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I am doing a project on Coach Inc. I am hoping to do a competitive analysis of their major competitors and their competitive advantage. Thanks!
Hello, and thanks for your question asking for a competitive analysis of Coach Inc. I have found that Burberry, Michael Kors and Kate Spade are the company's major 3 competitors and have provided a competitive analysis of all 4 companies. Below you will find a deep dive into my research, along with all the details as to how I came to this conclusion.
OVERVIEW
In order to answer your question I have used Coach's profile on Owler to inform me of Coach's competitive set. According to Owler Michael Kors, Kate Spade, Tory Burch, Cole Hann, Dooney and Bourke, and Burberry as Coach's top competitors. Of this list Michael Kors, Burberry and Kate Spade are those with the greatest revenues. A further article confirms that Michael Kors is one of the company's greatest threats. I have created a spreadsheet where I have provided details on an overview, competitive advantage, target market, products and pricing for each company.
CONCLUSION
Overall I have found that Burberry, Michael Kors and Kate Spade are the Coach's major 3 competitors. Each company has a different competitive advantage and targets a slightly different market. In relation to price, Coach sits roughly in the middle of its competitors, with Burberry being the most expensive and Kate Spade being the cheapest.
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