Drunk Elephant

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Drunk Elephant

Drunk Elephant identifies its ideal customer as female, married with children, ages 20-50 years old, college educated, and makes between $70,000-$90,000 annually. The brands geographical focus in the United States, with a particular focus on suburban and urban areas of highly populated cities, such as Denver, Colorado.

AGE

The typical Drunk Elephant customer is between the ages of 20-50 years old. The brand classifies its existing customers as young and dedicated. The brand categorizes their target audience as urban elders, young digerati, money and brains, cosmopolitans, and connected Bohemians.

GENDER

The typical Drunk Elephant customer is female. They are also typically married with children. They tend to brand hop in search of a solution that "limits their children's exposure to hormone-mimicking fragrances, toxic chemical, and natural allergen sensitize".

INCOME LEVEL

The company targets middle-class Americans with income levels between $70,000-$90,000.

EDUCATION LEVEL

Customers typically have a bachelors degree, although many have advanced degrees.

GEOGRAPHIC LOCATION

The brand's geographical focus in the United States, with a particular focus on suburban and urban areas of highly populated cities, such as Denver, Colorado. The brand is sold at select Sephora stores, JC Penny's, Amazon, Mecca Maxima online, the Derma Store online, and Drunk Elephant's online website. The company does not have brick-and-moltar stores.

OTHER

The typical Drunk Elephant customers are both homemakers and full-time professionals. They tend to purchase items that are toxin free. Drunk Elephant only uses products that are natural or ""high functioning synthetic ingredients. The typical customer would rather "invest quality over quantity" when it comes to beauty products and is extremely conscious of specific product ingredients. The Drunk Elephant consumer is "best described under the category of thinkers." Its packaging is "incredibly aesthetically appealing." The brand does not target any specific race, religion, or ethnicity.


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