Emerging Sports and Fashion Brands

Part
01
of two
Part
01

Emerging Sports and Fashion Brands: Part 1

Three of the more interesting brands emerging at the intersection of sports and men's fashion include Rhone, Myles Apparel, and Fourlaps. Rhone is a brand that sells activewear made from high-quality materials. Myles Apparel is a brand that makes apparel that can be used during workouts and other outdoor activities.

RHONE

  • Rhone is a men’s lifestyle and activewear brand that was launched in 2014. It is viewed as an emerging brand due to the tremendous growth it has experienced and strong customer following despite it being relatively new. The company grew by 500% in 2015 and has its products in 127 stores in the U.S. including Nordstrom.
  • Rhone falls at the intersection of sports and apparel because the company makes products that can be worn “from the gym to the office.”
  • Rhone positions itself as a premium brand that sells activewear made from high-quality materials.
  • Rhone’s mission statement is to create a new standard in men’s activewear that speaks directly to how men live, work, and sweat in the 21st century."
  • The company sells short sleeve and sleeveless shirts, such as Swift Short Sleeve, Fuse Sleeveless, and Method Seamless Short Sleeve. In addition, Rhono sells pants, such as Commuter Slim Pants, Spar Tactel Jogger, and Torrent Pants.
  • The brand distinguishes itself from its competitors by using GoldFusion, a technology that infuses gold particles in high-performance fabrics, which makes its garments long-lasting, soft, safe, and odor neutralizing.

MYLES APPAREL

  • Myles Apparel is a men’s activewear company that was launched in 2014. The brand is considered emerging because despite it being relatively new, it is recognized as one of the best activewear brands by industry sites such as HiConsumption and InsideHook.
  • The brand is at the intersection of apparel and sports because it focuses on creating athletic apparel that is not confined to sporting activities. Instead, the company makes clothes that are versatile and stylish so that they can be worn for workouts and other outdoor activities such as walking around town.
  • Myles Apparel positions itself as a lifestyle brand that sells stylish activewear that is not confined to the gym.
  • Myles Apparel’s mission statement is “to deliver a fresh perspective on fitness and inspire stylish, healthy(ish) lives.”
  • Some of the brand’s products include shorts, such as Seacliff swim shorts, everyday shorts, and momentum shorts. In addition, the brand sells hoodies such as everyday pullover hoodies. In addition, the company sells socks such as merino wool no-show socks and merino wool crew socks.
  • The brand distinguishes itself from competition by not focusing on garish colors and graphics. Instead, it concentrates on functional details and classic looks that are timeless.

FOURLAPS

  • Fourlaps is an apparel brand that was launched in 2016. It is viewed as an emerging brand since it became a seven-figure business without receiving outside funding. The company’s sales are up 1270% year-over-year.
  • The company lies at the intersection of sports and apparel since it designs performance apparel that is stylish and versatile, which can be used in different situations besides athletics.
  • Fourlaps positions itself as a brand that makes stylish and versatile performance apparel.
  • The brand’s mission statement is “To create versatile performance apparel that helps you reach your peak at the gym, on the run, and everywhere life takes you.
  • The company sells graphic t-shirts, jackets, shorts, tanks, joggers, and hats. Examples of jackets include the Venture Half-Zip and Relay Track Jacket. T-shirts include Motto Signature Tee, Reflective 4 Dash Tank, and Hustle Signature Tee.
  • Fourlaps distinguishes itself from its competitors since it makes athletic apparel that is well-designed, fashionable, and targeted towards the urban professional.
Part
02
of two
Part
02

Emerging Sports and Fashion Brands: Part 2

Eysom, Ten Thousand, and Public Rec are interesting brands emerging at the intersection of sports and men's fashion. These brands typically create wears that can be used for sporting activities, as well as casual outings. In some cases, the sportswear designs are so fashionable that they can be worn to the office. Eysom and Ten Thousand have gained recognition as key players in the global athleisure industry. Public Rec, on the other hand, has achieved tremendous success with its versatile, custom-made, and tailor-fit sweatpants.

EYSOM

TEN THOUSAND

  • Founded recently, in 2015, Ten Thousand has disrupted the sports fashion space through its unique approach of keeping things simple and maintaining mid-range pricing. It now competes with larger athleisure brands and has also been recognized as one of "the key players in the global athleisure market".
  • In an attempt to fuse sports and men's fashion, this brand is deliberate about the style and branding of its products. With simplicity in mind, it offers a "minimal branding and clean, accessible design", allowing its customers to wear them everywhere and at any time. Its shorts, for instance, can also be worn while lounging or running daily errands.
  • Ten Thousand positions itself as a brand that designs timeless gear that can keep pace with all of their customers' activities. This is aimed at helping customers avoid the stress of changing into different outfits in today's "world of fast fashion and planned obsolescence."
  • This brand is on a mission "to distill athletic apparel down to its core, resulting in intelligently designed training essentials for committed athletes."
  • The brand makes training shirts, shorts, half-zip tops, and short silhouettes. Examples include Foundation Short, Interval Short, Essential Shirt, Distance Shirt, and 3/4 Tight.
  • Big brands usually operate under highly cost-constrained conditions. However, Ten Thousand's direct-to-consumer business model allows it to invest in producing the "highest quality fabrics, trims, and techniques" that its larger competitors can not afford to use.

PUBLIC REC

  • After being launched in 2015, Public Rec has emerged as a fast-growing brand in the athleisure space. As of 2017, its flagship product, ADED Pant, had "a 1,200-person wait list." Within two years after its launching, the brand "surpassed its $15,000 goal by more than $160,000". In 2016, Public Rec expanded its product offerings, "from one item to five".
  • By combining apparel and sports fashion in its design, Public Rec's hoodies, t-shirts, Henley shirts, and bomber jackets are comfortable athletic wears that are nice enough to be worn in public. Through its unique material blends and constructions, the brand creates "accessible everyday garments that look perfect for any application."
  • Public Rec positions itself as a brand that creates "custom-made performance fabrics", designed to serve any kind of leisure activity. Its sportswear designs are so fashionable and custom-made that they can serve almost any purpose. Its "All Day Everyday Pant", for instance, has been described as a pair of sweatpants that is nice enough to be worn to the office.
  • This brand is on a mission to develop "comfort that doesn't sacrifice style, reinventing men’s apparel in a way no one has before." Through its famous "All Day Every Day Pant", it was able to provide a "more comfortable alternative to jeans", which doubles as "a more stylish alternative to sweatpants."
  • This brand makes tops, bottoms, layers, and accessories. Examples include All Day Every Day Short, Performance Polo, Work Day Pant, and Game Day Cap.
  • This brand distinguishes itself by focusing on providing versatility, tailored fit, and "design details that are better than their competitors".
Sources
Sources

From Part 02