Email/Stats Research

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Part
01

Email/Stats Research Part Two

According to a report published by OptinMonster, about 90.1% of email newsletter users and subscribers are over the age of 15. The report also found that the average open rate of email newsletters is 22.86%. Below, we have compiled statistics regarding email newsletters usage and effectiveness in the US.

SUBSCRIBER AND USAGE

According to a report published by OptinMonster, the following are statistics related to the demographics of individuals who are subscribing to and regularly using email newsletters:

  • About 90.1% of email newsletter users and subscribers are over the age of 15.
  • Out of all the teenagers in the US, more than 3/4 of them are email users.
  • On average, US users check their email about 20 times a day.
  • About 58% of users check their emails before performing another other online activity in the morning.
  • The most popular email services in the US are iOS mail client for iPhone (28%), Gmail (26%), Outlook (9%), Apple Mail (8%) and Yahoo (7%).
  • While 51% of users prefer to check their email on mobile devices, 45% prefer to use desktops.

A report by Disruptive Advertising found that:
  • Women are more avid email newsletter users spending 7 minutes more than men per month checking emails.
  • As a means of business communication, about 73% of Millennials prefer email.
  • The number of email users in the US is expected to reach 254.7 million by 2020.

According to 99Firm, in the US:
  • While 82% of email users check their work email every few hours outside of normal work hours, 90% of email users check their personal email every few hours during normal work hours.
  • Every month, 1.38 million emails out of the total 1.45 million emails sent are sent by companies.

OPENING EMAIL NEWSLETTER

  • A report published by OptinMonster stated that the average open rate of email newsletters is 22.86% as compared to a social media engagement rate of 0.58% and click-through rate of 3.71% for social media sites such as Facebook, Instagram, and Twitter.
  • According to a report by Hubspot, mobile opens constitute 46% of all email opens.

A report by Disruptive Advertising stated that:
  • Email newsletters with a social sharing button have a 158% higher click-through rate as compared to normal email newsletters.
  • In cases where a user opens an email newsletter on a mobile device as well as another device, they are 65% more likely to click-through to the offers displayed in the newsletter.
  • Email newsletters with the word "Donate" in its subject line has a 50% lower open rate.

According to a report by GetReponse, for email newsletters in the US :
  • The average click-to-open rate is 16.85%.
  • The average unsubscribe rate is 0.19%.
  • The average spam rate is 0.02%.

IMPACTS ON BRAND RECOGNITION

A report published by OptinMonster stated that :
  • About 91% of B2B marketers consider email newsletters as an “important” or “extremely important” component of their content marketing strategy.
  • While about 55% of marketers consider their email newsletters useful to their subscribers, only 14% of subscribers have the same views.
  • Email newsletters have a potential ROI of 4400% giving about a $44 return for every dollar spent.
  • About 88% of email newsletter subscribers want companies to be transparent about how their personal information is used.

A report by Disruptive Advertising found that:
  • About 80% of retail professionals selected email newsletters as the greatest driver for their customer retention.
  • While about 28% of users prefer to receive email newsletters more than once per week, 38% of users would prefer it if such email came even more frequently.
  • About 11.2% of users subscribed to an email newsletter because they favored a particular brand.
  • More than half of users subscribe to email newsletters from 6 or fewer brands.
  • More than 75% of US consumers find advertising in email newsletters annoying with 66% of such consumers unsubscribing from email newsletters if they consider it irrelevant.
  • For acquiring new customers, email newsletters are 40 times more effective than social media sites such as Facebook or Twitter.
  • Information received through email newsletters is 3 times more likely to be shared than other sources.
  • While about 72% of users prefer to receive promotional content through email, only 17% prefer to receive it through social media advertisements.
  • The most effective email newsletters are "Welcome emails" which can result in 320% more revenue than other types of promotional emails.
  • About 77% of B2B marketers utilize email newsletters to stimulate visits and sales to their websites.

EMAIL NEWSLETTER AND PRODUCT PURCHASE

A report by Disruptive Advertising found that:
  • About 30% of users have reportedly purchased items advertised in the email newsletters.
  • About 42.3% of users subscriber to email newsletters for discounts and savings.
  • Users purchasing products through email newsletters spend 138% more when compared to other users.
  • In case a user receives a customized email newsletter based on their previous shopping habits, 81% of such users are likely to make a purchase as a result.

According to 99Firm, in the US:
  • About 85% of consumers subscribe to email newsletters to receive a reward.
  • Companies are expected to increase their email marketing spending to $3.07 billion by 2019 as the ROI from email newsletters is 28.5% better than direct mail.
Sources
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