F&B Jobs Classified Spending

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01

Spending on Food and Beverage Job Postings

While the available data is not sufficient to answer your question, we have used the available information to provide key insights: there were about 239,698 open food and beverage jobs in North America in 2018, 47,940 of which were posted on online job boards. ZipRecruiter (28.58%), CareerBuilder (24.04%), Jobs.net (21.39%), and Indeed (17.83%) are the top job boards in the United States and presumably in North America. Below is an explanation of our methodology as well as our findings and calculations.

Methodology

To provide the amount of money spent by U.S. employers in the food and beverage portion of the hospitality industry on job postings each year, we began by searching through general statistics sites such as Statista, government statistics sites such as Statistics Canada and U.S. Bureau of Labor Statistics, and research sites such as PwC and Mintel. As much as there was information that enabled us to approximate the incremental changes in employment numbers in the F&B sector in Canada and the United States, there was no information on how much was spent on job postings for the sector.

Second, we leveraged media resources such as Forbes and Reuters, career sites including Top Resume, job statistics sites including Staffing Industry Analysis, and employment data sites including Payscale. From this strategy, we only managed to find key job search statistics but nothing related to the food and beverage sector. We also searched for any available case studies and academic research or journals on the subject but there was nothing on the subject.

Third, we decided to expand our scope to the entire hospitality industry in the hope that we could use statistics on the market share of the food and beverage sector or other related metrics to estimate the amount spent by U.S. employers in the food and beverage sector on job postings each year. Our research using both strategies above did not provide any information on the annual amount spent in the U.S. by employers on job postings for jobs in the hospitality industry either.

Our last strategy was to try to triangulate the required information. We have detailed our findings as well as our calculations in the 'Useful Findings' section. The calculations should be treated as very rough estimates because they are based on approximate data. The information on the amount of money spent by U.S. employers in the food and beverage portion of the hospitality industry on job postings each year is unavailable because there has not been any research on the subject and there is very limited data to enable any viable calculations.

Useful Findings

From our research, we had already found data that would enable us to approximate the number of open food and beverage jobs in North America annually.
Number of open food and beverage jobs in 2018 in the U.S. = Number of employed in 2018 - Number of employed in 2017 = 11,824,800 - 11,604,800 = 220,000
Number of open food and beverage jobs in 2018 in Canada = Number of employed in 2018 - Number of employed in 2017 = 1,319,580 - 1,299,882 = 19,698

Total number of open food and beverage jobs in North America in 2018 = 220,000 + 19,698 = 239,698

From Forbes, we found the percentage of jobs that are posted on online job boards in America to be about 20%, which we used as a proxy for North America because we lacked similar data for Canada with the assumption that the recruitment strategies are similar in both countries.

With the assumption that the food and beverage industry followed the national trend, the number of food and beverage jobs posted on job boards = 20% X 239,698 = 47,940 food and beverage job postings

To complete our triangulation, we needed the average cost of posting on job boards. This posed a challenge since most job boards have different pricing models which makes it very difficult to calculate the average cost. The alternative method was to find the U.S. market share of the top job boards then use that information and their individual prices to calculate a rough estimate of how much North American employers in the food and beverage portion of the hospitality industry spend on job postings each year.

According to Datanyze, the top-four job boards in the United States account for about 91% of the total market share of the sector. They are ZipRecruiter (28.58%), CareerBuilder (24.04%), Jobs.net (21.39%), and Indeed (17.83%).

Number of jobs on ZipRecruiter = 28.58% X 47,940 = 13,701
Number of jobs on CareerBuilder = 24.04% X 47,940 = 11,525
Number of jobs on Jobs.net = 21.39% X 47,940 = 10,254
Number of jobs on Indeed = 17.83% X 47,940 = 8,547

To determine the approximate amount spent on each of the job boards by employers in the food and beverage sector, we multiply each of the results above with the least amount charged by each job board. Below are our calculations:

ZipRecruiter = 13,701 X $249 = 3,411,549
CareerBuilder = 11,525 X $199 = 2,293,475
Jobs.net = 10,254 X $300 = $3,076,200
Indeed = 8,547 X $5 = $42,735

Total = 3,411,549 + 2,293,475 + $3,076,200 + $42,735 = $8,823,959. Again, this should be treated as a very rough estimate.

Additional Findings

Apart from the job boards listed above, there are several other job boards that are dedicated to the "good food production" trend. These sites are used by employers to target potential employees including bartenders, waiters, and baristas who are interested in filling positions in niche establishments such as hip bars, sustainable restaurants, and trendy eateries. They include Poached, FoodForce, ShiftGig, Proven, and "Good Food Jobs."

Furthermore, employers no longer rely on walk-ins and referrals anymore but are focusing on building their brand images and then expanding their recruitment base by creating a strong online presence and automating their recruitment process.
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