Lifestyle and Retail Organizations in the UK: Charitable Division or Trust

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Lifestyle and Retail Organizations in the UK: Charitable Division or Trust

Key Takeaways

  • ASOS is an online cosmetic and fashion retailer headquartered in London, UK. The company, which was founded in 2002, sells over 850 brands.
  • Through the Get Set to Eat Fresh initiative, Aldi has partnered with Team GB to inspire young people to maintain healthy eating habits.
  • Burberry company has donated 1% of adjusted profit before tax (PBT) to charity since 2010. The foundation seeks to reach one million people by this year (2022).
  • Through the 'Full Life' campaign started in 2021 by Deliveroo, the company partnered with Pret A Manger, Co-op and Waitrose to distribute one million meals to the needy.

Introduction

This report provides a list of organizations from the consumer lifestyle/consumer technology space in the UK that have set up a charitable division or trust to help tackle societal issues. While every effort was made to ensure that the above criteria were met, we found that this information was scanty in the public domain. For this reason, we included some companies that didn't have a specific foundation associated with them, they were defined as 'campaigns,' or companies that were not in the consumer space, although they provided tech goods or services. We have provided more details about our approach in the 'Research Strategy.'

1. Burberry

  • Burberry is a fashion company headquartered in London, England. The company was founded in 1856.

The Burberry Foundation

  • The Burberry Foundation was founded as an independent charity by the Burberry Group PLC in 2008. The Burberry Foundation focus on "projects that tackle educational inequality and build cultural capital; foster community cohesion and employability skills, and support social and economic development." Burberry company has donated 1% of adjusted profit before tax (PBT) to charity since 2010. The foundation seeks to reach one million people by this year (2022).

2. ASOS PLC

  • ASOS is an online cosmetic and fashion retailer headquartered in London, UK. The company, which was founded in 2002, sells over 850 brands.

The ASOS Foundation

  • The ASOS Foundation helps young adults reach their potential by providing training, infrastructure, and support. The organization focuses on projects in the UK, Kenya, and India.
  • ASOS works with "long-term charity partners including The Prince’s Trust, Centrepoint, Arrival Education in the UK, SOKO Community Trust and Wildlife Works in rural Kenya and Udayan Care in India."
  • The ASOS Foundation works with The Prince’s Trust and Centrepoint to help youths fight homelessness and unemployment. The organization also works with Arrival Education to fund life skills and leadership programs that see the transition of youths into adulthood.
  • In Kenya, The ASOS Foundation works with its partners to improve access to education, water, and employment.
  • In India, the foundation funds family-style homes for abandoned children and orphans.

3. Aldi UK

  • Aldi is a retail chain that specializes in selling meat, dairy and grocery in the UK. Aldi was founded in 1961 in Germany by the Albrecht Family as the "world's first discount grocery store." Currently, the company runs over 2,000 stores in 36 states and employs over 25,000 workers.

Get Set to Eat Fresh

  • Through the company's Get Set to Eat Fresh initiative, Aldi has partnered with Team GB to inspire young people to maintain healthy eating habits. The initiative has reached over two million young people by providing schools with free educational schemes " to teach kids about healthy eating and encourages them to cook for themselves."

4. Deliveroo

  • Deliveroo is an online delivery company founded in 2013 by Greg Orlowski and Will Shu. The company is headquartered in London, United Kingdom, and operates in over 200 locations across the globe.

Full Life Campaign

  • Through the 'Full Life' campaign started in 2021 by Deliveroo, the company partnered with Pret A Manger, Co-op and Waitrose to distribute one million meals to the needy through charity partners FareShare, Felix Project, and The Pret Foundation. The initiative follows the company's effort to support the National Health Service by delivering meals to families affected by the COVOD-19 pandemic.

5. Blue Prism Group PLC

  • Blue Prism is a multinational software corporation headquartered in Warrington, United Kingdom. The company was founded In 2001 and develops "Intelligent Robotic Process Automation (RPA) software to provide businesses with a more secure, agile and smart digital workforce."

Blue Prism For Good

  • Though the Blue Prism For Good initiative, the company focuses on four distinct areas; inclusivity, charity & fundraising, education and supporting not-for-profits. These areas are unified by the company's goal to inspire the future of how work is done through automation and unleash society’s full potential.

Research Strategy

The research team relied on the most reputable and publicly available information to provide information about organizations in the UK from the consumer lifestyle/consumer technology space that help tackle societal issues through its charitable division or trust. However, information providing brands that have specific foundations associated with them in consumer lifestyle/consumer technology space was hard to come by. We looked for this information from compiled lists but they were unavailable. Next, we looked for lists of consumer lifestyle/consumer technology companies in the UK. We explored each individual company to try to find whether it helps tackle societal issues through its charitable division or trust. While we were able to find a few companies that fit the criteria, firms such as Blue Prism Group PLC are more focused on commercial clients as opposed to consumers. However, we included the company on the list since it's tech-based and helps tackle societal issues through its charitable division or trust.

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