanding its global Virtual Reference Station (VRS) networks footprint by claiming a better position in the Canadian and New Zealand markets with two recent acquisitions. It has acquired “Cansel Survey Equipment's Can-Net and AllTerra New Zealand's iBase networks” which enables the company to offer more as it relates to high-accuracy corrections/applications, for experts in the agriculture, geospatial or construction fields. No similar acquisitions or expansions were observed among its competitors.

Research strategy

To provide a competitive analysis of Trimble, we consulted the company’s website, press releases and customer tips, customer reviews and resolution sources. For additional information about customer perception and weakness in the company we looked at customer reviews in sources such as the company’s social media, and other review sites such as Glassdoor, Comparably and Featured Customers.

Part
02
of five
Part
02

Exact Metrology Competitive Landscape

Exact Metrology operates at a very high standard with ISO 9001 and AS9100 certifications. Exact Metrology serves its customers in various industries, including aerospace, arts, science, medical, arts, etc.

Value Proposition

Customer Landscape

  • Its customers are majorly within the US. With its remote offices located within the US in Lowa, Ohio, and Illinois.
  • Exact Metrology sells to its customers finished goods, preowned equipment, and equipment for rental.
  • Exact Metrology serves professionals in aerospace, power generation, manufacturing, sports, medical, science, defense, arts, architecture, education, construction, mining, agriculture, natural resources, and entertainment.

Overall Customer Perceptions

Strengths

  • Exact Metrology is compliant with ISO 9001:2015 and AS 9100 Rev D standards. The company showcases both high-quality management systems and aerospace quality management systems.
  • The company offers a wide range of products used in long and short-range scanning,3D imagery, laser tracking, CMMs, PCMMs, CT scanning, metrological equipment solutions, and many others.
  • For customers who are new to a software application or a particular piece of equipment, the company offers training at Cincinnati, Ohio, or Brookfield, Wisconsin facilities, or at the customers' plant.
Product Related
  • The 3D laser scanner rental costs too little to own, yet it performs too much work for contract measurement services. A customer can also try before buying new or preowned equipment.
  • The 3D laser scanner rental also has an added specialized technology to supplement PCMM capabilities and in-house 3D scanning.
  • CT scanning technology has been found to produce internal dimensions that are extremely accurate and also have enabled in obtaining the internal structure of an object non-destructively.
  • CT scanning technology also has been found to have a perfect resolution, no post-processing work necessary, compatible with all sizes and shapes, and no shaded zones.

Weaknesses

  • The capture scanner does not collect color. It only collects geometric measurements.
  • The sense scanner makes it impractical for most professional uses because it's accurate to only a few millimeters.

Topline Competitor Comparison

  • Exact Technologies also deals in Arts industries. Something not observed with Faro technologies.
  • Exact Metrology is now sporting an FFL (federal firearms license). This is not the same case with other competitors such a Trimble, and Keyence. The FFL allows any manufacturer or dealer also having FFL to ship to Exact Metrology a complete gun to scan.
  • Exact Metrology is the only company that uses the flying Dot technology. This is the only truly automated scanning solution that ensures the best possible results. This is something not observed with other competitors such as Faro Technologies, and Leica Geosystems.
  • The Leica T-Probe sets new standards by increasing accuracy, increase in point acquisition rate ad providing user multi-function buttons. This sets the company apart from its competitors such as Keyence.



Part
03
of five
Part
03

Keyence Competitive Landscape

Keyence offers reliable and innovative products. They have a wider range of unique products than its competitors, for example, its advanced microscopes, static eliminators, vision scanning, process controls, and data analytics software. The company has a battery recycling program and provides a great level of detail on products on its website.

Value Proposition

Customer landscape

  • Keyence’s customers are based primarily in Japan as well as the USA, China [5] and 44 other regions, including South America, Africa, Europe, Asia, Oceania, and the Middle East.
  • They are various industries such as automotive, plastics/molding, metals, food, pharmaceuticals, steel, semiconductors, glass and others.
  • Its customers sell or manufacture products such as automobiles, home appliances, packaging, semiconductors, tools, electronic components, and automation equipment.

Overall customer perceptions

Strengths

  • Keyence sells a wide variety of products including sensors, measurement systems, microscopes, 3D surface profilers, barcode scanner, safety, process controls, laser marking systems, static eliminators, handheld mobile computers, and data analytics software.
  • It offers customers specialized product support which allows for high efficiency in the use of time.
  • Technical support staff is equipped with knowledge at all levels of the business from product design to after-sales.
Product related:
  • Customers are of the view that its digital microscope is easy to use, is of high quality and is a “great technology.
  • Another customer used the measurement sensors from Keyence and felt that it is of high quality. The customer also felt that the website was nice and customer service was good.
  • Past employees have shared that they believe the products are “great all-around.”

Weaknesses

  • One customer from the medical field felt that the digital microscope can be improved in the area of pricing because of the different magnification lenses the product uses.
  • Keyence is based in Japan and therefore its policies, work ethics and practices are based on that culture. This has been one of the main themes of some reviews from past employees on Glassdoor.
  • Most of its revenue is generated from Japan and there is a very limited emphasis on the other parts of the world.
Product related:

Topline Competitor Comparison

Research Strategy

In conducting this analysis, we leveraged information from the company’s website and customer reviews from Vendop where we found a couple, as well as reviews from Glassdoor. Many of the reviews on Glassdoor that were about working at the company were older than two years or did not talk about the products. Only reviews submitted in 2017 to 2018 were included. There were no relevant 2019 reviews on the company. We did not find useful reviews on the company’s Facebook page or on Amazon where some of its products are sold.

