Esports and beverage brands - Coke, Monster, Red Bull
eSports is a form of competitive gaming gaining viewership and popularity these days and therefore brand sponsorship helps push international competitions. In 2017, there were 588 major eSports events worldwide that generated ticket revenues amounting to $59 million. The competitive analysis of the beverage brands Coke, Monster and Red Bull and their activities in the eSports market can be seen in the attached spreadsheet.
Since eSports events and tournament locations are not always in the United States, we expanded the search into a global scope. Also, most of the organizations, teams and players sponsored by Coke, Monster and Red Bull are outside the U.S. For the financial investment these brands made into marketing and advertising with eSports, we searched for various websites and official publications like Cybersport, Gameindustry and Gosugamers. We also checked statistics websites like Bloomberg and IBISWorld. However, there is no information published publicly. Financial investments for eSports are also not available in each brand’s financial and annual report or through their official website.
As a supplement, we have included a forecast provided by Newzoo on the amount the brands will invest in eSports industry. According to Newzoo, brands will invest $694 million in the eSports industry, equal to 77% of the total market. This is also forecasted to grow to $1.4 billion by 2021, representing 84% of total eSports revenues.
Provide is a competitive analysis of the beverage brands Coke, Monster and Red Bull and their activity in the eSports market. The information is provided regarding the financial investment of brands in eSports market and the attached spreadsheet discussed partnerships, event activations and sponsorships of these brands.