Dry Erase/Whiteboards Market Research

Part
01
of four
Part
01

Market Size - Whiteboard/Dry Erase Boards - United States

Globally, the market value of the whiteboard industry was $290 million in 2018. It is expected to grow at the CAGR of 1.8% from 2019 to 2025. In 2025, the value is expected to reach $330 million.

WHITEBOARDS/DRY ERASE BOARDS MARKET

  • According to Market Watch, the global whiteboard market was estimated to be $290 million in 2018 and is expected to grow at the CAGR of 1.8% from 2019 to 2025. In 2025, this market is estimated to be $330 million.
  • The global traditional whiteboard market is expected to reach $3,026.8 million by 2023.
  • The whiteboard has various applications and is used in school classrooms, offices, and industrial sites.
  • The largest demand for traditional whiteboard came from schools. The school application was valued at $1,550 million, in 2016.
  • The key players in the traditional whiteboard market at the Global Level includes Metroplan, Quartet, GMi Companies, Neoplex, Bi-silque, Luxor, Umajirushi, Aywon, Canadian Blackboard, Lanbeisite, Zhengzhou Aucs, Foshan Yakudo, Hubei-An Technology, Shandong Fangyuan, among others.
  • The top five producers at the global market account for about 22% of the total sales market. The production of whiteboard increased from 21,45,000 units in 2012 to 25,65,000 units in 2016 with a CAGR of 4.57%.
  • Based on revenue, the key players in the traditional whiteboard market in the US include:
1. Clarus Glassboards LLC — $32.6 million
2. EVERWhite Whiteboards — $29.8 million
3. Quartet — $7.2 million
4. NEOPlex Online — $4.4 million
5. US Marketboard — $2.2 million

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

Despite an extensive search, we were unable to identify the market size of whiteboard/dry erase boards in the United States. And, due to limited information, triangulation was not possible as well. We assume the required data is unavailable due to its niche nature and no country-specific market analysis has been done yet.

We commenced our research by examining research reports on sources such as Tapchief, Global Newswire, Acute Market Report, and Market Watch. Most of the information found on these reports covered the whiteboard market globally and wasn't country-specific. Moreover, some of the reports were behind a paywall. Following this, we looked into media sources such as ABNews, PRNewsWire, and Digital Journal to acquire statistical data on the whiteboard industry. However, the articles only focused on the types of whiteboard along with its applications and usage in different industries.

Since precompiled information was unavailable, we decided to triangulate the required data. The idea was to prepare a list of key players in the whiteboard or dry erase boards in the US from the global players mentioned in research reports we analyzed. Quartet, GMI Companies, Neoplex, and Luxor the four key players in the US. We searched for the revenue of these players in sources such as hoovers, zoominfo, owler, and the companies' official websites.

We also looked for other players operating exclusively in the whiteboard or dry erase boards industry and their revenues. The players with higher revenues are included in this brief. Further, we looked for the market share of these companies. But, due to lack of data, that wasn't possible.

As our last resort, we had to broaden our search and look for information specific to the North American market since the United States is predominantly the main country in the North American region. We tried to look for the % of the market share of the North American market in the global market. Sources such as openpr.com, IBIS World, and issuu.com were examined. But this search attempt proved to be futile.
Part
02
of four
Part
02

Market Growth - Whiteboard/Dry Erase Boards - United States

While the market growth of whiteboard/dry erase boards in the United States is not available publicly and can neither be calculated due to lack of publicly available data for the US market, we've used the available data to compile some helpful findings: North America accounts for over 22% of the global traditional whiteboard market, which is poised to grow at a CAGR of 3.1% from 2017 to 2023. Below are our helpful findings, as well as an explanation of our research strategy to better understand why the requested information is not publicly available and cannot be triangulated.

MARKET GROWTH — WHITEBOARD/DRY ERASE BOARDS:

  • According to Energias Market Research, the global traditional whiteboard market is projected to grow at a CAGR of 3.1% from 2017 to 2023.
  • As per MarketWatch, the global whiteboard market is expected to grow at a CAGR of 1.8% from 2019 to 2025.
  • From the Energias Global Traditional Whiteboard Market Research, North America had a market share of over 22%, making the region the second-largest traditional whiteboard market in 2016.
  • The United States dry erase board market has a medium level of market share concentration, with around 3,000 market vendors in the market.
  • Suppliers in the US dry erase board market are the manufacturers and their networks of resellers.
  • According to Industry Research's White Board Market Exploration Report, the production of White Board will grow at a CAGR of 4.57% from 2018 to 2023.
  • According to a market research report by 360 Market Updates, the top five global producers account for around 22% of the revenue market with North America accounting for 10.45% of the total global industry.
  • The global interactive whiteboard market size is projected to experience a CAGR of 6.8% from 2019 to 2025, according to Grand View Research.
  • The usage of interactive whiteboards in schools in the United States is rising.

