Engineering Students/Graduates Psychographics (2)

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Engineering Students/Graduates Psychographics (2)

There were no comprehensive reports found on the requested specific psychographic profile aspects of engineering students in Australia and Hong Kong. There were also very few psychographic aspects that are specific to recent engineering graduates. What was found were snippets of insights from student testimonies, surveys, reports, and other materials that were pieced together to provide a glimpse of their psychographic profiles. Based on available data, attending or participating in sports events or student activities with their friends usually make engineering students in Australia happy. Meanwhile, a jobsDB survey in Hong Kong that includes engineering undergraduates indicated that their priorities are the following when selecting their first jobs: salary and benefits (26%) and career development and on-the-job training (19%). The rest of the available findings on the requested psychographic profile aspects and other related helpful information on engineering students in Australia and Hong Kong were presented below.

Australian Engineering Students

Hang Out Places

Information Sources

Frustrations and Challenges

  • Based on a QILT survey, 74.4% of Australian engineering students were satisfied with the interactions between the higher education schools and their students. This indicates that there are around (100-74.4) 25.6% who are not satisfied with the interactions between the students and the institutions.
  • Around (100-49.4)50.6% of Engineering students in Australia expressed dissatisfaction with the teaching scale in educational institutions.
  • Meanwhile, around (100-83.8) 16.2% of these students were dissatisfied with the generic skills aspect.
  • Meanwhile, the derived % negative rating based on the % positive rating in the SES National Report indicated the dissatisfaction of Australian engineering students in the following areas: skills development (100-78) 22%, learner engagement (100-65)35%, teaching quality (100-75) 25%, student support (100-71) 29%, learning resources (100-83) 17%, overall educational experience (100-73) 27%.
  • Some students also become frustrated when they do not like the subjects that they have chosen for their course.
  • Based on the account of an engineering student in Australia, they usually don't have the time to carefully select their subjects due to their heavy involvement in sports activities.

Hopes, Dreams, and Desires

Biggest Fears

  • The following table shows some of the apprehensions that were encountered by Australian undergraduate students, including those studying engineering.

Preferred Form of Communication

  • Communication is also encouraged through the university's website and various social media pages such as Twitter, Facebook, Instagram, and YouTube.

Exact Phrases, Language, and Vernacular Used

  • When referring to student activities, engineering students in Australia usually use these phrases often when narrating their experiences: "heaps of fun, heaps of sports clubs, heaps of events, village green (uni oval), and uni work. "
  • Student life is also characterized by this narrative: "When this is done, I head back to college, ready for the gourmet delights which college food has to offer (not!)."
  • Students were also heard saying the following when reacting to changes in the new academic calendar: "Whoopee do, I hear you cry, “But how does that affect me?” “What happens to my summer?,” “Why do we need to change anyway?” and What do I need to do about it?"

Day in the Life

  • Based on a featured engineering student's life on the UNSW website, the student usually goes to the gym in the morning.
  • They will then eat lunch, then proceed to various lecture sessions.
  • Dinner time is typically early at around 5:15 pm.
  • The engineering students will then go out and get involved in university sports games such as soccer, table tennis, and others. They also attend student club activities or other student events with their friends.
  • When examinations are coming up, students usually spend their time studying.
  • During weekends, they usually go to the beach, attend or participate in college sports activities, watch movies, or do other fun activities.

What Makes them Happy?

Hong Kong Engineering Students

Hang Out Places

  • Some of the activities that students such as engineering undergraduates hang out in include study tours, competitions, sports activities, exchange programs, projects, symposiums, and other events.

Information Sources

  • Based on the website of one of the top engineering schools in Hong Kong, engineering students typically obtain information from the university websites, e-student networks, the library, the student handbook, academic calendars, university notices, official newsletters, and emails.
  • Hong Kong engineering schools also encourage students to visit their social media pages to obtain information and connect with each other. Some of these platforms include Twitter, Facebook, LinkedIn, YouTube, Instagram, Weibo, and QR communications.

