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Ecommerce Retail Sites

Delivered April 26th, 2019. Contributors: Rosalind R., Blessing I., Lisa M., Darius G., Sameen B., Suparna, Barry, Norman, Eunice O., Olatunji O., Rachael A., Uche M. and

Part
01
of fourteen
Part
01

Hayneedle E-commerce 2

Hayneedle is found to be a retail leader in online home decor and furnishings. The e-commerce company has the largest outdoor furnishings selection in the world. The annual advertising and marketing spend of Hayneedle amounts to $100 million. The company mostly advertises via digital displays, printed ads, television commercials, and digital radio announcements. All relevant information has been documented in row 9, columns L to Q, of the attached spreadsheet.

Hayneedle

  • Market Positioning: The company claims to be one of the market leaders in online home decor and furnishings. Hayneedle also displays the world’s largest outdoor furnishings selection. The company’s core values include accountability, innovation, relationships, and integrity. Hayneedle also believes that its in-house customer support center is top-rated and offers its customers with quality personal attention.
  • Social/Charity Components: Hayneedle believes in making a positive impact in its surrounding communities. The company makes it a point to give back to society through various initiatives and programs throughout the year. Hayneedle supports events such as the Big Brothers Big Sisters program in Butler County, Ohio, the Open Door Mission’s Lydia House in Omaha, the American Red Cross, the Komen Nebraska Race for the Cure, and Rebuilding Day with Rebuilding Together program.
  • Value Proposition: Hayneedle provides its customers with a large selection of products at low prices compared to its competitors in the same space. The company delivers millions of items from over 3,000 brands. Hayneedle’s selection also includes its in-house designer brand with products that cost only a fraction of what it would with its competitors.
  • Where they advertise: Hayneedle mostly advertises through television commercials, digital displays, digital radio announcements, and print advertisements.
  • Seasonality: According to the company’s Human Resources blog, Hayneedle experiences its peak season during the months, November and December, with December being their busiest month.
The required information has been documented in row 9, columns L to Q, of the attached spreadsheet.

Part
02
of fourteen
Part
02

Newegg E-commerce 2

We have provided the required information for Newegg on the attached spreadsheet row 10, column L-Q.


  • Newegg is that it is the leading tech-focused e-retailer in North America.

  • In the year 2017, Newegg donated $75,000 to ''No Kid Hungry'' to help combat childhood hunger.

Part
03
of fourteen
Part
03

6 PM E-commerce 2

6pm is a company that is the discount division of Zappos, which is owned by Amazon. They are known for offering deep discounts of up to 90% on high-end shoes, accessories, and apparel. 6pm receives its inventory from Zappos after it does not sell. 6pm differs from most companies when it comes to marketing and advertising. Their footprint is quite small in this area and instead, they choose to focus on customer service. A large portion of what they would spend on advertising and marketing is used on customer service to provide exceptional service. 75% of their sales come from repeat customers. They are very involved in charities and in their community where they are headquartered, sponsoring Thanksgiving dinners for the needy, pet adoptions and multiple shoe related outreach charities.


We have provided the required information for 6pm on the attached spreadsheet row 11, columns L-Q.

Areas Of Note

When accessing information about various 6pm topics that relate to charities, community involvement and customer service initiatives, you are directed to Zappo for this information.

To obtain the advertising campaigns for 6pm, several methods were used. After consulting WeLoveAd, Moat, iSpotTV, and Adage, only one campaign was discovered. This was a collection of JPEG ads that are featured on internet pages. To get a better understanding of their advertising strategies, we consulted social media. We discovered they use Facebook and Instagram to promote their daily deals and suggest items to purchase. This along with their Associates Program, where other websites promote 6pm via links, is how 6pm reaches their customers through advertising.

To obtain the marketing budget we first attempted to access this information through their annual report. After consulting Annual Reports and having no success we directly researched the company through the SEC. The SEC shared that Zappos, the parent company, was not required to file their annual report. Realizing this, we went deeper and searched for Amazon's filing status, and it was the same. The last report on file that was searchable was dated 2011.

Information on how the company handles marketing was obtained and shared in the spreadsheet. After learning that they do not spend a large portion of their budget on marketing or advertising, it made sense that we could not locate any information from leading sites that share press releases, such as PR Newswire and Business Wire.

In a final attempt to locate specific numbers related to their marketing and advertising budget, we consulted market research firms such as Grandview and Wakefield, but there was no research conducted specifically on Zappos or 6pm. Statista also returned no usable results.

Information for sales spikes was provided from Amazon, the parent company and verified with Google Trends.


Part
04
of fourteen
Part
04

Overstock E-commerce 2

After reviewing credible sources including the company website, Similar Web, and annual reports, we have provided the requested information for Overstock. On the attached spreadsheet, our findings are available in columns L through Q of row 12.

OVERVIEW OF FINDINGS

In the year 2018, Overstock's marketing/advertising budget amounted to approximately $274.479 million, according to the company's annual report. Overstock positions itself in the market as a tech-driven retailer offering high-quality merchandise and remarkable customer service. The company does this by linking individuals with services and products using unique approaches to help them assemble the homes they desire. Overstock's social/charity components include Overstock Pets and Worldstock, and it actively supports the Best Friends Animal Society and Special Operations Warrior Foundation.

