ELearning Competitive Landscape (2)

Part
01
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Part
01

ELearning CL - RASA (Row 12)

  • Rasa (officially known as Rasa Technologies, Inc.) is building an open-source platform for third parties to design and manage their own conversational (text or voice) artificial intelligence chatbots.
  • The Company's products include (i) Rasa Stack - machine learning libraries for developers to create contextual AI assistants and chatbots that go beyond simple questions; and (ii) Rasa Platform - an enterprise-grade platform for conversational AI at scale.
  • Rasa open source is a machine learning framework to automate text- and voice-based assistants. Details regarding RASA's Intelligent Automation, Hyper-Personalization, and Superior Learning Outcomes have been outlined in the attached spreadsheet (row 12).
  • The company was founded in 2016 and has offices in San Francisco and Berlin.
  • In April 2019, Rasa secured funding of USD 13 Million, as part of Series-A Investment led by Accel, (i) to move the headquarters to San Francisco, and (ii) power Conversational Artificial Intelligence.
  • Rasa is funded by 18 investors:
    • Prominent investors that funded in Series B round include Andreessen Horowitz (lead investor), Basis Set Ventures, Mango Capital, Accel, a16z Cultural Leadership Fund , and 468 Capital.
    • Investors from Series A round include Alexander Rinke, Daniel Dines, Mango Capital, and Basis Set Ventures.
    • From June 2015 to June 2020, 4 funding rounds generated a total of USD 40.1 Million in total funding.
  • Rasa's team comprised of 9 members headed by Alan Nichol (Co-Founder & CTO), and Alex Weidauer (Co-founder & CEO),
  • Social Media:
  • Press Releases:
    • As of December 29, 2020, Tabula Rasa HealthCare announced participation in the 39th Annual J.P. Morgan Healthcare Conference to be held virtually January 11-14, 2021.
    • On Dec 12, 2019, Rasa Technologies announced the open-source release of Carbon Bot, a research project created by the company to illustrate the power of contextual assistants. Carbon Bot is an interactive assistant deployed on Facebook Messenger and was designed to help climate-conscious individuals planning to travel this holiday season.
    • As of Nov 17, 2020, Rasa has been named as a "Cool Vendor in Conversational AI platforms," by Gartner.
    • According to Jun 23, 2020 press release, Rasa raised USD 26 Million in Series B Funding, led by Andreessen Horowitz.
Part
02
of six
Part
02

ELearning CL - Doximity (Row 13)

Doximity, founded in 2011 by Jeff Tangney, has become very popular among doctors in the US. The requested comparison of this company to SelfStudy is provided in row 13 of the attached spreadsheet. The company's profile as well as key findings of the comparison are presented below.

Company Profile

Description
  • Doximity is a network for healthcare professionals in the US. Its members include "over 70% of the country's doctors and 45% of all nurse practitioners and physician assistants." Its app allows physicians to send and receive electronic faxes while on-the-go, collaborate on patient treatment, and call patients without displaying their mobile numbers.
Location
Founder/CEO
Founding Date
  • Doximity was founded in 2011.
Revenue
  • The company has an estimated annual revenue of $89 million.
Social Media

Recent Press Releases

"Doximity Study Finds Physician Compensation Slowed in 2020."
  • Through this press release, the company talks about its fourth annual Physician Compensation Report. This report shows that the COVID-19 pandemic negatively impacted doctors' compensation rate in 2020.
"Doximity Study Finds Telemedicine Will Account for $29 Billion in Healthcare Services in 2020."
  • The company's 2020 State of Telemedicine Report shows that 20% of all medical visits in 2020 would be conducted via telemedicine. This percentage represents $29.3 billion in medical visits.
"Doximity Launches 2020-2021 Residency Navigator."
  • In July 2020, the company announced the release of its 2020-2021 Residency Navigator, an online directory of 4,700 US residency programs. The navigator will be used by fourth-year medical students.
"Doximity Telehealth App Becomes One of the Most Used Telemedicine Tools in the U.S."
  • Through this press release, the company announced the adoption of its Dialer Video tool by over 100 thousand physicians. This adoption makes this tool the most used telemedicine technology among these professionals in the US.
"Doximity Acquires THMED, Launches Curative Brand."
  • In June 2020, the company announced the acquisition of THMED, a healthcare staffing solutions company. This acquisition creates a unique business model for healthcare staffing.