RESEARCH STRATEGY:

To determine the market growth of the whiteboard/dry erase boards market, we first looked into the market research reports as published by sources such as Markets and Markets, ProcurementIQ, Market Watch, among others on Whiteboard or Dry Erase Boards in the US. We also looked into sources that compile news relating to the new report releases such as Globe Newswire, PR Newswire, Business Wire, among others. The idea was to scour these sources to find out the market growth in terms of revenue of the market or in terms of production in the United States. However, no reports indicated the market growth specific to the United States market. We were able to identify the global growth rate for Whiteboard/Dry Erase Boards. Next, we looked for blogs/statistical reports in sources such as AB C News, Statista, Consumer Reports Review, Donnellon McCarthy, US Markerboard Blog, among others to get some statistical information on Whiteboard/ Dry erase boards. However, these articles focused on the types of whiteboards along with their applications and usage in different industries. While these articles highlighted the rise in usage, no growth rate was mentioned related to market growth in terms of revenue of the market or in terms of production in the United States. Country-wise information is available behind paywalls, and the market growth for the US may or may not be available from this. We were unable to ascertain the same as the reports were not accessible, and we could only identify that the country information is available through the contents of the report.

Since the first strategy did not yield the desired results, we then tried to identify the market size and/or growth through triangulation by calculation. For this, we looked for the rise in market size of Whiteboard or Dry Erase Boards in the US over the years. The idea here was to use the market size over the years to compute the growth rate. But this strategy also did not yield any result as the market size for the US market was not available. The market size for the US market was also available behind the paywalls and was not accessible to us to compute the market growth for the region.

We then tried to identify alternate data points to triangulate the answer by calculation. For this, we looked for the information specific to the North American market, since the US is predominantly the main country in the North American region. We tried to look for the growth rate in the North American market out of the global market and the share the US holds in the North American market. For this, we looked for sources such as openPR, IBIS World, IWB Industry Report, among others. But these sources mentioned the global players with no specific information for the US share in the North American region. We were able to identify that North America is the second-largest traditional whiteboard market, with a market share of over 22% in 2016, but the growth rate for North America or the US was not available.

Later, we looked into companies producing or selling whiteboards or dry erase boards in the United States, namely: USMarkerboards, Ghent, among others. The idea here was to look for company growth rate among the top players in the industry and identify a pattern to provide a proxy for the market growth in the US. We looked into their press and media releases on the specific area, blogs, articles published in their website, investor presentations, financial reports, among others. We were able to identify the products, demand among schools in qualitative terms but there was no information relating to the market growth in terms of revenue of the market or in terms of production in the United States. We were able to find the 3-year growth rate for USMarkerboards from Inc, but the source was dated and did not depict the current or future growth of the company. The revenue of the company was also not available over the years to calculate the growth of the company. We were able to locate the current revenue from Owler, which was not sufficient for the calculation. This is mostly because the companies are privately held and are not obligated to publish their financial information publicly. Hence, this strategy also failed to yield fruitful results.

We also scoured information from sources older than the standard 24 months to identify if any report has mentioned the market growth that is relevant for 2018 to 2019 period or the following years as well from Globe Newswire, Markets and Markets, Market Watch among others, along with the above strategies were implemented and failed to yield fruitful results through them as well.

DATA BEHIND PAID WALLS:

We were able to locate paid reports that highlighted the Traditional Whiteboard Market 2019: Global Industry Insights by Global Players, Regional Segmentation, Growth, Applications, Major Drivers, Value and Foreseen till 2024 and North America White Board Revenue/Sales by Countries.

We were also able to locate a paid report on White Board Market Exploration Report 2019: Contains Strategy Analysis, Distributors/Traders, Major Players that highlighted the Segmentation by Regions and Global Glass Dry-erase Boards Market: Revenue, Opportunity, Segment and Key Trends 2019-2025. But since the information was behind the paywalls, we were unable to access the report to provide insights from it.

WHAT DATA IS UNAVAILABLE AND WHY:
Data regarding the market growth of whiteboard/dry erase boards in the United States is unavailable. This might be due to most of the focus being on global whiteboard/dry erase boards industry. This can also be due to the relevant data being behind paywalls, which are not publicly accessible.
Part
03
of four
Part
03

Competitors - Whiteboard/Dry Erase Boards - United States

Five of the largest players in the US whiteboard/dry erase boards industry based on their revenues are Clarus Glassboards LLC, EVERWhite Whiteboards, Quartet., NEOPlex Online, and US Markerboard.