Regarding seasonality, the fourth quarter of the last few years generated up to one-quarter of the company's annual sales. Around 29.2%, 26.2%, and 24.8% of Overstock's yearly sales were produced in Q4 2016, 2017, and 2018 respectively. Finally, Overstock employs numerous online campaigns to reach consumers including:


Part
05
of fourteen
Part
05

Amazon E-commerce 3

The requested information for Amazon has been compiled in row 3, columns R-W of the attached spreadsheet. A brief overview of our findings is given below.

NUMBER OF USERS

As of 2016, the last reported period, Amazon has 310 million active users.

ANNUAL/MONTHLY WEBSITE VISITORS

  • Amazon has 197 million monthly visitors as of December 2017.

REVIEWS

  • There are 9.64 million reviews every month on Amazon and reviews vary from seller to seller.
  • Amazon has put a limit of 3 to 4 reviews per product per day for sellers to ensure sellers are not buying reviews.

NUMBER OF RETAILERS ON WEBSITE

There are approximately 1.76 million retailers on Amazon. Moreover, around 1.03 million more sellers have joined Amazon which averages to 2,975 new retailers every day.
Part
06
of fourteen
Part
06

Ebay E-commerce 3

eBay has around 180 million active buyers worldwide. Our research team has entered the requested information for eBay into row 4, columns R-W on the attached spreadsheet.

Research Methodology

Research Strategy 1:

We commenced our research by scouring the eBay website for information such as the number of users or active buyers, reviews, and functionalities. The information on active buyers was available under the fast facts section of investors' tab of the corporate website of eBay. For information on functionalities, we had to dig deeper into the product information page. For information on who moderates the reviews on the eBay site, we had to comb through the feedback policies provided under the help section. It was here that we came across one of the frequently asked questions which proved instrumental in arriving at the inference that eBay moderates the reviews/feedback.

Research Strategy 2:

We referred to SimilarWeb for information on monthly website visitors. For information on the average number of reviews per product, we dug deeper into the product ratings of multiple products. This information is usually present on the product information page. Please note that the average number of reviews per product varies drastically from product to product on eBay, say for example a memory card reader had only 12 product ratings/reviews while a projection alarm clock had 266 product ratings. It was during the above search that we could discover a finding that not all products are rated on eBay. However, feedback is available for all products on this e-commerce website. We have included some examples of such products that do not have ratings but have feedback in our research in sources 8,9,10,11. We have also included a brief analysis based on the number of feedback and the number of the products sold on eBay in the section that follows 'High-Level Findings'. Please note that we are including this analysis on the research brief as we have not entered it on the spreadsheet.

Research Strategy 3:

For all other information such as the number of retailers/sellers and membership program, we scoured e-commerce and retail-related websites such as Inside Retail, Small Business Trends, The Balance Small Business, among others.

High-level findings

  • The number of active eBay buyers is 180 million, globally.
  • According to SimilarWeb, eBay had 1.12 billion monthly visitors in March 2019.
  • eBay has functionalities such as call-to-action buttons to add to cart, buy now, and add to watch list.
  • The e-commerce website does not have live chat now.
  • In June 2018, eBay had launched eBay Plus, a membership program for an annual fee of $49 in Australia. Prior to this, the e-commerce website had launched the same program in Germany in 2015.

ADDITIONAL INSIGHT: BRIEF ANALYSIS ON THE FEEDBACK ON EBAY PRODUCT INFORMATION PAGE

We performed a brief analysis based on the number of feedback provided on the product information page on the eBay website. Our research team intended to check the percentage of buyers of a certain product on the e-commerce site who actually review the product they purchase. We executed the above analysis on some products listed on eBay as mentioned below.

A certain tote bag listed on eBay has a total of 758 feedback out of a total of 7,005 units of this product sold on the e-commerce site. So, 758÷7,005=0.1082. In terms of percentage, this equates to 10.82% of the buyers of this product have actually provided feedback for this product.

Similarly, for a travel hiking bag listed on eBay has a total of 80 feedback out of 2,548 units of this product sold on the website. So, 80÷ 2,548 =0.03139=3.14% of the buyers of this product have actually provided feedback for this product.

Next, we did perform the calculations for garden water hose which had 2,223 feedback out of 23,821 units sold. So, 2,223 ÷ 23,821 =0.09332=9.33% of the buyers of this product have actually provided feedback for this product.

Finally, we executed the calculation on iPad leather case which had 1,591 feedback and 55,729 units sold. So, 1,591 ÷ 55,729=0.02854=2.85% of the buyers of this product have actually provided feedback for this product.

If we study the obtained percentage figures above, we can ascertain affirmatively that the number of feedback and reviews vary drastically from product to product.
Part
07
of fourteen
Part
07

Esty E-commerce 3

All the requested data points for Esty have been entered into row 5 columns R-W of the attached spreadsheet.