Comparison to SelfStudy- Key Findings

  • Doximity's web application is supported by "Rails-powered microservices" to help product areas "move quickly and autonomously." Its automation stack is supported by CircleCI to execute its "comprehensive suite of automated tests, providing feedback on every single commit."
  • Doximity offers personalized caller-ID and personalized news to physicians.
  • Physicians can earn Continuing Medical Education (CME) credits when they read specific articles through the app or website.
Part
03
of six
Part
03

ELearning CL - CogBooks (Row 14)

CogBooks’ adaptive learning platform has been used by over 200,000 learners worldwide since January 2005. A competitive analysis of CogBooks has been provided in row 14, columns C-F of the attached spreadsheet.

Short Description

  • CogBooks offers “affordable adaptive learning to administrators, instructors, and students at colleges around the world.”
  • The platform has been used by over 200,000 learners.
  • CogBooks’ courses are hosted on the AWS cloud platform and can be accessed from any device.
  • Customers have the option to either partnering with CogBooks’ in-house instructional designers to create their own adaptive courseware or configure one of CogBooks’ ready-to-adopt courseware titles to match their syllabus.
  • CogBooks provides courses in biology, health & wellness, history, mathematics, philosophy, physics, and psychology.

Locations/Headquarters

Founder/CEO

Founding Date

Revenue

  • CogBooks’ estimated annual revenue is $4 million.

Social Media Usage/Profile Links

Most Recent Press Releases

  • CogBooks has published only two press releases.
  • “CogBooks Learning Technology Powers Free Online Media Literacy Course for Anyone” was published on September 21, 2020. The company used this press release to announce that it had partnered with Arizona State University (ASU) to deliver a free media literacy course. The aim of the course “Mediactive: How to Participate in Our Digital World” is to improve “digital media literacy among adults of all ages.”
  • “CogBooks Supports Colleges Moving to Remote Learning by Offering Online Adaptive Courseware at No Charge” was published on March 13, 2020. The company used this press release to announce that it will be “offering its courseware at no charge for 16 of the most-used topics in higher education” through Spring 2020. The goal is to help colleges cope with the transition to remote learning in response to the COVID-19 situation.

Most Recent Blog Posts

  • The most recent blog posts have been provided below due to limited press releases published by CogBooks.
  • “Check out CogBooks’ Newest Release: Streamlined Systems Integration, Instructor Agency, Data Transparency, and Student Motivation are Online and On Point!” was published on November 2, 2020. This post focused on new platform enhancements. They include streamlined integration of the platform’s Courseware Library into campus systems, new Make It Your Own (MIYO) capabilities, new Grade Centers for instructors/students, and seamless grade sync to the Learning Management System (LMS) Gradebook.
  • Coffee Talk with CogBooks: Teamwork Makes the Dream Work When Fostering a Community of Online Learning” was published on September 28, 2020. This post featured a transcript of the conversation from a panel that included personnel from ASU. The Coffee Talk with CogBooks panel focused on the “evolution of online learning.
  • Fake News or Not Fake News, That is the Question (And CogBooks is Helping to Answer It)” was published on September 11, 2020. This post focused on how the company partnered with ASU to create a Massively Open Online Course on fake news. The course was funded by “Facebook’s $2 million initiative aimed at supporting projects that empower people to seek out credible information to read and share.”

Findings from Competitive Analysis

  • CogBooks uses a “highly advanced adaptive learning system based on machine learning and artificial intelligence.” Its “recommendation engine intelligently learns about each student as they interact with the course.” The system will use this knowledge to continuously (automatically) “adapt the student’s path through the content, ensuring a journey which best suits their individual needs.”
  • CogBooks Courseware is “purposely built for (hyper) personalized learning.” It is capable of delivering “unique, 1:1 high-impact support or just-in-time remediation for any student regardless of their academic background or prior knowledge of a subject.” CogBooks’ course solution includes video content.
  • CogBooks has used over a decade to hone its expertise in adaptive learning technology and learn “how to discover, prep and develop instructional, interactive and assessment materials that deliver the best (superior) learning outcomes in an adaptive learning environment.” The company’s technology has demonstrated “double-digit improvements in course and learning outcomes in online learning settings” in independent studies. CogBooks has committed to help colleges “maintain the same level of course and learning outcomes” while they transition to online instruction.
Part
04
of six
Part
04

ELearning CL - Cengage (Row 15)

Cengage Learning was founded in 2007 in Boston, MA, and its CEO is known as Michael Hansen. Additional information on how Cengage Learning compares to SelfStudy in terms of intelligent automation, hyper-personalization, and superior learning outcomes has been entered on this attached spreadsheet in row 15, from columns C-F.

Company's Overview

Locations

Founder/CEO

Founding Date

  • Cengage Learning was founded in 2007.

