Ecommerce Sales by Category and Merchant Size (2)
ECommerce in the U.S. continues to experience significant growth. The revised data is provided in the requested spreadsheet. Below you can find some additional information regarding the overall eCommerce market in the U.S. and its product categories.
Additional Information On The Breakdown Of ECommerce Sales In the U.S.
- Consumers in the U.S. spent $602 billion online in 2019, an increase of 15% from $524 billion in 2018, according to the U.S. Department of Commerce. Consumers are currently switching to eCommerce during the COVID-19 outbreak due to the fact that social distancing measures have made online shopping more convenient and safer and in some cases, the only way to get the goods needed.
- In 2020, eCommerce sales are forecast to climb by 18% to reach $709.78 billion, representing 14.5% of total U.S. retail sales.
- According to eMarketer, U.S. grocery eCommerce grew 18.2% in 2019 and was the fastest-growing product category online.
- In the U.S., Electronics and Media (Consumer Electronics and Books, Movies, Music & Games) generated a revenue of $95 billion in 2019, which amounts to a 26% share of the entire U.S. eCommerce market. Only Consumer Electronics amount to a 16% share.
- Apparel amounts to a 23% share of the total eCommerce sales in the U.S. in 2019. Moreover, online apparel sales accounted for 38.6% of the total U.S. apparel sales in 2019. According to a study by the Statista Global Consumer Survey which was conducted in the United States in 2020, 59% of U.S. shoppers purchased clothing online between Q2 2018 and Q2 2019.
ECommerce Players Market Shares
- According to an Emarketer’s report, Amazon dominates online sales in the U.S. market with a 38% market share. According to the findings of the same study, Walmart surpassed eBay as the second biggest eCommerce retailer in the U.S. behind Amazon. Emarketer expects to see its online revenue increase by at least 35% in 2020, to claim a 5.8% market share of the U.S. e-commerce market.
To identify the revised data, we focused primarily on the findings from the Adobe Digital Economy Index. On top of that information, we were able to confirm most of the actual sizes and the percentages from various other sources, such as eMarketer, ecommerceDB, Statista, and the Digital Commerce 360.