Summary of Findings

Etsy has 35.8 million active buyers and 1.98 million active sellers with an average website visitors of 197 million per month. Esty's membership level includes Esty Standard, Esty Plus, and Esty Premium (expected to be launched in 2019). On average, they have 4,180 reviews on their jewelry products. To determine the average number of reviews, we sampled the jewelry product line on Esty. We identified the number of reviews on each of the 30 products available and took an average of the total reviews.
Part
09
of fourteen
Part
09

Boxed E-commerce 3

Boxed has 41 million customers with 1.29 million website visitors every month. The e-commerce company provides its customers with a membership service called Boxed Up, which costs $49 per year and offers free shipping. We have summarized the data for Boxed into row 7, columns R — W on the attached spreadsheet. 
Part
10
of fourteen
Part
10

Wayfair E-commerce 3

Wayfair is one of the world’s largest online shopping destinations offering more than 14 million items to its customers including home furnishings, decor, home improvement, house wares, bed and bath, and more. We have provided the required information including the number of visitors and monthly website visitors in the attached spreadsheet row 8, columns R-W.

Methodology

We began by exploring the company's website to find the required details. During the search, we noted that Wayfair is an online retailer hence does not have retailers on the website. The company also has a membership program known as MyWay. We also located samples of products that have received customer reviews which we used to calculate the average number of reviews per product. Also, on Wayfair's website, customers are allowed to rate and give product reviews to products that they have purchased and also view products that have already been rated by other customers. According to an article by Digiday, Wayfair is “heavily driven by product reviews” and uses different opportunity to drive consumer awareness about their products based on how consumers see them through monitoring the reviews. Customers can make a call through a phone number provided or talk to an agent if they want to make a purchase or inquiry. However, we were unable to locate statistics on the number of users and annual or monthly website users from the company's website.

To determine the monthly visitors on the website we used SimilarWeb that provided us with the statistics. According to this source, Wayfair has had a total of 64.16 million visits in the past six months. We used this figure to calculate the monthly website's visits. We also used Statista to search for the website's number of users. We were fortunate to find that in 2018 the company had 15.16 million users.

Calculation for monthly website visitors

In the past six months, the Wayfair website has had a total visit of 64.16 million. We divided this number of visits by six to determine the average monthly visits.
Monthly website visits = (64.16 million/6) =11 million monthly visits

Calculation for average product reviews

To determine the average number of reviews per product, we used a sample of 48 products that have been reviewed by customers and made the following calculations.
  • Total number of reviews = (3+4+1+1+1+4+10+3+20+44+105+34+18+11+67+224+10+1+12+37+178+204+24+43+9+30+136+273+82+1+499+818+14+57+26+5+80+61+10+60+61+24+19+7+4+4+3+1)/48 = 70
  • Average number of reviews per product =70 reviews

See the attached spreadsheet, row 8, columns R-W for more details.

Part
11
of fourteen
Part
11

Hayneedle E-commerce 3

The requested details in columns R to W for Hayneedle have been provided in the attached spreadsheet, except for the number of users the company has. Hayneedle has five million monthly visitors on average and currently has about 250 retailers listed. Hayneedle offers three membership types: Home Rewards, which is free; Hayneedle at work for businesses; and Hayneedle Trade for design professionals. Below is a detailed explanation of our research approach to finding the number of users, as the possible reason why this data is not available in the public domain.

Methodology

To identify the number of users Hayneedle has, we commenced our research by first examining company assets such as websites, fact sheet, and social media profiles. These assets while useful in some regards did not provide any direct data on the number of users. We also found that Hayneedle was first acquired by Jet.com before the latter was acquired by Walmart. This information led us to also examining Walmart's annual reports and SEC filings. However, this approach did not also yield any tangible results.

While data from Walmart shows the number of stores customer it has and the percentage that comes from online channels, the data was not segmented by the brands that make up the Walmart Group. Walmart currently has about 260 million customers, with 3% from online channels. Our attempts to find the percentages of each individual ecommerce platform's contribution to the 3% online customers proved futile. Without this extra data point, we were unable to triangulate Hayneedle's number of users.

Our next approach was to conduct a press search on the premise that news reports, press releases, and interviews can provide insight into how a company is doing financially, including the number of users a company has. While there were several articles surrounding Walmart's acquisition of its parent company as well as other profiles and news reports on Hayneedle, none had the needed data point; either as a direct answer or data points that would allow us to triangulate an answer.

Part
12
of fourteen
Part
12

Newegg E-commerce 3

As indicated in the spreadsheet, Newegg has an average of 25 million users with about 46,800,000 visits to its website monthly. There are two types of memberships offered by Newegg, which includes the standard membership that is free and the premier membership that has several subscription plans.

INFORMATION ON NEWEGG

NUMBER OF USERS

 25,000,000 million users

ANNUAL/MONTHLY WEBSITE VISITORS

 46,800,000 website visits per month

REVIEWS

Newsegg.com moderates their own reviews.