Revenue

Social Media

Recent Press Releases

  • 1. As the Pandemic Moves Education Online, Colleges and Universities Turn to Cengage Unlimited for Affordable, Quality Digital Learning at Scale: The article highlights how the pandemic forced the USA colleges and universities to start online teaching and how it helped them overcome the online learning gap with quality digital materials and services.
  • 2. Shandong University Joins the Ranks of Prestigious Universities in China to Acquire Gale Scholar: The article talks about how Shandong University has acquired Gale Scholar, a Cengage company, to help its researchers conduct fresh discoveries through digital access to millions of pages from Gale Primary Sources.
  • 3. Gale Previews Gale In Context: For Educators’ New Learning Center at ISTE20 Live Conference: The article discusses the sneaky preview of Gale In Context: For Educators, a lesson planning tool that enables educators to find and personalize digital learning content, which is going to be launched early this year, 2021.
  • 4. Cengage Announces Second Quarter Fiscal 2021 Results; Strong Financial Performance Driven by Growth in Digital Learning: The article shows how the cengage's digital revenues have increased due to digital learning growth. Currently, digital revenues account for 68% of the company’s total adjusted cash revenues.
  • 5. Gale Case Studies Launches to Help Higher Education Instructors Bring Social Justice Issues to the Forefront of Course Curriculum: The article talks about the launch of Gale Case Studies, an online instructional tool that helps educate students on how to analyze culturally relevant social justice issues.

Selected Findings From the Spreadsheet

  • Cengage uses artificial intelligence (AI) to automatically assess writing assignments using its innovative digital technology, "Write Experience."
  • MindTap, Cengage Learning's e-personalized learning platform, improves the students' learning experience through personalization.
  • With Cengage, "Students can explore career options by their major, career or personal preferences so they can research the options available to them and figure out what they want to be."

Part
05
of six
Part
05

ELearning CL - Osmosis (Row 16)

Osmosis is an online medical education and training platform that was founded by Ryan Haynes and Shiv Gaglani in 2012. The Osmosis educational platform "is used by millions of learners in pre-licensure, graduate, and continuing education programs" and top medical institutions around the world. A competitive analysis of Osmosis has been presented in row 16, columns C-F of the attached spreadsheet. The company's profile and key findings from the spreadsheet are presented below.

Profile of Osmosis

Short Description of Osmosis

  • Osmosis is an online medical education and training platform whose mission is "to empower the world’s clinicians and caregivers with the best learning experience possible." Osmosis's comprehensive platform enables people around the world to understand health easily and more thoroughly.
  • Osmosis' comprehensive database of over 1,600 medical content videos, 16,000+ flashcards, 8,000+ clinical case questions, and 1,000+ high-yield notes for physiology and pathology enables easy understanding and retention of medical topics.
  • "The Osmosis learning platform is used by millions of learners in pre-licensure, graduate, and continuing education programs as well as 100+ institutional partners, including nursing programs at UC Irvine, University of Tennessee Health Science Center, University College Dublin, and more."
  • The platform is also used by physician assistant (PA) programs at institutions like Mercy College, Wake Forest University, and York College, medical schools at institutions like the University of Arizona, and "the Larner College of Medicine at The University of Vermont," and osteopathic medicine programs at institutions like the Ohio University Heritage College of Osteopathic Medicine and the Touro University College of Osteopathic Medicine NY.

Headquarters

Founder/CEO

  • Ryan Haynes and Shiv Gaglani are the co-founders of Osmosis. They started building Osmosis during their time as medical students at the Johns Hopkins University. Their aim was to learn and understand medicine more effectively outside the classroom.
  • Currently, Shiv Gaglani is the CEO, whereas Ryan Haynes is the Chief Technology Officer (CTO). The COO is Owen Willis.

Founding Date

Revenue

  • Osmosis is a privately held startup and does not reveal its financial data in the public domain. However, according to Crunchbase, "Osmosis has raised a total of $6.7M in funding over 6 rounds." Zoominfo estimates the annual revenue of Osmosis to be $1.7 million.

Social Media Usage/Profile Links

  • Osmosis's Facebook page has 129,820 followers and has been rated 5 out of 5 by 2,250 reviewers. Osmosis regularly posts medical-related educational material, videos, questions, and news on its Facebook page.
  • Osmosis's Twitter page has 19.1k followers. Osmosis regularly posts medical-related training material and news on its Twitter page.
  • Osmosis's Instagram page has 244k followers. Osmosis regularly posts infographics explaining medical topics on its Instagram page.
  • Osmosis's LinkedIn page has 5,313 followers. Osmosis regularly posts about news and happenings within the company on its LinkedIn page.
  • Osmosis has its own YouTube channel that has 1.88 million subscribers. The channel has over 200 animated medical videos that explain technical terms in a simplified manner for easy understanding. The channel sees a high audience engagement. The most-viewed video that explains the COVID-19 pandemic in detail was uploaded on February 14, 2020, and has more than 2.5 million views.

