US Residential Real-Estate Developers Market

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US Residential Real-Estate Developers Market

Key Takeaways

  • There are 52,592 housing developers in the U.S.
  • Real estate developers spent about $721.48 million on marketing in 2020.
  • There were 389,000 multi-family and 991,000 single-family housing starts in the U.S. in 2020.

Introduction

This report provides an analysis of the U.S. residential real estate market with specific focus on the size of the market, the total ad spend, and the total number of residential buildings in the market.

U.S. Residential Real Estate Developers Market Size

  • IBIS World reports that there are 52,592 housing developers in the U.S.
  • The report defines housing developers as those that primarily develop new homes for sale, either single- or multi-family homes, rather than buying an already developed one.
  • The industry employs about 171,361 people and is worth about $173 billion.
  • DR Horton Inc., Lennar Corporation, and PulteGroup Inc. are some key players in the industry.

Total Advertising Spend in the U.S. Real-Estate Industry

  • The marketing budget of real estate developers in the U.S. is estimated at "1% — 1.5% of the total estimated sellout."
  • According to a report by Statista, the total ad spend in the U.S. real estate market in 2020 was about $721.48 million. Below is a chart showing how the total ad spend has changed over the years.

Total Residential Building

a. Single-Family
  • Statista reports that there were about 991,000 single-family housing starts in the U.S. in 2020. The report defines housing starts as the "number of new residential housing units where construction has begun" in the specific year.
  • Below is a graph showing how this number has evolved over the years.
b. Multi-Family
  • Statista also reports that there were 389,000 multi-family housing units start in the U.S. in 2020. This includes various types of housing, such as "apartment buildings, condominiums, duplexes, and townhouses."
  • The chart below shows how the number has changed over the years.

Research Strategy

To provide an analysis of the U.S. residential real estate market, we leveraged data from reliable market reports and statistical databases such as IBIS World and Statista.

Research proposal:

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