NUMBER OF RETAILERS ON WEBSITE

 3563 vendors

 FUNCTIONALITY

  • Track an order
  • Find an order
  • Return an order
  • Check return status
  • Find rebates
  • Help centre
  • Wish list
  • Add to cart

MEMBERSHIP LEVELS

The company has two membership levels, which include the Standard and the Premier plans. The standard membership is free and includes free shipping.
Newegg premier has various packages:

 Benefits of these plans include free returns, expedited shipping, zero stocking fees, ability to add four family members or friends to your account, rush processing, special alerts on exclusive deals and dedicated customer service. Additionally, the 12-month plan also includes an additional month for new customers who sign up.
Part
13
of fourteen
Part
13

6 PM E-commerce 3

Our research team has provided the required information for 6 pm on row 11, columns R-W on the attached spreadsheet. We used available figures from Similarweb's site, Guesswork's website, and 6 pm's official website to calculate the number of user, monthly website visitors, and the average of product reviews respectively as explained in our methodology below.


METHODOLOGY

We commenced our search for the total number of users by exploring 6 pm's official website; however, there was no mention of the number of users. What we found on 6 pm's website was data related to reviews, and shipping offers.

The next strategy was to direct our research towards any pre-compiled information that is available by scouring through reputable sources such as Statista, CBinsights, and Newswire. Regrettably, we found no information on the number of users; instead, we found general information related to 6 pm's business model.

Finally, with the aid of calculations from Guessswork's website, we unearthed the conversion rate statistics for 6 pm's number of active users, and on Similarweb's site, we got the monthly 6 pm's website visitors.

CALCULATION FOR ACTIVE USERS.

From Guesswork's website, we got total visitors to be 13,100,000 million. The number of registered users is 14%.
Therefore, 14% of registered users, multiplied by 13,100,000 million visitors give 1,834,000 million active users.
 14% of registered users* 13,100,000 visitors
= 0.14* 13,100,000
= 1,834,000 active users.

CALCULATION FOR MONTHLY WEBSITE VISITORS

 Similaweb's site confirmed that 6 pm's visitors for the past six months is 7,580,000 million.
6 pm's monthly website visitors would be = 7,580.000 million divided by six months.
= 7,580.000 million/ 6 months.
=1,263,333 monthly website visitors.

CALCULATION FOR AVERAGE PRODUCT REVIEWS

 Twenty four (24) products on 6 pm's website got a total of 1176 reviews. Hence, total reviews of 1176 divided by 24 products gave us 49 reviews on an average.
= 1176 reviews / 24 products = 49.

All these figures from each calculation and the remaining information for this request are on the requested information is on the attached spreadsheet.

FINDINGS

  •  6 pm has an average of 49 reviews for each product on its website.
  • 6 pm's monthly average website visitors is 1,263,333.
  • The company 6 pm, has a live chat as part of its functions.
  • The number of users 6 pm has is 1,834,000; it has no retailers with just one location in Shepherdsville, KY.
  • Once an order is a total of $50 or more, free shipping automatically applies at checkout before tax. Failure to have a total order of $50 attracts a charge of $3.95 for standard shipping within 4-5 working days.
  • There is provision for expedited shipping as follows, $9.99 for shipping within two working days, and $14.99 shipping within a business day.

Part
14
of fourteen
Part
14

Overstock E-commerce 3

In row 12, columns R-W on the attached spreadsheet, we have provided the required information on Overstock with regard to the number of users, monthly website visitors, reviews, number of retailers, functionality, and membership levels.

Based on our findings, Overstock has 5 million users, 21.4 million monthly website visitors, and has live chat functionality. To get the average number of reviews per product, we took a sample of some product categories such as beds, rings, and necklaces, and observed that most of the products have between 100 and 200 reviews.
Sources
Sources
From Part 01

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019

About Us | Hayneedle, Inc.

hayneedleinc.com
Publication Year: 2019
h

Giving Back | Hayneedle, Inc.

hayneedleinc.com
Publication Year: 2019

Hayneedle Campaign

hfbusiness.com
Publication Year: 2017
a

Hayneedle.com | Advertising Profile | See Their Ad Spend! | MediaRadar

advertisers.mediaradar.com
Publication Year: 2019

Needle Points: the HR blog | Hayneedle, Inc. -

hayneedleinc.com
Publication Year: 2018
From Part 02

Computer Parts, PC Components, Laptop Computers, LED LCD TV, Digital Cameras and more - Newegg.com

newegg.com
Publication Year: 2019

Newegg Helps Combat Childhood Hunger with $75,000 Donation to No Kid Hungry

newegg.com
Publication Year: 2017
Quotes
  • "Newegg, the leading tech-focused e-retailer in North America and a growing force in global e-commerce, today announced that it made a $75,000 donation to No Kid Hungry to help combat childhood hunger. The donation follows the conclusion of Newegg’s previously announced donor-match campaign to help raise funds to support No Kid Hungry’s mission of feeding kids in need."

Newegg

facebook.com
Publication Year: 2019

Newegg (@Newegg) | Twitter

twitter.com
Publication Year: 2019

Introducing the Newegg iBrite CPU

youtube.com
Publication Year: 2019

@newegg • Instagram photos and videos

instagram.com
Publication Year: 2019

Why Newegg Had Its Best November Ever

twice.com
Publication Year: 2017
Quotes
  • "According to sales and marketing senior VP Merle McIntosh, sales were up 10 percent for the month, a record for the 16-year-old e-tailer. A key driver: Newegg’s staggered, month-long Black November promotions, now in their ninth year, which leverage the trend toward ever earlier starts to the holiday shopping season."