Most Recent Press Releases

  • The media article titled "Osmosis.org Receives Best Company Culture, Best CEO Awards" was published on December 17, 2020. The article stated that Osmosis "has been awarded the following awards by Comparably, a leading workplace culture and compensation monitoring site: Best Company Culture 2020, Best CEOs 2020, Best Companies for Women 2020. This recognition follows awards for Best Company Leadership & Best CEOs for Diversity and Women in July 2020, and Best Company Work-Life Balance and Best Company Happiness in October 2020."
  • The media article titled "Coursera has a free CME-eligible course that gives students an overview of COVID-19 in just 3 hours" was published on September 10, 2020. The article stated that Coursera, Osmosis, and the Interstate Postgraduate Medical Association (IPMA) have "created a free Coursera course that gives students an overview of COVID-19." The course is currently being taught by Dr. Rishi Desai, the Chief Medical Officer of Osmosis, and Mary Ales, the ED of IPMA.
  • The media article titled "Osmosis.org Recognized by Inc. Magazine as one of America’s Fastest-Growing Companies" was published on August 13, 2020. The article stated that Inc. Magazine had ranked Osmosis at #1095 on the 2020 Inc. 5000, a list that covers the fastest-growing private companies in the US. Osmosis "has experienced massive growth, notably in the last 6 months, and has earned 417.29% revenue growth over the last three years."
  • The media article titled "How To Safely Resume Playing Youth Sports" was published on June 12, 2020. Through this media article, Dr. Rishi Desai, the Chief Medical Officer of Osmosis, gave suggestions and recommendations on how to resume playing sports without contracting the COVID-19 virus. He recommended playing outside with less than ten children, practicing social distancing, washing hands regularly, and wearing a mask if it does not obstruct breathing. He also recommended avoiding "indoor sports, contact sports, and travel sports outside of a local municipality."

Competitive Analysis

Comparison With SelfStudy — Key Findings

  • "Osmosis uses data analytics and machine learning to deliver the best medical content to those trying to learn it, as efficiently as possible for the learner." The Osmosis library consists of concise animated educational videos, flashcards, clinical case questions, high-yield notes, and Q&As. The personalized learning platform "incorporates evidence-based cognitive techniques, machine learning, and gamification to make learning efficient and enjoyable."
  • "Osmosis videos connect medical facts to real-world patient scenarios, making learning relevant." The videos "follow established multi-media design principles to enhance e-learning and reduce cognitive load by presenting content and learning in 'chunks' to promote the development of schemas. This method moves concepts into long-term memory more efficiently and better links them with existing knowledge." These videos combine with a comprehensive database of clinical case questions, flashcards, high-yield notes, personalized daily reminder emails, and personalized Q&A sessions to present a fully integrated learning medium for students.
  • Osmosis' comprehensive database of over 1,600 medical content videos, 16,000+ flashcards, 8,000+ clinical case questions, and 1,000+ high-yield notes for physiology and pathology enables easy understanding and retention of medical topics. The Osmosis' content has been designed to work in conjunction with the curriculum, not supplant it. The Osmosis platform can be directly integrated with the learning management system (LMS) of the institution. Through this integration, teachers and faculty members can use the Osmosis Reporting Dashboard analytics to identify which students are struggling and formulate suitable remedial action.
Part
06
of six
Part
06

ELearning CL - 360learning (Row 17)

360Learning fosters facilitates learning and development through collaborative learning. The platform’s effective use of AI and personalization has yielded superior learning outcomes. The requested information for Row 17 is contained in the attached spreadsheet and few findings presented below.

Summary

  • 360Learning relies on automated intelligence and digital technology to provide automated services and collaborative learning experiences. This enables automated integration, creation, and management of learning for learners and trainers.
  • 360Learning provides a highly personalized user experience with personalized profiles that facilitate creation of personalized courses, activities, and related elements, including webinars and video content. Moreover, the platform uses Drift Video to reach out to customers.
  • 360Learning’s automated collaborative learning infrastructure enhances learning, leading to better learning outcomes. Automated admin work reduces costs by up to 60%.


Sources
Sources

From Part 03
From Part 04