1. CLARUS GLASSBOARDS LCC


Products Offered

  • The company designs fabricates, manufactures, and installs dry erase boards and architectural systems. It offers glass board floats for private offices, conference rooms, and collaborative spaces; glass whiteboards for workspaces ranging from conference rooms to executive offices, and educational institutions; and mobile whiteboards.
  • The company also offers glass health whiteboards for hospital rooms, nurse stations, and other areas and serves large and small clients from various industry segments, including corporate, healthcare, education, government, entertainment, commercial interior and furniture, and hospitality in the United States and internationally.


2. EVERWHITE WHITEBOARDS


Products Offered

  • The company is predominantly a whiteboard manufacturer and seller and offers a variety of standard whiteboards with different framing, and in combination with cork.
  • It specializes in whiteboards with custom graphics and wording and can also create custom-sized whiteboards even with non-traditional dimensions.
  • The company also manufactures and sells MOBILEGuard ballistic whiteboards for classrooms, offices, and other public spaces. These are designed to stop bullets and capture fragmentation.
  • The company offers a lifetime surface guarantee against ghosting and staining. Additionally, its dry erase board products with dry-erase surface does not allow ink penetration, resulting in a bright white surface.


3. QUARTET


Products Offered:

  • The company primarily offers various kinds of whiteboards/dry erase boards, including glass whiteboards, desktop whiteboards, specialty boards, home dry erase boards and dry erase accessories.
  • The company's product list also includes various kind of bulletin whiteboards like cork boards, fabric boards, home bulletin boards, and enclosed boards.
  • The company also offers various kind of display solutions such as signage and projection screens, as well as educational products such as education whiteboards, education bulletin boards, and education easels.


4. NEOPLEX ONLINE


Products Offered

  • The company primarily deals in magnetic and non-magnetic dry erase boards. The Company's non-magnetic boards are made of a melamine (plastic laminate) backed on a high-density fiberboard which makes them lightweight and durable.
  • The company offers marker boards in a large variety of sizes such as presentation boards, combination boards, wall mount, and floor presentation easels. The Company also makes custom-sized, non-magnetic whiteboards and can also customize whiteboard shapes implementing CNC routers.
  • Other types of whiteboards offered by NEOPlex include tack boards and letter boards. The company also deals in complementary products such as dry erase markers, waterproof markers, and liquid chalk markers.


5) US Markerboard


Products Offered

  • The company's main products include whiteboards and dry erase boards. The company deals in a variety of whiteboards such as wall-mounted whiteboards, mobile boards, floor to ceiling whiteboards, glass whiteboards, sliding whiteboard, and sidewalk whiteboards.
  • The company also offers customized whiteboards and cater to schools, hospitals, churches, offices and architects.
  • The company also deals in bulletin whiteboards of various types such as enclosed bulletin boards, display boards, letter boards, etc. and also offers furniture for offices and schools.


RESEARCH STRATEGY

We began our research by looking through various industry reports from Grand View Research, Market Watch, Business Wire, Deloitte, Mckinsey, Forrester Research, Freedonia Group, etc. on the US whiteboard/dry erase boards industry. While we were unable to locate any industry reports specific to the US, we found several global reports on the whiteboards industry that offered a list of key global players. Next, we looked through reports from 2017, 2018 and 2019 to corroborate the list of leading players across time and reports. We used the above list of global industry leaders across reports and years as starting point and selected companies based in the US and operating predominantly in whiteboards/dry erase boards products.

Next, we searched through the news articles, surveys, and blogs from Forbes, WSJ, Bloomberg, Reuters, Live Mint, Pew Research, etc. to check for any information that would corroborate our existing list of leading players in the US whiteboard industry. We were able to find 7-8 US companies with sizable operations that operate predominantly in whiteboards/dry erase boards products. In the absence of any other pre-compiled info, we used this information to triangulate the top 5 US players. We considered each of them individually to make sure that they operate majorly into whiteboards/dry erase boards and also are based in the US. Finally, we looked for each companies' revenue and selected those with the largest revenues as the top five.

Please note that, since each player included in the top five predominantly operate in the whiteboards/dry erase boards/marker boards, their combined revenues are representative of this segment.
Part
04
of four
Part
04

Insights and Trends- Whiteboard/Dry Erase Boards - United States

After conducting extensive research, we were unable to find insights on the production and sales for the whiteboard market across different channels, brands, and board types in the US, as the information is not publicly available. However, we found that the global whiteboard market was valued at $290 million in 2018 and will grow at a CAGR of 1.8% from 2019-2025 to reach $330 million by the end of 2025. We have provided research strategies below to explain why the requested information is not available.

