Expert List

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Expert List

The expert list for sustainability and apparel includes Liz Cook, Kristen Larson, and Achim Berg, while the experts from
APAC are Neo Chai Chin, Pat Woo, and Stacy H Lee. Mindful consumerism in China is covered by Jiaqi Luo, Sojin Jung, and Shaway Yeh, while apparel for health, wellness, and atheleisure is addressed by Matt Powell, Honor Strachan, and Bernadette Schild.

Sustainability and apparel, USA

Liz Cook

Kristen Larson

  • Kristen Larson is a senior writer and editor located in Chicago.
  • She has written extensively about the fashion industry and been published in WWD, Fortune, W Magazine, Real Simple, People StyleWatch, and the Chicago Tribune.
  • Her latest article in Fortune magazine is titled "What clothing companies and consumers can do to reduce fashion’s environmental impact".
  • Her email is
  • She can be contacted through the WWD editorial team at 212-213-1900.

Achim Berg

Sustainability and apparel, APAC

Neo Chai Chin

Pat Woo

Stacy H Lee

Mindful consumerism and apparel, APAC

Jiaqi Luo

Sojin Jung

Shaway Yeh

  • Yeh was the editorial director at one of China's influential lifestyle magazines, Modern Weekly, for 12 years.
  • In 2016, she attended a Sustainability in Fashion conference in Denmark and returned a convert.
  • She left Modern Weekly two years later and enrolled in a program in corporate sustainability and innovation at Harvard Business School.
  • She now owns a creative sustainability consulting firm called YehYehYeh, whose goal is to push the sustainability among Chinese brands and designers.
  • She has worked with companies like" Kering, the luxury group behind labels such as Gucci and Balenciaga, and Chinese brand Erdos, a cashmere supplier, and clothing label that she has advised for the last two years."
  • Her email address is

Health and wellness apparel, USA and EMEA

Matt Powell

  • Matt is the Vice President and Senior Industry Advisor, Sports at NPD, a global data analytics firm that services the retail industry.
  • In a recent blog, Powell stated that a recent NPD survey found exercising at home increased by 70% and that consumers plan to exercise more after the pandemic is over.
  • He also believes that the pandemic has motivated people to adopt healthier habits, which he believes will translate into increased sales in the health and wellness apparel industry.
  • Powell has 40 years of experience in the industry. He is offering a virtual conference on "Best Practices for Brands & Retail in the Current Environment". Full information is listed at this link.
  • His Twitter account can be seen @NPDMattPowell
  • He can be sent a message from this NPD link.

Honor Strachan

Bernadette Schild

  • Bernadette Schild is an Austrian World Cup alpine ski racer and fitness influencer.
  • She writes a blog that focuses on sports, outdoor activities, fashion, and lifestyle. She currently has 55.8 thousand followers on Instagram.
  • Bernadette ensures the quality of her brand by having a "very intense look at potential cooperation partners and consider a lot, if we suit 100% to each other. It has to make sense for both sides and in this way, I make sure that the quality is maintained,"
  • She can be reached through her personal website here.

Did this report spark your curiosity?


  • "SFIA Virtual Conference Presenter: Matt Powell, Senior Industry Advisor – U.S. Sports Presentation Title: Best Practices for Brands & Retail in the Current Environment Date and Time: Thursday, September 24 at 12:05 p.m. Location: Virtual Description: Matt Powell hosts an interactive discussion on marketplace trends and what brands and retailers can do to win post-pandemic. Matt, a well-known and often quoted expert in the sports industry, will be presenting the trends and forces shaping our industry, its response to COVID-19, and its future. Matt will assess the industry across various categories, discuss the forces impacting manufacturers, retailers, and consumers, and provide his predictions for the coming year. Drawing upon NPD's sales tracking data, his 40+ years in the industry, and insights from what has been successful in other industries NPD tracks, Matt will focus on best practices and what manufacturers and retailers can do to thrive in today’s rapidly changing marketplace. "
  • "Bernadette Schild is quoted as saying "As a professional athlete, I am active all the time. For me, sportswear has to be functional, comfortable, and fashionable. I travel a lot, tight jeans and elegant tops are therefore not the most comfortable clothing options. On the other side, I do not want to walk around in my pyjamas all the time. So, I like wearing sporty-elegant and casual clothes, such as leggings, combined with a stylish knit pullover, a coat, and sneakers.”"