Geo-Location Intelligence Competitive Landscape

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Geo-Location Intelligence Competitive Landscape

KEY TAKEAWAYS

  • ArcGIS is one of the largest and best-known GIS solutions globally, with a full suite of tightly integrated solutions.
  • There has been significant disruption in the industry in the last two years, and CEOs expect it to continue.
  • Geospatial technology and the resulting intelligence are being used to increase sustainability with circular economies.
  • Mergers are acquiring technical solutions to enhance product offerings and acquire cutting-edge technology and R&D centers.
  • CAGR 2017 to 2020 was 8.14%, for 2020 – 2023 is expected to be 8.42% and projected to be 8.02% during 2020 – 2025.

INTRODUCTION

This report begins with information on the five major geolocation companies defined by leading industry thought leaders. This information includes the name of the solution, owner, URL, offerings, and competitive advantage. It then provides some insights into the industry as a whole and the reasons behind its recent mergers and acquisitions. The CAGR for the industry is provided in three different time frames and two different types of geospatial functionality. Finally, we provide current trends from two perspectives. The first is from the viewpoints of the vendors working with clients, and the second is from the perspective of industry analysts who study the industry as it is and where it appears to be going.

The report includes two spreadsheets. The first provides an analysis of the competitive analysis of the five companies on a single sheet for easy reference. It analyzes two types of information 1) the facts/data that are commonly used to determine CA, and 2) the strategies that help a company achieve an advantage. The spreadsheet can be found here.
The second includes the calculations and sources for the CAGR from three different sources and can be found here.

GEOINTELLIGENCE PRODUCTS

ArcGIS

Owner — ESRI ARC
URL: https://www.esri.com/en-us/home

DESCRIPTION

ArcGIS is one of the largest and best-known GIS solutions in the world.
PRODUCTS
ESRI has a tightly integrated suite of products that support most GIS functions.
  • Esri ARC has 17 different products that provide support for Mapping, Field Operations, Spatial Analysis & Data Science, Imagery & Remote Sensing, Real-Time Visualization & Analytics, 3D Visualization & Analytics, and Data Management.
  • They are categorized into three buckets.
COMPETITIVE ADVANTAGE
REVENUE
  • Esri is a privately held company.
  • Esri has a solid M&A strategy to increase its functionality. They acquired six organizations. Their most recent acquisition was Zibumi on December 7, 2020. They acquired Zibumi for $5M.
  • They also acquired nFrames on September 9, 2020, Indoo.rs on February 28, 2019, ClearTerra on February 23, 2018, Geoloqi on October 15, 2012, and Procedural on July 11, 2021.
MEDIA
ERIS has an active media department and is often mentioned in news articles. Titles include:


Xtract.io

Owner — Mobius Knowledge Services
URL: https://www.xtract.io

DESCRIPTION
  • Xtract.IO was formed in 2002. They currently serve "over 12 different verticals, have worked with 100 million sources, have extracted five billion records, and manage over 300 thousand requests per day.
  • Mobius Knowledge Services Private Limited is an unlisted private company incorporated on September 11, 2002. It is classified as a private limited company and is located in India.
  • It currently has 1,100 employees.

OFFERINGS
As part of Mobius Knowledge Services, they offer solutions in

COMPETITIVE ADVANTAGE
  • Team culture is lacking, which can negatively impact operational effectiveness.
  • There are also no external reviews of their products and services.
  • An analysis of the information on their website shows the location of their data is good but the selection of databases is fairly middle of the road.
  • Their case studies show their technology and adaptability are good, but none of the case studies are corroborated by their clients. In general, they are very closed-mouth about anything that would allow an assessment of their competitive advantage.

