Key Takeaways

• There are 52,592 housing developers in the U.S.
• Real estate developers spent about $721.48 million on marketing in 2020.
• There were 389,000 multi-family and 991,000 single-family housing starts in the U.S. in 2020.

Introduction

U.S. Residential Real Estate Developers Market Size

• IBIS World reports that there are 52,592 housing developers in the U.S.
• The report defines housing developers as those that primarily develop new homes for sale, either single- or multi-family homes, rather than buying an already developed one.
• The industry employs about 171,361 people and is worth about $173 billion.
• DR Horton Inc., Lennar Corporation, and PulteGroup Inc. are some key players in the industry.

Total Advertising Spend in the U.S. Real-Estate Industry

• The marketing budget of real estate developers in the U.S. is estimated at "1% — 1.5% of the total estimated sellout."
• According to a report by Statista, the total ad spend in the U.S. real estate market in 2020 was about $721.48 million. Below is a chart showing how the total ad spend has changed over the years.

 

Source

 

Total Residential Building

• Statista reports that there were about 991,000 single-family housing starts in the U.S. in 2020. The report defines housing starts as the "number of new residential housing units where construction has begun" in the specific year.
• Below is a graph showing how this number has evolved over the years.

 

Source

 

• Statista also reports that there were 389,000 multi-family housing units start in the U.S. in 2020. This includes various types of housing, such as "apartment buildings, condominiums, duplexes, and townhouses."
• The chart below shows how the number has changed over the years.

 

Source

 

Research Strategy