Lidia Yan, CEO / 2018 Speakers — Groceryshop - The Event for CPG Brands and Grocery, Drug, Convenience, Discount & Other Stores

groceryshop.com
Publication Year: 2018
Quotes
  • "At Newegg, Lidia managed a $22 million marketing budget while keeping the cost of overall sales under one percent. "

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
From Part 03

About 6pm.com | 6pm

6pm.com
Publication Year: 2019
Quotes
  • "6pm is the discount retail division of Zappos IP, Inc. We’ve been serving customers some of the best deals and discounted fashion online since 2007. We're unique in the marketplace, offering thousands of new styles, authentic brands and a huge variety of fashion for the whole family."
  • "We also have one physical outlet store located in Shepherdsville, KY."

Is 6pm Legit? 10 Facts About Shoe Site 6pm Coupons and Shipping

yournextshoes.com
Publication Year: 2018
Quotes
  • "6pm is first and foremost a discount site that is focused on pricing and offering items at really deep price cuts. Products bought from 6pm will usually ship from the same warehouse as its parent company, but there are some things that will differ because of their price-centered and not customer-centered market positioning."
  • "The early morning sale at 6pm is a well-known treasure trove for bargain hunters. If you see something you like, we recommend that you place an order as soon as possible."
  • "Due to its high operating costs, shoes and other products at Zappos are usually never discounted more than 15-25%. Products that don’t sell within a few months are moved to 6pm and discounted up 90%. However, you don’t get free expedited shipping and you’ll have to pay for return shipping."
  • "Coupons and discount promo codes are usually not available. However, surprise coupons are sometimes issued around big events like Black Friday and Memorial Day. The coupons are shared on Twitter, Facebook, and through the site’s daily email newsletter."

6PM Associates Program | 6pm

6pm.com
Publication Year: 2019
Quotes
  • "The 6pm.com Associates Program, operated by Zappos IP, Inc, allows our associates to promote us via text links, banner ads, and a variety of other unique methods."
  • "After you are accepted into the program, you can earn money every time you drive a sale to 6pm.com."

Zappos opens outlet store in Louisville

retaildive.com
Publication Year: 2019
Quotes
  • "The budget 6pm line calls itself the "discount retail division of Zappos," but that branding may be changing, a move that would allow Zappos to leverage a higher level of brand recognition."
  • "6pm itself lists the store as "The Outlet Powered By Zappos."
  • "Amazon-owned Zappos.com on Friday opened a 325,000-square-foot fulfillment center and retail outlet in Louisville, Kentucky."

6pm.com Review - Pros, Cons and Verdict

toptenreviews.com
Publication Year: 2019
Quotes
  • "You can also sign up for 6pm's Daily Deals email that notifies you of any promotions, new brands or special offers. "
  • " 6pm.com doesn't offer free returns, nor does it allow exchanges, so if your shoes don't fit, there will be some expense and time involved in returning them."

Zappos Provides Thanksgiving Groceries To Families In Need

zappos.com
Publication Year: 2017
Quotes
  • "Zappos for Good, in partnership with The Salvation Army, was up to the rafters in turkeys this past Thanksgiving as they provided groceries to 1,200 less fortunate families. One week later, Zappos took it a step further and surprised one Las Vegas family by catering a full feast that they won't soon forget."

Zappos Presents ‘Home For The Pawlidayz’ Free Pet Adoption

zappos.com
Publication Year: 2017
Quotes
  • "Zappos.com will help bring pets “Home for the Pawlidayz” by covering the cost of adoption fees for dogs and cats through North Shore Animal League America's preselected shelters."
  • "Over the last two years, Zappos has sponsored over 18,000 pet adoptions. We’re excited to see that number grow this holiday season and hope to reach our goal of 25,000 adopted pets! "

Parsons Students Create A More Modest Hospital Gown

zappos.com
Publication Year: 2018
Quotes
  • "“It took a few months to conceptualize the final design. There was constant prototyping and re-iterations to figure out what worked the best for both patients and doctors,” commented Lu. “Not only does this gown cover a wider range of patients and increase functionality, it also reduces fabric waste by eliminating multiple gown versions in the hospitals.”"
  • "“At Zappos, customer service is paramount,” said Maggie Hsu, Chief of Staff at Zappos. “Recently we’ve been asking ourselves, what if we could take that customer service and bring it to other industries? Being a part of this class was an exciting way to both improve the hospital experience and further our commitment to human-centered design.”"

Community

zappos.com
Publication Year: 2019
Quotes
  • "Zappos Resident Artist Miguel Hernandez is changing Las Vegas. With a brush in one hand and a paint bucket in the other, he's beautifying downtown unlike ever before."
  • "Zappos Originals Athlete, Claressa Shields, steps out of the ring to speak about women's empowerment and what it means to be a strong woman."
  • "Goodie Two Shoes benefits from donations and charitable giving to help underprivileged students. With the help of Zappos, 75,000 children have been outfitted with new shoes since 2003."
  • "Zappos for Good has partnered with Soles4Souls, a non-profit, helping gently used and second-hand shoes and clothing to energize micro-enterprise."

