Wonder Workshop

Overview

• Wonder Workshop's mission is to "inspire every home and classroom to be a place of innovation–where children, parents, and teachers solve problems of the future using tools" created by the company.
• The company's vision is to "inspire kids of all ages by giving them tools to imagine and invent the future."
• Wonder Workshop is headquartered in San Mateo, California.
• The estimated annual revenue for the company is $18 million.
• Wonder Workshop has raised $78.3 million in funding to date.

Technologies/Products Offered to the Education Industry

• Wonder Workshop offers app-enabled robots such as Dash and Cue.
• Dash costs $149.99 and is suitable for children six years old and above. The robot provides a fun and interactive learning experience for children by responding to voices and sounds in its surrounding. Dash offers six educational apps for "every age group, learning style, and play pattern."
• Cue costs $199.99 and is suitable for children 11 years old and above. Designed for children with interest in coding, the robot will help them "transition from block-based code to state-machine and text-based programming." Cue offers four apps that allow users to "explore multiple programming languages.'

Key Messaging/Positioning from Website/Social Media Accounts

• Wonder Workshop uses its website and social media accounts such as Facebook, Twitter, Instagram, and YouTube to promote its products.
• The key messaging across the various channels is that the company specializes in creating products that make learning fun.
• Wonder Workshop's website stated that its products are "designed for learning, engineered for fun."
• The company's Facebook, Twitter, and Instagram accounts typically publish the same content. They include the weekly #funfriday comic strips, videos of kids having fun, and posts that featured #codingfun.
• Wonder Workshop's YouTube channels feature "fun" videos categorized under playlists such as Wonder League Robotics Competition, Inventor of the Week, Community Fan Projects, and others.

Sphero

Overview

• Sphero's mission is to "inspire the creators of tomorrow."
• The company's vision is to provide children access to robotics and make programming fun.
• Sphero is headquartered in Boulder, Colorado.
• The estimated annual revenue for the company is $59 million.
• Sphero has raised $120.3 million in funding to date.

Technologies/Products Offered to the Education Industry

• Sphero's main products are app-enabled robotic balls such as Sphero SPRK+ and Sphero Mini Soccer.
• Sphero SPRK+ costs $129.99 and is suitable for children aged 5 to 14 years old. The robotic ball is designed to "inspire curiosity, creativity, and invention through connected play and coding." Sphero SPRK+ uses the Sphero Edu app to provide STEAM (science, technology, engineering, art, and mathematics) activities for all skill levels.
• Sphero Mini Soccer costs $49.99 and is suitable for children five years old and above. The robotic soccer ball can be programmed to play mini-soccer games or used as a controller for other games. The Sphero Play app allows users to engage in Kick Drive and Block Drive modes to simulate soccer games.

Key Messaging/Positioning from Website/Social Media Accounts

• Sphero uses its website and social media accounts such as Facebook, Twitter, Instagram, and YouTube to promote its products.
• The key messaging across the various channels is that the company specializes in creating products that combine learning and playing.
• Sphero has stated on its website that "play is a powerful teacher."
• The company's Facebook, Twitter, and Instagram accounts typically publish the same content. They include links to blog posts, videos, and digital posters about Sphero's products allowing children to learn while playing.
• Sphero's YouTube channels feature videos of children learning and playing with the company's products and apps such as Sphero Edu, Sphero Mini, Sphero Bolt, and others.