Fan Clubs Market in US
Examples of fan clubs currently operating in the United States include Met Club (Metallica), BTS Army (BTS), D23 (Disney), Official Harry Potter Fan Club/Wizarding World Gold (Wizarding World), and Red Sox Nation (Boston Red Sox). FanSided and Fandom focus on publishing content on their websites and mobile apps to engage sports, entertainment, and video game fans. Cameo serves as a marketplace for fans worldwide to pay their favorite celebrities to create personalized video messages.
Met Club (Metallica)
- Met Club is the official fan club of American heavy metal band Metallica. The fan club was established in 1993. Members can access exclusive online content from 2015 onward with the launch of the new Metallica website.
- Met Club members can access/receive the following benefits: exclusive content (videos, photos, interviews, and insider's views), exclusive merchandise, discounts on merchandise, presale tickets, free downloads, and exclusive contests (chances to win special items, special access at gigs, or meet and greet sessions).
- It is free to join Met Club.
- Met Club has 41 chapters in the United States and 90 international chapters.
BTS Army (BTS)
- BTS Army is the official fan club of South Korean boyband BTS (Bangtan Sonyeondan/Beyond the Scene). The global version of the fan club launched in July 2019. Fans are required to register accounts on the Weply and Weverse apps before signing up to become members of BTS Army.
- BTS Army members can access/receive the following benefits: exclusive merchandise, early access tickets, exclusive opportunities to attend domestic music shows, exclusive access to BTS Weverse Membership content (image, audio, and video), opportunities to participate in future special events, and lottery entries for signed group polaroid photographs.
- The cost of the membership is $30 per year. Fans in the United States are also required to pay an $18.23 shipping fee to receive a physical membership card and membership kit.
- There are over 100 BTS Army groups on Facebook. The largest group has over 1.5 million members.
- D23 is the official fan club of Disney. The fan club was established in 2009. D23 offers free (general) and paid (gold and gold family) membership levels.
- Fans can sign up for the free general membership and access limited discounts and offers, which currently include 20% off licensed artwork and 25% off classic comics.
- Gold members can access/receive the following benefits: one-year subscription (four issues) to the twenty-three publication, exclusive special events and merchandise, special gift collection, membership card and certificate, subscription to the D23 FanFare e-newsletter, exclusive content, promotional offers, and discounts. The cost of the membership is $99.99 per year (excluding shipping/handling costs and applicable taxes).
- Gold family members can access the same benefits mentioned above and bring up to three guests (instead of one) to select D23 events. The cost of the membership is $129.99 per year (excluding shipping/handling costs and applicable taxes).
- D23 has almost 3 million followers/subscribers across its social media platforms such as Facebook (945,771), Instagram (1,327,865), Twitter (610,461), and YouTube (93,700).
Official Harry Potter Fan Club/Wizarding World Gold (Wizarding World)
- The Wizarding World platform allows fans of the Harry Potter universe to sign up to become members of the Official Harry Potter Fan Club (free) and Wizarding World Gold (paid). Wizarding World Gold was introduced in October 2019. This enhanced membership level is only available for fans in the United States and the United Kingdom.
- Fans can sign up to become members of the Official Harry Potter Fan Club for free and access free content on the website and app of the Wizarding World and exclusive merchandise and products offered by the Wizarding World's online shop.
- Wizarding World Gold members can access/receive the following benefits: exclusive video series (Wizarding World Originals), all 7 eBooks of the Harry Potter stories, collectible pin badges, special events, exclusive discounts from the Wizarding World's online shop, priority access to tickets for events and shows, early access to limited-edition merchandise, and opportunities to earn once-in-a-lifetime experiences through quizzes and puzzles. The cost of the membership is $74.99 per year for fans in the United States.
- Wizarding World has over 8 million followers/subscribers across its social media platforms such as Facebook (2,421,861), Instagram (3,466,628), Twitter (2,265,707), and YouTube (262,000).
Red Sox Nation (Boston Red Sox)
- Red Sox Nation is the official fan club of Major League Baseball team Boston Red Sox. According to Forbes, the Red Sox Nation are one of the most passionate sports fans in the United States in 2020.
- Red Sox Nation members can access/receive the following benefits: early entry and access to view batting practice, $10 of eCash, digital membership card, Red Sox Nation Insider Rewards, Red Sox Nation Decal, MLB Audio Access, members-only events, exclusive ticket offers, in-game give-a-ways, 10% off eligible purchases at the physical and online shops, special offers at online shop, and exclusive e-newsletters.
- The cost of the membership is $19.95 per year.
- Red Sox Nation's Facebook page has 136,375 followers, while its private Facebook group has 36,518 members.
DIGITAL FAN PLATFORMS
- FanSided was created in 2007 to bring together "fans to share their common passions." The main website publishes content on NFL, NBA, MLB, NHL, soccer, CFB, CBB, MMA, golf, racing, and entertainment. The FanSided network consists of 300+ communities that cover entertainment, esports, lifestyle, MLB, NBA, NCAA, NFL, NHL, and soccer.
- Fans can sign up for the FanSided Daily email newsletter to receive the previous day's best headlines on their favorite topics. The FanSided mobile app offers fans customized content and breaking news on their favorite sports teams, latest news in the entertainment industry through their customized feed, and custom notifications. Advertisers (clients) may be attracted to the unique crossover offered by FanSided (fans-centric platform) and another Minute Media subsidiary called The Players' Tribune (athlete platform).
- Fans can view the content published on the website, email newsletter, and mobile app for free.
- Fandom was launched by the founder of Wikia and Wikipedia in 2016. It has described itself as a "global entertainment media brand powered by fan passion." The Fandom network consists of 400,000+ communities that cover video games, movies, television, and video.
- The collaborative nature of the platform allows users to chat with other fans and discuss their favorite franchises. Fandom's partnerships with the world's leading entertainment companies help fans connect with various brands and access exclusive content. Advertisers (clients) can reach fans through Fandom's exclusive first party affinity data, branded entertainment, video series sponsorships, and event activations.
- Fans can view and contribute content published on the website for free.
- Cameo was founded in 2017 to allow fans to pay celebrities to create personalized video messages. The types of celebrities include actors, reality TV stars, athletes, musicians, comedians, and content creators. As of 2019, more than 18,000 celebrities have produced over 300,000 videos through Cameo.
- Cameo allows local and international fans to access celebrities based in the United States, which comprised over 95% of the talent on the platform. In 2019, around 30% of the bookings came from fans outside of the United States. Kool-Aid placing the Kool-Aid Man on the platform as a bookable celebrity to celebrate National Kool-Aid Day is an example of a partnership between a brand (client) and Cameo.
- Celebrities are allowed to set their own rates. They can be as low as $5 per video to thousands of dollars per video. Examples of celebrities who have previously charged high prices include Caitlyn Jenner ($2,500) and Snoop Dogg ($3,000).