Zappos Portrays Real Customer Stories With Hilarious Ads

zappos.com
Publication Year: 2017
Quotes
  • "Meredith Katz, who’s a member of Zappos’ brand marketing team, had the idea to gather real customer stories and bring them to life. "
  • "The three stories selected told the tale a young ballerina who wants to wear sneakers like her Dad for her recital, a husband who loses his wife's jewelry by putting it in a handbag she returned, and yogis accidentally making their men jealous by fawning over yoga pants."

6pm.com’s conversion rates & bottlenecks

guesswork.co
Publication Year: 2017
Quotes
  • "6pm.com is one of the top e-commerce site in United states (ranked 919 in United states). 13.1 million users visit this site every month. But, only 2.2% of these users buy products. We rate its effectiveness "
  • "13.1 million visitors every month through SEO/Ads/Retargeting."
  • "Signups: 86% of visitors stay anonymous. Only 14% of them sign up. Engagement: 90% of registered users don't engage. Only 10% of them add products to cart. Conversion: Of the 10% users who add to cart, only 2.2% of them buy."

Moat: 6pm

moat.com
Publication Year: 2019

6pm’s Social Media

docs.google.com
Publication Year: 2019

SEC: Zappos

sccefile.scc.virginia.gov
Publication Year: 2019
Quotes
  • "Due to the current status of this corporation, an annual report is not allowed. "

Amazon claims a record-breaking holiday season as it seeks to beat weak outlook for the quarter

cnbc.com
Publication Year: 2018
Quotes
  • "Amazon said it sold a record number of items throughout the holiday season this year."
  • "Customers worldwide ordered more items than ever from Amazon this holiday season, the company announced Wednesday."

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
t

Google Trends: 6pm

trends.google.com
Publication Year: 2019

How Zappos Built a Billion Dollar Business through Better Customer Service

hmscommerce.com
Publication Year: 2019
Quotes
  • "Zappos puts this thinking to work through a company policy: put most of the money they would use for paid ads, into the customer experience. "
  • "And they expect that repeat customers and their word of mouth become their true form of marketing. The result has been staggering. 75% of Zappos sales come from repeat customers."

Zappos

adage.com
Publication Year: 2008
Quotes
  • "$18M Amount Zappos spent on measured media last year"
From Part 04
s

Retail Spotlight US: Wayfair, Houzz and Overstock

similarweb.com
Publication Year: 2018
o

About - Overstock

overstock.com
h

Overstock - Value

help.overstock.com
Publication Year: 2019
Quotes
  • "Standard Shipping to the U.S. We offer standard free shipping everyday on U.S. orders over $45* when shipping to the lower 48 states. This free shipping offer excludes Alaska and Hawaii, "
p

Overstock Annual Report

phx.corporate-ir.net
Publication Year: 2018
Quotes
  • "Seasonality Our retail business is affected by seasonality because of the holiday season, which historically has resulted in higher sales volume during our fourth quarter, which ends December 31. We recognized 24.8%, 26.2%, and 29.2% of our annual revenue during the fourth quarter of 2018, 2017, and 2016, respectively. While we had lower sales volume during Q4 2018, we anticipate the trend of higher sales volume during our fourth quarter to continue for the foreseeable future. "
  • "Sales and Marketing We use a variety of methods to target our retail consumer audience, including online campaigns, such as advertising through keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon websites, portals, banners, e-mail, direct mail, and viral and social media campaigns. We also do brand advertising through television, radio, print ads, and event sponsorships."

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
From Part 05
s

Amazon

similarweb.com
Publication Year: 2019

Amazon Live Chat | Customer Service

gethuman.com
Publication Year: 2017

Amazon Statistics: Need To Know Numbers about Amazon [Infographic]

nchannel.com
Publication Year: 2018

Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats) - FeedbackExpress

feedbackexpress.com
Publication Year: 2019

U.S. retail websites by visitors | Statista

statista.com
Publication Year: 2019

Amazon.com Help: Membership Programs

amazon.com
Publication Year: 2019

Amazon.com Help: About Comments, Feedback, & Ratings

amazon.com
Publication Year: 2019

Amazon.com Help: Amazon Prime Price Change

amazon.com
Publication Year: 2019

Is Amazon Family Worth The Cost of Prime Membership?

slickdeals.net
Publication Year: 2018

Amazon.com Help: Find Textbooks for Your Classes

amazon.com
Publication Year: 2019

Amazon.com Help: About AmazonSmile

amazon.com
Publication Year: 2019

This new Amazon review limit is brutal

sellercentral.amazon.com
Publication Year: 2017

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
From Part 06

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019

Fast Facts

investors.ebayinc.com
Quotes
  • "180M: Number of active eBay Inc. buyers worldwide"
s

ebay.com March 2019 Overview

similarweb.com
Publication Year: 2019
Quotes
  • "Total Visits: 1.12B in March 2019 999 M in Feb 2019 1.16 B in Jan 2019 1.16 B in Dec 2018 1.14 B in Nov 2018 1.09 B in Oct 2018"

There Are 168 Million Active Buyers on eBay Right Now (INFOGRAPHIC) - Small Business Trends

smallbiztrends.com
Publication Year: 2018
Quotes
  • "There are 25 million sellers with over 1.1 billion live listings."

