Columbia

• Columbia was promoted in Times Square in New York City by a celebration of its unique culture and fun activities to do in the country. An interactive billboard allowed people to engage with the event, which included the Grammy winner Fonesca and the coffee mascot Juan Valdez.

• This strategy revolves around social media engagement and creative ways to win prizes. Awe was generated by exhibiting aspects of Columbian culture (source 2). For example, humpback whale watching was a key feature of generating awe as well as a trip through the "Coffee Route" and its associated culture.

• People interacted with the billboard and voted for the best engagement by those who participated. Daniel Reyes, Columbia County's director of communications, viewed the event as a success.

New Mexico - Catch the Kid

• To promote tourism to its state and staycations, New Mexico held a summer-long scavenger hunt for a "criminal" with a chance to win $10,000.

• Catch the Kid promoted tourism and awe within the state by fostering traveling around New Mexico. Admiration was generated by tourists and citizens exploring aspects of New Mexico they never encountered before. The state was never high on tourist destinations, so the idea was to show awe-inspiring locales around New Mexico, such as the New Mexico State Fair where the event concluded.

• Participants from across the state participated in trying to catch Billy the Kid (the criminal). Participation involved traveling throughout the state and engaging with social media.

North Denmark

• North Denmark promotes its natural beauty and highlights its many sights and destinations.

• Awe can be inspired by promoting natural beauty and tranquility. Denmark has beautiful natural sights such as the Rubjerb Knude, Grenan, Rabjerb Mile, and Aalberg.

• Visits to Denmark by tourists have been rising since 2007.

Brand USA - Road Trips

• Brand USA's "Road Trips" is designed to inspire awe in travelers and potential travelers to the United States. Brand USA hosted road trips with travelers and influencers whose posts were published on social media in real-time.

• Road trips are an American staple, and "Road Trips" generated awe by showing off the beauty of the United States as a destination. Participants and observers were able to see the varied landscape of the United States beyond the stereotypical tourist destinations.

• Outsider viewers watched the full videos 3 million times and 2.8 million photos were viewed.

 Visa 

• Visa, a well-known payment company, is based in Foster City, California.
• Visa has adopted an innovative and awe-inspiring workplace design.
• They drew inspiration from Palo Alto, a city of technology and innovations.
•  Since 'Palo Alto' means 'tall trees' (or tall stick - specifically the Redwood) in Spanish, Visa's workplace is tree themed.
• The whole workplace is a simulation of a tree, with the lobby being the base of the tree and the 3rd floor is the canopy.
•  Visa has used a non-tech based approach to elicit awe in its employees and its clients, both.
• This works to provide the employees with an experience and environment that inspires them to work harder and smarter.

 Base Hologram 

• Base Entertainment, which is a live entertainment company, has its offices in Los Angeles, New York, Las Vegas, Houston, and Singapore.
• The company also manages intellectual property rights across various platforms.
• It created 'Base Hologram', a company that uses virtual and mixed reality for live entertainment.
• Base Hologram uses holographic digital and laser technology, augmented reality, cross reality and expert theatrical stagecraft, to create a photorealistic 3-D experience.
• The Base Hologram can be used at any kind of venue, to create concerts, theatrical performances, and shows for a diverse audience.
• According to the company, the audiences "are drawn into an ultra-realistic experience where fantasy becomes reality" and “life comes back to the stage.”
• The company provides an awe-inspiring tech-based experience that is dynamic, immersive, and state-of-the-art.