Employee Brand and Recruitment: Steelcase
Steelcase's recruitment marketing is focused on diversity and inclusion but the main hiring branding is listed on the company website, while the social media is used only to drive B2B sales. The company publishes its jobs on Indeed, Glassdoor, and LinkedIn.
- The Steelcase career page lands on a carousel of images that boast the three following aspects: creativity + curiosity, design, and the company's offices.
- The main description (and hook line) on the career page is as follows: "If you’re looking for an authentic and reliable company — one that allows you to do your best work as a part of a passionate team — we might be the perfect match. If we don’t have a fit for you right now, join our talent network."
- The company offers two types of job opportunities — internships for students and authorized dealer job opportunities.
- Steelcase offers a thorough description of the company and why candidates should opt to work for it. It explains what the company does, its history, and its core values. The values listed are acting with integrity, telling the truth, keeping commitments, treating people with dignity and respect, promoting positive relationships, protecting the environment, and excelling.
- In individual job postings, the company specifies that their jobs come with a full complement of benefits, continuous training and unlimited earning potential.
- The company publishes its jobs on Indeed, Glassdoor, and LinkedIn.
- We found no Steelcase jobs advertised on Monster.
- Steelcase received 507 reviews from employees on Glassdoor. The company has a 4.2/5 rating, with 90% of employees stating they would recommend the company to a friend, and 92% approving of the CEO.
- The company received 565 reviews from employees on Indeed, with a 3.9/5 rating.
- Steelcase does not respond to neither positive nor negative reviews.
- Steelcase is listed on Forbes' Best Employers of America list.
- The company recently launched a podcast which is focused on different themes in recruiting and hiring.
- On its LinkedIn, the company does not use any recruitment marketing initiatives and is instead focused on attracting B2B sales through case studies and articles. The same can be seen on company's Instagram, Facebook, and Twitter.
- On its website, the recruitment marketing is focused on diversity and inclusion, with the company highlighting a number of different initiatives in order to drive its diversity.
Corporate Social Responsibility and recruitment initiatives
- On its career page, the company states that it is an equal opportunity employer: "Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements."
- When it comes to the company's corporate social responsibility, it features different stories of how diversity, equality, and learning is celebrated. For its diversity program, Steelcase launched Loop which is an internal talent fluidity experiment that has been set up to accelerate the growth of personnel by matching them to new opportunities.
- In order to challenge the perceptions of equality, the company has set up the Evidence-Based Selection, a three-year initiative implemented to help Steelcase meet its talent demands and build a diverse workforce: "Using an evidence-based selection process increases the quality of the hire, making hiring decisions more data-driven."
- The company was listed on Newsweek's "America’s Most Responsible Companies" list for 2020.