WHITEBOARD/DRY ERASE BOARDS — USEFUL FINDINGS

  • Clarus manufactures the highest quality whiteboards with customizable sizes in the United States. Some of its board products include the Glide, View, Flip, Wall2Wall, etc.
  • Clarus' revenue is around $32.6 million.
  • EverWhite manufactures and sells a wide variety of dry erase whiteboards, cork boards, and combination boards used by schools and universities, healthcare, sports, and business markets.
  • The estimated revenue of EverWhite is $29.8 million. EverWhite moved to a new 30,000-square-foot manufacturing facility in Hartford, Wisconsin, to fulfill bulk orders of whiteboards, commonly made by educational and health care institutions, by contractors, architects, and other specifiers.
  • EverWhite's proprietary whiteboards are commonly used in classrooms in elementary schools, high schools, and universities, hospital patient rooms, etc.
  • According to a MarketWatch report, the global whiteboard market was valued at $290 million in 2018 and will grow at a CAGR of 1.8% from 2019-2025 to reach $330 million by the end of 2025.

RESEARCH STRATEGY

Your research team began by looking for market research/industry reports on the whiteboard/dry erase board market in the US. The team searched for the information on sites like MarketWatch, Consumer Reports, and IBISWorld, among others, and found a report on the whiteboard market at a global level which provided details for the US market as well. The team thought that this strategy might work, as research reports for a particular industry usually have insights included in the sample info. However, the trends for this market was not available, as the report was behind a paywall.

Next, your research team searched the websites of whiteboard manufacturers in the US. Sites visited include Clarus, EverWhite, and USMarkerboard, among others. The team hoped to find statistics on production, sales, trends, and products/services in the whiteboard industry, but his strategy did not also provide any actionable results. There was no available information for whiteboard trends and production/sales data on the sites and press releases of these companies. Most information available was about the type of board they manufacture, whiteboard uses. Since the companies are private, the team used sites like ZoomInfo to obtain the revenue of some whiteboard manufacturers.

Furthermore, the team looked for multiple articles and media publications regarding the whiteboard market in the US on sites like PRNewswire, Business Wire, Forbes, and Business Insider, among others. The team tried to see if any of these articles mentioned new products, technologies used in manufacturing whiteboards, etc., which could be used to establish a trend. However, this strategy did not work as there was no available information on trends, sales, production, etc. Instead, the team found information about a whiteboard manufacturer moving to some larger facility. Your research team thought that this strategy may work as these sites often publish business articles on various industry trends and sales, and have published information on the whiteboard market in the US.

Lastly, your research team looked for interviews of C-level executives from companies like Clarus, EverWhite, and USMarkerboard on sites like CEO Today and PRWeb to find any meeting in which the executives spoke about the whiteboard market and trends. However, there were no such interviews available.
Sources
Sources

From Part 01
Quotes
  • "The global traditional whiteboard market is expected to witness a CAGR of 3.1%, and is projected to reach USD 3,026.8 Million by 2023. Factors propelling the growth of traditional whiteboard market include rapid urbanization and coupled with upgrading and expanding education infrastructure in emerging economies and rising awareness towards health."
  • "Traditional whiteboard gained its popularity and its demand rapidly expanded in mid-1990s as an application in school classrooms, offices, and industrial sites. The largest demand of traditional whiteboard came from schools. The school application was valued at USD 1,550.0 Million, in 2016."
Quotes
  • "For industry structure analysis, the White Board industry is fragmented. A variety of manufacturers ranging from large multinational corporations to small privately owned companies compete in this industry. "
  • "The top 5 producers account for about 22% of the sales market. The production of White Board increases from 2145K Units in 2012 to 2565 K Units in 2016, with CAGR 4.57%"
  • "For forecast, the global White Board revenue would keep increasing with annual growth rate with 2-3%, and a little higher speed in Asia-Pacific"
  • "In 2018, the global White Board market size was 290 million US$ and is forecast to 330 million US in 2025, growing at a CAGR of 1.8% from 2018."
From Part 02
Quotes
  • "The global traditional whiteboard market is expected to witness a CAGR of 3.1%, and is projected to reach USD 3,026.8 Million by 2023. "
Quotes
  • "There is a medium level of market share concentration within the dry erase board market, and an estimated 3,000 market vendors in the United States. Suppliers are composed of manufacturers and their networks of resellers."
Quotes
  • "Over the next five years, projects that White Board will register a 2.2% CAGR in terms of revenue, reach US$ 330 million by 2023, from US$ 290 million in 2017."
Quotes
  • "The top 5 producers account for about 22% of the revenue market.China occupied 48.21% of the production market in 2016. It is followed by Europe and North America, which respectively have around 15.19% and 10.45% of the global total industry. "
Quotes
  • "The global White Board market is valued at 290 million US$ in 2018 and will reach 330 million US$ by the end of 2025, growing at a CAGR of 1.8% during 2019-2025. "
Quotes
  • "The global interactive whiteboard market size was valued at USD 1.51 billion in 2018 and is anticipated to expand at a CAGR of 6.8 % from 2019 to 2025. "