Part
01
of two
Part
01
Event Planning Marketplace: Competitive Landscape
Three companies that offer corporate event planning in the US are GigMasters, Eventinterface, and The Spot. Details on these three companies have been provided in rows 1-4, Columns B-F of the attached spreadsheet.
GIGMASTERS INC.
- Founded in 1997 by Michael Caldwell, GigMasters offers solutions to a wide range of event-related needs. The team at GigMasters is made up of more than thirty web developers, marketers, and account specialists dedicated to delivering an excellent experience of booking live entertainment and party vendors.
- The company has booked more than 250,000 events and has close to 45,000 event services planners.
- It has an estimated annual revenue of $47 million.
EVENTINTERFACE
- Eventinterface is a full-featured and cost-effective marketplace designed to make it easier for meeting and event planners who assist clients in planning conferences and events better, creating new revenue streams and robust communities before, during and after events.
- The company has 54 employees with an estimated annual revenue of $3.6 million.
THE SPOT
- The online site was launched in August 2013 to allow people "to search, price, and book event venues and curated experiences for groups."
- The Spot is useful for planning events such as birthday celebrations, office holiday parties, rehearsal dinners, or just a fun corporate gathering. It offers a wide range of event spaces and experiences tailored to the client's budget and occasion.
- The company has 148 employees, with an estimated annual revenue of $1.7 million.
RESEARCH STRATEGY
We only found three companies that offer corporate event planning in the US. We started the research by looking for pre-compiled data on companies that offer corporate event planning in the US. The search was for companies that offer bookings for multiple events online, whose businesses are marketplaces rather than apps for event planning. We leveraged a compilation of industry reports, leading publications, and expert blogs to select and present information on three of the biggest companies that offer corporate event planning in the US. We could not find pre-compiled information on the biggest companies. However, from the articles found, we looked for their revenue and funding, which we used as a metric to define top. Also, after an extensive search for marketplaces for corporate event planning in the US, these were the only marketplaces found from articles that offer information on corporate event planning. YourStory, DJ Jemby, and Wedding Spot were among the sources used to come up with a list of companies that offer corporate event planning in the US. From the list, we then cross-referenced their corporate event service offerings via their respective websites.
Haven found only three companies, we opted to websites of professional associations for event planners in search for companies whose businesses are marketplaces, but to no avail. Some of these professional associations, which are based in the US include the American Planning Association, Professional Convention Management Association (PCMA), and Events Industry Council (EIC). Most articles and data found in these associations were updates and learning courses, news, and webinars. Hence, this approach did not help find online event planning companies in the US.
Lastly, we searched through corporate online databases such as Crunchbase, Hoovers, ZoomInfo, and LinkedIn to find information about companies that offer corporate event planning in the US. We also used Crunchbase to look for competitors of the companies already identified during pre-research. Although most competitors found were marketplace businesses, their services were not for corporate event planning. We also used Crunchbase to look for the revenue, funding, and other helpful data for the three companies we found.