REVENUE
  • Owler estimates their annual revenue of 19 million. There is no record of outside funding.
MEDIA
  • Neither Mobius Knowledge Services nor Xtract.io has any media releases on their websites.
  • The company has 23 case studies on its site, but none of them are confirmed by the client or have any client quotes.
  • There has only been one article in the news in the past year. It was not released by Xtract, but by Geotab.
  • Geotab and Xtract partner for advanced incident analytics "Telematics and connectivity expert Geotab has announced a partnership with Xtract, bringing that company's advanced incident analytics platform to the Geotab Marketplace — essentially a fleet management toolbox for fleet operators. Xtract is a global leader in digital First Notice of Loss (eFNOL) and real-time collision reconstruction analytics. The addition of their platform to the Geotab Marketplace provides Geotab's 40,000 customers worldwide access to seamless insights stemming from a collision, with digital, immediate reporting, and telematics-powered collision reconstruction. The result: greater accuracy and efficiency in collision resolution, and ultimately, a lower overall liability. "


CARTO

OWNER — Carto
URL — https://carto.com/

DESCRIPTION
  • CARTO is a platform that uses spatial data to create efficient delivery routes, better behavioral marketing, and strategic store placements.
  • They focus on two aspects — location intelligence and spatial data management.
  • They market themselves to Banking & Insurance, Business Intelligence & Analytics, Cities & Government, Health Care & Pharm, Real Estate, Retail, Transport & Logistics, Telco and Utilities, Journalism, Education, and Conservation.
OFFERINGS
  • Carto classifies their offerings by verticals. Industries include Government, Financial Services, Environmental, Logistics, Real Estate, Transportation, and more.
  • Processes include Geomarketing, Supply Chain Optimization, Out Of Home Analytics, Data Monetization, Environmental Management, Indoor Mapping, IoT Analytics, and more.
COMPETITIVE ADVANTAGE
REVENUE
MEDIA


Map Info

OWNER — Precisely
URL: https://www.precisely.com/

DESCRIPTION
OFFERINGS
COMPETITIVE ADVANTAGE
REVENUE
MEDIA

Geoblink

Owner — Geoblink
URL: https://www.geoblink.com/

DESCRIPTION
OFFERINGS
  • Geoblink has three products.
    • Data Source: which provides socio-demographic and socio-economic profiling data, Footfall & road traffic, and more.
    • Insights: Finds locations for new openings, "Creates customized, hyper-localised and segmented campaigns according to the type of customer you want to reach."
    • 360 Vision — lets companies see what happens inside and outside their points of sale on a single platform. It will identify and create key customer profiles and help the company "understand the market conditions surrounding each point of sale."
COMPETITIVE ADVANTAGE
REVENUE
MEDIA

INSIGHTS ON GEOLOCATION INTELLIGENCE MARKET

An initial look at the industry shows a significant level of disruption over the past two years. Many sectors that have never used or considered geolocation intelligence before are turning to the industry to fuel growth and increase competitive advantage.

INSIGHT #1 — BE DISRUPTIVE OR BE IRRELEVANT
  • Developed by Geospatial Media and Communications, GW Prime is a "subscription-based premium geospatial media platform, which offers quality content covering the entire geospatial ecosystem and the allied technology segments." The publication conducts annual surveys of the CEOs of the GIS industry.
  • In 2018, the survey revealed that 85% of the executives surveyed thought there were too many disruptions in the geolocation industry. Sixty-Five percent blamed the disruption on outside forces, mostly venture capital-backed startups.
  • In 2019, roughly half of the executives interviewed stated that advancements in GIS technology had completely reshaped competition, while the other half said they had had a significant impact.
  • By 2020, only 21% believed there were too many disruptions in the industry. In fact, 94% now believe in being innovators and disruptors themselves, rather than waiting for someone to do it to them.
  • Most significantly, this change comes through introspection and not false bravado. In the same survey, they identified their inability to innovate as their biggest internal challenge.

INSIGHT #2 — GEOSPATIAL TECHNOLOGY IS BEING USED TO SUPPORT CIRCULAR ECONOMY PRACTICES
  • One of the largest geospatial conferences focuses this year on using geodata to support a sustainable circular economy.
  • Geospatial World Forum 2021
  • The Geospatial World Forum 2021 is scheduled from 20-22 October 2021 in Amsterdam. It is focused on the Circular Economy.
  • The theme was "Geospatial Infrastructure & Digital Twin: Empowering Circular Economy,"
  • In the three-day event, topics discussed included the role of Geospatial Infrastructure in fueling the development of National Digital Twin and how Geospatial-enabled National Digital Twin can contribute to achieving the Circular Economy vision.
  • A 2-day symposium that follows the conference dove further into the topic. The goal was to demonstrate how "Circular Economy practices can help to achieve the Sustainable Development Goals (SDGs), and the promising role of Geospatial solutions in this regard."
  • Specific topics in the symposium included:
    • SDG 12 & Circular Economy: Ensuring Responsible Consumption and Production Patterns
    • Geospatial & Circular Business Models
    • Circular Agriculture: Rethinking Agricultural Value Chains to Prevent Food Loss
    • Circular Economy & Net-Zero Emission Target
    • Social Innovation and Collaborations towards Circular Cities
There are five key ways that geospatial technology supports circular economy practices. These include:
    • Supply chain transparency and traceability
    • Reducing waste
    • Extending product lifetime
    • Support Recycling/Buyback campaign
    • Maximizing the use of underused assets