Ebay launches Prime-style loyalty program in Aus

insideretail.com.au
Publication Year: 2018
Quotes
  • "The offer, to be known as Ebay Plus, will give shoppers unlimited deliveries and returns on new items bought from thousands of Australian retailers for an annual $49 fee."
  • "Ebay Plus, which will be active from mid-June , is aimed stimulating online shopping in Australia, senior director of product and shipping David Ramadge said."
  • "Australia will be only the second market in the world to have Ebay Plus after Germany, where it launched in October 2015."
e

eBay is launching an Amazon Prime-like membership program in Australia

ecommercebytes.com
Publication Year: 2018
Quotes
  • "eBay Plus will provide members with free delivery and returns on 15 million eligible products."

Feedback policies

ebay.com
Publication Year: 2019
Quotes
  • "If a member has violated one of our feedback policies, you can ask us to have it removed. Once we review it, we may remove the entire feedback, or just the comment or the rating."

Women Synthetic Leather Handbag Shoulder Ladies Purse Messenger Satchel Tote Bag | eBay

ebay.com

Men Women Vintage Army Canvas Backpack Rucksack School Satchel Travel Hiking Bag | eBay

ebay.com

Deluxe 25 50 75 100 Feet Expandable Flexible Garden Water Hose w/ Spray Nozzle | eBay

ebay.com

For Apple iPad 2/3/4 360 Rotating Magnetic PU Leather Case Smart Cover Stand | eBay

ebay.com

Reviews: Projection-Alarm-Clock-Radio-Black-649558331053- | eBay

ebay.com
Publication Year: 2018

All-in-1 USB 3.0 Compact Flash Multi Memory Card Reader CF Adapter MicroSD XD 649558336706 | eBay

ebay.com
Publication Year: 2019

How to Get Direct Help from eBay Customer Support

thebalancesmb.com
Publication Year: 2018
Quotes
  • "Live chat: eBay, at one stage, had a live chat system that was prominently placed on every eBay page. However, links were later buried in help pages and, now, eBay's live chat is officially defunct."
From Part 07

70 Amazing Etsy Statistics

expandedramblings.com
Publication Year: 2019
s

Similar Web - Etsy

similarweb.com
Publication Year: 2019
e

Live Chat

etsy.com

Etsy Subscriptions Packages

help.etsy.com

The Review System for Sellers

help.etsy.com

Jewelry & Accessories | Etsy

etsy.com

Clothing & Shoes | Etsy

etsy.com

Average Review in Etsy

docs.google.com
Publication Year: 2019

Ecommerce Retail Sites

docs.google.com
From Part 08

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
j

Jet

jet.com
Publication Year: 2019

Interesting Jet.com Statistics and Facts

expandedramblings.com
Publication Year: 2019
s

Jet web statistics

similarweb.com
Publication Year: 2019
j

Jet best seller

jet.com
Publication Year: 2019
j

Jet pantry

jet.com
Publication Year: 2019
j

Jet household

jet.com
Publication Year: 2019

How Does Jet.com Work? A Seller’s Guide - Empire Flippers

empireflippers.com
Publication Year: 2019
From Part 09

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019

30 Interesting Box Statistics

expandedramblings.com
Publication Year: 2019
s

Number of Monthly Vistors

similarweb.com
Publication Year: 2019

Boxed

boxed.com
Publication Year: 2019
Quotes
  • " Boxed may, and it reserves its right to, remove or edit any such content...[including]reviews, pictures, comments and other content"

Boxed - Snack Reviews

boxed.com
Publication Year: 2019

Boxed Beverages Review

boxed.com
Publication Year: 2019

Boxed Grocery Review

boxed.com
Publication Year: 2019

Boxed household review

boxed.com
Publication Year: 2019

Boxed Personal Care Review

boxed.com
Publication Year: 2019

Boxed Baby Review

boxed.com
Publication Year: 2019

Boxed

boxed.com
Publication Year: 2019

Boxed office review

boxed.com
Publication Year: 2019

Boxed Pet review

boxed.com
Publication Year: 2019

NRF 2018: Boxed says private labels and in‑house tech propel its growth

digitalcommerce360.com
Publication Year: 2018

Boxed banks on fewer SKUs and automation to keep its edge and compete with Amazon

digitalcommerce360.com
Publication Year: 2017

Boxed

boxed.com
Publication Year: 2019

Boxed launches a $49 annual membership program

digitalcommerce360.com
Publication Year: 2018
From Part 10

Wayfair active customers 2018 | Statistic

statista.com
Publication Year: 2018

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
s

Wayfair Website Visits

similarweb.com
Publication Year: 2019

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

wayfair.com
Publication Year: 2019

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

wayfair.com
Publication Year: 2019

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

wayfair.com

What Wayfair’s pop-up stores can teach it about its customers

digiday.com
Publication Year: 2018
From Part 11

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019

How Much Of Wal-Mart’s Revenue Will Come From E-Commerce In 2020?