Part
04
of five
Part
04

Leica Geosystems Competitive Landscape

Leica has over 200 years of experience in the field represents a huge advantage over its competitors as it has amassed industry experience, numerous customers and a massive distribution network. Leica serves more than ten industries including education, which none of its competitors serve directly. It offers a wide range of cameras used for photogrammetry and mapping.

Value Proposition

  • Leica Geosystems is big on trust, success, scoping products for all industries around the globe, building deep relationships that are based on a good reputation, innovation, and developing reliable products.
  • Leica promises to be a company that customers can trust.
  • The company prides itself on being selling trustworthy software and hardware solutions, providing measurements that are reliable and support/service that is incredibly efficient.
  • Above all else, all Leica's products are made Swiss Technology that is backed by an understanding of the needs of its customers worldwide coupled with considerable expertise.
  • Leica promises to deliver high-quality products that comply with the standards of ISO9001:2008.
  • It is committed to developing innovative products as they rely on R&D as well as its experienced staff.

Customer landscape

Overall customer perceptions

  • According to the two of three customer reviews Trustpilot, the customer service is poor, they display a bad attitude and no respect for its customers.
  • In terms of the products, one customer laments that the equipment they purchased went bad just after the warranty expired. Another was extremely happy with their purchase made years ago and continued to be happy up to the time of the review.
  • Customers on Amazon who have purchased specific items have expressed satisfaction with the items purchased. They rated the product a 5 star and noted that the product was “great.”
  • On its Facebook page, they are rated 4.8/5 stars. Customers are of the view that they are a "bunch of highly trained professionals working together and producing amazing products." They also think that Leica possesses the “best equipment!

Strengths

Product related strengths
  • The Leica Disto D510 has been found to be useful to an architect who said “it has made my job easier.”
  • Indispensable for day time leveling” is how one customer described the ‘Leica Geosystems 840383 360 Degree Auto Optical Level.’
  • All things considered, customers believe that the ‘Leiad 872939 Leica DD 120 Underground Locator’ is a good locator and a "great tool!"

Weaknesses

  • Based on feedback from past employees of Leica, the company suffers from “poor management" and "leadership” as they make decisions without conferring with the technical people.
  • Another comment is that the company displays poor communication with its project stakeholders.
  • The Head of People Development at Leica has acknowledged that the company can improve on career and professional development for its staff.
Product related weaknesses
  • Customers who have used the Leica Geosystems 834838 LINO L4P1 Multi-Line Laser, say that it is small on quality, as it does not have “gyroscope motor.”
  • The Leica Lino L2P5 Pro Package Line and Point Laser Pro Kit are flagged by one customer as being flimsy when compared to other laser systems on the market. The customer also mentioned that the battery area is weak as it is extremely thin.
  • Some customers have commented on the Leica DISTO E7100i 200ft Laser Distance Measure with Bluetooth. They have noted that the “Bluetooth phone apps,” are “hard to use,” and “useless.”

Topline Competitor Comparison

  • Leica has over 200 years of experience in the field represents a significant advantage over its competitors as they have amassed experience, customers, and a massive distribution network.
  • Leica serves more than ten industries including education, which none of its competitors serve directly.
  • It offers an extensive range of cameras used for photogrammetry and mapping.
Part
05
of five
Part
05

FARO Technologies Competitive Landscape

Faro operates at a very high standard with its ISO 9001, QS9000, Six Sigma and other certifications. It has dozens of patented products, something not observed with some of its competitors.

Value Proposition

Customer landscape

Overall customer perceptions

  • On Faro’s website, customers have said that with Faro, their work has improved, man-hours reduced, “rework decreased” and there is less need for frequent visits to the site.
  • Customers have rated the company 4.1/5 on its Facebook page. One customer has had the experience of money removed from their account twice but timeline yet for the product to be delivered to them.

Strengths

Product related:
  • The FaroArm has enabled engineers to be more effective as they were accustomed to using up to five personnel to work for days in solving a problem.
  • The FARO Edge allows the said engineers to conduct CAD-based inspections on their products prior to them being dispatched to customers.
  • The FARO CAM2 has also been used by these engineers and they have been effective in improving the quality and reliability in their work.
  • A construction company has used FARO Laser Scanner and has expressed that it adds efficiency to their work. With this tool, they are now able to create “As-built drawings” and reports from cloud data.
  • FARO Focus 350 has enabled the same construction company to take measurements from angles that were once difficult. The device is also operable remotely hence there is no need to be physically present to get the job done.

Weaknesses

  • Based on reviews from past employees, there seem to be a high rate of staff attrition as people are "leaving left and right."
  • A former employee of the company shared that its processes are “antiquated” while several others stated that management and leadership are areas of the company that need attention.
Product related:
  • The USB series of FARO arms cannot adapt to the USB to serial or parallel adapter. It will not work. Additionally, it cannot be supported by any third party software.
  • Windows 10, in some instances, is not able to detect the Edge FaroArms.
  • The environment must be right when using the 3D Hand Held Scanner otherwise the results will be bad. This means there should be no fog, rain, dust formation, or snowfall.

Topline Competitor Comparison

Sources
Sources

From Part 01