Educational Robotics Market

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Educational Robotics Market

Wonder Workshop and Sphero offer app-enabled robots that provide coding skills and other educational programs for children. Wonder Workshop's robotic products include Dash, Cue, and others. Sphero offers robotic balls such as Sphero SPRK+, Sphero Mini Soccer, and others.

Wonder Workshop

Overview

Technologies/Products Offered to the Education Industry

Key Messaging/Positioning from Website/Social Media Accounts

  • Wonder Workshop uses its website and social media accounts such as Facebook, Twitter, Instagram, and YouTube to promote its products.
  • The key messaging across the various channels is that the company specializes in creating products that make learning fun.
  • Wonder Workshop's website stated that its products are "designed for learning, engineered for fun."
  • The company's Facebook, Twitter, and Instagram accounts typically publish the same content. They include the weekly #funfriday comic strips, videos of kids having fun, and posts that featured #codingfun.
  • Wonder Workshop's YouTube channels feature "fun" videos categorized under playlists such as Wonder League Robotics Competition, Inventor of the Week, Community Fan Projects, and others.

Sphero

Overview

Technologies/Products Offered to the Education Industry

Key Messaging/Positioning from Website/Social Media Accounts

Sources
Sources