Earnin currently has an estimated 1,080,000 total downloads across both platforms and an average review rating of 4.55 stars. The requested number of total downloads and average review rating has been entered into the attached spreadsheet. After exhaustive searching, we were able to determine that while the information needed to calculate an average review rating and an approximate total number of downloads was publicly available, information detailing both the number of daily active users and the number of monthly active users was not.
In order to find the information needed to fill in the spreadsheet and answer this request, a search of Earnin's home page was conducted. Links to both Google Play and the iTunes App Store are provided on Earnin's website. The information needed to calculate the average review rating was available on both Google Play and the App Store. Google Play also provided an approximate number of total installs. While the App Store did not provide an approximate number of downloads, we were able to find one on Sensor Tower. After exhaustive searching, we determined that daily active users and monthly active users are not publicly available through either Google Play, the App Store, or external sources such as articles in the tech media or Earnin's press releases. Additional research led us to Mixpanel, which explains how daily active users and monthly active users can be determined and tracked by the owner of the app but not other individuals.
Total number of downloads
Google play provided the approximate total number of downloads/installs, 1,000,000+. Since the iTunes App Store does not provide the approximate total number of downloads we continued searching and were able to find an approximate number of total downloads through Sensor Tower. The number provided, 80,000, was used as a reasonable estimate in the calculation performed to determine to total number of downloads/installs across both platforms. To calculate the combined total number, we added 1,000,000+80,000=1,080,000. This number was added to the attached spreadsheet.
average reviewer rating
Both Google Play and the App store provide user reviews and ratings. The average review rating on Google Play is 4.4 stars and the average review rating on the App Store is 4.7 stars. To determine the overall average review rating for Earnin, I added the two provided ratings and divided them by two. So, 4.4+4.7=9.1 and 9.1 / 2 = 4.55 which the review rating that was entered into the attached spreadsheet.
Earnin is a primarily positively reviewed app. With an average review rating of 4.4 stars on Google Play, Earnin is viewed overwhelmingly more positive than negative. The adjectives most frequently used to describe the App on Google Play are "amazing", "convenient", "lightning speed", and "easy-to-use". Reviewers who are pleased with the app also describe it as a "life-saver" that is so much better than traditional payday loans, mainly because there are no service fees. Many users complimented the company's "responsive" and "great" customer service. As with any app, however, there are complaints and negative reviews. Complaints included in negative reviews referred to problems with the app recognizing direct deposits and accepting time sheets, unreliable service with "intermittent stoppages", repeatedly asking for the same information such as a picture of bank balances and deposits to be submitted, and customer service that is poor and unresponsive.
THE APP STORE
Unfortunately, the App Store does not provide full access to every review the way that Google Play does. Only three reviews that are shared on the app's App Store page are available to be read in their entirety. The remaining reviews are not accessible at all through the App Store page. These reviews include one 5-star, one 3-star, and one 2-star. They are in no way representative of the average rating. The only 5-star review shared calls the app a "game changer" and encourages everyone to give it a try. The other two reviews refer to problems with the app connecting to and working with credit unions and with the service provided being described as confusing. It was called confusing because the maximum daily amount and the weekly maximum amount were the same which meant the user could only use the service once during a pay period instead of daily as is advertised.
After exhaustive searching, we were able to determine that while the information needed to calculate an average review rating and an approximate total number of downloads was publicly available, information detailing both the number of daily active users and the number of monthly active users was not. Earnin currently has an estimated 1,080,000 total downloads across both platforms and an average review rating of 4.55 stars. The requested number of total downloads and average review rating have been entered into the attached spreadsheet.