Experiential News Articles - Automotive

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Experiential News Articles - Automotive

Some articles from the past month regarding experiential news in the automotive industry are outlined below.

Pushing Auto Show Displays Past Just Cars

  • The link to the article is found here. The article was published on February 8, 2020.
  • The article, entitled Pushing Auto Show Displays Past Just Cars, talks about the 2020 Chicago Auto Show and how the George P. Johnson (GPJ) experience marketing company designed and executed the show display.
  • This is considered as "experiential news" because the article talks of how the customers are elevated at the center of the experience. In the auto show, GPJ made a "four-dimension virtual reality simulator" which allows customers to "virtually navigate the Wrangler through the Moab, Utah desert off-road trails."

How to get the most out of the 2020 Auto Show

  • The link to the article is found here. The article was published on February 5, 2020.
  • The article, entitled How to get the most out of the 2020 Auto Show, discusses the different kinds of cars that are available in Philly's annual auto show as well as the different experiences that the customer can try with these cars. This auto show was held at the Pennsylvania Convention Center.
  • This is "experiential news" because it highlights the different experiences that customers can have as they try out the cars. Some of these experiences include a test drive of Toyota and Volkswagen on Philadelphia streets, a racing simulation and an interactive off-road experience where "professional four-wheel drive drivers take riders through a course of obstacles which simulate the rigorous testing that Jeep vehicles endure."

A Media Buy Evolves into a Live Event for MINI Ahead of its All-Electric Launch

  • The link to the article is found here. It was published on February 17, 2020.
  • The article, entitled A Media Buy Evolves into a Live Event for MINI Ahead of its All-Electric Launch, talks about how MINI "transformed a proposed media buy into a live event program" in Miami in support of the launch of its "new, all-electric MINI Cooper SE."
  • This is considered as "experiential news" because the article talks of how MINI gave customers a live performance experience for three days with the hope of connecting electronic music with the vehicle. Also, attendees of the event could experience the car by hopping "inside the parked vehicle to check out the specs and chat with product specialists."

Rolls-Royce introduces Whispers: A Digital world of Curated Luxury

  • The link to the article is found here. The article was published on March 3, 2020.
  • The article, entitled Rolls-Royce Introduces Whispers: A Digital world of Curated Luxury, narrates about how Rolls-Royce offers access to a collection of luxury offerings and transformative experiences through Whispers for its customers in the United States, UK, Europe, and the Middle East. Whisper is the "innovative, digital House of Rolls-Royce" which is a digital gateway designed to "meet the demands and tastes of our eclectic and highly valued community of clients."
  • This is considered as "experiential news" because of the transformative experiences being offered to Rolls-Royce customers through Whispers. Some of these transformative experiences include a luxury travel experience and an invitation to exclusive, hosted experiences such as an "intimate dinner on the production line at the Home of Rolls-Royce" or a "private, curated tour of luxury goods manufacturers in the capitals of global luxury."

The Show Must Go On: Auto Shows Evolve to Remain Relevant

  • The link to the article is found here. It was published on February 1, 2020.
  • The article, entitled The Show Must Go On: Auto Shows Evolve to Remain Relevant, talks about the significance of making auto shows experiential. It details the plans and changes that will be seen in Detroit auto shows.
  • This is considered as "experiential news" because it talks of the experiential opportunities in Detroit auto shows. These include "outdoor venues along the riverfront for displays of and interaction with vehicles; closed-down roadways for test drives; on-street demonstrations of new and emergent driver-assistance technologies; entertainment tents for intermittent performances, TED Talk-style monologues, and panel discussions; motorsports demos; and, of course, the now de rigueur food trucks."
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