E-Sports Growth

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E-Sports Growth

Many factors are contributing the growth of esports. Esports currently offers prizes larger than traditional sports competition prize pools. An overview of six key factors driving the growth of viewership and participation in esports follows.

VIEWERSHIP

Streamed competitions involving leagues

Following / Watching Professional Players Worldwide

  • Professional players are gaining recognition for their skills and abilities, and this has led to fans becoming more interested in individual players.
  • Players are becoming celebrities just as traditional sports players have been for years. Fans are not only following their career but becoming invested in their favorite players by buying merchandise associated with the player and watching more of their games.

Live Events & Purpose Built Esports Venues

  • Fans can meet each other at esports venues. This has led to large communities of esport fans that enjoy meetups and hanging out with their community as well as the players.
  • These venues increase revenues through ticket sales along with merchandise and food and drink sales.
  • Fans buying tickets and merchandise account for $96 million in revenue worldwide in 2018.

Twitch

PARTICIPATION

Educational Opportunities

Investments, Endorsements, and Sponsorships

RESEARCH STRATEGY

We have researched a variety of articles and publications to get a full picture of the current state of esports and what is driving the growth of the industry. Conveniently, several articles highlighted key growth factors. We utilized these articles by considering the trends that are driving participation and viewership for esports. Additional research was conducted on each of the key growth factors chosen to provide a well-rounded view of the industry and what is driving its growth.

Many of the key factors above cross over between the growth of viewership and participation in esports. We have separated the key factors into groups; however, some overlapping of the categories is unavoidable.
Sources
Sources