Online Roommate Search Platforms

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Part
01

Online Roommate Search Platforms

Key Takeaways

  • Craigslist, Roomster, Roomies, Spareroom, Roomi, RoomieMatch, Diggz, Cirtru, Roommates, and RoomZoom are all platforms that assist in locating roommates across the US.
  • Overall, the majority of users are under 30.
  • One of the biggest struggles of the users on these platforms was getting past scammers and bogus listings.

Introduction

A competitive analysis for Craigslist, Roomster, Roomies, Spareroom, Roomi, RoomieMatch, and Diggz has been provided. Cirtru, Roommates, and RoomZoom were also located as additional platforms and added to the spreadsheet. Time did not allow for a complete analysis of these additional platforms, but descriptions of the services and features are provided as additional value added research since they are most likely of interest.

Spreadsheet Overview

  • The spreadsheet may be viewed here.
  • Craigslist, Roomster, Roomies, Spareroom, Roomi, RoomieMatch, Diggz, Cirtru, Roommates, and RoomZoom are all platforms that assist in locating roommates across the US.
  • Overall, the majority of users are under 30 and there is a fairly even split between genders.
  • Reviews were collected from third party sites along with Google Play Store and the Apple App Store. This was the most effective method since any reviews shared by the platform were almost all positive reviews. By using these varied resources, a comprehensive overview of reviews were obtained.
  • None of the companies, except for Craigslist, share demographics publicly. In an effort to locate any demographics, we attempted to locate general demographics of users of roommate or room finding services, but none were available. At this point, the research strategy shifted, and we looked at the actual users of each individual platform. To ensure that the demographic analysis was conducted in a similar fashion for all platforms, we chose New York City as the desired location, then looked at the first 50 users from the search. We applied no filters so that the results would be the most diverse and representative of the majority of the users on the platform. From there we obtained an average age and gender for each of the platforms which is shared in the attached spreadsheet.

Research Strategy

For this research on online roommate search platforms, we leveraged the most reputable sources of information that were available in the public domain, including Sensor Tower, Trust Pilot, and the individual websites for each platform.

Research proposal:

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