Frustrations, Challenges, Fears

  • Based on several reports, students from all study areas in Hong Kong have become frustrated with their government and its policies.
  • They are also experiencing psychological issues due to the impact of the pandemic and the repercussions from the 2019 student mass actions.
  • Several engineering students in Hong Kong also joined these protests and showcased their expertise through the sophisticated contraptions they built.
  • As per a jobs DB survey in Hong Kong that includes engineering undergraduates, one of their biggest frustrations involves overtime work(14%).
  • Based also on the jobsDB survey, 57% of recent graduates postpone job searches due to economic instability and the uncertain social landscape.

Hopes, Dreams, and Desires

  • Based on a jobsDB survey in Hong Kong, engineering ($19,122) fresh graduates receive one of the highest salaries.
  • As per a jobsDB survey in Hong Kong that includes engineering undergraduates, their priorities are the following when selecting their first jobs: salary and benefits (26%) and career development and on-the-job training (19%).
  • Aside from work-life balance, they also aspire to attain flexibility in their jobs.
  • Other preferences include the following: 14% wants "early leave on Friday at least once a month," "13% wants to “leave early for festive days” and dress in "casual wear every day," and 9% wants to work from home."
  • These students also prefer to work in lucrative full-time jobs that provide a promising future.
  • Around 30% of students and graduates also aspire to get jobs outside of Hong Kong.

Preferred Forms of Communication

  • Hong Kong engineering schools encourage students to visit their social media pages to obtain information and connect with each other. Some of these platforms include Twitter, Facebook, LinkedIn, YouTube, Instagram, Weibo, and QR communications.
  • There are also forums that provide a venue for students, new engineers, and seasoned experts to network with each other.
  • Social media groups for engineering students are also used to communicate updates and connect with other students.

Exact Phrases, Language, and Vernacular Used

Some of the phrases and terms that the students use include the following:

Day in the Life

  • Based on the accounts of Hong Kong university students, a typical day can include attending class lectures, participating in extra-curricular activities such as sports and hobby clubs, going to symposiums and conferences, hanging out with friends in various university facilities, going to popular places outside the campus, studying or preparing for exams, writing papers, and other student life-related activities.

What Makes them Happy?

  • Based on the sentiments of engineering students, their strong sense of belonging in the university makes them happy.
  • The students are also happy that they were able to broaden their knowledge in the field.
  • They also gave positive feedback on their university's comprehensive range of opportunities offered.

Research Strategy

To determine the requested psychographic profile aspects of engineering students or recent engineering graduates in Australia and Hong Kong, we looked through various university surveys, reports, studies, and other related materials in education-related publications such QILT, Universities Australia, the Global Recruiter, and other related sources. We also looked through business and media publications such as Forbes, SCMP, The Australian, and other related sites. However, we were not able to find comprehensive reports, surveys, or studies that provide an all-encompassing view of the psychographic profiles of these engineering students. What we found are a few insights on some of the psychographic profile aspects of engineering students in these countries. Furthermore, we were not able to find specific psychographic profile aspects of recent engineering graduates.
We also looked at the updates and chatters in the social media sites of the leading engineering schools in Australia and Hong Kong. We hoped to find additional psychographic aspects by looking at the posts and images shared. Based on this search approach, we were able to derive some insights into the requested psychographic aspects. However, we were not able to find comprehensive studies on the requested psychographic profiles of these students. We also were not able to find specific psychographic profile aspects of recent engineering graduates. Some of the findings are also applicable for all students in the countries, including engineering undergraduate students.
We also looked for interviews with engineering students in these schools to determine if they have shared testimonies that can provide some glimpse of their psychographic profile aspects. We looked through student blogs on engineering websites and magazines to obtain the information. We then included some of the insights that we found that can help form a part of the psychographic make-up of the given student segments. However, we were not able to find many specific psychographic profile aspects of recent engineering graduates.
Given that we were not able to find considerable specific psychographic profile aspects of recent engineering graduates, we included some insights from graduating students as we inferred that these aspects can closely represent the profiles of recent engineering graduates.

Research proposal:

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