Facebook Business Platforms Structure

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Facebook Business Platforms Structure

We've identified twenty-one different teams under Facebook's Business Platforms area. The teams include the community development team, the deal team, the global partner marketing team, the Instagram team, the Whatsapp team, the corporate development team, the Messenger team, the marketing solutions team, the Oculus team, the workplace operations team, the global operations team, the business development team, several partnerships team, the publisher solutions team, and the SMB account and partner management team.

METHODOLOGY

Facebook doesn't list their company structure in any materials open to the public. Because of that, we've utilized the careers page for the Business Platforms which is the landing page when it comes to understanding what teams currently exist at Facebook regarding the business area which is one of the three areas of staff, as defined in the instructions of this research. We used this page to research all open positions and understand which teams exist when it comes to Facebook's Business Platforms area.

SMB Account and Partner Management team

The SMB Account and Partner Management team currently services around 7,000 advertisers that are medium-to large-sized. It is a sales team which employs different account managers that are responsible for building relationships and consulting with "their clients on optimal solution implementation — through service, education, and support".

Publisher Solutions team

The Publisher Solutions team is situated in New York and is responsible for "publisher-development and inventory acquisition sales". The team is responsible for growing the "existing customer base, driving publisher acquisition and helping with an adoption of the Audience Network product offerings".

Partnerships teams

There are multiple partnership teams available under the Business Platforms umbrella.

Payments & Commerce Partnerships team manages "online payments, technology, social and business strategy". The team develops and manages relationships with companies that allow Facebook to monetize its products. This team works "cross-functionally with product, engineering, legal, marketing and operations teams to develop new capabilities, improve user experience, and reduce barriers that prevent people from buying what they want".

Financial Partnerships team works on "developing and growing financial services relationships with banks, payment networks, schemes and financial institutions across the industry ecosystem". They have a partner lead approach and try to establish long-term relationships in order to grow and provide value "with the ultimate goal of leveraging the platform to offer great products to people".

Games Partnerships team is "a rapid growth organization working with the most exciting game developers, publishers, and creators across platforms from mobile/web to PC/console with the goal of fostering and strengthening gaming communities".

Media Partnerships team manages strategic relationships with Facebook's key media partners as well as public figures. People who work in this team partner closely with people working in music, fashion and news, and the job descriptions include "account management, product education and partner analysis".

Mobile Partnerships team works on developing and managing Facebook's "connectivity partnership programs with mobile operators globally". This team works to deeply understand their clients' business goals, and is trying to "develop, scale and manage the partnership programs".

Partnerships at Internet.org team Facebook helps "run programs to bring connectivity to the two-thirds of the world who are not yet connected to the Internet". The projects for this team "support the company's mission to give people the power to share and make the world more open and connected, and Internet.org's mission to make affordable internet access available to the two-thirds of the world not yet connected".

BUSINESS DEVELOPMENT TEAM

The Business Development team is passionate about Facebook's "innovative consumer hardware, product, content, deals and business strategy". The goal of this team is to drive content experiences and consists of people with "backgrounds in consumer hardware, VR/AR, content acquisition, platforms and growth".

global operations team

The Global Operations Team is responsible for driving Facebook's "business planning, go-to-market strategy and operational excellence". The team works on "business planning and insights, operating cadence (rhythm of the business) and strategic projects to drive scalable revenue growth and operational effectiveness".

WORKPLACE operations TEAM

The Workplace Operations team is focused on "driving business analytics to inform sales strategy, understand business performance, improve efficiency through automation and enable senior leadership to make effective, analytically driven operating decisions".

OCULUS TEAM

The Oculus team is responsible for building the VR hardware and the Oculus platform which lets customers "experience anything, anywhere, with anyone". It is also responsible for developing "social experiences in VR that make it easier to spend time with your friends, wherever they are."

marketing solutions team

The Marketing Solutions team is responsible for all sales and marketing efforts in Facebook, especially when it comes to building and selling Facebook’s Marketing solutions to brands across the world.

MESSENGER TEAM

The Messenger Team at Facebook is focused on strategic partnerships. This team works with "businesses, startups, and developers to build a variety of valuable product experiences for people". The team is focused on helping their ecosystem partners which involve "bots developers, Agencies, and system integrators, across Europe, Middle East and Africa, thrive on the Messenger Platform".

corporate development team

The Corporate Development team is focused on "sourcing, evaluating, negotiating and executing mergers and acquisitions". They are the "executive team to drive end-to-end integration planning and execution".

THE WHATSAPP TEAM

The Whatsapp team at Facebook is focuses on building WhatsApp partnerships according to the company's APAC partnership strategy. People in this team are "responsible for developing and executing APAC partnerships strategy that will support WhatsApp partnership efforts".

instagram team

The overall Instagram team is split into Partnerships, Engineering and Product teams. The overall goal of the Instagram team is to drive "integrations that enable frictionless product discovery and shopping" and to "expand the offering for the Platform and look to build a long-term developer ecosystem".

Global Partner Marketing Team

The Global Partner Marketing Team focuses on managing Facebook's budget operations and strategy. This team works close with the partnerships teams in order to provide support and lead the "company’s efforts in publisher engagement and video content acquisition".

DEAL TEAM

The Deal Team "focuses on a variety of content acquisition efforts". The Deal Team members work on entertainment production and also are focused on working with "external partners and cross-functionally with internal partners on a wide range of deals related to development and production of series programming."

Community Development team

The Community Development team "contributes directly to Facebook’s mission by connecting creators with their audiences, helping them meet their objectives through solutions like Pages, Videos, Live and Ad Break". They are focused on helping the customers and partners grow their businesses.

CONCLUSION

Facebook's Business Platforms area has the following teams: the community development team, the deal team, the global partner marketing team, the Instagram team, the Whatsapp team, the corporate development team, the Messenger team, the marketing solutions team, the Oculus team, the workplace operations team, the global operations team, the business development team, several partnerships team, the publisher solutions team, and the SMB account and partner management team.
Sources
Sources