forbes.com
Publication Year: 2017
s

2017 Financial Fact Book

s2.q4cdn.com
Publication Year: 2017
s

Hayneedle website traffic

similarweb.com
Publication Year: 2019
h

Terms of Use | Hayneedle, Inc.

hayneedleinc.com
Publication Year: 2019
Quotes
  • "Hayneedle may monitor or review discussions, chats, postings, transmissions, bulletin boards, or any other postings from time to time and reserves the right, in its sole discretion, to edit or remove any content that does not comply with these conditions."
h

Hayneedle reveiw - furniture

hayneedle.com
Publication Year: 2019
h

Hayneedle review - outdoor

hayneedle.com
Publication Year: 2019
h

Hayneedle review - lighting

hayneedle.com
Publication Year: 2019
h

Hayneedle Bed and Bath

hayneedle.com
Publication Year: 2019
h

Hayneedle Kitchen Review

hayneedle.com
Publication Year: 2019
h

Hayneedle Kids reveiw

hayneedle.com
Publication Year: 2019
h

Hayneedle Pet reveiw

hayneedle.com
Publication Year: 2019
h

Heyneedle Home Storage Review

hayneedle.com
Publication Year: 2019

Hayneedle

retail-merchandiser.com
Publication Year: 2019
h

Hayneedle Contact Form

hayneedle.com
Publication Year: 2019
h

Hayneedle home rewards

hayneedle.com
Publication Year: 2019
h

Hayneedle at work

hayneedle.com
Publication Year: 2019
h

Hayneedle Trade

hayneedle.com
Publication Year: 2019

Now owned by Walmart, Omaha-based Hayneedle wants to make its name known with ad campaign

omaha.com
Publication Year: 2017
From Part 12

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019

3 Reasons You Should Add Newegg To Your Multi-Channel

kyozou.com
Publication Year: 2016
Quotes
  • "25 million registered users and growing:"
s

Newegg.com Similar Web

similarweb.com
Publication Year: 2019

Newegg.com - Newegg Premier | Newegg.com

newegg.com

Computer Parts, PC Components, Laptop Computers, LED LCD TV, Digital Cameras and more - Newegg.com

newegg.com

All Sellers

newegg.com

Policy & Agreement

kb.newegg.com
Publication Year: 2018
From Part 13

6pm.com’s conversion rates & bottlenecks

guesswork.co
Publication Year: 2017
Quotes
  • "Traffic: 13.1 million visitors every month through. Signups: 86% of visitors stay anonymous. Only 14% of them sign up. Engagement: 90% of registered users don't engage. Only 10% of them add products to cart.. Conversion: Of the 10% users who add to cart, only 2.2% of them buy."
s

6 pm Analytics

similarweb.com
Publication Year: 2019
Quotes
  • "7.58 million visits for the last 6 months"

Reviews at 6pm.com

6pm.com
Publication Year: 2019
Quotes
  • "6pm does not mention who moderates its review. On average there are nearly 49 reviews per product on 6pm."

About 6pm.com | 6pm

6pm.com
Publication Year: 2019
Quotes
  • "6pm is the discount retail division of Zappos IP, Inc. We’ve been serving customers some of the best deals and discounted fashion online since 2007. We're unique in the marketplace, offering thousands of new styles, authentic brands and a huge variety of fashion for the whole family. "
  • "We want to exceed your expectations by giving you great value from a trusted source. Plus, our deals are too good to pass up! We also have one physical outlet store located in Shepherdsville, KY. We hope you love 6pm and truly enjoy your shopping experience with us!"

General Questions | 6pm

6pm.com
Publication Year: 2019
Quotes
  • "Please contact our Customer Loyalty Team at 1-888-676-2660 6AM - 8PM PST immediately or send us a message on LIVE CHAT if you need to change the shipping address on your order. Due to security reasons, we cannot change addresses over email or social media."

Shipping and Delivery Questions | 6pm

6pm.com
Publication Year: 2019
Quotes
  • "FREE Standard Shipping is automatically applied at checkout on orders totaling $50 or more before tax!* If you do not meet those requirements, Standard Shipping (4-5 Business Days) is $3.95."
  • "We also offer Expedited Shipping! 2-Business Day Shipping** $9.99 1-Business Day Shipping $14.99."

Ecommerce Retail Sites

docs.google.com
Publication Year: 2019
Quotes
  • "The requested information for 6 PM into row 11, columns R - W (Number of Users to Membership Levels) are entered on the attached spreadsheet."
From Part 14

Overstock.com’s mobile strategy results in 5M app users | Retail Dive

retaildive.com
Publication Year: 2018
s

Overstock

similarweb.com

Overstock is still a retailer but it wants to be a blockchain company

clickorlando.com
Publication Year: 2019
Quotes
  • "Online retailer Overstock really doesn't want to be in the e-commerce business anymore. Patrick Byrne, the CEO of Overstock and a blockchain evangelist has made no secret of the fact that he wants to run a blockchain business, not a retailer. But investors aren't exactly sure what that means."
h

Customer Care

help.overstock.com
h

Membership

help.overstock.com
h

Terms and Condition

help.overstock.com
o

Beds

overstock.com
o

Rings

overstock.com
o

Necklace

overstock.com

Ecommerce Retail Sites

docs.google.com