INSIGHT #3 — GEO_BIM (BUSINESS INFORMATION MODELLING) HAS SUPPORTED THE REINVENTION OF THE ARCHITECTURE ENGINEERING AND CONSTRUCTION (AEC) INDUSTRY.

There has been a seismic shift in the use of geodata in the building modeling and construction industry.
  • In 2019, the construction industry was seen as the most challenging industry to penetrate by technology companies. Challenges included the hesitancy of construction workers to use on-site technology, the disruption to current practices, and cybersecurity concerns.
  • However, the external disruption of the COVID-19 pandemic created complex challenges for the industry, forcing it to look at approaches beyond the traditional. Therefore, it has been forced to reinvent itself and leverage GIS technology, among others, for efficient work processes.
  • Construction companies are now "Integrating 4IR and geospatial technologies much earlier in the building information modeling process to improve construction workflow efficiency".
  • Randall A. Wotring, AECOM's Chief Operating Officer, stated that AECOM has gone through a focused digital transformation, which resulted in an EBITDA increase of 21% for the first half of 2021.
  • Revit from AutoCAD was being used by 1% of the construction companies in 2019. By 2020, it was being used by 51%. (3)
  • Geolocation is used in the construction industry for managing "expensive machinery, from towers and mobile cranes to earth moving equipment, service vehicles and heavy trucks. In fact, it is often used for all types of assets that are worth tracking, such as generators and compressors."
  • GPS fleet tracking users report positive ROI in less than six months.
  • GIS systems are also being used to track workers' time to demonstrate compliance with safety regulations and monitor safe driving speeds.

INSIGHTS ON THE MERGER AND ACQUISITION LANDSCAPE IN THE GEOLOCATION INDUSTRY

Recent mergers in the geolocation intelligence industry have been primarily driven by the push for growth by larger companies, both in existing product lines and in R&D.

INSIGHT #1 — MERGERS ARE TAKING PLACE TO ACQUIRE TECHNICAL SOLUTIONS TO ENHANCE PRODUCT OFFERINGS.
INSIGHT #2 — MERGERS ARE TAKING PLACE TO ACQUIRE CUTTING-EDGE TECHNOLOGY AND EXPERIENCED R&D STAFF.
  • Example One — Automation of Image Analysis (3D data)
    • ESR, the owner of ArcGIS, acquired nFrames, a technology company that develops SURETM, industry-leading imagery, and lidar 3D surface reconstruction software. (3)
    • The goal was to "enable the fusion of imagery with 3D GIS, allowing nFrames and Esri users to seamlessly capture and analyze 3D data from aerial, drone, and ground-based sensors in an automated end-to-end process."
    • Results "Esri gains a robust production engine that transforms imagery and lidar data into point clouds, phototextured 3D meshes, and true orthos. Users in government; urban planning; or architecture, engineering, and construction (AEC) can use SURE to generate 3D maps at scales from individual construction sites to entire cities and countries—fully automated at higher resolution and repetition rates than ever before."
    • "nFrames is a leading provider of 3D image reconstruction software and services, and I am excited to welcome the company to the Esri family," said Jack Dangermond, Esri founder and president. "As Esri continues down its path of innovation to create a multidimensional experience, this acquisition enhances our ability to create extremely high-quality 3D data from imagery, which is critical for our customers in the municipal, planning, and AEC industries
  • Example Two — Indoor Mapping Technology
    • Esri acquired indoo.rs for an undisclosed amount. Indoo.rs had $2.4 million in funding to that point.
    • "The indoo.rs software will become part of Esri's ArcGIS Indoors, a new mapping product that enables interactive indoor mapping of corporate facilities, retail and commercial locations, airports, hospitals, event venues, universities, and more. The acquisition will also provide users of Esri's ArcGIS platform with embedded IPS location services to support indoor mapping and analysis."
    • "indoo.rs is a leading provider of IPS software and services. It works with organizations across the globe such as international hub airports, major rail stations, and corporate headquarters, and I am excited to welcome the company to the Esri family," said Brian Cross, Esri director of professional services. "indoo.rs" technology, experience, and leadership in the IPS field will be of tremendous benefit to our customers who want to bring the power of GIS to indoor spaces."

