Events Market

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Large European Cities

While there is no pre-existing information to fully answer your question, we've used the available data to pull together key findings, including the event market size, growth rate and revenue for top agencies in the UK and Spain. In 2016, the events market reached £42.3 billion (US$58.61 billion) in the UK. The market in Spain reached €6.9 billion (US$8.45 billion) in 2015 with an annual growth of 4.4% in 2016 and an expected growth of 5.6% in 2017.

Below you'll find an outline of our research methodology to better understand why the information you've requested is publicly unavailable, as well as a deep dive into our findings.

METHODOLOGY

Despite an extensive search, no data could be located on the events market for cities in particular. After researching through consultancy whitepapers, specialized media articles and industry reports in sources like Mintel, Eurostat, E-commerce News, Market Research, and IBIS World, we came out empty-handed for reports on the requested cities. Due to the broad nature of this request, this was as much as we could manage within the scope of a single request.

An expanded search to specialized media articles, both in English, Spanish, Portuguese and German, showed some infographics and articles on the events market in the UK and Spain but limited to no information on Germany, Portugal, Hungary, Bulgaria, and Romania. Information available on Germany shows growth of participants and events, without providing revenue info; information for Portugal mostly focus on the increasing attention from Brazilian companies, without providing quantitative evidence; information on Hungary, Bulgaria, and Romania is largely unavailable.

Below we have listed some useful figures on the UK and Spain's event markets as well as their top earning event agencies, with triangulations where available on the requested cities.

Revenues have been converted to USD using current exchange rates. All percentages have been calculated using an online percentage calculator.

USEFUL FINDINGS

The events market in the UK reached £42.3 billion (US$58.61 billion) as of 2016, though it experienced a slight slump of 11% in 2015 according to some sources. However, given that in 2015 direct spending in events reached £41.4 billion (US$57.35 billion), this would suggest a slight growth in 2016.

Top 10 UK agencies registered £3.5 billion as of 2016, and events attendees spent £65,943 in fees annually.

No info on what percentage of this market London represents, but the city is the number one in the EMEA (Europe, Middle East, and Africa) region for events, according to Eventbrite.

The top five agencies in the country by revenue are Jack Morton Worldwide (£79 million, or US$109.45 million), Banks Sadler (£36.2 million, or US$50.15 million), CWT Meetings & Events (£36.2 million, or US$50.15 million), Capita Travel & Events (£35.8 million, or US$49.60 million) and Ashfield Meetings & Events (£34.4 million, or US$47.65 million).

In Spain, the events market reached €6.9 billion (US$8.45 billion) as of 2015, most recent figures available, with a 4.4% annual growth in 2016 and 5.6% expected growth in 2017 (note that these figures account for revenue from agencies). Of this total, 16% comes from Catalonia — assuming all of it comes from Barcelona, it would mean that the events market in the city reached an estimated €1.104 billion (US$1.35 billion) in 2015 in revenues from agencies.

Barcelona is considered the best city for events in Spain by Spanish agencies, with a total 1971 events held in 2016.

The top three agencies in the country are Sociedad Cántabra de Promoción Turística, which grew 18% to €18 million (US$22.04 million) in sales; Feria Muestrario Internacional de Valencia, which grew 2% to €16 million (US$19.59 million); and EDT, which dropped 12% to €16 million (US$19.59 million).

CONCLUSION

To wrap up, while there is no pre-existing information to fully answer your question, we've used the available data to pull together key findings, including the event market size, growth rate and revenue for top agencies in the UK and Spain.
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Sources