PROJECTED CAGR FOR GEOLOCATION INTELLIGENCE MARKET

  • As reported by Statista, and taken from Grandview Research, the average CAGR in the US between 2014 and 2025 is 8.19%. The ranges calculated include 2017 – 2020 at 8.14%, 2020 – 2023 at 8.42% and 2020 – 2025 at 8.02%
  • Transparency Market Research is forecasting a Global CAGR of ~11% between 2017 and 2027. The annual breakdown of those numbers is not publicly available.
  • Markets and Markets Research projects a CAGR of 14.1%. Again, the annual breakdown of those numbers is not publicly available.
  • Finally, a subset of the industry, the global indoor location market, is estimated to increase from $5.22 billion in 2016 to $40.99 billion by 2022. This will result in a CAGR of 42.0%.


TRENDS IN THE GEOLOCATION INDUSTRY

There are two types of trends. The first comes from the on-the-ground viewpoint of vendors as they interact with customers. The second type is the 5,000 foot level of the industry, as identified by analysts who observe both short and long-term changes and future needs. Both types are specified below.


VENDOR IDENTIFIED (VI) TRENDS
From the vendor perspective, these are the five trends identified.
  • Managing COVID- 19
    • Location analytics data and AI-based dashboards made it possible to identify outbreaks and make quick, informed decisions based on real-time information to curb coronavirus spread.
  • Urban Planning
    • Global smart cities are "revolutionizing transportation using location analytics to improve traffic and optimize travel." Urban planners also use LI data to understand traffic patterns and solve current transit problems using new construction or different modes of transport.
  • Personalized Customer Experience
  • Indoor Mapping
  • Disaster Management
    • Emergency authorities can use current data to evaluate disasters like hurricanes or wildfires to make informed decisions. Sharing critical information among first responders and relief agencies supports better disaster planning and management.
INDUSTRY IDENTIFIED TRENDS
A holistic view of the industry has also identified the following trends
  • Location Intelligence is Merging with Business Intelligence
    • Location data is being used in business decision-making in many areas such as marketing, predictive modeling, and others
  • Real-Time Data Streaming
  • Indoor Mapping
    • "The global indoor location market is estimated to increase from $5.22 billion in 20116 to $40.99 billion by 2022 at a Compound Annual Growth Rate (CAGR) of 42.0%."
  • Autonomous Mobility
    • Autonomous vehicles depend on a data-driven mapping system. They need real-time information that includes the latest information about the surroundings. These maps gather and analyze information in real-time from a variety of crowdsourced updates. The necessity of high-quality data is crucial, which takes us back to data governance.

RESEARCH STRATEGY

SOURCES
For this research on the geolocation industry, we leveraged the most reputable sources of information that were available in the public domain, including
    • company web sites,
    • leading GIS professional publications such as geospatialworld.net,
    • user industry publications like globalfleet.com for the insurance industry and gnc.com for government IT,
    • reviews from Capterra and G2.com
    • Business publications like industrywired.com and datasutram.com.
METHODOLOGY

KDnuggets™ is "a leading site on AI, Analytics, Big Data, Data Mining, Data Science, and Machine Learning and is edited by Gregory Piatetsky-Shapiro and Matthew Mayo." The website lists over forty awards the site has received as top influencers and thought leaders in their field in the last three years. The top five list was taken from their top seven list by determining the largest companies by revenue or investor funding.

Some solutions above are primarily owned by larger data management companies that provide other products in addition to geolocation intelligence. In that case, the report identifies the company and includes info on revenue, competitive advantage and media for the company, and the solution(s).







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